Rochester Research Group

Name

Rochester Research Group

Legal name

Rochester Research Group

Website

https://rochesterresearchgroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Market research services
• Qualitative research
• Focus group research
• Survey methodology
• Evaluation services

Headquarters

HQ city

Rochester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Market Research & Evaluation Services: Professional services revenue generated from providing custom market research and evaluation services to corporate and not-for-profit clients across various industries. Services include qualitative and quantitative methodologies tailored to client-specific strategic planning needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rochester Research Group provides custom market research and evaluation services to corporate, government, nonprofit, educational, and cultural-sector clients across the U.S. and Canada. The firm applies qualitative and quantitative methodologies—focus groups, personal interviews, intercepts, telephone surveys, online surveys, and print surveys—to deliver strategic and tactical implications of findings rather than raw statistics. Engagements are project-based, with talent teams assembled uniquely for each client assignment.

Product overview

Rochester Research Group is a market research and evaluation services company that provides qualitative and quantitative research methodologies including focus groups, personal interviews, intercepts, telephone, online, and print surveys. Their core service offering is their Market Research & Evaluation Services, supplemented by specialized Voice of the Voter Polling for media clients. The company emphasizes a problem-solving approach, going beyond reporting data to provide strategic and tactical implications through their 'therefore' analytical framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Research & Evaluation Services
• Voice of the Voter Polling

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor.

• Mensa ProcessminorStrategic or Co-development PartnerPartnered with for Hewlett-Packard market research projects, providing specialized process expertise in conjunction with Rochester Research Group's research services.
• VoicePortminorStrategic or Co-development PartnerPartnered for AstraZeneca Pharmaceuticals Canada project, combining VoicePort's capabilities with Rochester Research Group's market research expertise.
• Mapping AnalyticsminorStrategic or Co-development PartnerPartnered for Swarovski Austrian Crystal project, integrating mapping analytics capabilities with research services.
• GreeneBarbour ConsultancyminorStrategic or Co-development PartnerPartnered for Canadian market projects including Cadbury Chocolates, Pepsi Frito-Lay, and Maple Leaf Foods, providing local market expertise in Canada.
• BrandCool MarketingminorStrategic or Co-development PartnerPartnered for NalgeNunc and Garlock projects, combining brand marketing expertise with research services.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Westat: Westat is a U.S. employee-owned research firm providing custom survey research, program evaluation, and statistical analysis to government, nonprofit, and corporate clients. Highly comparable as a similarly employee/founder-driven custom research shop serving a comparable mix of sectors with comparable qualitative and quantitative methods.
• Abt Associates: Abt Associates delivers custom research, evaluation, and consulting services to government and commercial clients across health, social, environmental, and economic domains. Comparable as a research-and-evaluation services firm with a similar problem-solving, custom methodology stance and similar multi-sector client base.
• Mathematica: Mathematica is a research and evaluation firm providing social policy research, program evaluation, and survey research for public and nonprofit clients. Comparable to RRG's evaluation work for nonprofits, government, and educational institutions with a similar methodology mix and emphasis on actionable findings.

Broad incumbents

• Harris Interactive (Harris Poll): Harris Interactive is a global market research and polling firm. Jocelyn Goldberg-Schaible's first employer in research was Gordon Black Corporation (which became Harris Interactive), and RRG has executed media and voter-polling projects in the same space; broader scale and national footprint make it an incumbent peer rather than direct competitor.
• Ipsos: Ipsos is a global market research and consulting firm offering custom qualitative and quantitative research, polling, and advisory services. Comparable service mix to RRG across consumer, healthcare, and public-sector research but operates at global scale as a broad incumbent.
• Kantar: Kantar is a global data, insights, and consulting company covering consumer research, brand strategy, and analytics. Comparable in delivering custom market research insights to corporate brand clients (e.g., Coca-Cola, Pepsi, GE) that RRG also serves, but at substantially larger scale.
• NPD Group: The NPD Group provides U.S. and global market research and analytics, particularly in consumer products. Comparable custom research capability for consumer and industrial clients that overlap with RRG's enterprise customer base, but at national scale with proprietary data assets.
• Gallup: Gallup is a global analytics and advisory firm known for public opinion polling and workforce/engagement research. Comparable to RRG's media-sector voter polling and corporate/organizational research offerings but operates as a much larger incumbent brand.
• Forrester Research: Forrester is a global research and advisory firm serving technology, consumer, and B2B clients with custom research and consulting engagements. Comparable problem-solving, advisory-style positioning and similar customer profile (e.g., technology clients like Hewlett-Packard), but at scale and with proprietary syndicated research assets.

Regional players

• Applied Research & Consulting (ARC) / regional MR boutiques: Small U.S. regional custom market research boutiques (e.g., Applied Research & Consulting, regional strategy shops in the Northeast) operate as direct peers to RRG in offering qualitative/quantitative fieldwork and strategic implications to mid-sized corporate and nonprofit clients in defined geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rochester Research Group