INCIPIO
- Company typePrivate
- Founded1997
- HeadquartersIrvine, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
INCIPIO firmographics
Firmographics- Name
- INCIPIO
- Legal name
- Incipio, Inc.
- Website
- https://incipio.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
INCIPIO industry classification
Industry- Product category
- Consumer Electronics Accessories
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industry
- Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH)
Keywords
Where INCIPIO is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Markets served
INCIPIO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: Incipio generates revenue through direct-to-consumer sales of mobile device accessories including phone cases, tablet cases, screen protectors, power banks, chargers, cables, and mounts. Products are sold at fixed price points through the company's e-commerce platform, with orders over $50 qualifying for free US ground shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Phone Cases - Incipio brand |
| Unit Pricing | Pay-as-you-go | Phone Cases - Survivor brand |
| Unit Pricing | Pay-as-you-go | Tablet Cases |
| Unit Pricing | Pay-as-you-go | Griffin Power Products |
| Unit Pricing | Pay-as-you-go | Screen Protectors |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
INCIPIO product offering
Product offeringCore offering
Incipio designs, manufactures, and sells protective cases, screen protectors, and charging accessories for smartphones and tablets through three brands — Incipio (premium cases), Griffin (charging and computer accessories), and Survivor (rugged, military-grade protection). The company sells directly to consumers via its incipio.com e-commerce storefront, with products compatible across iPhone, Samsung Galaxy, Google, Motorola, LG, and iPad device families.
Product overview
Incipio is an award-winning consumer electronics accessories company offering a multi-brand portfolio of protective cases and charging solutions. The company operates three primary brands: Incipio (premium phone and tablet cases featuring technologies like Impact Strut and MagSafe compatibility), Survivor (rugged, military-grade protective cases and power accessories designed for extreme conditions), and Griffin (charging, cables, and computer accessories). The product line spans phone cases for iPhone and Samsung Galaxy devices, tablet cases and keyboard folios for iPad, power banks with wireless charging, wall and car chargers using GaN technology, USB-C hubs, laptop stands, and screen protectors. The brands share a focus on device protection and enhanced functionality while serving different market segments from everyday consumer to heavy-duty outdoor use.
Differentiator
Problem solved
Functional benefit
Brands
- Griffin Technology: Brand offering charging accessories, cables, power banks, wireless chargers, laptop stands, car chargers, and USB-C hubs. Products include the Elevator Laptop Stand, PowerJolt car chargers, and wireless charging stations.
- Survivor
Products and services
- Incipio Phone Cases Dual-layer and slim-profile phone cases for iPhone and Samsung Galaxy devices featuring MagSafe compatibility, Impact Strut technology for up to 12ft drop protection, antimicrobial properties, and translucent or colored finishes. Available across the iPhone 17, 16, 15 series and Samsung Galaxy S26, S25, S24 lines.
- Survivor Rugged Phone Cases Heavy-duty protective phone cases engineered for extreme conditions, providing up to 10-16 feet of drop protection with MagSafe support. The Endurance line includes a built-in kickstand variant, while Clear cases offer rugged protection with a transparent finish. Designed for active and outdoor smartphone users.
- Incipio Tablet Cases Protective and functional tablet cases for iPad 10.9-inch, iPad Pro, iPad Air, and iPad Mini models. Includes privacy-screen folios, slim hard shells, impact-resistant kids cases, versatile folios with Apple Pencil storage, and integrated Bluetooth keyboard folios with automatic wake/sleep functionality.
- Survivor Rugged Tablet Cases Maximum-protection tablet cases for iPad 10.9-inch and iPad mini models featuring dual-layer construction, port covers, built-in screen protectors, MIL-STD-810G certification, secure strap closures, and multiple viewing angles for heavy-duty or industrial use environments.
- Incipio Puffer Laptop Sleeves Padded quilted laptop sleeves with plush interior lining providing protection for 15-16 inch laptops during transport. Available in Lavender and Blue color options under the Incipio brand.
- Griffin Magnetic Power Banks Portable battery packs under the Griffin brand featuring magnetic wireless charging and USB-C Power Delivery quick charge technology. Available in slim 5000mAh and high-capacity 20000mAh versions for charging phones, tablets, and other USB-C devices on the go.
- Survivor Power Banks Rugged portable batteries under the Survivor brand with solar charging capability, built-in flashlights, and IP67 water and dust resistance ratings. Designed for outdoor, emergency, and off-grid use.
- Griffin PowerBlock Wall Chargers GaN-based USB-C wall chargers under the Griffin brand ranging from 20W to 100W output with multiple ports. Includes PowerBlock Slim and PowerBlock Max variants with foldable prongs for fast charging of phones, tablets, and laptops.
- Survivor Wall Chargers Dual USB wall chargers under the Survivor brand with 20W and 45W output ratings and durable construction. Available in black/yellow and black/orange rugged color schemes.
- Griffin PowerJolt Car Chargers Vehicle charging solutions under the Griffin brand including dual USB-C ports, retractable cable models, and backseat hub configurations. Supports fast charging up to 60W for phones, tablets, and laptops while driving.
- Griffin Wireless Charging Stations Multi-device wireless charging solutions under the Griffin brand including 3-in-1 foldable chargers with built-in nightlights, the Tripower Station Max, and car vent mounts providing 15W output for charging phones, earbuds, and watches simultaneously.
- Griffin Ultra Durable Cables Braided charge and sync cables under the Griffin brand available in USB-C, USB-A to USB-C, and Lightning variants. Feature a 30,000-bend lifespan rating and support fast charging up to 240W for high-power devices.
- Griffin USB-C Hubs USB-C multiport adapters under the Griffin brand supporting 4K display output. Available in 4-in-1, 6-in-1, and 10-in-1 configurations including HDMI, USB-A, SD card readers, and ethernet ports for laptops and tablets.
- Survivor Magnetic Car Mounts Magnetic phone mounts under the Survivor brand designed for car ventilation, dashboard, and cup holder installation. Includes dual mount combos and secure-grip designs for hands-free phone use while driving.
- Survivor Privacy Screen Protectors 2-pack privacy screen protectors under the Survivor brand featuring an anti-spy filter that prevents side-angle viewing of the device screen. Available for iPhone 17, iPhone 16, and iPhone Air models.
- Griffin Elevator Laptop Stand Aluminum laptop stand under the Griffin brand featuring cable management and ergonomic design. Raises laptop screens to comfortable viewing height while improving airflow for productivity and laptop thermal performance.
Quantifiable outcome
- Free US Ground Shipping on Orders $50+
Companies that use INCIPIO
Customer profileSegments2 records
Ideal customer profiles2 records
INCIPIO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
INCIPIO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EastmancoreIncipio has partnered with global materials specialist Eastman to use sustainable materials in their products. This partnership supports Incipio's sustainability initiatives and commitment to environmental responsibility, with Eastman providing materials for eco-friendly product manufacturing.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
INCIPIO competitors and assessment
Company assessmentDirect peers
- OtterBox: OtterBox is the dominant US rugged and protective smartphone/tablet case maker, directly overlapping with Incipio's Survivor brand and mainline protective cases across iPhone, Samsung Galaxy, and iPad. Both sell cases with drop-test certifications (MIL-STD equivalents), and OtterBox similarly operates a DTC storefront plus retail distribution.
- Spigen: Spigen is a leading global phone-case and screen-protector brand competing head-to-head with Incipio on thin protective cases for iPhone and Galaxy. Spigen's wide SKU breadth, aggressive pricing, and MagSafe-equivalent offerings make it one of Incipio's most direct competitors in the consumer mobile case category.
- Casetify: Casetify is a lifestyle-oriented DTC phone-case brand offering premium and customizable cases for iPhone and Galaxy. It directly competes with Incipio's style-focused mainline (Duo, Sensor, Fog) on design, MagSafe compatibility, and DTC-driven millennial/Gen-Z customer acquisition.
- Urban Armor Gear (UAG): UAG makes rugged, military-spec protective cases for smartphones and tablets, directly competing with Incipio's Survivor Endurance and All-Terrain lines. Both brands price rugged cases at a premium with drop-protection credentials and pursue similar active-lifestyle and pro-consumer segments.
- Speck Products: Speck is a long-standing US phone-case brand offering protective cases for iPhone, Samsung, iPad, and MacBooks. Its Presidio line competes with Incipio Duo and SureView tablet cases on drop-rating value propositions and DTC-plus-retail distribution.
- Anker Innovations: Anker is a global leader in USB-C charging, power banks, wireless charging, and GaN wall chargers, directly overlapping with Griffin's PowerBlock, PowerJolt, and magnetic power-bank portfolio. It competes aggressively on price-performance in the same charging categories where Griffin brands operate.
- Mophie (by ZAGG): Mophie specializes in battery cases, wireless charging pads, and power accessories for iPhone and Galaxy, directly overlapping Griffin's power-bank and wireless-charging product line. Now part of ZAGG, Mophie has expanded into protective cases as well, intensifying competition with both Griffin and Survivor.
Broad incumbents
- Belkin: Belkin is a broad consumer electronics accessories incumbent (cases, chargers, cables, docks, screen protection) with Apple's Made for iPhone licensing and extensive retail presence. It competes with Incipio across cases, charging, and cables, but its portfolio extends well beyond mobile into networking and smart home.
Emerging players
- PopSockets (by Case-Mate): PopSockets (acquired by Case-Mate's owner) is a phone-accessory brand built around grips, wallets, and MagSafe-compatible cases. It offers partial overlap with Incipio's mobile accessories and competes on the same retail-shelf and DTC-discovery surfaces.
- Native Union: Native Union is a premium DTC accessories maker focused on design-forward phone cases, chargers, cables, and AirPods cases. It competes with Incipio's mainline and Griffin lines on design-led pricing in the charging and case categories, primarily through its own DTC storefront.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
INCIPIO social profiles
Digital presenceINCIPIO financial estimates
Financial estimateRevenue estimate
Valuation estimate
INCIPIO leadership team
Management profileNumber of profiles
INCIPIO subsidiaries and ownership
Company hierarchySubsidiaries2 records
INCIPIO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
INCIPIO M&A and investment
M&A and investmentM&A6 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about INCIPIO
What does INCIPIO do?
Incipio designs, manufactures, and sells protective cases, screen protectors, and charging accessories for smartphones and tablets through three brands — Incipio (premium cases), Griffin (charging and computer accessories), and Survivor (rugged, military-grade protection). The company sells directly to consumers via its incipio.com e-commerce storefront, with products compatible across iPhone, Samsung Galaxy, Google, Motorola, LG, and iPad device families.
Is INCIPIO a public or private company?
INCIPIO is a private company. It is classified as private equity controlled and is currently operating.
When was INCIPIO founded?
INCIPIO was founded in 1997. It employs 251 to 500 people.
Where is INCIPIO based?
INCIPIO is headquartered in Irvine, United States, in the North America region.
How does INCIPIO make money?
One revenue line is on record: direct Product Sales.
Who are INCIPIO's main competitors?
Direct peers on record are OtterBox, Spigen, Casetify, Urban Armor Gear (UAG), Speck Products, Anker Innovations and Mophie (by ZAGG). Belkin is listed as a broad incumbent. Emerging players are PopSockets (by Case-Mate) and Native Union.
Does INCIPIO have an API?
No public API is recorded for INCIPIO.
What industry is INCIPIO in?
INCIPIO's product category is Consumer Electronics Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRACABAH, Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner). Its NAICS code is 44921 and its SIC code is 5731.