ZipSip

What ZipSip does

ZipSip, operated by parent company Sip Brands and founded by Lacie Leatherman, designs, manufactures, and sells a patented adjustable, insulated drink holder made from neoprene. Its core innovation is a zipper mechanism that allows a single sleeve to fit beverage sizes ranging from slim cans to 44 oz cups, addressing a long-standing limitation of conventional coozies; a magnetic variant enables hands-free attachment to surfaces such as golf carts and refrigerators. The product line spans three sizes (Medium, Large, Extra Large) in both Magnet and Non-Magnet styles, and is extended through themed collections covering NCAA universities, Mossy Oak camouflage, Western, Americana, Sports, Outdoors, Pickleball, and seasonal/celebration occasions.

The company generates revenue through three streams: direct-to-consumer sales via its Shopify e-commerce site originalzipsip.com (unit pricing $9.99-$11.99, 3-packs at $29.97), wholesale distribution to specialty retailers and university bookstores, and a B2B promotional products channel offering custom branding for corporate and group events. Go-to-market combines a DTC storefront, organic social (Instagram, Facebook) with the #ZipThis! user-generated content campaign, email marketing, and an expanding roster of wholesale and licensing partnerships (notably NCAA and Mossy Oak) that differentiate its shelf presence.

Headquartered in Wichita, Kansas, ZipSip operates as a privately held, bootstrapped company with 11-50 employees and no disclosed external funding. It holds a registered patent on the adjustable drink holder mechanism (filed/issued 2018) and received PPAI Top New Product recognition in 2020. The company has been continuously broadening its collection portfolio since its 2019 launch, with 39 themed collections as of the most recent source data, indicating ongoing product surface expansion across lifestyle and fan-based segments.

Name

ZipSip

Legal name

Sip Brands

Website

https://originalzipsip.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

ZipSip (Sip Brands) designs and sells patented adjustable, insulated neoprene drink holders with a zipper mechanism fitting cans to 44 oz cups, plus a magnetic variant, via DTC e-commerce, wholesale, NCAA/Mossy Oak licensed collections, and B2B promotional products.

Ownership category

akta.pro rank

Product category

Insulated Drink Holders

NAICS

Plastics Bag and Pouch Manufacturing (326111)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro industry

PRIMARYIMALAHAB

Secondary & Multipack Packaging

Industrials, Manufacturing & Construction/Packaging & Containers/Food & Beverage Packaging

Keywords

• Insulated drink holders
• Promotional merchandise
• Custom branded coozies
• Adjustable can sleeves
• Wholesale beverage accessories

Headquarters

HQ city

Derby

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: One-time purchase of drink sleeves directly to consumers through e-commerce website. Products sold in individual units and multi-packs (3-packs).
2. Wholesale: Wholesale distribution to retailers including bookstores, gift shops, and sporting goods stores
3. Promotional Products/Custom Branding: Custom branded ZipSip products for corporate events, promotional merchandise, and group orders

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

ZipSip designs, manufactures, and sells an adjustable, insulated drink holder (coozie) featuring a patented zipper mechanism that lets users adjust the fit for beverage sizes from slim cans to 44 oz cups. The product is offered in three sizes (Medium, Large, Extra Large), with standard and magnetic variants, and is sold directly to consumers via e-commerce, through wholesale to retailers, and as custom-branded promotional merchandise for businesses.

Product overview

ZipSip is a single unified product line of adjustable, insulated drink holders (coozies/koozies) featuring a patented zipper design that allows users to customize the fit for various beverage sizes. The core ZipSip product comes in three sizes (Medium, Large, Extra Large) and two styles (Magnet with magnetic attachment capability, and Non-Magnet standard version). The products are made from durable neoprene material. The portfolio includes multiple sub-brand collections organized by theme (Americana, Mossy Oak, NCAA College Sports, Western, Sports, Outdoors, Pickleball, Pattern, Sayings, Holiday & Celebration, Gifts For Her, Gifts For Him) plus specialty collections (The Saturday Collection, Best Sellers, New Arrivals). The company also offers custom/wholesale options for promotional products and business branding. The products are available for direct-to-consumer purchase on originalzipsip.com, with wholesale and promotional product services for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• ZipSip Medium Adjustable, insulated neoprene drink sleeve in the Medium size, fitting 12 to 20 oz beverages including cans, solo cups, and coffees. Sold to consumers and wholesale/retail partners.
• ZipSip Large Adjustable, insulated neoprene drink sleeve in the Large size, fitting 12 to 32 oz beverages such as Starbucks ventis, tall boys, and Ball aluminum cups.
• ZipSip Extra Large Adjustable, insulated neoprene drink sleeve in the Extra Large size, fitting 24 to 44 oz beverages such as iced coffees and fountain drinks.
• ZipSip Magnet Magnetic version of the ZipSip sleeve that secures to any magnetic surface such as golf carts and refrigerators, providing a hands-free drink holder option. Available in all designs and sizes.
• ZipSip Non-Magnet Standard ZipSip sleeve without the magnetic attachment feature, available in all designs and sizes (Medium, Large, Extra Large).
• Custom / Wholesale ZipSip Custom branding and wholesale ordering service that lets businesses and organizations add logos and designs to ZipSip products for corporate events, promotional merchandise, group orders, and weddings. Wholesale pricing available via [email protected].

Quantifiable outcome

• Named Top New Product by Promotional Products Association International in 2020

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• NCAA Licensed SchoolscoreGTM or Marketing Partner · 1 January 2019Licensing partnerships with NCAA universities allowing production and sale of officially licensed ZipSip products featuring university branding. Schools include Kansas State, Mississippi State, LSU, Iowa State, Vanderbilt, and others.
• Mossy OakcoreGTM or Marketing PartnerLicensed partnership featuring officially licensed Mossy Oak camouflage patterns on ZipSip products. Includes Mossy Oak Bottomland, Break-Up Country, Shadow Grass, and Elements Agua patterns.
• Wholesale/Retail PartnerscoreChannel Partner/ Reseller/ DistributorWholesale distribution partnerships with retailers including university bookstores, gift shops, sporting goods stores, and hardware retailers across the US.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BruMate: Direct-to-consumer insulated drinkware brand selling premium koozies, tumblers, and bottles. Highly comparable to ZipSip as a lifestyle-oriented, design-forward drink insulator targeting the same tailgate, concert, and outdoor consumer.
• Corkcicle: Premium drinkware brand offering insulated tumblers, sport canteens, and ice buckets. Comparable to ZipSip in DTC-first positioning, lifestyle branding, and gifting/promotional product channel mix.
• Simple Modern: Insulated drinkware company selling tumblers, water bottles, and accessories with strong licensing (NCAA, Disney, NFL). Closely comparable to ZipSip's licensing-driven, multi-channel approach to insulated beverage accessories.
• Koozie Group (Polyconcept): Industry-defining promotional drinkware brand offering customizable koozies, can coolers, and other beverage accessories. The most direct legacy competitor to ZipSip in the customizable coozie/koozie category, especially within promotional products.

Broad incumbents

• YETI: Premium outdoor brand offering insulated drinkware, coolers, and bags. Comparable to ZipSip as a broader incumbent in the insulated beverage category, though YETI is much larger and more diversified.
• RTIC: Direct-to-consumer outdoor brand selling tumblers, coolers, and drinkware at lower price points than YETI. Comparable to ZipSip in targeting value-conscious outdoor and tailgating consumers.
• Hydro Flask: Established insulated water bottle brand within Helen of Troy's portfolio. Comparable to ZipSip as a broader incumbent in the insulated drinkware category with brand-led marketing.
• Swell (S'well): Designer insulated bottle and tumbler brand with strong gifting and lifestyle positioning. Comparable to ZipSip in DTC-first, design-forward, lifestyle-brand approach to beverage accessories.
• 4imprint: One of the largest promotional products distributors in North America. Comparable to ZipSip as a key competitor in the B2B/promotional products channel where ZipSip's custom-branded koozies compete.
• HALO Branded Solutions (HALO.com): Major promotional products distributor serving enterprise clients. Comparable to ZipSip in the B2B/promotional products channel where the company sells custom-branded ZipSip sleeves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/originalzipsip
• Instagraminstagram.com/originalzipsip
• Xx.com/originalzipsip

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZipSip