A World Fit For Kids

What A World Fit For Kids does

A World Fit For Kids is a 501c3 nonprofit youth development organization founded in 1994 and headquartered in Los Angeles, California. The organization delivers free after-school and expanded-learning programs to students from universal transitional kindergarten through 12th grade at 14 partner schools within the Los Angeles Unified School District (LAUSD). Programs run daily from school dismissal until 6:00 PM and are structured by grade band — Elementary (UTK-5), Middle (6-8), and High School (9-12) — with specialized sub-programs including Teen Fit For Success (leadership and career readiness), Nourishing Matters (nutrition education), and a Social-Emotional Learning curriculum aligned with the CASEL framework. The organization serves over 15,000-20,000 students annually across 40+ Los Angeles neighborhoods, supported by 100+ trained coaches using a "Moving, Modeling, Mentoring" philosophy. The underlying delivery model is human-intensive and on-site, with no technology product layer; rather, the organization distinguishes itself through coach-mentorship, holistic whole-child programming, and deep district-level integration.

The organization operates entirely on a donation- and grant-funded revenue model, with no fees charged to families. Funding sources span individual donations (PayPal fundraiser integration, tiered from $5 to $1,000), corporate and foundation grants, and a broad coalition of institutional partners including LA84, Kaiser Permanente, and six Los Angeles-area professional sports team foundations (Dodgers, Lakers, Clippers, Kings, Angels, Anaheim Ducks), alongside retailers (Smart & Final, Big 5) and cultural institutions (Huntington, Hollywood Wax Museum). The strategic partnership with LAUSD's Beyond the Bell Division serves as the primary distribution channel, granting on-site access to schools that would be difficult for new entrants to replicate. The organization is governed by a board of directors including representatives from USC and Los Angeles-based professionals, and led by CEO Ian Keiller, with founder Normandie Nigh credited as the original founder.

The organization's go-to-market motion is community-led: programs are acquired and delivered through school-site partnerships rather than direct consumer sales, and growth is driven by district relationships, parent word-of-mouth, and community testimonials. Marketing channels include a bilingual website, blog content, monthly email newsletters, and organic social media (Facebook, Instagram). The organization's competitive positioning rests on three decades of community presence in Los Angeles, CASEL-aligned SEL curriculum, and a comprehensive K-12 programming continuum that spans physical fitness, academic support, creative enrichment, STEM exploration, and leadership development — a breadth uncommon among single-site youth nonprofits.

Name

A World Fit For Kids

Legal name

A World Fit For Kids

Website

https://worldfitforkids.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

A World Fit For Kids is a Los Angeles-based 501c3 nonprofit that delivers free after-school programs to UTK-12th grade students across 14 LAUSD partner schools, serving 15,000-20,000+ youth annually through coach-led fitness, academic, SEL, and leadership programming funded entirely by donations and grants.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

After-School & Extended-Day Programs (School-Run) (EDAJAJAK)

akta.pro secondary industries

After-School Academic Support Programs (Centers & Clubs) (EDAJALAM), Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills) (EDAAAFAN)

Keywords

• Youth development programs
• After-school enrichment
• Physical fitness education
• Nonprofit youth services
• Social-emotional learning

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: As a 501c3 nonprofit organization, A World Fit For Kids operates primarily through donations from individuals, corporations, and foundations. The organization accepts donations through PayPal and other secure payment processors. Donation tiers range from $5 to nourish a child for the day, up to $1,000 to fund an entire summer camp experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

A World Fit For Kids delivers free after-school and expanded-learning programs for UTK through 12th grade students in the Los Angeles area, delivered on-site at partner LAUSD schools from dismissal until 6:00 PM. Programs integrate physical activity, fitness, sports and dance, academic support and homework help, creative enrichment (arts, crafts, STEM/robotics), nutrition education, and a CASEL-aligned social-emotional learning curriculum, with high school students receiving additional leadership development, career readiness, and job-shadowing opportunities.

Product overview

A World Fit For Kids is a nonprofit youth development organization offering a unified portfolio of after-school and expanded learning programs structured by grade level (Elementary, Middle, and High School). The core offerings include the Elementary School Program, Middle School Program, and High School Program, each tailored to age-specific developmental needs. These programs are complemented by specialized initiatives including the Teen Fit For Success (TFS) high school leadership program and the Nourishing Matters nutrition education program. A Social-Emotional Learning curriculum aligned with the CASEL framework is integrated across all programs, providing a consistent developmental backbone. The organization serves UTK-12th grade students across multiple LAUSD schools in the Los Angeles area.

Differentiator

Problem solved

Functional benefit

Products and services

• Elementary School Program After-school program for UTK-5th grade students offering homework help, gardening, fitness, arts and crafts, nutrition education, and STEM/robotics activities, delivered free of charge at partner elementary school sites in Los Angeles.
• Middle School Program After-school program for 6th-8th grade students offering homework assistance, arts enrichment, nutrition lessons (Nourishing Matters), sports, dance, STEM/robotics, gaming, and leadership classes, delivered free of charge at partner middle schools in Los Angeles.
• High School Program After-school program for 9th-12th grade students featuring leadership development, advocacy programs (TAC, AFHC), English language development (LAP), driver education, and career readiness, delivered free of charge at partner high schools in Los Angeles.
• Teen Fit For Success (TFS) Leadership development program for high school students that includes mentorship, goal-setting, physical activity, career readiness training, First Aid/CPR certification, and job-shadowing opportunities.
• Nourishing Matters Nutrition education program for students that teaches healthy food choices through interactive lessons and hands-on activities designed to promote lifelong wellness habits.

Quantifiable outcome

• Over 15,000 students served annually across 14 schools
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Beyond the Bell Division of LAUSDcoreStrategic or Co-development PartnerStrategic partnership with the Beyond the Bell Division of LAUSD to deliver after-school programs. This collaboration enables A World Fit For Kids to operate at multiple school sites across Los Angeles, providing expanded learning programs aligned with LAUSD standards and objectives.
• Los Angeles Unified School DistrictcoreStrategic or Co-development PartnerFormal partnership with LAUSD to deliver expanded learning and after-school programs across district schools. The partnership provides access to school facilities and enables coordination with school administrators and teachers.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• After-School All-Stars (ASAS): National nonprofit providing free after-school programs to K-12 students in underserved communities. ASAS operates in LAUSD schools with a similar model combining academics, enrichment, and physical activity, making it the closest direct peer.
• LA's Best (Better Educated Students for Tomorrow): LAUSD-affiliated after-school program serving elementary students across Los Angeles. Operates on the same LAUSD/Beyond the Bell distribution channel and serves overlapping elementary populations with free after-school enrichment.
• Playworks: Nonprofit focused on recess and physical activity in low-income elementary schools, partnering with school districts to embed trained coaches. Comparable coach-mentor model and school-based delivery to A World Fit For Kids' elementary programs.
• Police Athletic League (PAL): Youth development organization providing sports, fitness, and enrichment programs for at-risk youth, including in LA-area chapters. Operates similar free after-school and sports-based programming for K-12 students.
• Big Brothers Big Sisters of Greater Los Angeles: Mentorship-driven nonprofit serving LA youth with one-to-one mentoring and after-school programming. Closely aligned with A World Fit For Kids' coach-mentor model and CASEL-style SEL focus.

Broad incumbents

• Boys & Girls Clubs of America: National youth-development nonprofit offering after-school programming, sports, and enrichment to youth across the U.S., including multiple LA-area clubs. Larger scale and broader portfolio, but overlaps heavily on youth development, physical activity, and mentorship offerings.
• YMCA of Metropolitan Los Angeles: Regional YMCA branch delivering after-school care, youth sports, and enrichment programs in LA. Comparable mission around youth fitness and after-school programming, but operates as part of a broader national federation with more sites and infrastructure.
• 4-H Youth Development Program: National youth development program delivering STEM, leadership, and physical activity programming through schools and community organizations. Comparable whole-child youth development mission with much broader national footprint.

Regional players

• Think Together: California-based nonprofit providing expanded learning and after-school programs across multiple school districts. Operates a similar school-based delivery model with academic support and enrichment, primarily in Southern California.

Others

• LA84 Foundation: LA-based sports foundation that funds youth sports programs and is itself a major funder of A World Fit For Kids. Relevant as an ecosystem participant that shapes funding flows to LA youth-sports nonprofits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/aworldfitforkids
• Instagraminstagram.com/worldfitforkids
• Xx.com/worldfitforkids
• LinkedInlinkedin.com/company/a-world-fit-for-kids-

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A World Fit For Kids