Banco Ve por Más

What Banco Ve por Más does

Banco Ve por Más operates as a Mexican private multiple banking institution within Grupo Financiero Ve por Más, delivering integrated financial services across banking, brokerage, insurance, and leasing under the unified B+ brand. The institution serves individuals (personas físicas), businesses (personas morales and personas físicas con actividad empresarial), government/public-sector institutions (IAPs), and high-net-worth clients through 45 service points spanning 24 Mexican states and 29 cities, complemented by digital channels including B+ Móvil, Banca en Línea B+, Casa de Bolsa en Línea B+, Casa de Bolsa Móvil B+, and phone banking (Línea B+ 800 837 6762).

The product portfolio spans transactional accounts (B+ Beneficios, Cuenta Verde, B+ Dólares, Cuenta Básica de Nómina, B+ Empresa), investment products (B+ Pagaré, B+ CEDE, equity/debt/derivatives markets, mutual funds, portfolio management, Inversión Empresarial B+), credit products (B+ Casa mortgages, B+ Crédito a Pensionados, B+ Impulso enterprise credit up to $50M MXN, B+ Factoraje, B+ Agronegocio, B+ Crédito Puente, B+ Financiamiento Corporativo), insurance lines (GMM, life, accident, auto, property, investment-linked), and leasing (pure, financial, and fleet). Technology infrastructure integrates with core Mexican financial rails — SPEI, SPID, BMV's SENTRA and SIC systems — and Mastercard payment rails supporting B+ World Elite, B+ Gold, and B+ Business cards, with mobile integrations for Apple Pay and Garmin Pay. The Kuídate B+ telemedicine app and Tarjeta Digital with dynamic CVC extend digital capabilities.

Revenue derives from net interest margins across the lending book, transaction and account fees, insurance premiums and underwriting income (Seguros B+), lease payments (Arrendadora B+ with 30+ years of operations), and brokerage and portfolio management fees (Casa de Bolsa B+). Distribution combines branch-based executive advisory, digital self-service, an insurance agent network via Seguros agent portals, doorstep banking (B+ en tu Puerta), and NAFINSA-anchored supply chain finance (Cadenas Productivas). Cross-selling across the four licensed subsidiaries and IPAB-protected deposits up to 400,000 UDIS per client anchor the integrated financial group positioning.

Name

Banco Ve por Más

Legal name

Banco Ve por Más, S.A., Institución de Banca Múltiple, Grupo Financiero Ve por Más

Website

https://vepormas.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Banco Ve por Más is a Mexican private multiple banking institution within Grupo Financiero Ve por Más, delivering integrated banking, brokerage, insurance, and leasing services to retail, business, government, and high-net-worth clients through 45 branches across 24 states.

Ownership category

akta.pro rank

Product category

Retail and Commercial Banking

NAICS

Commercial Banking (522110)

SIC

Commercial Banks, Nec (6029)

akta.pro primary industry

Deposit Operations (Account Maintenance, Fees, Reconciliations) (FSABALAE)

akta.pro secondary industries

Supply Chain Finance (Trade Credit, PO/Inventory Financing) (FSAKAGAE), Customer Experience & Engagement (CRM, Support, Rewards, Loyalty) (FSAGAAAM)

Keywords

• Retail banking services
• Commercial banking services
• Securities brokerage
• Insurance products
• Equipment leasing

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Net Interest Income (Interest Margins): The primary revenue driver across all lending products. Banco Ve por Más earns the spread between borrowing and lending rates across its mortgage portfolio (B×+ Casa products), personal credit (B×+ Crédito a Pensionados), business credit (B×+ Crédito, B×+ Impulso, B×+ Financiamiento Corporativo, B×+ Crédito Puente, B×+ Factoraje, B×+ Agronegocio), and credit card operations. The bank also pays competitive deposit rates ( CETES-referenced yields) funded by this spread.
2. Commissions and Fee Income: Fees are charged across multiple product lines: account management fees (e.g., $300 MXN monthly administration on B×+ Beneficios), transaction fees (SPEI transfers, check issuance, ATM withdrawals), loan origination fees (1%–2% on mortgage products), credit card commissions, and securities brokerage commissions on equity and debt market transactions. These represent a diversified, recurring commission revenue stream.
3. Insurance Premium Income (Seguros B×+): Seguros B×+ operates as a multi-line insurance carrier (Gastos Médicos Mayores, Vida, Accidentes Personales, Autos, Daños, Colectivo, Flotillas) collecting premiums and earning underwriting income plus investment returns on float. Insurance products are distributed across bank branches and dedicated agent portals.
4. Leasing Income (Arrendadora B×+): Arrendadora B×+ generates revenue through lease payments on equipment (vehicles, machinery, construction equipment, medical devices) under pure leasing and financial leasing structures. With over 30 years of experience, the subsidiary serves both individuals and corporations, offering flexible terms and competitive rates.
5. Brokerage and Investment Product Fees: Casa de Bolsa B×+ earns commissions on securities transactions (equities via Mercado de Capitales, government and corporate bonds via Mercado de Deuda, derivatives), as well as management fees on investment funds (Fondos de Inversión) and Portfolio Administration (Administración de Portafolios). The bank also earns placement fees on debt instruments and market-linked products.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Banco Ve por Más (B×+) operates as a multi-line financial group under Grupo Financiero Ve por Más, providing banking, securities brokerage (Casa de Bolsa B×+), insurance (Seguros B×+), and equipment leasing (Arrendadora B×+) services to individuals and businesses across Mexico. The bank offers deposit accounts, investment products, mortgages, personal and business loans, factoring, agricultural financing, and wealth management, distributed through 45 service points, digital channels, and a dedicated insurance agent network.

Product overview

Banco Ve por Más (B×+) operates as a multi-service financial group offering a unified platform spanning banking, brokerage, insurance, and leasing through the B×+ brand. The core banking portfolio is organized into accounts (checking, investment, USD, and government accounts for individuals and businesses), investment products (term deposits, market investments, derivatives, and portfolio management), credit (mortgage, personal, pensioner, and enterprise financing including factoring, bridge loans, and agricultural credit), insurance (individual and group health, life, accident, auto, property, and investment-linked insurance), and leasing (pure, financial, and fleet leasing for vehicles, machinery, and equipment). Digital access is provided through B×+ Online Banking, B×+ Móvil, phone banking, doorstep service, and POS terminals. The products are distributed across the B×+ retail branch network (29 cities) and digital channels, with each business line maintaining its own customer-facing portal while sharing the common B×+ brand architecture.

Differentiator

Problem solved

Functional benefit

Brands

• B×+ Móvil: Mobile banking application for smartphone users
• Banca en Línea B×+
• Kuídate B×+
• B×+ World Elite
• B×+ Gold
• B×+ Business
• Únikuz B×+
• Xtensuz B×+
• Kompenza B×+
• Obituz B×+
• Premiuz B×+
• Practikasa B×+
• Selektum B×+

Products and services

• B×+ Beneficios Transactional bank account for individuals with $5,000 MXN minimum monthly balance, bundled with a Mastercard Gold or World Elite debit card, 6 free monthly ATM withdrawals at any bank, and access to investment instruments.
• Cuenta Verde Investment account for individuals yielding up to 100% of CETES rates with tiered returns (50%-100% depending on balance from $200,000 MXN), with immediate liquidity and no commission when linked to B×+ Beneficios.
• B×+ Dólares USD-denominated transactional account for individuals residing within the 20 km northern border zone, with yields of 20% of the SOFR rate from $10,000 USD, checkbook, and access to investment instruments.
• Cuenta Básica Público en General No-fee basic checking account for the general public with a debit card, enabling deposits, cash withdrawals, balance inquiries at branches, and purchases at affiliated merchants, with no commissions charged.
• Cuenta Básica de Nómina Commission-free payroll account for receiving salary deposits, disbursed via debit card, convertible to a basic public account if balance remains at zero for six consecutive months.
• B×+ Empresa Business checking account for individuals with business activity and legal entities, including checkbook, B×+ Business Debit Mastercard, credit access, investment instruments, currency exchange, payment dispersion, and ATM access, with a $10,000 MXN minimum monthly balance.
• Inversión Empresarial B×+ Business investment account yielding 35%-80% of TIIE Fondeo rates depending on balance tier ($1M-$30M+ MXN), with immediate fund availability and transfers between B×+ own accounts.
• B×+ Empresa Dólares USD transactional account with checkbook for businesses, yielding 30% of the SOFR reference rate at $100,000 USD and above, with payment dispersion services and SPID transfers to other banks.
• B×+ Gobierno Transactional account for public administration institutions (IAPs) with no management commissions, yielding 5%-20% of TIIE based on balance tier, supporting government fund management.
• B×+ Pagaré Fixed-term investment product for individuals and businesses offering yields in MXN or USD with terms from 7 to 360 days, no commissions, and IPAB protection up to 400,000 UDIS per client.
• B×+ CEDE Fixed-rate term deposit for individuals paying monthly interest to a linked B×+ account, available in 91, 181, 271, and 360-day terms with personalized executive service.
• B×+ Mercado de Capitales Stock market access service enabling purchase and sale of domestic and foreign equities and indices via the SIC and SENTRA systems on the Mexican Stock Exchange, with specialist advisory support.
• B×+ Mercado de Deuda Money market investment service for direct purchases of government, commercial, and banking papers with high liquidity, competitive yields, and flexible investment terms.
• B×+ Mercado de Derivados Derivatives market service offering hedging instruments including currency options, forwards, IRS TIIE swaps, interest rate options, and cross-currency swaps for managing FX and interest rate risks.
• B×+ Fondos de Inversión Mutual fund investment alternative for small and medium savers in debt and capital markets, with expert advisory, diversified risk, competitive long-term yields, and investment starting from $10,000 MXN.
• B×+ Administración de Portafolios Customized wealth management service using sophisticated investment processes, strict risk controls, and advanced technology, aimed at investors requiring professional portfolio management.
• B×+ Casa Tradicional Traditional mortgage for home purchase with down payments from 15%, fixed annual interest rates from 8.99% to 12.30%, terms up to 20 years, financing up to 90% of property value, and prequalification response within 24 hours.
• B×+ Casa Apoyo INFONAVIT Mortgage using INFONAVIT sub-account balance as collateral during unemployment, offering fixed monthly payments in pesos with tax-deductible real interest over the credit term.
• B×+ Casa Liquidez Home equity credit line for any purpose (remodeling, expansion, furnishings) using the residence as collateral, offering up to 50% of property value, terms up to 10 years, and fixed rates from 14.70%.
• B×+ Crédito a Pensionados del IMSS Pensioner loan for IMSS 1973 law pensioners with amounts from $5,000 to $300,000 MXN, terms from 6 to 60 months, fixed annual rates, free opening commissions, and free insurance covering the outstanding balance upon death, available in select states.
• B×+ Impulso Fast enterprise financing product for businesses with $100M-$500M MXN annual sales, offering up to 50 million pesos with a 5 business-day approval process for capital needs including revolving credit, factoring, leasing, and simple credit.
• B×+ Financiamiento Corporativo Corporate financing advisory covering debt and equity placement services including short- and long-term corporate debt certificates, subordinated obligations, capital market placements, and M&A advisory.
• B×+ Crédito Customized term loan for businesses to finance permanent working capital, fixed asset acquisition, or investment projects, with a dedicated executive building a tailored financial solution.
• B×+ Crédito en Línea Revolving credit line for businesses accessed through B×+ Online Banking for working capital or treasury needs, with immediate liquidity, MXN disbursements, partial or full prepayment options, and user-based authorization schemes.
• B×+ Crédito Puente

Quantifiable outcome

• Yield of up to 100% of CETES on Cuenta Verde investment account balances from $2,500,000 MXN upward
• +4 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• MastercardcoreTechnology or IntegrationMastercard is the payment network partner for all B×+ branded debit and credit cards including B×+ World Elite, B×+ Gold, and B×+ Business. The partnership provides card processing infrastructure, airport lounge access (Mastercard Airport Experiences at 1,400+ global lounges), fraud protection, and branded card benefits including purchase protection, price protection, and extended warranty. Mastercard benefits are subject to change per Mastercard policies.
• BMV (Bolsa Mexicana de Valores)coreTechnology or IntegrationB×+ Casa de Bolsa connects to the Bolsa Mexicana de Valores through the SENTRA system for equities trading and the SIC (Sistema Internacional de Cotizaciones) for international securities. All B×+ capital markets products (Mercado de Capitales, Mercado de Deuda, Mercado de Derivados) operate through BMV infrastructure, making BMV a foundational technology partner.
• Banxico (Banco de México)coreTechnology or IntegrationB×+ operates within the Banxico payment infrastructure, including SPEI (Sistema de Pagos Electrónicos Interbancarios) for domestic interbank transfers and SPID for international transfers. The TIIE (Tasa de Interés Interbancaria de Equilibrio) reference rate published by Banxico serves as the benchmark for B×+'s investment products (Inversión Empresarial B×+, B×+ Gobierno) and lending rate indexing.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Banorte (Grupo Financiero Banorte): Mexican multiple banking institution (Institución de Banca Múltiple) within a Grupo Financiero structure offering commercial banking, brokerage, insurance, pensions, and savings. Most directly comparable Mexican mid/large bank with multi-subsidiary architecture.
• Banregio (Banco Regional de Monterrey): Mexican mid-size commercial bank with strong regional (northeast Mexico) concentration and a focus on SMEs and affluent retail. Closest like-for-like mid-tier Mexican private bank comparable in size and product scope to Banco Ve por Más.
• Actinver (Casa de Bolsa Actinver): Mexican financial group offering brokerage (Casa de Bolsa), asset management, private banking, and commercial banking. Highly comparable to Grupo Financiero Ve por Más in multi-subsidiary architecture, mid-tier scale, and investment-led value proposition.
• Intercam Grupo Financiero: Mexican private financial group operating a multiple banking institution, brokerage, and insurance company. Closest peer in size, structure, and Mexican regional/private positioning to Grupo Financiero Ve por Más.
• CI Banco (CI Casa de Bolsa): Mexican private financial group combining a multiple banking institution (Banco) with a brokerage (Casa de Bolsa) and asset management. Closely comparable in scope to Casa de Bolsa B×+ + Banco Ve por Más combination for retail/SME brokerage-banking crossover.

Broad incumbents

• BBVA México: One of Mexico's two largest commercial banks, part of global BBVA Group, with full retail/SME/corporate banking plus insurance and asset management. Competes with B×+ across the full product stack but at materially larger scale.
• Santander México: Top-3 Mexican commercial bank under global Santander Group, offering retail, SME, corporate, and private banking with significant digital investment. Competes with B×+ in mortgages, deposits, and SME lending.
• HSBC México: Global bank subsidiary offering commercial banking, wealth, and markets in Mexico. Comparable especially in cross-border USD products (B×+ Dólares border-zone vs HSBC's US-Mexico remittance and corporate banking franchise).
• Scotiabank México: Top-5 Mexican commercial bank (Institución de Banca Múltiple) under Bank of Nova Scotia. Comparable on full-service commercial banking, brokerage, and wealth management, with similar product breadth to B×+.

Regional players

• Banco Azteca: Mexican commercial bank focused on mass-market retail and consumer credit, part of Grupo Salinas. Comparable in domestic-only retail banking and consumer credit orientation, though with materially different customer target.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/VeporMasBanco
• Facebookfacebook.com/Seguros-BX-642173039302675

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banco Ve por Más