USA Benefits Group

Name

USA Benefits Group

Legal name

Richard Banville LLC

Website

https://usabg.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

USA Benefits Group is an independent U.S. insurance brokerage distributing health, Medicare, life, and small-business insurance through licensed agents across 39 states, with access to 75+ carriers.

Ownership category

akta.pro rank

Product category

Insurance brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Eligibility, Enrollment & Benefits Administration (HLAEALAH)

akta.pro secondary industries

Benefits Administration (BPACAPAC), Small Group Health Insurance (2–50/100) (FSAIAFAD)

Keywords

• Health insurance brokerage
• Medicare insurance plans
• Life insurance products
• Small business group benefits
• Independent insurance agents

Headquarters

HQ city

Spring Hill

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commissions: USA Benefits Group generates revenue through commissions paid by insurance carriers for policies sold through their agent network. As an independent insurance brokerage, they receive commission payments from multiple insurance carriers when policies are originated and bound. The company represents 88 organizations across health, Medicare, life, and supplemental insurance lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

USA Benefits Group is an independent insurance brokerage that distributes health, Medicare, life, and small business insurance products through a nationwide network of licensed agents. The company represents 75+ carriers and 88 organizations, comparing plans and matching individuals, families, seniors, and small business owners with coverage across 39 states. Revenue is earned via commissions paid by carriers for policies placed through USABG agents via phone, virtual, or in-person consultation.

Product overview

USA Benefits Group is an independent insurance brokerage platform offering a comprehensive suite of insurance products through a nationwide network of licensed agents. The platform provides access to 75+ top insurance carriers, enabling comparison shopping and competitive pricing. The product portfolio centers on four core offerings: Health Insurance (including Individual & Family Plans, ACA Marketplace/ACA Coverage & Enrollment Assistance, Medicare Insurance, Critical Illness/Accident/Hospital Protection Plans, Dental/Vision/Prescription Drug Coverage, and Health Matching Accounts); Life Insurance (comprising Term Life, Whole Life, Universal Life, and Final Expense policies); and Small Business Insurance (group health and employee benefit packages). All products are delivered through licensed agents via in-person, virtual, or phone consultations, with services available across 38 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual & Family Health Insurance Plans Comprehensive medical coverage for individuals and families, including those who are self-employed or between jobs. Licensed agents compare multiple carriers across the brokerage's 75+ carrier network to find an optimal balance of premiums, deductibles, and network access.
• Marketplace / ACA Coverage & Enrollment Assistance Guided support for navigating the Affordable Care Act (ACA) Marketplace, covering eligibility requirements, subsidy qualifications, enrollment deadlines, and plan comparisons for individuals and families.
• Critical Illness, Accident & Hospital Protection Plans Supplemental protection plans covering out-of-pocket costs such as deductibles, hospital stays, and recovery expenses beyond major medical coverage.
• Dental, Vision & Prescription Drug Coverage Standalone and bundled options for oral health, eye care, and prescription coverage to reduce out-of-pocket expenses for routine care and ongoing medications.
• Health Matching Accounts (HMAs) & Supplemental Options Programs that enhance existing coverage and provide financial flexibility for medical costs not covered by traditional insurance, including healthcare expense management account options.
• Medicare Insurance Health insurance solutions for seniors and Medicare-eligible individuals, including Medicare Advantage, Medicare Supplement, and Part D prescription drug plans, offered through the company's nationwide network of licensed agents.
• Term Life Insurance Coverage for a set period (10, 20, or 30 years) providing affordable protection for income replacement, mortgage obligations, and financial responsibilities during key life stages.
• Whole Life Insurance Permanent coverage with guaranteed death benefit and cash value accumulation over time, offering long-term financial protection and stability.
• Universal Life Insurance Flexible permanent coverage with adjustable premium payments and death benefit amounts, with potential cash value accumulation based on policy performance.
• Final Expense Insurance Policies designed to cover funeral expenses, medical bills, and end-of-life costs with smaller coverage amounts and simplified underwriting options.
• Small Business Insurance Comprehensive employee benefits packages for small businesses including group health insurance, dental, vision, supplemental coverage, and enrollment assistance.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SelectQuote: SelectQuote is a multi-line insurance brokerage that sells term life, senior, and health products through phone-and-digital agent-assisted channels. It is highly comparable to USA Benefits Group because both operate agent-led distribution across life, Medicare, and health lines, with SelectQuote being USABG's closest publicly-traded peer.
• eHealth: eHealth operates an online health insurance marketplace serving individuals, families, and Medicare beneficiaries. It competes directly with USABG for ACA and Medicare shoppers, though USABG is more agent-driven and eHealth more self-serve.
• GoHealth: GoHealth is a Medicare-focused health insurance marketplace with a large licensed agent network. It is a direct peer because it competes in the same Medicare Advantage and Supplement segment that is one of USABG's four core product lines.
• HealthMarkets: HealthMarkets is a multi-carrier health insurance agency distributing individual, family, Medicare, and small business plans through a nationwide agent network. It is closely comparable to USA Benefits Group in product mix and agent-led GTM.
• AmeriLife: AmeriLife is a national insurance distribution platform that acquires and supports independent agencies, including (per USABG's logo assets) USA Benefits Group. It is a direct peer and likely platform partner, providing back-office, carrier, and marketing infrastructure to agencies like USABG.
• Primerica: Primerica is a multi-line insurance distributor whose independent representative force sells term life, health, and investment products. It overlaps with USABG's life and health brokerage business via a similar agent-driven distribution model.

Broad incumbents

• Humana: Humana is a major health and Medicare Advantage insurer and a key carrier in USABG's portfolio. It is a broad incumbent because, in addition to underwriting policies, Humana increasingly sells direct to consumers, competing with brokers like USABG for Medicare shoppers.
• UnitedHealth Group: UnitedHealth Group (UnitedHealthcare) is the largest U.S. health insurer and a primary carrier partner for brokerages. As a broad incumbent, it competes indirectly through its direct-to-consumer portals and carrier relationships that shape broker commission economics.
• Cigna: Cigna is a major health and supplemental benefits carrier whose products are sold through USABG's brokerage. As a broad incumbent it is comparable on industry footprint and the carrier side of the broker-carrier relationship, but does not run an agent-led brokerage at scale.

Emerging players

• National Western Life Insurance Group: National Western Life is a smaller life and annuity carrier that distributes through independent agents. It is comparable to USABG's life insurance distribution via shared agent-led GTM, though it operates as a carrier rather than a multi-carrier brokerage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/usabg
• Facebookfacebook.com/usabgrbraun
• LinkedInlinkedin.com/company/362977

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Benefits Group