Mana Products
Mana Products is a New York-based B2B contract manufacturer that develops and produces prestige color cosmetics, skincare, haircare, and OTC products for leading beauty brands, makeup artists, celebrities, and emerging indie labels from two GMP-, FDA-, and OTC-compliant facilities.
- Company typePrivate
- Founded1975
- HeadquartersLong Island City, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Mana Products does
Mana Products is a 50-year-old, New Island City-based contract manufacturer of prestige beauty products specializing in color cosmetics, skincare, haircare, and OTC formulations. Operating from two GMP-, FDA-, and OTC-compliant facilities at 32-02 Queens Boulevard, the company served leading beauty brands (Rare Beauty, Fenty Beauty, and a 30+ year relationship with Bobbi Brown), makeup artists, celebrities, and emerging indie brands as one of the largest U.S. color cosmetics manufacturers. After years of financial struggles, Mana ceased operations and furloughed employees in December 2025; in January 2026, Prime Matter Labs (a Monogram Capital-backed peer) acquired Mana from Traub Capital and initiated rehiring of core former staff to restart operations and expand into color cosmetics.
The company's technical platform is built around its proprietary High Performance Hybrid™ formulation system spanning color cosmetics, skincare, and haircare, incorporating biotech-derived ingredients and green chemistry processes. Mana maintains a library of over 1,000 proprietary formulas and shades, anchored by differentiated technology platforms: the Advanced Microbiometic Complex for skin microbiome rebalancing, Longwear Reimagined technologies that eliminate synthetic microplastics, NXT Powder gel-to-powder systems, and Lasting Care delivery systems for long-term hydration and skin-plumping. Core service offerings are organized as Contract Manufacturing (full-service custom production and technology transfers), three Brand Accelerator tiers (Curate at 1,000+ unit MOQ across 400+ formulas, Customize at 3,000+ unit MOQ across 1,000+ formulas, Create at 25,000+ unit MOQ for fully custom cosmetics or 10,000+ for skincare), Ready to Retail (pre-commercialized clean/vegan OEM formulas), and the Innovation Lab (NXT Lab) that publishes biannual trend collections.
Revenue is generated through unit pricing on multi-year contracts, complemented by services such as technology transfers for brands relocating manufacturing. Go-to-market is enterprise-driven through dedicated account managers and direct outreach, supplemented by industry events (e.g., Formula50 at LAVAN in NYC), thought-leadership content (The Beauty Safari podcast), and vertical segmentation across prestige brands, indie brands via Brand Accelerator, and celebrity/MUA personas. The January 2026 acquisition positions the combined Mana/Prime Matter entity to compete as a broader, PE-backed beauty contract manufacturing platform across color, skincare, suncare, haircare, and bodycare.
Mana Products firmographics
Firmographics- Name
- Mana Products
- Legal name
- MANA Products, Inc.
- Website
- http://www.manaproducts.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- Mana Products is a New York-based B2B contract manufacturer that develops and produces prestige color cosmetics, skincare, haircare, and OTC products for leading beauty brands, makeup artists, celebrities, and emerging indie labels from two GMP-, FDA-, and OTC-compliant facilities.
- Ownership category
- akta.pro rank
Where Mana Products is headquartered
LocationHeadquarters
- HQ city
- Long Island City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mana Products business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Contract Manufacturing: Mana Products provides full-service contract manufacturing for color cosmetics, skincare, haircare, and OTC products. Revenue is generated through production fees, formulation development fees, and technology transfer services. Clients include leading prestige beauty brands, makeup artists, celebrities, and emerging indie brands. Manufacturing is conducted at GMP and FDA-compliant facilities in New York.
- Brand Accelerator: Tiered engagement model for emerging beauty brands offering access to MANA's proprietary formula library at varying minimum order quantities (1,000 to 25,000+ units). Revenue is generated through formula licensing, customization fees, and manufacturing at scale. Tiers include Curation (400+ formulas, MOQ 1,000+), Customize (1,000+ formulas, MOQ 3,000+), and Create (fully custom formulations, MOQ 25,000 for cosmetics, 10,000 for skincare).
- Ready to Retail: Pre-commercialized clean and vegan-friendly formulas available for immediate selection by brands, with speed to market as the primary value driver. Revenue is generated through product sales at pre-established pricing with lower customization. All products are cruelty-free, EU compliant, California Prop 65 compliant, and RSPO compliant.
- Technology Transfers: MANA leverages its available capacity, customer service commitment, and proven track record of on-time in-full deliveries to facilitate seamless and scalable technology transfers for brands looking to relocate manufacturing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Curation tier (400+ formulas, MOQ 1,000+ units) |
| Unit Pricing | Multi-year contract | Customize tier (1,000+ formulas, MOQ 3,000+ units) |
| Unit Pricing | Multi-year contract | Create/Custom tier (fully custom, MOQ 25,000+ cosmetics / 10,000+ skincare) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Mana Products product offering
Product offeringCore offering
Mana Products provides full-service contract manufacturing of prestige color cosmetics, skincare, hair care, and OTC products from two GMP, FDA, and OTC compliant facilities in Long Island City, NY. Beyond custom contract manufacturing, the company offers a tiered Brand Accelerator program (Curate, Customize, Create) giving emerging brands access to a library of 1,000+ proprietary formulas, a Ready to Retail white-label program of pre-commercialized clean and vegan-friendly formulas, and an Innovation Lab that develops next-generation proprietary technologies.
Product overview
MANA is a New York-based contract manufacturer and the world's leading partner for innovative development and manufacturing of branded and private label prestige beauty products. The company operates as a single integrated platform offering contract manufacturing services that span color cosmetics, skincare, and hair care categories. The core offering includes Contract Manufacturing Services paired with three Brand Accelerator tiers (CURATE with 400+ formulas, CUSTOMIZE with 1,000+ formulas, and CREATE for fully custom formulations). Ready to Retail provides pre-vetted commercialized formulas for rapid market entry, while the Innovation Lab drives trend forecasting and next-generation product development. MANA serves leading beauty brands, makeup artists, and celebrities, previously serving clients including Rare Beauty and Fenty Beauty. All products are manufactured in GMP, FDA, and OTC compliant facilities in Long Island City, NY.
Differentiator
Problem solved
Functional benefit
Products and services
- Contract Manufacturing Services Full-service contract manufacturing of color cosmetics, skincare, hair care, and OTC products for prestige beauty brands, makeup artists, and celebrities, leveraging Mana's GMP, FDA, and OTC compliant New York facilities and proprietary High Performance Hybrid formulation technologies.
- Color Cosmetics Manufacturing Manufacturing of high-performance hybrid color cosmetics, including foundations, concealers, primers, blushes, highlighters, bronzers, eyeshadows, eyeliners, mascaras, lipsticks, lip gloss, and pressed/baked/loose powders, for beauty brand clients.
- Skincare and Bath & Body Manufacturing Manufacturing of high-performance skincare, bath and body, and OTC products, including cleansers, creams, lotions, serums, gels, masks, oils, toners, scrubs, sunscreens, acne, whitening, and anti-inflammatory treatments.
- Hair Care Manufacturing Manufacturing of multi-tasking hair care products including shampoos, conditioners, treatments, stylers, fillers, root concealers, scalp cleansers, and thermal dynamic treatments in emulsion, powder, and gel formats.
- Brand Accelerator Program Tiered service program for emerging and indie beauty brands providing access to Mana's proprietary formula library, customization options, and expedited speed to market at tiered minimum order quantities from 1,000 to 25,000+ units.
- Ready to Retail White-Label Formulas White-label / OEM program offering brands a library of pre-vetted, clean, vegan-friendly, EU and California Prop65 compliant formulas that can be selected as-is or with minor customization for immediate market deployment.
- High Performance Hybrid Suncare Next-generation suncare product line offering broad spectrum UVA/UVB protection with anti-pollution benefits, high performance skincare technology, and no residual white cast, using mineral and non-nano formulations.
- Technology Transfer Services Service for brands seeking to relocate or transfer manufacturing of beauty products, providing scalable capacity, regulatory compliance, and proven on-time in-full delivery execution.
Quantifiable outcome
- 50+ years of industry leadership and expertise in prestige beauty manufacturing
- +2 more outcomes
Companies that use Mana Products
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Mana Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Mana Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Prime Matter LabsflagshipPrime Matter Labs, a Monogram Capital-backed contract manufacturer primarily operating in skincare, suncare, haircare, and bodycare, acquired Mana Products in January 2026. The acquisition provides Prime Matter Labs with entry into the color cosmetics category and expands its geographic footprint to New York. Prime Matter CEO Aaron Paas indicated that operations could resume quickly, with the company already rehiring core former Mana employees. This represents a transformative strategic acquisition that combines complementary manufacturing capabilities.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Mana Products competitors and assessment
Company assessmentBroad incumbents
- Intercos: Intercos is one of the largest global beauty contract manufacturers, producing color cosmetics, skincare, and hair care for leading prestige and mass brands. It is a scaled incumbent competing with Mana across both enterprise contract manufacturing and indie/private-label services in the global prestige color cosmetics space.
- Kolmar Laboratories: Kolmar Korea/HK is a major global beauty and personal care contract manufacturer with extensive OEM/ODM capabilities across color cosmetics, skincare, and suncare. It is a broad incumbent peer to Mana, particularly in indie/white-label beauty manufacturing for global brands.
- Cosmax: Cosmax is a South Korea-headquartered global beauty ODM/contract manufacturer with extensive capabilities in color cosmetics, skincare, and personal care. It is a broad incumbent peer to Mana in prestige and indie beauty contract manufacturing, particularly for brands seeking Asia-based production.
Direct peers
- Prime Matter Labs: Prime Matter Labs is a Monogram Capital-backed contract manufacturer specializing in skincare, suncare, haircare, and bodycare that acquired Mana Products in January 2026. The two operate overlapping beauty contract manufacturing capabilities and now share a common parent, making Prime Matter both a direct peer and sister platform post-acquisition.
- CoValence Laboratories: CoValence Laboratories is a US-based contract manufacturer focused on premium skincare, haircare, and body care for emerging and established beauty brands. It is a direct peer to Mana's skincare/haircare contract manufacturing offering and competes for indie and mid-market beauty brand clients.
- Cosmetic Solutions: Cosmetic Solutions is a US-based beauty contract manufacturer offering full-service development and manufacturing for skincare, haircare, OTC, and color cosmetics. It is a direct peer to Mana serving indie, mid-market, and enterprise beauty brands with similar GMP manufacturing capabilities.
- Topix Pharmaceuticals: Topix Pharmaceuticals is a US-based contract manufacturer specializing in skincare, OTC dermatology products, and therapeutic personal care. It is a direct peer to Mana's skincare and OTC segments, particularly for regulated categories like sunscreen and acne treatments.
- Regi Cosmetics: Regi Cosmetics is a US color cosmetics and skincare contract manufacturer offering full-service development, manufacturing, and filling for indie and enterprise beauty brands. It is a direct peer competing with Mana's Brand Accelerator tiers and enterprise contract manufacturing offerings.
- Peerless Cosmetics: Peerless Cosmetics is a US-based color cosmetics manufacturer serving mass and prestige beauty brands with full-service formulation, filling, and packaging. It is a direct peer to Mana in the color cosmetics contract manufacturing category and a likely competitor for similar brand clients.
- Goodwin Chemical (Global Cosmetic Group): Global Cosmetic Group operates contract manufacturing and private label services for color cosmetics, skincare, and personal care, serving global and indie beauty brands. It is a direct peer to Mana's private-label/Ready to Retail model and enterprise contract manufacturing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mana Products social profiles
Digital presenceMana Products compliance and trust
Trust signalCompliance7 records
Mana Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mana Products leadership team
Management profileNumber of profiles
Profiles3 records
Mana Products funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mana Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mana Products
What does Mana Products do?
Mana Products provides full-service contract manufacturing of prestige color cosmetics, skincare, hair care, and OTC products from two GMP, FDA, and OTC compliant facilities in Long Island City, NY. Beyond custom contract manufacturing, the company offers a tiered Brand Accelerator program (Curate, Customize, Create) giving emerging brands access to a library of 1,000+ proprietary formulas, a Ready to Retail white-label program of pre-commercialized clean and vegan-friendly formulas, and an Innovation Lab that develops next-generation proprietary technologies.
Is Mana Products a public or private company?
Mana Products is a private company. It is classified as private equity controlled and is currently acquired.
When was Mana Products founded?
Mana Products was founded in 1975. It employs 501 to 1,000 people.
Where is Mana Products based?
Mana Products is headquartered in Long Island City, United States, in the North America region.
How does Mana Products make money?
Four revenue lines are on record. Contract Manufacturing is the primary driver. The others are brand Accelerator, ready to Retail and technology Transfers.
Who are Mana Products's main competitors?
Broad incumbents on record are Intercos, Kolmar Laboratories and Cosmax. Direct peers are Prime Matter Labs, CoValence Laboratories, Cosmetic Solutions, Topix Pharmaceuticals, Regi Cosmetics, Peerless Cosmetics and Goodwin Chemical (Global Cosmetic Group).
Does Mana Products have an API?
No public API is recorded for Mana Products.