Cervecería Nacional

Name

Cervecería Nacional

Legal name

Cervecería Nacional CN S.A.

Website

https://cervecerianacional.ec

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Brewery & Beverage Manufacturing

NAICS

Breweries (312120), Breweries (31212), Soft Drink Manufacturing (312111)

SIC

Malt Beverages (2082), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Alcoholic Beverage Contract Manufacturing / Co-packing (Brew, Distill, Bottle, Can) (CRADAIAI), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Beer production
• Alcoholic beverages
• Non-alcoholic refreshments
• Brewery operations
• Beverage distribution

Headquarters

HQ city

Quito

HQ country

Ecuador

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Beer Sales: Sales of branded beer products including core brands (Pilsener, Pilsener Light, Club), premium brands (Club Premium, Club Platino), and global brands (Stella Artois, Corona, Budweiser, Becks). Primary revenue stream through traditional retail, modern trade, and on-premise channels.
2. Non-Alcoholic Beverages: Sales of refreshment beverages including Pony Malta and Pony Malta Full Sabor in multiple sizes (200ML, 330ML, 550ML, 1LT).
3. Beyond Beer Products: Sales of flavored alcoholic beverages including Corona Tropical variants (Lima & Limon, Limón & Frutos Amarillos, Limón & Frutos Rojos, Limon & Toronja).
4. BEES B2B Digital Platform: Digital marketplace for retailers enabling ordering of beer, spirits, groceries and other products. Platform generates transaction revenue and potentially takes commissions on sales through the marketplace.
5. TaDa Delivery App: Consumer-facing delivery application allowing purchase and return of bottles with returnable packaging options.
6. Craft Brewer Services: Bottling line access and cooling equipment rental services for craft brewers in compliance with Superintendencia de Competencia Económica regulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Cervecería Nacional is a brewery that specializes in the elaboration and commercialization of beers, refreshments, and soft drinks. The company operates two manufacturing plants in Ecuador (Guayaquil and Quito) producing core beer brands (Pilsener, Club), premium labels (Club Premium, Club Platino), global AB InBev brands (Stella Artois, Corona, Budweiser, Becks), beyond-beer variants (Corona Tropical), and malt-based soft drinks (Pony Malta). It also operates the BEES B2B digital marketplace and the TaDa consumer delivery application.

Product overview

Cervecería Nacional is a beer and beverage company operating in Ecuador as part of AB InBev, offering a portfolio of beer products across core, premium, and global brands, along with soft drinks and a B2B digital commerce platform. The core beer lineup includes Pilsener (flagship), Pilsener Light, and Nuestra Siembra (made with 100% Ecuadorian ingredients). Premium offerings comprise Club Premium and Club Platino. Global imported brands include Stella Artois (Belgium), Corona (Mexico), Budweiser (USA), and Becks (Germany). Beyond Beer features Corona Tropical flavored variants. Soft drink offerings include Pony Malta and Pony Malta Full Sabor. The BEES digital platform serves as a B2B marketplace for the distribution of these products to retailers and wholesalers.

Differentiator

Problem solved

Functional benefit

Brands

• Pilsener: The leading beer brand in Ecuador, known for its association with football, local festivities, and traditional food. Celebrated 100 years in 2013.
• Pilsener Light
• Nuestra Siembra
• Nuestra Siembra Inti
• Club Premium
• Club Platino
• Club
• Corona
• Stella Artois
• Budweiser
• Becks
• Pony Malta
• Pony Malta Full Sabor
• Corona Tropical

Products and services

• Pilsener Flagship Ecuadorian beer brand strongly associated with football, local festivities, and traditional foods. Available in 269ML, 330ML, 355ML, 473ML, 600ML, and 1LT formats.
• Pilsener Light Light version of Pilsener marketed as a smooth, easy-to-drink beer for beaches, concerts, and home occasions; pairs with ceviches and cangrejos.
• Nuestra Siembra Beer made with 100% Ecuadorian natural ingredients including corn, rice, and barley, representing authentic local flavor.
• Nuestra Siembra Inti Blonde beer variant with extra refreshing taste made with 100% natural Ecuadorian ingredients.
• Club Premium Premium Ecuadorian beer honoring people who pursue mastery in everyday actions, crafted with careful attention to production details.
• Club Platino Premium 100% malt beer paying homage to platinum, a precious metal first discovered in Ecuador; pairs with grilled meats.
• Stella Artois Belgian premium lager with intense flavor and delicate finish; pairs with cured meats, cheeses, and seafood.
• Corona Mexican beer positioning around disconnection from routine and reconnection with nature; pairs with fish, seafood, aguachiles, and ceviches.
• Budweiser American lager with original recipe, aged with wood chips for 21 days for a balanced, fresh flavor; pairs with hamburgers and steaks.
• Becks German Pilsener founded in Bremen in 1873, with 5% alcohol content; best-selling German beer in the world.
• Corona Tropical Flavored beer variants with tropical fruit fusions (citrus, pineapple & mango, strawberry & cherry, grapefruit); part of the Beyond Beer category.
• Pony Malta Refreshing and nutritious non-alcoholic malt-based beverage with natural ingredients, enriched with vitamins and minerals, available in multiple sizes.
• Pony Malta Full Sabor Non-alcoholic malt-based beverage variant with natural ingredients, enriched with vitamins and minerals, in 200ML and 1LT plastic bottle formats.
• BEES B2B Digital Marketplace B2B digital marketplace operated by DINADEC that enables tiendas, business owners, and wholesalers to order beer, spirits, groceries, and staples across 10+ product categories with a rewards program.
• TaDa Consumer Delivery App Consumer-facing delivery application enabling direct purchases of Cervecería Nacional products with bottle return functionality for returnable packaging.

Quantifiable outcome

• 81% of sales in returnable packaging, with bottles reusable up to 40 times
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• United Nations Global CompactminorStrategic or Co-development Partner · 1 January 2024As a signatory of the UN Global Compact, AB InBev and Cervecería Nacional are committed to human rights-respecting business practices as outlined in their human rights policy.
• EnkadorcoreStrategic or Co-development Partner · 1 January 2023Strategic partnership for recyclable plastic bottle production. Since 2023, 75% of Pony Malta bottles are made from recyclable plastic through this alliance.
• Grupo FamiliaminorStrategic or Co-development Partner · 1 January 2023Partnership to convert paper labels from products into raw material for other paper products through selection and recycling processes, supporting circular economy initiatives.
• Fundación Redes con RostrominorStrategic or Co-development Partner · 1 January 2023Collaboration with foundation and Reciveci for glass collection in different zones of the country, primarily Manabí, supporting waste management from company events.
• Tecnológico de MonterreycoreStrategic or Co-development Partner · 1 January 2023Academic partnership for the Emprendedores program. Courses are endorsed by Tecnológico de Monterrey to provide business development training to over 180,000 commercial partners in finance, leadership, operations, and digitalization.
• ESPAE (Escuela de Negocios de la ESPOL)minorStrategic or Co-development Partner · 1 January 2023Research partnership for entrepreneurship analysis. ESPAE provided data showing over 3.6 million entrepreneurs in Ecuador with ~80% business failure rate, informing the Emprendedores program design.
• Reciveci-Redes con RostrominorStrategic or Co-development Partner · 1 January 2022Partnership with base recycler organizations for participation in recycling events and recyclathons in Cumbaya. Collaborative environmental initiative supporting waste management and circular economy goals.
• Water Funds (Guayaquil and Quito)minorStrategic or Co-development Partner · 1 January 2022Active participation in water conservation funds for Guayaquil and Quito cities as part of environmental stewardship and community water protection initiatives.
• Aldeas SOS EcuadorminorStrategic or Co-development Partner · 1 January 2022Corporate social responsibility partnership involving gift donations to children at Aldeas SOS communities, supporting vulnerable children and families.
• Various Consumer Goods CompaniescoreChannel Partner/ Reseller/ Distributor · 1 January 2021BEES marketplace offers products from multiple consumer goods companies beyond AB InBev portfolio, including groceries, spirits, and staples through the digital B2B platform with rewards program.

Scale indicators10 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Ambev: Ambev is AB InBev's main Latin American operating subsidiary in Brazil, operating breweries and a soft-drink portfolio under similar go-to-market structures. Highly comparable on product mix, direct-distribution model, and BEES-style digital platforms.
• Quilmes (AB InBev Argentina): Quilmes is AB InBev's Argentine subsidiary, historically a dominant local brewery now operating within AB InBev's Latin America structure. Comparable as a regional AB InBev play combining entrenched local brands (Quilmes) with international brand portfolio imports.
• Backus y Johnston (AB InBev Peru): Backus is AB InBev's Peruvian operating subsidiary with iconic local brands (Cristal, Cusqueña) and a similar Pacific-Andean market profile. Highly comparable as a regional AB InBev subsidiary in a Spanish-speaking Andean economy.
• Bavaria (AB InBev Colombia): Bavaria is AB InBev's Colombian operating subsidiary, sharing parent company, business model, brand portfolio structure, and Latin American market dynamics with Cervecería Nacional. Closest direct comparable across footprint, scale, and channel mix.
• Grupo Modelo (AB InBev Mexico): Grupo Modelo is the AB InBev Mexican subsidiary that produces and exports Corona globally. Highly comparable as a leading AB InBev local subsidiary combining strong domestic brands with globally distributed international brands in a Latin American market.
• Cervecería Nacional de Panamá (AB InBev): Cervecería Nacional de Panamá is AB InBev's Panama operating entity — same parent, same legal naming, and recent operating overlap with the Ecuador entity (which also has Panama operations per source). Closest geography-adjacent direct peer given shared brand and operational structure.

Emerging players

• Mahou San Miguel: Mahou San Miguel is a Spanish regional brewery group with significant international export presence in Latin America. Comparable as a regional player expanding into Latin American premium-import shelves that overlap with Cervecería Nacional's premium portfolio positioning.
• Punto Lúpulo (Ecuador craft brewery): Punto Lúpulo is a leading Ecuadorian craft brewery representing the fast-growing local craft segment that increasingly competes with Cervecería Nacional's premium and super-premium tiers. Comparable as an emerging player in the same Ecuador retail and on-premise channels.

Others

• The Coca-Cola Company (Ecuador bottler network): Coca-Cola competes with Cervecería Nacional in the non-alcoholic beverage space via its licensed bottler network in Ecuador and overlaps in retail-channel placement and Pony Malta-style malt beverages. Comparable as an adjacent player in soft-drink channels where Cervecería Nacional also distributes Pony Malta.

Broad incumbents

• Heineken Mexico: Heineken Mexico is the global incumbent's main Latin American beer platform and competes head-to-head with Cervecería Nacional's premium imports (Stella Artois, Becks) via Heineken, Tecate, and Sol. Comparable as a broad incumbent brewery competitor across Latin American markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/cervecerian
• YouTubeyoutube.com/user/CerveceriaEC
• Facebookfacebook.com/cervecerianacionalec
• LinkedInlinkedin.com/company/cervecerianacional/mycompany
• Instagraminstagram.com/cervecerianacionalec
• TikToktiktok.com/@cervecerianacional_ec

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cervecería Nacional