Buyers Meeting Point

What Buyers Meeting Point does

Buyers Meeting Point, doing business as Art of Procurement and operating under the legal entity Procure Change LLC, is a B2B content and media platform serving procurement professionals. Founded in 2009 and headquartered in Boston, the company runs a multi-channel portfolio spanning two flagship podcasts (Art of Procurement and Art of Supply), two weekly email newsletters (The Playbook for executives and The Stack for practitioners), topic-specific Insight Hubs covering areas such as AI in Procurement, Category Management, ESG, Sourcing & Contracting, and Third Party Risk Management, a Provider Directory of procurement technology and service vendors, AOP Live webinars, and the multi-city Catalyst in-person event series (LA, Detroit, NYC).

The company employs 11-50 people and monetizes through four primary streams: subscription newsletters, event and webinar sponsorships and registrations, brand-partnership marketing services aimed at procurement technology and service providers, and advisory procurement services delivered under the SpendPros brand. It also operates the annual ProcureTech100 research program recognizing top procurement technology solutions. Distribution extends across the owned website (artofprocurement.com), third-party podcast platforms (Apple, Spotify, YouTube), social channels (LinkedIn, X, Facebook, Instagram, Medium), and live events, with no pricing publicly disclosed and most content accessible for free to drive audience scale.

Customer segmentation is horizontal rather than vertical, addressing five named personas: Chief Procurement Officers (CPOs), Heads of Procurement/Procurement Directors, Category Managers/Sourcing Specialists, Digital Procurement Leaders, and Supply Chain Leaders/Third Party Risk Analysts. The company employs a community-led go-to-market motion in which free content (podcasts, newsletters, webinars) builds a subscriber base, sponsorships and Provider Directory listings monetize that audience access, and SpendPros and Brand Partnerships address enterprise procurement teams and procurement technology vendors respectively. A 2020 acquisition of MyPurchasingCenter indicates prior M&A-driven audience expansion.

Name

Buyers Meeting Point

Legal name

Procure Change LLC

Website

https://buyersmeetingpoint.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Buyers Meeting Point, operating as Art of Procurement, is a B2B content and media platform serving procurement professionals through podcasts, newsletters, webinars, Catalyst in-person events, a Provider Directory, and advisory services under the SpendPros brand.

Ownership category

akta.pro rank

Product category

B2B Media and Events

NAICS

Directory and Mailing List Publishers (51314)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Spend Analytics & Reporting Support (BPAAAJAJ)

akta.pro secondary industry

Procurement Platforms, Catalogs & Contract Purchasing (Co-ops, GPOs, eProcurement) (EDAEAIAO)

Keywords

• Procurement media
• Supply chain insights
• B2B content platform
• Procurement research
• Procurement events

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Subscription Newsletters: The Playbook and The Stack are Art of Procurement's two weekly newsletters targeting procurement executives and practitioners. While some content is free, premium or specialized content may drive subscription value.
2. Events and Webinars: AOP Live webinars and in-person events like Catalyst (LA, Detroit, NYC) generate revenue through event registration and sponsorships from procurement technology and service providers.
3. Marketing Services: Brand Partnerships offering marketing services to procurement technology and service providers who want to reach the AOP audience of procurement professionals.
4. Procurement Services: SpendPros services offering procurement team support and advisory services to enterprise procurement departments.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Buyers Meeting Point (Art of Procurement) operates a B2B content, community, and events platform for procurement and supply chain professionals. Its core offerings include flagship podcasts (Art of Procurement, Art of Supply), weekly newsletters (The Playbook for executives, The Stack for practitioners), the AOP Live webinar series, in-person Catalyst executive events, topic-specific Insight Hubs, a Provider Directory of procurement technology vendors, the annual ProcureTech100 research program, and paid advisory services (SpendPros) and brand partnership marketing services for vendors.

Product overview

Art of Procurement (Buyers Meeting Point) is a content and media platform for procurement professionals, not a single software product. The platform consists of a portfolio of content products including two flagship podcasts (Art of Procurement and Art of Supply), two weekly newsletters (The Playbook for executives and The Stack for practitioners), an Insight Hubs knowledge platform covering topic-specific areas like AI, Category Management, ESG, and Risk Management, a Provider Directory for researching procurement technology vendors, the annual ProcureTech100 research program, and in-person/virtual events under the Catalyst brand. These products work together to serve the procurement community through educational content, vendor research, and professional networking.

Differentiator

Problem solved

Functional benefit

Products and services

• Art of Procurement Podcast

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gartner: Gartner is a global research and advisory giant with a significant procurement technology research practice and events portfolio—comparable as a broad incumbent whose procurement research, Magic Quadrants, and conferences compete for the same audience attention and sponsor dollars.
• Forrester Research: Forrester is a major research and advisory firm with a dedicated B2B procurement and sourcing practice—comparable as a broad incumbent in the same analyst/research category but serving a much wider enterprise audience with deeper resources.
• The Hackett Group: The Hackett Group is an established advisory and research firm offering procurement research, benchmarks, and transformation services—comparable as a broader incumbent that overlaps with Art of Procurement's research and SpendPros advisory offerings but at much larger scale.

Direct peers

• IACCM (International Association for Contract and Commercial Management): IACCM is a global community and research body for contract, commercial, and procurement professionals, producing research, training, events, and networking—comparable as a membership/community-driven content and events business for adjacent procurement personas.
• SIG (Sourcing Industry Group): SIG is a membership-based community for sourcing, procurement, and outsourcing professionals running events, content, and benchmarking programs—comparable as a community-led GTM serving the same buyer personas with events and content.
• Procurement Leaders: Procurement Leaders operates a community and research platform for chief procurement officers, including events, reports, and peer networking—directly comparable in its focus on senior procurement personas, events revenue model, and content-led engagement.
• Spend Matters (Bonterra): Spend Matters is a B2B research, analysis, and news publication focused on procurement and supply chain technology—directly comparable as a content/research platform serving the same procurement professional audience with similar deep-dive analysis and vendor research.
• SourceToday (Thomas Publishing): SourceToday is a B2B publication and resource for sourcing and procurement professionals, including news, technology evaluation content, and supplier directories—comparable in its editorial focus and audience overlap with Art of Procurement.

Others

• Fine Tune (The Buy: The Way podcast partner): Fine Tune is a procurement services and advisory firm that co-produces the "Buy: The Way" podcast with Art of Procurement—comparable as a procurement ecosystem partner, indicating a peer-adjacent services firm in the same vertical.

Emerging players

• Procurement Value Institute: Procurement Value Institute is a smaller, specialist research and advisory firm focused on procurement value and maturity—comparable as a niche research community serving procurement leaders, but with a more limited content and events footprint than Art of Procurement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/buyersmeetpoint
• YouTubeyoutube.com/channel/UCtgqJ7rxWVAkKsbpwUmj51Q
• LinkedInlinkedin.com/company/buyers-meeting-point

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buyers Meeting Point