Sproutling
Sproutling is a San Francisco-based private company, founded in 2012, that builds wearable baby monitors delivering real-time physiological and environmental insights to parents. The company has raised approximately $9.15M in venture funding across two disclosed rounds.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sproutling does
Sproutling is a San Francisco-based, privately held for-profit company founded in 2012 that builds wearable baby monitors designed to give parents continuous, real-time physiological and environmental insights about their child. The company's product is a sensor-equipped wearable worn by the infant that captures signals such as heart rate, skin temperature, motion, and room conditions, paired with a parent-facing software surface that surfaces those readings and notifications. The company is classified as small (11–50 employees) and operates from a single San Francisco location, with no disclosed international offices, distribution partners, or app-store presence in the input.
The business model is not disclosed in the input: there are no pricing tiers, no retail or D2C channel details, and no publicly disclosed revenue. The implied model is consumer hardware sales — a one-time device purchase (and potentially a recurring software/insights subscription) — sold to parents of newborns and infants, but no confirmation of subscription mechanics or channel mix appears in the source data.
Sproutling has raised approximately $9.15 million across two disclosed funding rounds: a ~$2.59M early-stage round in August 2013 (BoxGroup, FirstMark, First Round Capital, Forerunner, Lemnos VC) and a ~$6.55M round in January 2015 that broadened the syndicate to include Max Ventures, Flight Ventures, FundersClub, Klingenstein Fields & Co, and Marc Bell Ventures alongside the original backers. No subsequent funding rounds, acquisitions, leadership changes, product launches, or geographic expansions appear in the input data.
Sproutling firmographics
Firmographics- Name
- Sproutling
- Website
- https://sproutling.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sproutling is a San Francisco-based private company, founded in 2012, that builds wearable baby monitors delivering real-time physiological and environmental insights to parents. The company has raised approximately $9.15M in venture funding across two disclosed rounds.
- Ownership category
- akta.pro rank
Sproutling industry classification
Industry- Product category
- Smart Baby Monitor
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Maternal, Neonatal & Pediatric Remote Monitoring (HLACAPAG)
- akta.pro secondary industries
- Kids Wearables (GPS watches & trackers) (CRACAIAI), Maternal, Fetal & Neonatal Monitoring (CTG, Infant Wearables) (HLAHACAF), Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC)
Keywords
Where Sproutling is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Sproutling business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Sproutling product offering
Product offeringCore offering
Sproutling develops and sells a wearable baby monitor worn on an infant's ankle that captures real-time biometric data such as heart rate, skin temperature, motion, and sleep position. The device pairs with a companion mobile application that translates the data into actionable insights and notifications for parents about their child's wellbeing and sleep patterns.
Differentiator
Problem solved
Functional benefit
Products and services
- Sproutling Baby Monitor (Wearable Sensor Band)
Companies that use Sproutling
Customer profileIdeal customer profiles1 record
Sproutling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sproutling partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Sproutling competitors and assessment
Company assessmentBroad incumbents
- Philips Avent: Philips Avent offers a full range of baby monitors (audio, video, connected) and is a global incumbent competing in the same parental-monitoring category as Sproutling.
- Lumi by Pampers (Procter & Gamble): P&G's Lumi ecosystem combines a smart baby monitor with diaper, feeding, and sleep logging, positioning it as a broader-incumbent alternative in connected infant care.
- VTech: VTech is a large incumbent in baby and nursery electronics (audio/video monitors, sound machines), competing on price and retail breadth rather than premium smart features.
Direct peers
- Owlet Baby Care: Owlet's flagship Smart Sock is a direct competitor — a wearable infant monitor that streams real-time heart rate, oxygen, and sleep data to parents, mirroring Sproutling's core value proposition.
- Nanit: Nanit sells a computer-vision based smart baby monitor with sleep tracking and real-time insights, competing head-to-head with Sproutling for the connected nursery dollar.
- Miku: Miku's smart baby monitor offers real-time breathing, sleep, and nursery-condition tracking without wearables, competing with Sproutling in the premium connected baby monitor segment.
- Cubo AI: Cubo AI provides an AI-powered smart baby monitor with sleep, cry, and covered-face alerts — a direct alternative to Sproutling's wearable-based monitoring approach.
- Hatch Baby (formerly Hatch): Hatch sells connected sleep devices and the Rest+ baby monitor, offering parents real-time sleep and nursery insights comparable to Sproutling's proposition.
Emerging players
- Huckleberry (Huckleberry Labs): Huckleberry's SweetSpot app and sleep tools give parents real-time infant sleep insights via phone sensors, partially overlapping Sproutling's wearable-based insight model.
Others
- Fisher-Price (Mattel): Fisher-Price is Sproutling's strategic parent after acquisition by Mattel; relevant as both a distribution channel and an internal competitor for nursery product real estate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Sproutling social profiles
Digital presenceSproutling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sproutling leadership team
Management profileNumber of profiles
Sproutling funding detail
Funding detailFunding overview
Funding rounds2 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sproutling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sproutling
What does Sproutling do?
Sproutling develops and sells a wearable baby monitor worn on an infant's ankle that captures real-time biometric data such as heart rate, skin temperature, motion, and sleep position. The device pairs with a companion mobile application that translates the data into actionable insights and notifications for parents about their child's wellbeing and sleep patterns.
Is Sproutling a public or private company?
Sproutling is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sproutling founded?
Sproutling was founded in 2012. It employs 11 to 50 people.
Where is Sproutling based?
Sproutling is headquartered in San Francisco, United States, in the North America region.
Who are Sproutling's main competitors?
Broad incumbents on record are Philips Avent, Lumi by Pampers (Procter & Gamble) and VTech. Direct peers are Owlet Baby Care, Nanit, Miku, Cubo AI and Hatch Baby (formerly Hatch). Huckleberry (Huckleberry Labs) is listed as an emerging player. Fisher-Price (Mattel) is listed as an others.
Does Sproutling have an API?
No public API is recorded for Sproutling.
What industry is Sproutling in?
Sproutling's product category is Smart Baby Monitor. Its primary akta.pro industry code is HLACAPAG, Maternal, Neonatal & Pediatric Remote Monitoring, with a secondary code of CRACAIAI, Kids Wearables (GPS watches & trackers). Its NAICS code is 334510 and its SIC code is 3842.