CG Life
CG Life is a privately held life sciences marketing and communications agency that provides integrated brand strategy, public relations, creative, omnichannel, scientific communications, media planning, and analytics services to biotech and pharmaceutical companies developing therapies for rare and hard-to-treat diseases.
- Company typePrivate
- Founded2000
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What CG Life does
CG Life (legal entity: The Chempetitive Group LLC) is a privately held life sciences marketing and communications agency founded in 2003 and headquartered in Chicago, Illinois, with additional offices in San Diego and New York. The firm is specialized in serving biotechnology and pharmaceutical companies developing therapies for rare and hard-to-treat diseases, operating across seven integrated service lines: brand strategy, public relations and social media, creative, omnichannel strategy and enablement, scientific communications, media planning, and analytics and insights. A team of 150+ specialists is organized into 8 integrated departments and includes embedded scientific ambassadors who translate complex science into marketing communications for healthcare providers, patients, and caregivers.
The agency's go-to-market is consultative enterprise field sales targeting biopharma marketing leadership, supported by thought leadership content (e.g., the SightLines blog series), industry events (including Social Media Week), and inbound interest from clients seeking rare disease commercialization expertise. Revenue is generated through project-based engagements, retainer agreements, and hourly consulting fees typical of professional services firms, with pricing quoted per project scope and engagement complexity. The firm has pursued an active roll-up strategy, acquiring The Market Element (January 2020), McDAY (April 2020), Toolhouse (April 2024, which doubled staff), and Berry & Company Public Relations (May 2024), consolidating its position as an integrated healthcare communications provider.
In 2026, the company launched the 24/364 cultural brand platform, a year-round storytelling, film, and film festival initiative for rare disease awareness, and joined the American Biotech Innovation Alliance (ABIA) as a founding member. Leadership was also expanded, with Coco Douaihy (formerly of Dentsu International) appointed Chief Creative Officer and Chris Weber promoted to Chief Strategy Officer. A January 2023 funding round led by Shore Capital Partners is disclosed, supporting the firm's growth and acquisition agenda.
CG Life firmographics
Firmographics- Name
- CG Life
- Legal name
- The Chempetitive Group LLC
- Website
- https://cglife.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CG Life is a privately held life sciences marketing and communications agency that provides integrated brand strategy, public relations, creative, omnichannel, scientific communications, media planning, and analytics services to biotech and pharmaceutical companies developing therapies for rare and hard-to-treat diseases.
- Ownership category
- akta.pro rank
CG Life industry classification
Industry- Product category
- Life Sciences Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Healthcare & Life Sciences PR (MPAAADAD)
- akta.pro secondary industry
- Healthcare & Life Sciences PR (BPAFADAJ)
Keywords
Where CG Life is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
CG Life business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Communications Services: CG Life generates revenue through providing integrated marketing communications services to life sciences companies. Services include brand strategy, public relations, social media, creative development, omnichannel strategy, scientific communications, media planning, and analytics. Revenue is generated through project-based engagements, retainer agreements, and hourly consulting fees typical of professional services agencies serving the biopharmaceutical industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional agency services for life sciences clients |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
CG Life product offering
Product offeringCore offering
CG Life is an integrated marketing communications agency that provides branding, public relations, social media, creative development, omnichannel strategy, scientific communications, media planning, and analytics services to biotech and pharmaceutical companies specializing in rare and hard-to-treat diseases. The agency guides precision medicine innovators from clinical development through commercial launch with deep scientific expertise embedded across its service delivery.
Product overview
CG Life is a life sciences marketing agency specialized for rare and hard-to-treat diseases, offering integrated marketing communications services. The agency's portfolio consists of seven core service offerings: Brand Strategy, Public Relations & Social Media, Creative, Omnichannel Strategy & Enablement, Scientific Communications, Media Planning, and Analytics & Insights. These services work together to help biotech and pharmaceutical companies navigate the path from clinical development to commercial launch. The agency has also developed the 24/364 Brand Platform, a cultural initiative featuring storytelling and films to maintain year-round visibility for rare diseases. CG Life has expanded its capabilities through strategic acquisitions of Berry & Company Public Relations (healthcare communications) and Toolhouse (digital marketing for biopharma), integrating them into its service delivery model.
Differentiator
Problem solved
Functional benefit
Brands
- 24/364: A cultural brand platform created by CG Life to drive rare disease awareness, connection, and action year-round, featuring storytelling, films, and a film festival.
Companies that use CG Life
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
CG Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
CG Life partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- American Biotech Innovation Alliance (ABIA)coreCG Life is a founding member of the American Biotech Innovation Alliance (ABIA), joining biotechnology leaders from across the country to define a long-term national strategy to sustain and extend U.S. leadership in global biotech innovation. CG Life supported the alliance's launch through strategic communications and contributes to collaborative efforts shaping biotech policy and innovation strategy.
Scale indicators4 records
Recent moves10 records
Expansion highlights5 records
CG Life competitors and assessment
Company assessmentMarket position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Customer concentration
CG Life social profiles
Digital presenceCG Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
CG Life leadership team
Management profileNumber of profiles
Profiles17 records
CG Life subsidiaries and ownership
Company hierarchySubsidiaries2 records
CG Life funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CG Life M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CG Life
What does CG Life do?
CG Life is an integrated marketing communications agency that provides branding, public relations, social media, creative development, omnichannel strategy, scientific communications, media planning, and analytics services to biotech and pharmaceutical companies specializing in rare and hard-to-treat diseases. The agency guides precision medicine innovators from clinical development through commercial launch with deep scientific expertise embedded across its service delivery.
Is CG Life a public or private company?
CG Life is a private company. It is classified as private equity controlled and is currently operating.
When was CG Life founded?
CG Life was founded in 2000. It employs 101 to 250 people.
Where is CG Life based?
CG Life is headquartered in Chicago, United States, in the North America region.
How does CG Life make money?
One revenue line is on record: marketing Communications Services.
Does CG Life have an API?
No public API is recorded for CG Life.
What industry is CG Life in?
CG Life's product category is Life Sciences Marketing Services. Its primary akta.pro industry code is MPAAADAD, Healthcare & Life Sciences PR, with a secondary code of BPAFADAJ, Healthcare & Life Sciences PR. Its NAICS code is 541810.