Optica

What Optica does

Optica is a privately held wholesale optical accessories distributor founded in 1972, headquartered in Christchurch, New Zealand, with a secondary office in Williamstown, Victoria, Australia. The company serves optometry practices and optical retail stores across Australia and New Zealand through a B2B wholesale model, offering custom-branded and retail-ready eyewear accessories, workshop tools, and lab equipment. Its product portfolio spans three divisions: (1) Custom-Branded Accessories across LOGO LUXE, PICTURE PERFECT, and BESPOKE BRANDED ranges covering personalised eyeglass cases, lens cleaners, microfibre cloths, retail bags, and contact lens pouches; (2) Retail-Ready Accessories including wholesale eyeglass cases, cords and chains, children's accessories (aged 0-14), lens cleaning products, frames, sunglasses/clip-ons, swimming goggles, magnifiers, and eye patches; and (3) Workshop Tools and Parts including optical lab equipment, hand tools, replacement parts (nose pads, screws, hinges), and eye examination instruments. Optica also distributes third-party brands including Centrostyle (1,313 SKUs), CFC/Concept, Kay, Taku, and Western, and operates consumer sub-brands Brightwipe, Blisma, and Parakito via a separate opticabrands.com storefront.

The business operates on a wholesale account-based pricing model where customers must log in to view pricing, supported by dedicated country-specific freephone lines, video call scheduling, an in-house design team for custom branding, and a 3-week lead time with a 2-year warranty guarantee. Distribution is direct to optometry practices with no disclosed public pricing. Certifications include SEDEX (ethical supply chain), APCO (sustainable packaging), and AS/NZS 1067.1:2016 sunglasses compliance. Optica is sales-led, mid-market in segmentation approach, and reports 11-50 employees. The company has no disclosed ownership structure, no disclosed revenue, and only a single disclosed funding event: a $3,374 Callaghan Innovation grant in March 2022, consistent with its self-funded, small-scale operation.

Name

Optica

Legal name

Optica Accessories - Optical Wholesaler

Website

https://opticaaccessories.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Optica is a privately held ANZ wholesale distributor of optical accessories, supplying custom-branded and retail-ready eyewear products, workshop tools, and lab equipment to optometry practices across Australia and New Zealand since 1972.

Ownership category

akta.pro rank

Product category

Optical Accessories Wholesale

NAICS

Ophthalmic Goods Merchant Wholesalers (42346)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

akta.pro secondary industries

Sunglasses (Non-Prescription) (CRAAAKAB), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)

Keywords

• Wholesale optical accessories
• Custom-branded eyewear
• Optometry practice supplies
• Optical workshop tools
• Retail-ready eyeglass accessories

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Optical Accessories: Optica generates revenue through B2B wholesale distribution of optical accessories including custom-branded cases, lens cleaners, microfibre cloths, retail bags, eyewear accessories, and workshop tools to optometry practices across Australia and New Zealand. Sales occur through account ordering systems with pricing available upon login, suggesting a relationship-based wholesale model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Optica is a B2B wholesale distributor of optical accessories supplying optometry practices across Australia and New Zealand. Its core offering spans custom-branded cases, lens cleaners, microfibre cloths, and retail bags; retail-ready eyeglass cases, cords, chains, frames, sunglasses, swimming/diving accessories, magnifiers, and kids products; and optical workshop tools, lab equipment, replacement parts, and eye examination instruments. The company also distributes third-party optical brands and operates consumer sub-brands Brightwipe, Blisma, and Parakito.

Product overview

Optica is a wholesale optical accessories company serving optometry practices across Australia and New Zealand. The company operates three main product divisions: Custom-Branded Accessories (LOGO LUXE, PICTURE PERFECT, and BESPOKE BRANDED ranges for personalized eyeglass cases, lens cleaners, microfibre cloths, and retail bags), Retail-Ready Accessories (wholesale eyeglass cases, cords and chains, kids accessories, lens cleaning products, eyeglass frames including OverSpex fitover sunglasses and clip-on sunglasses, swimming/diving products, magnifiers, and eye patches), and Workshop Tools & Parts (optical lab equipment, lab tools, eyeglass replacement parts, and eye examination tools). The company also distributes branded products including Centrostyle, Avatude, Brightwipe, and Parakito. Optica provides a 2-year warranty guarantee, short 3-week lead times, and free design services for custom-branded products.

Differentiator

Problem solved

Functional benefit

Products and services

• LOGO LUXE Range Premium custom-printed logo cases, lens cleaners, and microfibre cloths with fast turnaround and low minimums, offered to optometry practices for branded patient giveaways and practice differentiation.
• PICTURE PERFECT Range Full-colour digital wrap eyeglass cases with custom interiors and premium finishes, enabling optometry practices to convert images into branded patient merchandise.
• BESPOKE BRANDED Range Premium debossed-logo eyeglass cases, lens cleaners, and microfibre cloths offering high-end personalisation for optometry practices.
• Branded Retail Bags Custom-printed non-woven cloth and paper retail bags for optometry practice packaging, extending brand visibility beyond the practice.
• Branded Extras Branded extras for optometry practices, including custom lens cleaning wipes, contact lens pouches, microfibre bags, and Peeps lens cleaners.
• Eyeglass Cases Wholesale eyeglass cases for optometry practices and optical retailers, including fashion cases, kids cases, sunglass cases, Chilisi cases, soft pocket clips, and display cases.
• Eyeglass Cords and Chains Wholesale eyeglass cords, chains, and sports bands, including COTI-branded products, for sale through optometry practices.
• Kids Eyeglass Accessories Wholesale kids' eyeglass accessories for children aged 0-14, including active frames, sunglasses, cases, cords, pediatric trial frames, eye patches, swimming goggles, blue light glasses, and microfibre cloths.
• Lens Cleaning Products Wholesale lens cleaning products for optometry practices, including sprays, lens wipes, Brightwipe, anti-fog solutions, antibacterial cleaners, cleaning devices, microfibre cloths, and cleaning kits.
• Eyeglass Frames Wholesale eyeglass frames for retail sale through optometry practices, including reading glasses, Imag Readers, fitovers, flip-ups, blue light glasses, sports protection frames, sunglasses, and clip-on sunglasses.
• OverSpex Over-the-Top Sunglasses Fitover sunglasses designed to be worn over prescription eyewear, available in Grande, Mezzo, Lucido, and Quadro sizes with polarized lenses, sold wholesale to optometry practices.
• Clip-On Sunglasses Polarized clip-on sunglasses with trimmable lenses for metal and plastic frames, anti-scratch clips, and UVA/UVB protection up to 400NMs, offered wholesale to optometry practices.
• Flip-Up Sunglasses Polarized flip-up clip-on sunglasses designed to attach to prescription frames, available in standard, rectangle, and small square shapes with anti-glare TAC UV400 lenses, sold wholesale to optometry practices.
• Swimming Goggles and Diving Accessories Wholesale prescription dive masks, corrective lens goggles, and custom prescription swim goggles for patients needing underwater vision correction.
• Sea Lion Diving Mask Kit DIY diving mask kit with adjustable strap, hard case, impact-resistant polycarbonate frame, and interchangeable lenses rated to 30m depth, offered wholesale to optometry practices.
• Sports Protection Frame Nylon sports protection frame with soft rubber inserts for impact resistance, anti-fog ocula design, and interchangeable temple/strap options, sold wholesale to optometry practices.
• Optical Lab Equipment Professional optical lab equipment for in-practice repairs and adjustments, including consumables, bott wands, pupilometers, frame heaters, billings rules, ultrasonic cleaners, and UV lamps.
• Optical Lab Tools Everyday optical workshop tools for frame adjustments and repairs, including tweezers, screwdrivers, pliers, cutters, nut drivers, screw extractors, and job trays.
• Eyeglass Replacement Parts Essential eyeglass replacement parts, including silicone, TPE, PVC, and self-adhesive nose pads; screws and hinges; temple tips; pad arms; frame locks; and replacement lenses.
• Eye Examination Tools Eye testing and examination equipment for optometry practices, including eye charts, reading cards, colour tests, stereo tests, Amsler pads, BVD gauges, universal trial frames, occluders, prisms, and measuring devices.
• Optica Floor Stand High-quality, durable floor stand display for showcasing accessory collections, frames, cords, solutions, cases, and more in optometry retail environments.
• Clip-on Couvette Display Tray Display tray for 12 polarized clip-ons, offered free with orders of 12 or more clip-ons.
• Magnifiers Practical magnifiers for low vision support, reading, hobbies, and everyday use by visually impaired patients, sold wholesale to optometry practices.
• Outdoor Readers (Bifocal) Bi-focal sunglasses designed for outdoor reading, available in black, grey, and tortoise-shell frames with gold temple embellishments, sold wholesale to optometry practices.
• Corrective Clip for Ski Masks Prescription lens clips designed for ski masks to provide corrective vision while skiing, sold wholesale to optometry practices.
• Metal Rim Clip-On Sunglasses Metal rim clip-on sunglasses with anti-scratch clips, adjustable spring bridge, and polarized lenses for maximum UVA/UVB protection, sold wholesale to optometry practices.
• Eye Patches Corrective eye patches for adults and children, including specialized kids eye patches, sold wholesale to optometry practices.
• Contact Lens Accessories Wholesale accessories for contact lens care and storage, sold to optometry practices.
• Brightwipe Consumer brand under the Optica Brands portfolio offering lens cleaning and eye care products.
• Blisma Consumer brand under the Optica Brands portfolio.
• Parakito Consumer brand under the Optica Brands portfolio.

Quantifiable outcome

• Short lead times - delivered in 3 weeks
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• ProvisionminorGTM or Marketing PartnerOptometry industry association partner appearing on Optica's partner logos section, indicating collaborative marketing or referral relationship within the optical industry.
• The Independent OptometryminorGTM or Marketing PartnerIndependent optometry network partner appearing on Optica's partner logos section, suggesting a referral or preferred supplier relationship.
• Eye-ProminorGTM or Marketing PartnerOptical industry partner displayed on Optica's partner logos section, indicating collaborative marketing within the eyewear sector.
• CentrostylecoreChannel Partner/ Reseller/ DistributorOptica is a distributor of Centrostyle products, stocking 1313 products from this brand. Centrostyle appears as a major brand distributed through Optica's wholesale channel.
• CFC (Concept)coreChannel Partner/ Reseller/ DistributorOptical frames brand distributed by Optica, appearing in the distributor section alongside other branded partners.
• KaycoreChannel Partner/ Reseller/ DistributorEyewear brand distributed by Optica, listed among the brands Optica distributes including Concept and CFC.
• TakucoreChannel Partner/ Reseller/ DistributorOptical accessories brand distributed by Optica as part of their wholesale distribution network.
• WesterncoreChannel Partner/ Reseller/ DistributorOptical brand distributed by Optica, appearing in the distributor section with other branded partners.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Charmant: Japanese eyewear manufacturer and global wholesale distributor of frames and optical products. Comparable to Optica as a wholesale optical supplier to eyecare practices, though primarily focused on frames.
• Safilo Group: Global eyewear manufacturer and distributor with a portfolio of proprietary and licensed brands. Comparable to Optica as a wholesale optical distributor, though at vastly larger scale and focused on branded frames rather than accessories.
• Marchon Eyewear: Major global eyewear manufacturer and distributor (part of VSP Vision) selling proprietary and licensed brands through optical wholesale channels. Comparable as a wholesale optical supplier to eyecare practices, though primarily frames-focused.
• HOYA Vision Care: Global manufacturer and distributor of ophthalmic lenses, lens processing equipment, and optical products. Comparable as a wholesale supplier to optometry practices across multiple product categories, though focused on lenses rather than accessories.
• Marcolin: Italian eyewear manufacturer and global distributor of proprietary and licensed eyewear brands. Comparable to Optica as a wholesale optical supplier, though operating at much larger scale and focused on branded frames.
• De Rigo: Italian eyewear group manufacturing and distributing proprietary (Police, Sting) and licensed brands globally. Comparable to Optica as a wholesale optical products distributor, though at much larger scale and frames-focused.
• Carl Zeiss Vision: Global optical products company manufacturing and distributing ophthalmic lenses, lens coatings, and instruments. Comparable to Optica as a wholesale supplier of optical products to eyecare practices, though focused on lenses and instruments rather than accessories.

Direct peers

• Hilco Vision: US-based wholesale distributor of optical accessories, supplies, and equipment to eyecare professionals. Directly comparable to Optica in serving optometry practices with accessory, tools, and consumables via B2B wholesale channels.
• Walman Optical: US optical products distributor and lab services provider supplying eyecare professionals with frames, lenses, accessories, and equipment. Comparable to Optica as a wholesale supplier of optical products and accessories to practitioner customers.
• OptiSource International: US-based optical products wholesaler serving optometry and ophthalmology practices with frames, accessories, and supplies. Directly comparable as a B2B wholesale distributor of optical accessories and practice supplies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/opticalifeaccessories

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optica