HAYAH Insurance

Name

HAYAH Insurance

Legal name

HAYAH Insurance Company P.J.S.C.

Website

https://hayah.com

Company type

Public

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Life and Health Insurance

NAICS

Direct Life Insurance Carriers (524113), Direct Life, Health, and Medical Insurance Carriers (52411), Direct Health and Medical Insurance Carriers (524114), Insurance Carriers (5241), Insurance and Employee Benefit Funds (5251), Finance and Insurance (52)

SIC

Life Insurance (6311), Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Level Term Life Insurance (FSAIAAAA)

akta.pro secondary industries

Group Term Life Insurance (FSAIAAAJ), Annuity + LTC / Long-Term Care Riders (FSAIAJAC)

Keywords

• Life insurance
• Health insurance
• Savings plans
• Pension products
• Employee benefits

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Life Insurance Premiums: Term life insurance, loan protection, and simple life policies generate recurring premium revenue. Products include Term Life Protect (coverage up to USD 50,000,000), Simple Life (from AED 7/month), and Loan Protect with coverage periods of 1-35 years.
2. Health Insurance Premiums: Health Protect plans (5 tiers from Regional to Worldwide with AED 1-2 million limits) and MyHEALTH modular plans generate premium revenue. Covers ages 0-65 with pre-existing condition coverage from day one.
3. Savings and Investment Products: Smart Saver (from USD 250/month), Simple Saver (from USD 15/month managed by BlackRock), Golden Visa Saver (AED 2 million minimum), and workplace savings plans generate fee-based revenue from investment management.
4. Corporate Employee Benefits: Employee Protect (group life insurance with critical illness) and Employee Secure Saver (workplace savings) provide comprehensive employee benefit solutions for businesses, including Alternative End-of-Service Benefits management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

HAYAH Insurance is a digital-first insurance company that sells life insurance (Simple Life, Term Life Protect, Loan Protect), health insurance (Health Protect, MyHEALTH IPMI), and savings and pension products (Smart Saver, Simple Saver, Golden Visa Saver) directly to UAE individuals and businesses. It also offers corporate employee benefit solutions including group life insurance (Your Employee Protect) and workplace savings with alternative end-of-service benefits, distributed online through its website, mobile app, and broker partners.

Product overview

HAYAH Insurance is a digital-first insurance company offering a comprehensive portfolio of life insurance, health insurance, and savings/pension products for individuals and corporate clients in the UAE. The product architecture consists of three core pillars: (1) Life Insurance products including Simple Life (entry-level term life at AED 7/month with no medical exams), Term Life Protect (comprehensive coverage up to USD 50M for 1-35 years), and Loan Protect (coverage for outstanding loans); (2) Health Insurance products including Health Protect (DHA-regulated with 5 tiers from Regional to Worldwide, covering pre-existing conditions from day one) and MyHEALTH (modular IPMI in partnership with APRIL with Core/Essential/Extensive/Elite levels); and (3) Savings & Pension products including Smart Saver (flexible automated investing from USD 250/month with BlackRock portfolios), Simple Saver (investment from USD 15/month with BlackRock and HSBC), Golden Visa Saver (AED 2M bundled investment for residency), and Your Employee Saver (corporate workplace savings). Corporate offerings include Your Employee Protect (group life/critical illness insurance) and Alternative End-of-Service Benefits. The company supplements its core products with digital platforms including the HAYAH App for policy management and Tribe by HAYAH for financial wellbeing. HAYAH is licensed by the Central Bank of the UAE and listed on the Abu Dhabi Stock Exchange (ADX).

Differentiator

Problem solved

Functional benefit

Brands

• Health Protect: Comprehensive health insurance plan regulated by Dubai Health Authority, covering inpatient and outpatient care, pre-existing and chronic conditions, maternity, dental, and more across 5 coverage tiers from Regional to Worldwide.
• Simple Life
• Term Life Protect
• Loan Protect
• MyHEALTH
• Employee Protect (YEP)
• Smart Saver
• Simple Saver
• Golden Visa Saver
• Your Employee Saver (YES)
• Alternative End-of-Service Benefits
• Tribe by HAYAH

Products and services

• Simple Life

Quantifiable outcome

• 150,000+ individuals and businesses protected
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core and preferred.

• APRILcoreStrategic or Co-development PartnerAPRIL is the partner for MyHEALTH, HAYAH's International Private Medical Insurance (IPMI) product. MyHEALTH is a flexible, modular health insurance plan allowing customization of coverage for individuals, families, and businesses.
• BlackRockcoreStrategic or Co-development PartnerBlackRock is the market leader providing investment management for HAYAH's Simple Saver product. Diversified multi-asset global portfolios are managed by BlackRock, with HSBC as additional custodian.
• AXA AssistancecoreTechnology or IntegrationAXA Assistance provides global support network with 40,000+ healthcare partners worldwide for Employee Protect plans. Ideal for employees traveling internationally.
• SIACI Insurance BrokerspreferredChannel Partner/ Reseller/ DistributorSIACI Insurance Brokers is a preferred life insurance partner for HAYAH, utilizing product expertise and flexibility across the value chain to support mutual clients.
• Crossroads Insurance Brokers LLCpreferredChannel Partner/ Reseller/ DistributorCrossroads Insurance Brokers LLC has an outstanding relationship with HAYAH for group life policies, highlighting exceptional claim settlement and outstanding people.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Abu Dhabi National Insurance Company (ADNIC): ADNIC is one of the largest UAE-listed composite insurers headquartered in Abu Dhabi, offering life, health, motor, and general insurance. Directly comparable because of shared Abu Dhabi HQ, ADX listing, and overlapping life/health/savings product mix — HAYAH competes with ADNIC for both group and individual customers in its home market.
• MetLife UAE: MetLife UAE is a leading direct life and health insurer in the UAE, distributing group and individual life products through employers and brokers. Closely comparable to HAYAH because both target the same UAE resident and corporate group life/health segments, with overlapping product structures including term life and group employee benefits.
• Oman Insurance Company: Oman Insurance Company is a major UAE-listed composite insurer offering life, health, and general insurance, headquartered in Dubai. Comparable because it operates the same DFM-listed UAE insurer profile, competes for the same group employee benefits and individual life/health customers, and offers similar savings-linked products.
• Takaful Emarat: Takaful Emarat is a UAE-listed insurance company offering family takaful, medical, and general takaful products. Comparable because both serve UAE individuals and corporates with life, health, and savings solutions and are listed on local exchanges, competing head-to-head in the family/employee benefits segment.
• Salama Islamic Arab Insurance: Salama is a UAE-listed Islamic insurance (takaful) provider offering family, health, and general takaful products including group life and savings. Directly comparable because both are UAE-listed (DFM) insurers with overlapping individual and group life/health offerings targeting the same resident base, though Salama operates on a Shari'ah-compliant model.

Others

• APRIL Group: APRIL is a global IPMI specialist and HAYAH's stated partner for the MyHEALTH modular product. Included as an adjacent/ecosystem participant because APRIL is both an enabler (white-label provider for HAYAH) and a potential competitor in the same UAE IPMI segment, and its continuation is a key dependency for HAYAH's international health offering.

Broad incumbents

• Daman (National Health Insurance Company): Daman is the UAE's largest specialized health insurer and a strategic player in Abu Dhabi's mandatory Thiqa and Basic plans. Comparable because HAYAH's Health Protect competes in the same DHA/DoH-regulated health insurance market, particularly for employer-sponsored and expatriate individual coverage in Abu Dhabi.
• Sukoon Insurance: Sukoon Insurance (formerly Oman Insurance Company for life/health) is a leading UAE health and life insurer providing group and individual medical and life coverage. Comparable because Sukoon competes directly with HAYAH's Health Protect and Employee Protect products for both corporate group buyers and high-net-worth individual customers in the UAE.
• AXA Insurance Gulf: AXA Gulf is a major multi-line insurer operating in the UAE offering life, health, and savings products with deep branch and broker networks. Comparable because HAYAH explicitly leverages AXA Assistance for its Employee Protect product, indicating direct overlap in target market and product structure even though AXA is the much larger incumbent.

Emerging players

• Bupa Global UAE: Bupa Global is an international private medical insurer with a strong UAE presence offering modular IPMI products for expatriates and globally mobile employees. Comparable because it directly overlaps with HAYAH's MyHEALTH IPMI offering (powered by APRIL) and Employee Protect, targeting the same high-income expatriate and corporate segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hayah-insurance

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAYAH Insurance