DeNA

What DeNA does

DeNA Co., Ltd. (株式会社ディー・エヌ・エー) is a publicly traded Japanese multi-sector technology and entertainment company (Tokyo Stock Exchange: 2432) founded in 1999, headquartered in Shibuya, Tokyo. The company operates four core business clusters: (i) mobile gaming — including the long-running Mobage social gaming platform (20 years of operation as of 2026) and Pokémon Trading Card Game Pocket, a co-developed mobile card game with The Pokémon Company and Creatures Inc. that reached 200M downloads and ~$1.3B in first-year revenue; (ii) live community — live streaming apps Pococha (10-year anniversary in 2026) and IRIAM (VTuber streaming, now in the US and Canada); (iii) healthcare and medical — Join, Japan's first insurance-covered medical communication app deployed in 30+ countries, kencom, a health entertainment app for municipalities, MySOS personal health records, and ONSEI Pro cognitive assessment, all backed by health data contracts with 214 local governments via subsidiaries DeSC Healthcare, Data Horizon, and Arm; and (iv) sports/smart city — through direct ownership of the Yokohama DeNA BayStars (baseball) and Kawasaki Brave Thunders (basketball), the BASEGATE Yokohama Kannai mixed-use complex, and the new Wonderia Yokohama immersive experience venue (opened March 2026, ~4,200 sqm). A fifth emerging cluster — AI services — is anchored by DeNA AI Link (Devin AI engineer partnership with Cognition, Leaders AI for executives, Coopel RPA with 200 deployments and 180K+ monthly executions), with company-wide Devin deployment complete by March 2026 and a proprietary AI readiness score (DARS) tracking internal capability uplift. Revenue is generated across freemium consumer apps (gaming, live streaming, sports), subscription and licensing from healthcare platforms and municipal contracts, and emerging enterprise AI deals. The company employs 1,001–5,000 staff, holds 20+ subsidiaries including a 66.6% stake in Pokémon Card D Studio, owns equity stakes in Shizuku AI (a16z-led seed) and ff Red & White, and reports a FY2025 topline of ~$1.08B (¥108B) at a 15.87% net margin with $159.67M net income.

Name

DeNA

Legal name

株式会社ディー・エヌ・エー (DeNA Co., Ltd.)

Website

https://dena.com/jp/

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DeNA is a Japanese listed technology and entertainment conglomerate (TSE: 2432) operating mobile gaming (Pokémon TCG Pocket, Mobage), live streaming (Pococha, IRIAM), healthcare platforms (Join, kencom), sports teams (BayStars, Brave Thunders), and AI services (Devin, Leaders AI) for consumers, municipalities, and enterprise clients.

Ownership category

akta.pro rank

Product category

Mobile Gaming & Digital Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)

Keywords

• Mobile gaming
• Live streaming
• Medical ICT
• Digital healthcare
• Sports entertainment

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Gaming: Mobile game development and operation including Pokemon TCG Pocket, Mobage platform games, and other gaming titles. Revenue generated through in-app purchases and virtual currency sales. Pokemon TCG Pocket generated approximately $1.3 billion in revenue during its first year.
2. Live Community: Live streaming platforms including Pococha and IRIAM that connect streamers with audiences, generating revenue through virtual gifts, premium features, and advertising
3. Healthcare and Medical: Health data services, medical communication platforms, and health management apps. Revenue from data analysis services, platform licensing, and partnership arrangements with healthcare institutions and local governments
4. Sports and Smart City: Sports team ownership (Yokohama DeNA Baystars, Kawasaki Brave Thunders), venue operations, and smart city initiatives including BASEGATE Yokohama development

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

DeNA operates a diversified multi-segment technology platform including the Pokemon TCG Pocket mobile trading card game (co-developed with The Pokemon Company), the Mobage mobile gaming platform, live-streaming apps Pococha and IRIAM, the Join medical communication ICT platform sold to hospitals, and the kencom healthcare entertainment app deployed across 214 Japanese municipalities. The company also owns professional sports teams (Yokohama DeNA BayStars and Kawasaki Brave Thunders), operates the Wonderia Yokohama immersive venue, and distributes enterprise AI services (Devin via DeNA AI Link, Leaders AI, Coopel RPA). Revenue streams include freemium in-app purchases, healthcare/enterprise subscriptions, live-streaming monetization, and government contracts.

Product overview

DeNA operates a diversified technology portfolio across multiple business segments including games (Mobage platform and original titles, Pokemon TCG Pocket), live community streaming (Pococha, IRIAM), healthcare and medical solutions (kencom, Join, DeSC Healthcare), AI services (Devin autonomous agents, Leaders AI, DeNA AI Link, Coopel RPA), sports team ownership (Yokohama DeNA Baystars, Kawasaki Brave Thunders), and immersive entertainment experiences (Wonderia Yokohama). The company offers both consumer-facing mobile applications and enterprise AI solutions, with recent expansion into autonomous AI agents and cognitive health assessment tools. The portfolio includes a mix of wholly-owned products and subsidiary-operated services.

Differentiator

Problem solved

Functional benefit

Brands

• Pococha: Live streaming community app enabling real-time viewer-streamer interactions, with features for live events, fan communities, and music collaborations.
• kencom
• Mobage
• IRIAM
• Join
• MySOS
• DeNA AI
• Wonderia Yokohama
• Mobami Quest (モバミクエスト)
• DeNA Pay
• Pokémon TCG Pocket (Pokémon Trading Card Game Pocket)
• Reverse Othellnia (逆転オセロニア)
• 横浜DeNAベイスターズ (Yokohama DeNA BayStars)
• 川崎ブレイブサンダース (Kawasaki Brave Thunders)

Products and services

• Pokemon Trading Card Game Pocket Mobile trading card game developed with The Pokemon Company and Creatures Inc., featuring digital Pokemon cards with exclusive artwork and special visual effects, card battling, and collecting. Reached 200 million downloads by May 2026 with 2-3 million daily active users.
• Mobage DeNA's long-running mobile gaming and social gaming platform offering browser- and app-based games with avatar customization and social networking features; celebrating 20 years of continuous service in 2026.
• IRIAM VTuber streaming app that enables virtual character-based live streaming for creators, expanded to the US, Canada, and other international markets.
• Pococha Live communication app enabling real-time streaming and viewer interaction with performers, with fan communities, live events, and music collaborations; celebrated 10th anniversary in 2026.
• kencom Healthcare entertainment application that promotes health maintenance and medical expense optimization through gamification and health management features, deployed across 214 Japanese municipalities.
• Join Medical ICT communication app for healthcare professionals enabling secure sharing of medical images, vital signs, and real-time surgery video; Japan's first insurance-covered medical app, deployed in 30+ countries.
• DeNA AI Link AI consulting and solution provision company offering autonomous AI agent Devin, generative AI systems, and custom AI development services for enterprise clients in Japan.
• Devin (autonomous AI software engineer) Autonomous AI software engineer agent provided through DeNA AI Link for enterprise AI-driven software development. DeNA internally achieved maximum 82% work reduction in development tasks with Devin.
• Leaders AI Enterprise service using AI to transform and support leader decision-making processes via knowledge retrieval and synthesis.
• Coopel Cloud-based RPA service that uses AI for intelligent business process automation, with 200 company deployments and over 180,000 monthly executions.
• Mobami Quest Browser-based 2D casual idle game featuring Mobage's mascot character 'Mobami' in an isekai adventure, with about 5 minutes daily play sessions.
• EDGE POKER Poker game application developed by POKER ROOM × DeNA, launched January 2026.
• ONSEI Pro AI-powered cognitive function self-check application using voice analysis for cognitive health assessment.
• DeNA Pay Payment service launched in 2025, integrated with the Yokohama DeNA BayStars app, supporting touch payment via Google Pay and various financial transactions.
• MySOS Personal health record app for managing personal and family health and medical information, with emergency data access features.

Quantifiable outcome

• Pokemon TCG Pocket reached 200 million downloads and $1.3 billion revenue in first year
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability14 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor, flagship and core.

• NintendominorOthers · 27 February 2026DeNA is one of several companies selling Nintendo shares as part of strategic shareholding unwinding encouraged by Tokyo Stock Exchange regulators.
• Maruha Nichiro (マルハニチロ)flagshipGTM or Marketing Partner · 3 December 2025Top sponsor for Wonderia Yokohama immersive experience facility. Facility renamed 'Wonderia Yokohama Supported by Umios' with Maruha Nichiro as lead sponsor.
• CognitioncoreTechnology or Integration · 2 July 2025DeNA AI Link established as authorized partner for Devin AI software engineer Japanese market expansion. DeNA reports more than doubling operational efficiency across engineering functions using Devin.
• The Pokémon CompanyflagshipStrategic or Co-development Partner · 30 October 2024DeNA co-develops Pokemon TCG Pocket mobile game with The Pokemon Company and Creatures Inc. The partnership leverages Pokemon's global brand for mobile gaming, with DeNA providing technical development and operational expertise. Pokemon TCG Pocket reached 200 million downloads in under two years.
• Creatures Inc.flagshipStrategic or Co-development Partner · 30 October 2024Joint development partner for Pokemon TCG Pocket alongside The Pokemon Company, providing card game design expertise and Pokemon IP licensing.
• Alm (株式会社アルム)coreStrategic or Co-development PartnerSubsidiary providing Join medical communication platform - Japan's first app approved for insurance medical treatment. Join enables secure medical image sharing and is deployed in 30+ countries.
• DeSC Healthcare (DeSCヘルスケア株式会社)coreStrategic or Co-development PartnerSubsidiary focused on health entertainment app kencom and health big data utilization for insurance companies, municipalities, and research institutions. Contracts with 214 local governments.
• Data Horizon (株式会社データホライゾン)coreStrategic or Co-development PartnerSubsidiary providing medical information services and AI prediction models for health examination participation rates and medication risk analysis.
• Yokohama DeNA BaystarsflagshipStrategic or Co-development PartnerProfessional baseball team ownership through which DeNA operates sports entertainment business and stadium venue management.
• Kawasaki Brave ThundersflagshipStrategic or Co-development PartnerProfessional basketball team ownership enabling sports entertainment operations, venue management at Todoroki Arena, and urban sports initiatives.

Scale indicators7 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Niantic: Niantic develops and operates Pokémon GO, the other major Pokémon mobile game. Both DeNA and Niantic are official Pokémon mobile game partners, co-developing titles with The Pokémon Company and Creatures Inc., making Niantic the closest direct peer in licensed IP mobile gaming.
• Mixi: Mixi operates Monster Strike, one of Japan's highest-grossing mobile games, and is a direct domestic peer to DeNA's Mobage and Pokémon TCG Pocket. Both companies compete for Japanese mobile gamer wallet share and IP partnerships.
• GungHo Online Entertainment: GungHo is the developer of Puzzle & Dragons, a top-grossing Japanese mobile game, and competes directly with DeNA in mobile social/casual gaming. Both companies are publicly listed Japanese mobile game specialists with similar revenue scale.
• Krafton: Krafton operates PUBG Mobile and other hit mobile games globally. As a publicly listed pure-play mobile/online game company with strong IAP revenue, it provides a direct comparison point for DeNA's gaming-focused economics.
• M3 Inc: M3 operates m3.com, Japan's largest physician portal and digital health platform serving hospitals, insurers, and pharmaceutical companies. Comparable to DeNA's healthcare segment (Join, kencom, DeSC Healthcare) in targeting Japanese healthcare providers and leveraging data for monetization.
• 17LIVE: 17LIVE is a major Asian live streaming platform operating in Japan, Taiwan, and Southeast Asia with a similar creator monetization model to DeNA's Pococha and IRIAM. Both compete for Japanese live streamer and viewer attention.

Broad incumbents

• CyberAgent: CyberAgent operates Cygames (Uma Musume, Granblue Fantasy) and the AbemaTV streaming platform, making it a broad incumbent in Japanese mobile gaming and digital media with overlapping audiences and IP-driven hit-making capabilities similar to DeNA.
• Tencent Holdings: Tencent is the world's largest mobile game publisher and an investor/infrastructure partner to DeNA's ColorSing karaoke app (Tencent Cloud). It serves as a broad incumbent comparable for global mobile gaming scale and IAP monetization sophistication.
• NetEase: NetEase is a major Chinese mobile and online game publisher with extensive IP partnerships and global distribution. Comparable to DeNA in operating large-scale free-to-play games with IAP monetization and diversified digital entertainment businesses.
• Rakuten Group: Rakuten owns Tohoku Rakuten Golden Eagles (baseball) and Vissel Kobe (soccer), directly comparable to DeNA's ownership of Yokohama DeNA BayStars and Kawasaki Brave Thunders. Both are diversified Japanese internet groups with sports team ownership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/DeNAPR
• YouTubeyoutube.com/channel/UCuA19E5b8-qie08pq1M6PDA
• Facebookfacebook.com/DeNAJP
• LinkedInlinkedin.com/company/dena

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries20 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A10 records

Investments64 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DeNA