What Plus Automation does

Plus Automation is a multi-mandate industrial automation representation agency headquartered in Seriate, Italy. The company operates a curated distribution model under which it represents, sells, and provides technical support for a portfolio of leading industrial automation brands — including Phoenix Contact, Nidec, ETA, Wöhner, Access, Datasensing, Oversonic Robotics, 40Factory, HWG Sababa, and Teco — to industrial customers in the Triveneto region of Northern Italy (Veneto, Trentino-Alto Adige, and Friuli-Venezia Giulia). The company serves more than 12,000 active customers, which include industrial manufacturers, system integrators, and end users requiring components and solutions spanning electrical connectivity, motion control, power distribution, sensors, robotics, and manufacturing analytics.

The company's business model is commission-based representation: revenue is generated via sales of represented brands' products, value-added technical support, and application engineering services delivered within its geographic territory. The Plus Automation Academy is a training program that develops technical competence among customers, integrators, and internal staff, functioning as both an ecosystem engagement tool and a differentiation layer over pure distribution. The brand portfolio has been deliberately broadened in 2025 to include higher-growth adjacencies — notably humanoid robotics (Oversonic Robotics), industrial cybersecurity (HWG Sababa), and manufacturing data analytics (40Factory) — alongside traditional automation component lines.

In 2025, Plus Automation entered a definitive agreement to merge with Churchill Capital Corp IX, a SPAC, with the stated intent of becoming publicly listed and scaling operations. That agreement was terminated in April 2026. The company is privately held, operates with 11-50 employees, and has not publicly disclosed revenue or ARR figures. Its growth trajectory therefore depends primarily on organic portfolio expansion, geographic depth within Triveneto, and the success of newer digital/robotics brand additions rather than on capital-markets-driven scaling in the near term.

Name

Plus Automation

Legal name

Plus Automation

Website

https://plusautomation.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Plus Automation is a multi-mandate industrial automation representation agency based in Seriate, Italy, serving 12,000+ active customers across the Triveneto region with technical sales, applications support, and training for leading automation brands.

Ownership category

akta.pro rank

Product category

Industrial Automation Distribution & Representation Services

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Industrial Sensors & Safety Automation (Sensors, Light Curtains, Safety PLCs) (IMAHAHAF), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ), Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA)

Keywords

• Industrial automation representation
• Motion control distribution
• Machine vision systems
• Functional safety devices
• Industrial sensor distribution

Headquarters

HQ city

Seriate

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Brand Representation and Sales Commission: Plus Automation operates as a multi-mandate representation agency earning commissions from represented brands (Phoenix Contact, Nidec, ETA, Wöhner, Access, Oversonic Robotics, 40Factory, HWG Sababa, Teco) when selling to industrial customers in the Triveneto region.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Plus Automation is a multi-mandate industrial automation representation agency that sells and provides technical consulting for products from leading automation brands (Phoenix Contact, Nidec, ETA, Wöhner, Access, Datasensing, Oversonic Robotics, 40Factory, HWG Sababa, Teco) to industrial manufacturers and integrators across the Triveneto region of Italy. It complements product distribution with customized solutions, system integration via partner Overall srl, and a training Academy for CODESYS and Nidec Control Techniques certification.

Product overview

Plus Automation is Italy's largest multi-mandate representation company in the industrial automation sector, operating in the Triveneto region. The company does not develop its own products but represents and distributes leading automation brands including Phoenix Contact (connection technology), Nidec (motor drives), ETA (electrical cabinets), Wöhner (bus distribution), Access (safety systems), Datasensing (vision/sensors), Oversonic Robotics (robotics), and 40Factory (digital/MAT platform). The company also offers HWG Sababa cybersecurity solutions and partners with Overall for motion control engineering. The portfolio is complemented by an Academy training program (CODESYS and NIDEC Control Techniques) serving manufacturers and integrators, offering Starter, Professional, and Enterprise levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Phoenix Contact Products Industrial connection technology and electronics for assembly and operation of electrical panels and systems, supplied to industrial manufacturers and integrators.
• Nidec Products Motor drive converters and energy conversion technologies for industrial, commercial, and renewable energy production applications.
• ETA Products Electrical cabinets, power centers, motor control panels, distribution systems, suspension systems, ventilation, and air conditioning for industrial applications.
• Wöhner Products Bus-based distribution systems, fuse disconnectors and fuse holders, protection and control components for automation applications.
• Access Products Machine protection systems, functional safety devices, physical protections, and fences for industrial machinery safety.
• Datasensing Products Industrial vision systems, sensors, and safety products with over 200 product lines designed to inspect, detect, and protect production processes.
• Oversonic Robotics Products Technological solutions and robotics that assist humans in repetitive, dangerous, and tiring tasks, supporting daily industrial activities while respecting the environment.
• 40Factory MAT Platform MAT platform combining advanced digital technologies applied in industrial settings with OT competencies, generating value from data and enabling machine communication for performance analysis and maintenance processes.
• HWG Sababa Cybersecurity Solutions Complete suite of strategic security solutions, managed services, and consulting for IT, OT, and IoT environment protection in industrial settings.
• Overall srl Engineering & System Integration Services System integration and engineering excellence center for motion control solutions, with 30 years of expertise, delivered through partner Overall srl.
• Plus Automation Academy Training Program Training program for manufacturers and integrators in industrial automation featuring CODESYS and Nidec Control Techniques courses, including Starter, Professional, and Enterprise levels.

Quantifiable outcome

• Serving over 12,000 active customers across 6 regions demonstrates scale and market penetration

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Overall srlcoreTechnology or IntegrationOverall srl is described as a system integration center of excellence for motion control engineering solutions. They are a key technology partner providing integration capabilities that complement Plus Automation's representation business.
• Nidec Control TechniquescoreTechnology or IntegrationPlus Automation represents Nidec products and is an important European partner of Nidec Control Techniques. The partnership includes the Academy program for motion control training and certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Phoenix Contact Italia: Italian direct subsidiary of Phoenix Contact, one of Plus Automation's flagship represented principals. Comparable as a competing sales channel for the same product lines into the same Italian industrial customers, but operating as a single-brand direct presence rather than a multi-mandate agency.
• Würth Italia: Large Italian industrial supply and fastening specialist with a deeply entrenched field-sales network across Italian provinces. Comparable to Plus Automation's local-rep coverage model for industrial buyers, although Würth is far larger and broader in product scope.
• Schneider Electric Italia: Italian subsidiary of a global automation and electrical major that competes with several brands Plus Automation represents (motion control, power distribution). Comparable as a direct principal-bypass threat and competing sales channel into the same Triveneto industrial customers.
• Siemens Italia: Italian arm of one of the largest industrial automation principals. Comparable as both a competing automation vendor and a direct sales channel that competes for the same Italian machine-builder and end-user accounts Plus Automation's local reps call on.
• ABB Italia: Italian subsidiary of ABB, a global automation, drives, robotics and electrification vendor. Comparable as a competing principal that could choose to bypass agency representation and sell direct, mirroring the channel model that Plus Automation relies on.
• WAGO Italia: Italian subsidiary of WAGO, a connection technology and automation vendor whose products overlap with the Phoenix Contact / Wöhner ranges Plus Automation carries. Comparable as a competing direct-sales channel into Italian panel builders and OEMs.
• Eaton Italia: Italian subsidiary of Eaton's industrial control and power-management business. Comparable as a direct automation principal competing for the same Triveneto customers and a potential channel-bypass threat to representation agencies like Plus Automation.
• Festo Italia: Italian subsidiary of Festo, a pneumatics, motion control and automation training vendor. Comparable as both a competing automation principal in Italy and a parallel provider of technical-training / certification programs that overlap with Plus Automation's Academy offering.

Direct peers

• RS Components Italia: Multi-brand industrial components and automation distributor serving Italian customers online and via catalog. Directly comparable as a multi-line channel partner for industrial buyers, although RS operates at national scale and self-fulfills, while Plus Automation is a regional field-agency model.
• Distrelec Italia: European multi-brand industrial electronics and automation distributor with an Italian operation. Comparable as an alternative multi-line channel for industrial automation components, primarily serving maintenance and small-project customers rather than the OEM integration segment Plus Automation targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Automation