The Destination Sales and Marketing Group

What The Destination Sales and Marketing Group does

The Destination Sales and Marketing Group, Ltd. (DS&MG) is a Sterling, Virginia-based mobility management company that operates and manages transportation demand management (TDM) programs primarily under contract with Arlington County, Virginia. Founded in 1992 (with active TDM program operation since 1998) by Lois R. DeMeester, who continues as CEO, the firm runs an integrated portfolio including Arlington Transportation Partners (employer outreach), BikeArlington (cycling promotion), WalkArlington (walking promotion), Mobility Lab (a national research and thought-leadership platform), and marketing for Capital Bikeshare; it has also previously delivered TDM services for the District Department of Transportation via the goDCgo program. The company employs approximately 40 people across professional services, marketing and communications, and program administration functions.

DS&MG's core technology stack comprises TDM-focused digital tools layered onto its program services: Modeify, a 2024-launched mode-shift tracking and engagement tool; the TDM ROI Calculator (2016) for quantifying returns on TDM programs for policymakers, planners, and employers; and the Champions Recognition Program for rewarding employer and employee participation. Distribution is direct-to-client and government-contract-led, with no public pricing model; revenue is generated through long-term managed-services and professional-services contracts with Arlington County and adjacent transit operator clients such as Capital Bikeshare and DC Circulator.

The business model is operationally a contracted services firm rather than a software vendor. Revenue streams are anchored to government program management mandates and supplemented by brand strategy, market research, and marketing communications work for transit clients. The company is private, founder-owned with no disclosed institutional investors, and pursues national thought-leadership through Mobility Lab and the Association of Commuter Transportation (ACT) without an explicit strategy of geographic or vertical expansion beyond its existing DC metropolitan footprint.

Name

The Destination Sales and Marketing Group

Legal name

The Destination Sales & Marketing Group, Ltd.

Website

https://destinationsalesandmarketinggroup.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

The Destination Sales and Marketing Group is a Sterling, Virginia-based mobility management company providing transportation demand management program operations, marketing, and digital tools for government agencies and transit clients, primarily Arlington County, with sub-brands including Arlington Transportation Partners, BikeArlington, WalkArlington, and Mobility Lab.

Ownership category

akta.pro rank

Product category

Transportation Demand Management Services

NAICS

Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700)

akta.pro primary industry

Corporate Mobility & Ground Transport Management (THALANAI)

akta.pro secondary industries

Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF), Corporate / Business Travel Ride-Hailing & Ground Transport Platforms (TLAFAIAE)

Keywords

• Transportation demand management
• Mobility management services
• Commuter benefit programs
• Government transportation contracts
• Sustainable transportation marketing

Headquarters

HQ city

Sterling

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Contract Services: DS&MG is contracted with Arlington County to operate and manage transportation programs including Arlington Transportation Partners, BikeArlington, WalkArlington, and Mobility Lab. Revenue is generated through long-term government service contracts for transportation demand management.
2. TDM Program Management: Provides expert transportation demand management advice and services for employers, residents, and visitors in the DC Metropolitan region through various contracted programs.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

The Destination Sales and Marketing Group operates and manages long-term transportation option programs, including Arlington Transportation Partners, BikeArlington, WalkArlington, Mobility Lab, and Capital Bikeshare marketing, under contract with Arlington County and other clients. The firm provides expert transportation demand management (TDM) advice, brand strategy, market research, and marketing communications to employers, residents, and visitors in the Metropolitan DC region, supported by proprietary digital tools such as Modeify and a TDM ROI Calculator.

Product overview

The Destination Sales and Marketing Group (DS&MG) is a mobility management company offering an integrated portfolio of transportation demand management programs and services. The core offering centers on Arlington Transportation Partners (ATP), complemented by specialized sub-brands including BikeArlington, WalkArlington, and Mobility Lab (research arm). DS&MG provides digital tools including Modeify (mode shift tool) and TDM ROI Calculator, alongside services for Capital Bikeshare marketing and goDCgo. The company operates as a unified platform delivering B2B, B2C, and B2G relationship management, combining program development, brand strategy, market research, and communications services for Arlington County and national transportation clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Arlington Transportation Partners (ATP) Transportation demand management program providing expert TDM advice for employers, residents, and visitors in Arlington County, helping organizations implement transportation benefit programs to attract and retain workforce.
• BikeArlington Sub-brand program aimed to encourage and educate people to bike more often throughout Arlington County and the region, promoting cycling as a sustainable transportation option.
• WalkArlington Initiative encouraging residents and visitors to explore Arlington County's neighborhoods by foot, promoting walking for health and economic benefits.
• Capital Bikeshare Marketing Services Brand strategy, market research and analysis, TDM, sales, marketing and communications services for Capital Bikeshare, focused on brand marketing and system promotion to ensure a fluid and personalized bike-sharing experience.
• Mobility Lab Transportation research and think-tank focused on best practices in mobility management, producing research and thought leadership to increase awareness and education about advanced transit options.
• Modeify (Mode Shift Tool) Digital tool designed to help companies execute their transportation demand management strategy, with mode shift tracking toward sustainable commuting options.
• TDM ROI Calculator Calculator tool for policymakers, funders, planners, and employers to calculate return on investment from transportation demand management programs.
• Champions Recognition Program Reward and recognition program recognizing Arlington County employers and individuals for their commitment to sustainable transportation.
• goDCgo Services Transportation demand management services previously provided for the District Department of Transportation, offering TDM advice for employers, residents, and visitors in Washington DC.

Quantifiable outcome

• Arlington County achieved Silver Level Bicycle Friendly Community designation
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, flagship and major.

• Arlington CountycoreStrategic or Co-development PartnerDS&MG is contracted with Arlington County to operate and manage multiple transportation programs including Arlington Transportation Partners, BikeArlington, WalkArlington, and Mobility Lab. This is the primary and most strategic partnership, representing the company's core business operations.
• Association of Commuter Transportation (ACT)flagshipStrategic or Co-development PartnerDS&MG provides thought leadership and services at the national level through ACT, an international trade association and leading advocate for commuter transportation and TDM. The company has received multiple ACT awards.
• Metropolitan Washington Council of Governments (MWCOG)coreStrategic or Co-development PartnerDS&MG partners with MWCOG on various regional transportation initiatives. Arlington Transportation Partners and goDCgo were both recognized by MWCOG for Employer Services Program achievements.
• District Department of Transportation (goDCgo)majorStrategic or Co-development PartnerDS&MG previously provided TDM services for Washington DC through the goDCgo program, acting as ATP's partner organization and TDM counterpart in Washington, DC.
• Capital BikesharecoreStrategic or Co-development PartnerDS&MG provides brand strategy, market research and analysis, TDM, sales, marketing and communications services for Capital Bikeshare, focusing on brand marketing and system promotion.
• DC CirculatormajorStrategic or Co-development PartnerDS&MG provides brand strategy, market research and analysis, TDM, sales, marketing and communications services for DC Circulator.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AECOM: Global infrastructure consulting firm with transportation planning and TDM capabilities within its larger portfolio. Serves overlapping public-sector clients but competes from a much broader services platform than DS&MG.
• WSP: Global engineering and professional services firm with a substantial mobility, transit, and TDM advisory practice. Comparable end-market (DOTs, MPOs, counties) but operates as a broad incumbent rather than a niche TDM specialist.
• VHB: Engineering, planning, and design consultancy with mobility, transit, and TDM service lines serving state DOTs and regional agencies. Comparable customer set but operates as a multi-disciplinary incumbent.

Regional players

• Commute.org: San Francisco Bay Area TDM agency providing employer outreach and commuter programs under contract with regional partners. Directly analogous operating model to DS&MG's ATP, but serves a different geography (Bay Area vs. DC Metro).

Direct peers

• Nelson\Nygaard Consulting Associates: A national transportation planning and engineering firm specializing in multimodal mobility, transit, and TDM. Directly comparable to DS&MG in providing TDM advisory services to public agencies and employers, though with broader transit planning scope.
• Toole Design Group: Planning and design firm focused on multimodal transportation, including bicycle, pedestrian, and TDM programs for state and local agencies. Directly comparable to DS&MG in serving similar government clients with overlapping service offerings.
• Kittelson & Associates: Transportation engineering and planning consultancy with a strong TDM and multimodal practice serving DOTs, MPOs, and municipalities. Comparable in service portfolio and client type, though generally larger and broader in scope than DS&MG.
• Sam Schwartz Engineering: Transportation engineering and planning firm with a dedicated TDM and commute options practice serving public agencies and private employers. Directly comparable service line and customer overlap with DS&MG.
• Fehr & Peers: Transportation planning and engineering consultancy with deep TDM, multimodal, and mobility management practices serving public agencies and private developers. Closely aligned with DS&MG in mission and customer base, but larger and multi-regional.

Emerging players

• RideAmigos: TDM software platform providing commute management, mode-shift tracking, and employer mobility programs. Partial overlap with DS&MG's Modeify and broader TDM offering; competes more on software than services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Destination Sales and Marketing Group