Hi-Nella Fire Company

What Hi-Nella Fire Company does

Hi-Nella Fire Company No. 1 is a private nonprofit volunteer fire department providing fire protection and emergency response services to the Borough of Hi-Nella in Camden County, New Jersey. The organization was formed by local residents in November 1940 and officially incorporated in March 1941 with 14 charter members, making it the oldest continuously serving agency in the borough. It operates Station 691 from a fire station at 102 Wykagyl Road, a facility whose construction began in September 1942 (delayed by World War II material shortages and completed in 1948), with subsequent additions including a 2012 Chief's Office buildout and 2014 interior renovations. Response coverage extends beyond the borough via mutual aid agreements with at least eight neighboring Camden County stations (Stations 29, 64, 65, 60, 82, 75), including participation in joint Task Force responses.

The department's core service offering is multi-hazard emergency response — structural and vehicle fire suppression, motor vehicle accident rescue with extrication, natural disaster and storm response (including downed trees on power lines), animal rescue, and general public safety. It deploys Engine 6912 (a Pierce Saber pumper), Utility 691, rescue vehicles, and chief's vehicles. Beyond emergency response, the company runs a portfolio of community programs: fire safety education in partnership with Sparky the Fire Dog (smoke/CO detector installation, residential inspections, family escape planning), an annual rabies vaccination clinic, and Spring/Fall Clean Communities environmental cleanup events. Community visibility is maintained through a WordPress website with archives dating to 2015, Facebook, Twitter (#HiNellaFire), and an RSS feed, plus participation in regional holiday parades (1st place Magnolia Christmas Parade 2015; 2nd place Pine Hill and Lindenwold Christmas Parades 2015).

The business model is nonprofit volunteer-based with no fee-for-service pricing for residents. Revenue comes from community fundraising (recurring hoagie sales at three locations — Warwick Rd, Atlantic Ave/Somerdale Rd intersection, and the fire station), corporate grants (notably an in-kind grant and laptops from NJ-American Water Company in 2023-09-11, with additional support from American Water), and municipal support. Governance is conducted through three elected officer bodies: a line-officer chain (Chief Brian Cunningham, Assistant Chief Michael Ali, Deputy Chief Matt Meyers, Lieutenants Ken Corson and Brentyn Smith, Fire Marshal Stephen DePierri), a Business Officers body (President Michael Ali, VP Brentyn Smith, Secretary Marcellina Cunningham, Treasurer Ken Corson), and a Relief Association (President Greg O'Connell). The organization has no parent company, no subsidiaries, and no external commercial investors.

Name

Hi-Nella Fire Company

Legal name

Hi-Nella Fire Company No. 1

Website

https://hi-nellafirecompany.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

Hi-Nella Fire Company No. 1 is a nonprofit volunteer fire department, operating Station 691 in Hi-Nella, New Jersey since 1941. It provides fire suppression, emergency medical response, vehicle rescue, storm response, and community safety programs to Borough of Hi-Nella residents.

Ownership category

akta.pro rank

Product category

Fire and Emergency Response Services

akta.pro primary industry

Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)

Keywords

• Volunteer fire services
• Emergency response services
• Fire suppression operations
• Community fire safety
• Mutual aid fire response

Headquarters

HQ city

New Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Distribution channels2 records

Marketing channels4 records

Core offering

Hi-Nella Fire Company No. 1 is a volunteer fire department operating Station 691 that provides 24/7 fire suppression, emergency medical response, vehicle accident rescue, and natural disaster response services to the Borough of Hi-Nella, New Jersey. The department also conducts community fire safety education programs, hosts an annual rabies clinic, and supports local Clean Communities cleanup initiatives. Operations are funded through community fundraising activities such as hoagie sales, grants, and municipal support.

Product overview

Hi-Nella Fire Company No. 1 is a volunteer fire department providing comprehensive emergency response services to the Borough of Hi-Nella, New Jersey since 1941. The organization operates primarily through Station 691 with Engine 6912 and Utility 691 apparatus, offering fire suppression, emergency medical response, vehicle accident rescue, and disaster response. Beyond emergency services, the department conducts community engagement through fire safety education programs with Sparky the Fire Dog, annual rabies clinics, and Clean Communities initiatives. Fundraising activities including hoagie sales support department operations, and the company participates in regional parade competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Protection and Emergency Response Services
• Fire Safety Awareness Programs
• Annual Rabies Clinic Hosting
• Clean Communities Program Support

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• NJ-American Water CompanyminorGTM or Marketing PartnerNJ-American Water Company provided the Hi-Nella Fire Department with a grant and laptop computers. Additionally, their Production Superintendent Ian Miller conducted a tour of the Delran Water Treatment Facility for department personnel to learn about water treatment processes.
• Sparky the Fire Dog (National Fire Service Icon)minorStrategic or Co-development PartnerNational Fire Service icon 'Sparky the Fire Dog' teamed up with Hi-Nella Fire Department to promote fire safety awareness in the community through programs including smoke/CO detector installation, residential home inspections, and family escape plan creation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pye-Barker Fire & Safety: Largest private US fire protection services company, providing fire suppression equipment installation, inspection, maintenance, and monitoring across commercial and residential customers. Comparable as a broader fire-services industry participant but operates on a commercial contract model versus Hi-Nella's volunteer nonprofit emergency-response model.
• APi Group Corporation: Publicly traded holding company providing fire and life safety services (sprinklers, alarms, suppression, HVAC) globally through subsidiaries such as APi Group and Warner Industries. Comparable as a major commercial operator in the fire services space but focused on equipment contracting rather than emergency response like Hi-Nella.
• Cintas Corporation (Fire Protection): Large US facility services company with a fire protection division offering inspection, testing, and maintenance of fire extinguishers, sprinklers, and alarms. Comparable in providing fire safety services to businesses and institutions, but as a commercial operator rather than a volunteer response organization.
• Koorsen Fire & Security: Regional US fire protection and life safety services company providing fire extinguisher, sprinkler, alarm, suppression, and emergency service work to commercial clients. Comparable as a fire services operator but commercial and equipment-focused rather than emergency-response-focused.

Others

• National Volunteer Fire Council: National nonprofit association representing the interests of volunteer firefighters, EMS personnel, and their departments across the US. Comparable in serving the volunteer fire service community that Hi-Nella operates in, providing legislative advocacy, training resources, and grants access for member departments.
• International Association of Fire Chiefs (IAFC): International association supporting fire and emergency service chiefs worldwide, providing leadership training, standards, and policy advocacy. Comparable as an ecosystem organization serving the same operational category as Hi-Nella's chief officer (Brian Cunningham).

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HiNellaFire
• Facebookfacebook.com/HiNellaFire
• LinkedInlinkedin.com/company/hi-nella-fire-co-no-i

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hi-Nella Fire Company