994 Group

What 994 Group does

994 Group is an Austin, Texas-based boutique Registered Investment Adviser that delivers wealth management and comprehensive financial planning services to a selective base of affluent individuals and families. The firm operates as a DBA of MJR Financial LLC and was founded in 2018 by husband-and-wife team Kristen LeClair, CFP® (a 20-year financial services veteran) and Ted LeClair (a former director at a top-15 global asset manager and retired U.S. Navy Rear Admiral), together with Pete Markovich, CFP®, who serves as Wealth Advisor and Chief Compliance Officer. Its core offering is a proprietary 10-Step Financial Planning Process packaged under a "Joy Multipliers™" framework that prioritizes life experiences — flexibility, bucket list, loved ones, peace of mind, purpose, and time — over pure investment returns, with planning coverage spanning retirement, college, healthcare, estate, and lifestyle goals.

Under the hood, 994 Group runs on a conventional RIA technology stack rather than proprietary infrastructure. Client accounts are custodied at Schwab with direct client login access, while Emaplan provides the client portal, reporting, and planning tools. There is no disclosed proprietary platform, no AI/ML capability, no mobile application, and no API surface, indicating a relationship-led, judgment-driven service model rather than a software-enabled one.

The business model is sales-led and relationship-based: client acquisition is intentionally selective ("limited number of new clients"), supported by content marketing (Insights blog, downloadable whitepaper, LinkedIn, Facebook, email newsletter). Revenue is generated through advisory fees on assets under management, recurring in nature, with no publicly disclosed pricing schedule. The firm serves a single domestic geography (United States) from its sole Austin headquarters, is founder-owned and bootstrapped with no external investors, and competes on differentiated philosophy, senior CFP® talent, and high-touch service rather than scale, technology, or price.

Name

994 Group

Legal name

MJR Financial LLC

Website

https://994group.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

994 Group is an Austin-based boutique Registered Investment Adviser that provides wealth management and comprehensive financial planning to a selective base of affluent individuals and families, using a proprietary 10-Step Process and "Joy Multipliers™" framework delivered by a senior CFP® team under MJR Financial LLC.

Ownership category

akta.pro rank

Product category

Wealth Management Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

Keywords

• Wealth management
• Financial planning
• Investment advisory
• Retirement planning
• Estate planning

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advisory Services: 994 Group provides wealth management and financial planning services through MJR Financial LLC, a Registered Investment Adviser. Services are offered only to clients where the firm and its representatives are properly licensed or exempt from licensure. Revenue is generated through advisory fees, likely asset-under-management (AUM) based given the wealth management focus.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

994 Group provides personalized wealth management and comprehensive financial planning services as a Registered Investment Adviser (operating as a DBA of MJR Financial LLC). Services are delivered through a proprietary 10-step financial planning process and the Joy Multipliers™ framework, addressing retirement, college, healthcare, lifestyle, and estate planning for a select number of clients. Investment custody and trading are executed through Schwab, with client access via the Emaplan portal.

Product overview

994 Group is a Registered Investment Adviser offering wealth management and financial planning services through a 10-step comprehensive financial planning process. The firm crafts customized financial plans in concert with clients, addressing personal values, security needs, and future life experiences. Services are provided as a unified advisory offering, with no separate modular products.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• SchwabcoreTechnology or IntegrationSchwab provides custodial services for client investment accounts. Clients receive direct login access to Schwab's client portal for account management, trading, and reporting. This is a standard RIA custody arrangement common in the wealth management industry.
• EmaplancoreTechnology or IntegrationEmaplan provides client portal and wealth management platform technology. The 994 Portal Login links directly to Emaplan's RIA platform for MJR Financial/994 Group clients to access their accounts and financial planning tools.
• MJR Financial LLCcoreOthers994 Group is a DBA (Doing Business As) of MJR Financial LLC. All advisory services are offered through MJR Financial LLC, which is the registered legal entity. This is an internal branding/ownership structure relationship.

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Creative Planning: One of the largest independent RIAs in the U.S., providing wealth management, financial planning, and tax services to affluent households. Same fee-based, holistic RIA model as 994, but national scale and broader service offering.
• Carson Group: National RIA and coaching platform supporting financial advisors and serving affluent households with holistic financial planning. Comparable RIA service model with broader platform, technology, and advisor-support infrastructure.
• Mariner Wealth Advisors: Large national RIA offering comprehensive financial planning, tax, estate, and investment services to HNW families. Directly comparable business model (fee-based holistic planning RIA), though significantly larger scale than 994 Group.
• Edelman Financial Engines: Large national RIA combining financial planning, investment management, and workplace advice for affluent and mass-affluent households. Overlapping RIA service model with 994 but materially larger scale and broader client reach.

Direct peers

• Facet Wealth: Tech-forward, fee-only RIA delivering comprehensive financial planning to affluent individuals and couples nationally. Comparable client segment and planning-led proposition, though digital-first delivery model contrasts with 994's high-touch boutique approach.
• Heritage Financial Services: Independent, fee-based RIA offering financial planning and investment management to affluent individuals and families. Comparable boutique planning-led RIA in similar size tier and target market.
• Ritholtz Wealth Management: Boutique RIA offering personalized financial planning and investment management to HNW clients, anchored by a strong content and thought-leadership brand. Closest size and brand-led boutique peer to 994 Group.
• Modera Wealth Management: Mid-sized fee-only RIA providing comprehensive financial planning and investment management to HNW individuals and families. Closely aligned holistic RIA model and client segment, similar in maturity stage to 994 Group.
• Buckingham Strategic Wealth: Fee-only RIA emphasizing evidence-based financial planning for HNW individuals and families. Comparable planning-centric RIA model and target client, with similar focus on advisor-led, advice-first delivery.

Regional players

• Halbert Hargrove: Long-standing boutique RIA providing financial planning and wealth management to HNW households, primarily in California. Comparable boutique planning-led RIA model; serves similar affluent clientele though concentrated on the West Coast.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/994Group
• LinkedInlinkedin.com/company/994group
• Xx.com/994Group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 994 Group