Classic Tents & Events

What Classic Tents & Events does

Classic Tents & Events is a privately held, full-service tent and event equipment rental company headquartered in Norcross, Georgia, operating since 2000 under owner and CEO Ria Bruns. The company rents luxury frame tents, pole tents, and EZ UP canopies along with the full stack of event infrastructure required to operationalize those structures: flooring, staging, lighting, climate control (heating and cooling), tables, chairs, linens, pipe and drape, power generation, safety equipment, restroom trailers, crowd control, and restaurant/catering equipment. It also supplies specialty items for film and television production (director's chairs, makeup mirrors) and entertainment games for social events. The core deliverable is not the equipment itself but a delivered-and-installed event environment, with the company handling delivery, setup, and removal as part of the service.

The business serves a diversified mix of customers across the Southeast United States, with documented reach into North Carolina, South Carolina, Tennessee, Kentucky, Alabama, Mississippi, and Florida, and longer-distance work performed in Rhode Island, Texas, and Iowa. Enterprise clients include Delta, Microsoft, Google, Coca-Cola, Carvana, Georgia Aquarium, Atlanta Falcons, and Tough Mudder; the company also serves non-profit and cultural events (Atlanta Jewish Film Festival, JapanFest Atlanta) and individual consumers planning weddings and social celebrations. Go-to-market is sales-led, combining inbound phone (770-449-1010, 770-683-2369) and online inquiry forms with a self-service online quote builder; CERP (Certified Event Rental Professional) certification is used as a quality credential.

Revenue is generated primarily through one-time equipment rentals for individual events, with a secondary recurring stream from long-term tent leasing arrangements. Pricing is quote-based and varies by event scope, duration, equipment mix, and service area, with applicable sales tax, delivery, and other fees billed separately. Revenue figures are not publicly disclosed. The company has no disclosed outside funding, no parent company, and no subsidiaries, and operates with a headcount in the 11–50 range from a single Norcross headquarters.

Name

Classic Tents & Events

Legal name

Classic Tents & Events

Website

https://classic-tents.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Equipment Rental Services

NAICS

Recreational Goods Rental (532284)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industry

Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Tent rental services
• Event equipment rental
• Corporate event rentals
• Wedding tent rentals
• Specialty event infrastructure

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tent and Structure Rentals: Primary revenue stream from renting luxury event tents, custom event canopies, and wedding tents. Includes delivery, setup, and installation services. Rental durations range from single events to long-term leasing arrangements.
2. Event Equipment Rentals: Revenue from ancillary equipment including flooring, tables, chairs, linens, staging, lighting, climate control (heating/cooling), crowd control, pipe & drape, power equipment, and safety equipment. These items complement tent rentals under event structures.
3. Specialty Equipment Rentals: Specialized equipment for film/TV productions (make-up mirrors, director chairs), restaurant equipment (refrigerators, fryers, griddles, ovens), restroom trailers, games, and concession equipment.
4. Long-Term Tent Leasing: Retail tenting and extended tent leasing for longer-duration needs, providing recurring revenue from ongoing client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Classic Tents & Events is an Atlanta-based, full-service tent and event equipment rental company that rents luxury tents, structures, and a comprehensive inventory of event infrastructure (flooring, staging, lighting, climate control, linens, tables, chairs, crowd control, power, restroom, safety, and catering equipment) to corporate, social, festival, film/TV, and long-term retail clients across the Southeast United States. The company bundles delivery, professional installation, and removal with each rental and also offers bundled rental packages for complete event setups.

Product overview

Classic Tents & Events operates as a full-service tent and event equipment rental company offering a comprehensive portfolio of rental products for events across the Southeast USA. The core offering centers on luxury tent rentals (frame tents, pole tents, EZ UP canopies) supplemented by an extensive inventory of event infrastructure including staging, flooring, climate control (heating and cooling equipment), lighting, linens, and pipe & drape systems. Beyond structural equipment, the company provides complete event support through crowd control equipment, safety supplies, power generation, restroom facilities, and restaurant/catering equipment. Entertainment options include various giant games. The company also offers specialized film and television production equipment and rental packages bundling multiple items for complete event setups. The business operates primarily as a rental model with delivery, setup, and installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Tent Rentals Luxury event tents including frame tents, pole tents, and specialty structures rented for weddings, corporate events, festivals, film/TV productions, and social gatherings. Includes delivery, setup, and installation.
• EZ UP Tents

Quantifiable outcome

• 25+ years serving the Southeast market with established reputation

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CERP (Certified Event Rental Professional)coreOthers · 1 January 2000CERP (Certified Event Rental Professional) certification demonstrates industry-standard expertise and professional standards compliance. This certification validates the company's commitment to professional practices in the event rental industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• United Rentals: Largest equipment rental company in North America with event and specialty rental offerings including tents and power — broad incumbent providing overlap on selected equipment categories at national scale.
• Sunbelt Rentals: National equipment rental giant with an event services division offering tents, climate control, and power generation — broad incumbent with overlapping product categories at much larger scale.
• Aztec Tents: Established tent manufacturer and rental operator serving the event industry nationally with frame tents and structures — comparable core product offering with broader manufacturing scale.
• Mahaffey Tent & Event Rentals: Large-scale event rental company operating across multiple US regions providing tents, stages, and event infrastructure with similar full-service positioning — broader geographic footprint and deeper corporate resources.

Direct peers

• EventWorks: Full-service tent and event rental company providing tents, staging, lighting, and climate control for corporate, social, and festival events — directly comparable service portfolio and operating model.
• Sperry Tents: Premium sailcloth and frame tent rental company serving weddings, corporate, and social events in the Southeast and along the East Coast — directly comparable product mix and target customer segments.
• Party Reflections: Southeast US event rental company offering tents, tables, chairs, and event equipment — direct regional competitor serving corporate events, weddings, and festivals in overlapping markets.
• Tents & Events (T&E): Atlanta-based tent and event rental company serving the same Southeast US market with frame tents, pole tents, and event equipment — direct regional competitor with overlapping product categories and customer base.
• Champion Event Rentals: Event rental company providing tents, tables, chairs, and decor for weddings, corporate events, and festivals — direct peer in the event infrastructure rental space.

Regional players

• Atlantic Tent & Party Rental: Tent and party rental operator serving the Mid-Atlantic and Southeast with frame, pole, and clear-span tents — comparable offering focused on a different but adjacent regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/classictents
• Facebookfacebook.com/classictents

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Classic Tents & Events