Door County Brewing

What Door County Brewing does

Door County Brewing Co. is a craft brewery founded in 2012 and headquartered at 8099 Wisconsin 57 in Baileys Harbor, Wisconsin, on the Door Peninsula. The company operates a single integrated venue that combines an indoor taproom, an outdoor beer garden with fire pits, a Music Hall hosting weekly live performances, and the DCBC Eats on-site food kitchen. Its primary customer base consists of Door County tourists and local residents seeking a family- and pet-friendly craft beer and entertainment experience. The company's core technology is conventional craft brewing production, with no proprietary or patented brewing assets disclosed.

The business model is direct-to-consumer and venue-centric. Revenue is generated primarily through on-premise taproom sales (draft pours and tastings), to-go packaged beer in cans, bottles, and 64 oz growler refills, online merchandise sales shipped to remote customers, and an integrated gift card program operated via Swipeit. Adjacent revenue streams include DCBC Eats food service, taproom snacks, wine on tap, handcrafted seltzer cocktails, non-alcoholic beverages, and organized community events such as Trivia League Night, Run Club, and Book Club. The company also maintains a strategic affiliation with Hacienda Beer Co., a related craft brewery entity that shares ownership and management, whose products are co-sold and whose website features a linked Milwaukee taproom (MKE Triple Taproom / Hacienda North Ave) extending the combined footprint beyond the Door Peninsula.

The company is privately held with no disclosed institutional investors, parent company, or venture funding, and no management team or leadership structure is publicly disclosed beyond co-founders Ben McMahon and Angie McMahon. Distribution is regional, limited to the Midwest / Wisconsin market, with all sales occurring either at the Baileys Harbor venue, through the online merchandise store, or via the affiliated Hacienda taproom. There is no wholesale, distributor, or B2B channel disclosed, leaving the enterprise fully dependent on consumer foot traffic and tourism cycles at its primary site.

Name

Door County Brewing

Legal name

Door County Brewing Co.

Website

https://doorcountybrewingco.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Door County Brewing Co. is a craft brewery and taproom founded in 2012 in Baileys Harbor, Wisconsin, serving Door County tourists and local residents with on-site brewed beer, food, live music, and to-go packaged beer, and affiliated with Hacienda Beer Co.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Breweries (312120)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Taprooms & Brewpubs (CRANACAF), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Craft brewery
• Craft beer production
• Taproom services
• Brewed beverages
• Brewpub entertainment

Headquarters

HQ city

Baileys Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. On-premise taproom sales: Direct beer sales to consumers at the taproom, including draft pours and tastings. The taproom also serves food through DCBC Eats kitchen.
2. To-go beer sales: Sale of canned and bottled beer, growler refills (64 oz), for off-premise consumption.
3. Merchandise sales: Online merchandise store selling branded apparel and goods, shipped to customers who cannot visit the Baileys Harbor location.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Door County Brewing Co. is a craft brewery that brews and sells its own handcrafted beers (ambers, lagers, pale ales, IPAs, wheat beers, porters, and specialty brews) primarily through its on-site Taproom & Music Hall in Baileys Harbor, Wisconsin. The company also offers to-go packaged beer (cans and bottles), 64 oz growler refills, an on-site food kitchen (DCBC Eats), wine on tap, seltzer cocktails, non-alcoholic beverages, branded merchandise, and live music programming on weekends.

Product overview

Door County Brewing Co. is a craft brewery established in 2012 in Baileys Harbor, WI, operating as a single-location taproom with an integrated Music Hall venue. The company's core product is its on-site brewed craft beers offered on tap, complemented by to-go packaged beer (cans and bottles) and growler refills. Auxiliary offerings include DCBC Eats food service, taproom snacks, wine on tap, handcrafted seltzer cocktails, and non-alcoholic beverages. Entertainment features live music every weekend in the Music Hall, plus organized events. Merchandise is available online. The company is affiliated with Hacienda Beer Co, with which it shares some beverage offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Door County Brewing Beers (On Tap)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hacienda Beer CocoreStrategic or Co-development PartnerRelated craft brewery entity sharing ownership/management. Hacienda Beer Co products (cans and bottles) are sold alongside Door County Brewing Co beers at the taproom. The company website prominently features Hacienda Beer Co as an affiliated brand, including a link to their website and co-marketing of both brands.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• New Glarus Brewing Company: Wisconsin-based craft brewery operating taprooms and distributing across the Midwest. Most comparable to Door County Brewing as a Wisconsin craft brewery with strong regional brand identity and tourism-driven taproom traffic.
• Lakefront Brewery: Milwaukee-based craft brewery with a destination taproom that combines brewery tours, food, and events. Comparable to Door County Brewing in combining craft beer production with an experiential on-premise venue model.
• Capital Brewery: Wisconsin craft brewery with on-site taproom and bier garden. Operates as a regional craft beer destination with similar taproom-centric, experience-driven business model to Door County Brewing.
• Central Waters Brewing Company: Wisconsin craft brewery distributing throughout the Midwest with a taproom component. Comparable in craft beer portfolio, regional distribution footprint, and Wisconsin-based operating geography.
• Third Space Brewing: Milwaukee-area craft brewery with a focus on taproom experience and diverse beer portfolio. Comparable to Door County Brewing in operating a craft brewery with a strong on-premise experience component in Wisconsin.

Broad incumbents

• Bell's Brewery: Large regional craft brewery (now part of Lion) with taprooms, broad distribution, and an established brand portfolio. Comparable to Door County Brewing in craft beer category and taproom experience but with significantly larger scale and geographic reach.
• Sierra Nevada Brewing Co. National craft brewery with destination taprooms in multiple states. Comparable to Door County Brewing in offering on-site brewed beer at experiential taprooms, but at significantly larger scale and broader geographic footprint.
• Founders Brewing Co. Major U.S. craft brewery with a flagship destination taproom. Comparable to Door County Brewing in combining craft beer production with a high-volume experiential taproom venue, but operating at significantly larger national scale.

Emerging players

• Hacienda Beer Co. Affiliated craft brewery sharing ownership and management with Door County Brewing Co., now operating the MKE Triple Taproom in Milwaukee. Closely related as a sister brand with overlapping products, distribution, and brand identity.
• Hop Butcher For The World: Midwest craft brewery focused on IPAs with regional distribution and taproom presence. Comparable as a smaller craft brewery with a Wisconsin/midwest footprint competing in the same craft beer category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DoCoBrewingCo
• Facebookfacebook.com/DoorCountyBrewingCo
• LinkedInlinkedin.com/company/door-county-brewing-co.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Door County Brewing