Betterhand Financial Technologies

What Betterhand Financial Technologies does

Betterhand Financial Technologies (BHFT) is a privately held, Dubai-headquartered proprietary algorithmic trading firm that operates its own capital across global financial markets rather than selling products or services to external customers. Founded circa 2023 (with copyright coverage extending 2023-2026) under the legal entity Apollo Cloud Services LLC, the firm runs a single, unified in-house trading platform focused on market making, latency arbitrage, and systematic quantitative strategies across thousands of instruments and dozens of global markets.

The platform is built on a proprietary Actor Model software architecture implemented in Rust, maintained by 50+ Rust and DevOps engineers, and supported by a distributed infrastructure optimized for low-latency execution. The firm maintains five key trading hubs — New York, São Paulo, London, Shanghai, and Hong Kong — and has extended engineering and R&D operations into Dubai, Barcelona, and Mumbai under a remote-first model. It draws quantitative, trading, and technology talent from more than 40 countries, with combined claimed experience of 20+ years in global markets, and operates a headcount of 51-100 employees.

BHFT generates revenue exclusively from trading activity on its own balance sheet (transaction-fee/spread capture) and has no external customer base. Go-to-market activity is concentrated in business development for counterparty relationships with exchanges, regulators, and prime brokers, and in talent acquisition. The firm maintains structured AML, CTF, and sanctions compliance programs with mandatory financial-crime and market-abuse training for all staff. Revenue, capital base, funding history, and ownership structure are not publicly disclosed.

Name

Betterhand Financial Technologies

Legal name

Apollo Cloud Services LLC

Website

https://bhft.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Betterhand Financial Technologies is a Dubai-headquartered proprietary algorithmic trading firm that operates its own capital via market making, latency arbitrage, and quantitative strategies across dozens of global markets using an in-house Rust-based Actor Model platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Market Making: Generating revenue through providing liquidity to markets by quoting bid and ask prices for financial instruments, capturing the spread
2. Latency Arbitrage: Profiting from price discrepancies across different markets by executing trades at high speed before the market corrects
3. Quantitative Trading Strategies: Development and execution of systematic trading strategies based on mathematical models and statistical analysis

Go-to-market motion1 record

Marketing channels3 records

Core offering

Betterhand Financial Technologies (BHFT) is a proprietary algorithmic trading firm that operates its own capital across global financial markets using an in-house trading platform. The firm generates revenue through market making, latency arbitrage, and quantitative trading strategies executed across thousands of instruments on dozens of global markets. The platform, maintained by 50+ Rust and DevOps experts, leverages Actor Model software architecture for concurrent processing and low-latency execution.

Product overview

BHFT operates a single, unified proprietary trading platform built in-house for algorithmic trading operations. The platform integrates automated trade execution with low-latency market-making and latency arbitrage strategies, supporting operations across markets in New York, São Paulo, London, Shanghai, and Hong Kong. Built on Actor Model architecture with distributed infrastructure, the platform handles thousands of instruments simultaneously with rapid execution capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Proprietary In-House Trading Platform An in-house algorithmic trading platform based on comprehensive research, utilizing Actor Model software architecture for concurrent processing. The platform supports market-making and latency arbitrage trading strategies across thousands of instruments on dozens of global markets, enabling stable and constant growth. Used internally by BHFT to execute proprietary trades across global markets including New York, São Paulo, London, Shanghai, and Hong Kong.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• Exchanges (Global)coreOthersStrategic relationships with exchanges globally for market access and trading operations. The Business Development team is responsible for establishing and maintaining key counterparty relationships with exchanges worldwide.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Citadel Securities: One of the largest global market makers and HFT firms, active across equities, options, and fixed income. Directly comparable to BHFT as a principal trading firm that provides liquidity and runs latency-sensitive quantitative strategies across global markets.
• Jane Street: Proprietary trading firm with heavy emphasis on market making and quantitative strategies across global asset classes. Closely mirrors BHFT's market making, latency arbitrage, and quant trading model.
• Jump Trading: Global HFT and algorithmic trading firm operating across multiple asset classes and geographies. Comparable to BHFT in its reliance on proprietary low-latency infrastructure and quantitative strategies.
• Hudson River Trading: Quantitative trading firm deploying automated strategies across global markets using proprietary technology. Similar to BHFT in its tech-first, quantitative approach to proprietary trading.
• Tower Research Capital: High-frequency proprietary trading firm with global operations across multiple asset classes and exchanges. Directly comparable as a principal trading firm running low-latency strategies across markets worldwide.
• Optiver: Global market maker and proprietary trading firm focused on derivatives, equities, and fixed income. Closely aligned with BHFT's market making and quantitative trading activities across multiple geographies.
• DRW Trading: Diversified proprietary trading firm active across multiple asset classes and strategies globally. Comparable to BHFT as a principal trader combining market making, arbitrage, and quantitative strategies.
• Virtu Financial: Publicly traded market maker operating across global equities, ETFs, fixed income, and currencies. Directly comparable to BHFT in providing liquidity across fragmented markets via proprietary technology.
• IMC Financial Markets: Global market maker and proprietary trading firm with operations across multiple asset classes and geographies. Comparable to BHFT in market making and quantitative trading using proprietary technology.
• Two Sigma Securities: Quantitative trading and technology-driven liquidity provider. Comparable to BHFT in applying systematic, data-driven trading strategies across global markets using proprietary infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bhft-com
• Xx.com/BhftInfo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betterhand Financial Technologies