Naturaceites

What Naturaceites does

Naturaceites S.A. is a Guatemala-based, vertically integrated palm oil producer focused on sustainable cultivation, refining, and the manufacture of edible oils, shortenings, and margarines. Operations span oil palm plantations in the Polochic and Alta Verapaz regions, processing plants (beneficios) in Panzós, Polochic, and Fray Bartolomé de las Casas, refineries in Escuintla and Santo Tomás de Castilla (Free Trade Zone), and the ISO 17025-accredited NaturAlab laboratory for soil and plant tissue analysis. Technical infrastructure includes biomass energy generation covering over 98% of processing plant consumption at Panacté and Fray Bartolomé de las Casas, the NaturEnergy biogas system that displaces approximately 10,741 gallons of diesel annually, integrated pest management that has cut insecticide use 30% since 2016, and satellite-based deforestation monitoring through Satelligence. The company is the first worldwide to sell carbon credits from a palm oil compost project.

The company's revenue model is anchored in B2B sales of specialty oils, shortenings, and bakery bases to food manufacturers, bakeries, restaurants, and food service operators, with consumer-channel exposure through the Capullo, Beiker, and Great Fry brands. Distribution extends across Guatemala, El Salvador, Mexico, the United States, and the Dominican Republic since 2019. Ancillary revenue streams include NaturAlab laboratory services priced at $45-$50 per sample for associated and non-associated producers, and carbon credit sales. Sourcing is augmented by the ASOPOMBAAQ community association model established in 2023 with FONAGRO financing, integrating 100 small producers.

Naturaceites holds RSPO, FSSC 22000 (since August 2015), Kosher, and ISO 17025 certifications and operates under a published NDPE (No Deforestation, No Peat, No Exploitation) policy. The company traces its operational origins to farm acquisitions by Juan Maegli in the 1970s, was formally incorporated in 2011, and employs 4,439 people, of which 99% come from local communities in its areas of influence. The company launched its Strategy 2025-2030 in 2025 alongside the 2024 Sustainability Report, signaling a formal multi-year roadmap for continued capacity, certification, and sustainability investments.

Name

Naturaceites

Legal name

NaturAceites

Website

https://naturaceites.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Naturaceites is a Guatemala-based, vertically integrated palm oil producer serving B2B food manufacturers, bakeries, and food service operators with sustainable oils, shortenings, and margarines across Central America, Mexico, the US, and the Caribbean, supported by the Capullo consumer brand.

Ownership category

akta.pro rank

Product category

Palm Oil & Edible Fats Manufacturing

NAICS

Fats and Oils Refining and Blending (311225)

SIC

Fats & Oils (2070)

akta.pro primary industry

Palm Oil Milling, Refining & Fractionation (AFAKAEAB)

akta.pro secondary industries

Industrial Oil & Wax Crop Farming (Castor, Jojoba, Oil Palm for industrial uses) (AFAGAGAL), Tropical Oils & Fractions (Palm, Palm Kernel, Coconut) (AFAJALAD)

Keywords

• Palm oil production
• Edible oil refining
• Bakery shortenings
• Specialty fats oils
• Food ingredient supply

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Oils, Shortenings, and Margarines: Sale of specialized raw materials including palm oils, shortenings, and margarines to food manufacturers, bakeries, restaurants, and food service operators. Products include institutional oils, specialized baking bases, bakery fats, and industrial products.
2. Consumer Commercial Products: Retail consumer products under the Capullo brand including edible oils marketed directly to families. Products include combinations rich in vitamin E, antioxidants, and omega 3 and 6.
3. NaturAlab Laboratory Services: Soil and plant tissue analysis services for the palm oil sector. Services include complete foliar analysis, rachis analysis, and complete soil analysis with pricing at $45.00 for associated producers and $50.00 for non-associated producers.
4. Carbon Credits: Sale of carbon credits from compost projects using palm oil byproducts. NaturAceites is the first company worldwide to sell carbon credits from a palm oil compost project.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

NaturAceites is a vertically integrated Guatemalan palm oil producer that cultivates oil palm, refines crude palm oil at its own facilities, and manufactures specialty oils, shortenings, margarines, and bakery fats for B2B food manufacturers, bakeries, restaurants, and food service operators. The company also sells consumer packaged edible oils under the Capullo brand and operates NaturAlab, an ISO 17025 accredited soil and plant tissue analysis laboratory serving the agricultural sector.

Product overview

Naturaceites is a B2B-focused multinational company in the oils, fats, and margarine industry serving food manufacturers, bakeries, restaurants, and food service operators. The company operates a multi-tier product portfolio organized around commercial brands (Aceite Capullo for retail consumers), institutional products (specialty oils for food service and frying), industrial bulk products (for food manufacturers), and bakery solutions (specialized shortening bases and fillings). The company also offers Naturalab, an ISO 17025 accredited laboratory for soil and plant tissue analysis supporting its agricultural operations and third-party customers. Services extend to renewable energy (NaturEnergy biogas project) and agricultural technical training for community producers. The product architecture follows a platform model where raw palm oil is refined and processed into various specialized products serving different market segments from consumer retail to industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• Capullo: Consumer cooking oil brand with products including Capullo Industrial, Capullo Cardio Fit, and various packaged oil sizes.
• Beiker
• Great Fry
• NaturAlab

Products and services

• Aceite Capullo Consumer-facing palm oil brand marketed for its vitamin E, antioxidants, and omega 3 and 6 content. Available in Doypack, PET bottles, and gallon packaging for retail consumers seeking health benefits in home cooking.
• Aceite Alto Rendimiento 100% palm olein oil free of trans fats and cholesterol, containing antioxidants and vitamin E. Specially formulated for deep frying with high-temperature resistance, used for frying snacks, potatoes, cassava, plantain, and corn products.
• Aceite Multipropósito Blended oil combining palm, soybean, and palm olein oils. Free of trans fats and cholesterol, contains omega 3 and 6, vitamin E, and antioxidants. Recommended for frying and general food preparation including baking.
• Aceite Soya 100% soybean oil free of trans fats and cholesterol, containing omega 3 and 6. Formulated for preparing canned goods, sauces, dressings, and general food preparation in institutional settings.
• Manteca Tradicional Multipurpose edible shortening with solid consistency at room temperature, white color and smooth texture, without odor. Recommended for making high-quality whipped and pastry products, cookies, and general baking applications.
• Bases Especializadas para Panificación Specialized emulsified fat bases for bakery and confectionery products, including Industrial, Hojaldre (puff pastry), Batidos (whipped), Panadera (leavened breads), and Repostera (confectionery) variants for pizzas, croissants, cakes, cookies, and other baked goods.
• Rellenos y Coberturas Horneables Fillable and coatable baking products including fruit fillings (strawberry and pineapple), glaze, and custard cream. Used in baking and pastry applications for filling and decoration at moderate baking temperatures.
• NaturAlab Laboratory Services ISO 17025 accredited laboratory providing soil and plant tissue analysis services for oil palm and banana cultivation. Offers complete foliar and soil analysis with nutritional diagnosis and fertilization plan recommendations. Priced at $45 per sample for associated producers and $50 for non-associated producers.
• Industrial/Bulk Products Bulk oil and fat products for industrial food manufacturers, including crude palm oil for animal feed applications and other industrial-grade oils supplied to enterprise-scale food production operations.
• NaturEnergy Biogas Project Renewable energy service capturing biogas from wastewater treatment lagoons to generate electricity for company operations. Part of the company's strategy to reduce fossil fuel dependency and achieve 89% renewable energy usage across processing plants.
• Agricultural Technical Services Agronomic training and technical support services for small palm oil producers, including the ASOPOMBAAQ community association. Covers sustainable palm cultivation practices including seed selection, road and drainage design, nursery fertilization, and soil maintenance.

Quantifiable outcome

• Water efficiency of 1.5 m³ per ton of fruit processed, exceeding global reference averages
• +7 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ASOPOMBAAQcoreStrategic or Co-development Partner · 1 January 2023First community palm oil association in Guatemala established in 2023. NaturAceites provides technical, agronomic, and financial support while community members own their land and production processes. 100 producers from Pombaaq and Setolox communities participate. Represents a new model for sustainable palm cultivation in Guatemala.
• WEPAL (Wageningen Evaluating Programmes for Analytical Laboratories)coreTechnology or Integration · 1 January 2013International laboratory proficiency testing program from Wageningen University, Netherlands. NaturAlab participates quarterly in WEPAL soil and plant tissue programs since 2013. WEPAL is accredited by the European Raad voor Accreditatie (RvA). Provides certified reference materials (palmoil and soil samples) placed every 800 samples for accuracy evaluation.
• SolidaridadminorStrategic or Co-development PartnerNGO supporting biodiversity monitoring programs. Collaborates on biological monitoring including bird sighting and mammal detection within plantations, conservation areas, and neighboring areas.
• Defensores de la NaturalezaminorStrategic or Co-development PartnerEnvironmental conservation organization. NaturAceites maintains close relationship for joint projects and collaborative biodiversity and water monitoring. Organization related to Bocas de Polochic Wildlife Reserve protection.
• SatelligencecoreTechnology or IntegrationSatellite monitoring service provider verifying 100% deforestation-free products. Provides traceability controls and satellite-based monitoring to ensure compliance with NDPE (No Deforestation, No Peat, No Exploitation) policy.
• RSPO (Roundtable on Sustainable Palm Oil)coreStrategic or Co-development PartnerGlobal multi-stakeholder organization promoting sustainable palm oil. NaturAceites maintains RSPO certification and participates in external audits. RSPO provides standards for environmental, social, and economic sustainability in palm oil production.
• Tigo Foundation (Fundación Tigo)minorStrategic or Co-development PartnerPartnership for ABC Digital School educational project in Sepur Zarco, supporting digital education initiatives in communities of influence.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• AAK: AAK (AarhusKarlshamn) is a Swedish specialty oils and fats producer that sells emulsified shortenings, bakery fats, and palm-based ingredients into B2B food manufacturers and bakeries globally. Highly comparable to NaturAceites' specialty oils, shortenings, and bakery bases business in target customer, product portfolio, and B2B GTM motion.
• Musim Mas: Musim Mas is an Indonesia-based integrated palm oil group covering plantations, refining, and downstream specialty fats/lipids. Closely comparable to NaturAceites across the plantation-to-refining value chain, RSPO certification, and downstream B2B food ingredient customers.
• IOI Corporation: IOI Corporation is a Malaysian integrated palm oil producer with refining and specialty fats operations serving B2B food manufacturers worldwide. Comparable vertically integrated model and downstream food-industry focus to NaturAceites.
• KLK OLEO: KLK OLEO is the specialty oils and fats arm of Kuala Lumpur Kepong, a major Malaysian palm-oil integrated group producing oleochemicals, refined oils, and bakery/personal-care fats. Highly comparable downstream specialty-fats focus to NaturAceites' refined oils, shortenings, and margarine line-up.

Emerging players

• FGV Holdings: FGV Holdings is a Malaysian plantation and downstream player expanding into specialty oils and downstream food ingredients. Comparable integrated palm oil model with growing downstream emphasis, though with weaker downstream specialty-food positioning than NaturAceites.

Broad incumbents

• Sime Darby Plantation: Sime Darby Plantation is one of the world's largest plantation operators with significant downstream refining and specialty oil operations. Competes with NaturAceites as an integrated palm oil producer, but with multi-country plantations in Southeast Asia rather than concentrated Central American operations.
• Wilmar International: Wilmar International is the world's largest palm oil refiner and a leading player in specialty fats and oleochemicals. Competes with NaturAceites in palm-derived oils and fats for food manufacturers, but at far greater scale and geographic breadth across Asia, Africa, and the Americas.
• Cargill: Cargill's Global Edible Oils business is a worldwide leader in palm oil origination, refining, and downstream specialty fats for food manufacturers and food service. Overlaps heavily with NaturAceites' oils, shortenings, and margarine portfolio but with much broader geographic and crop diversification.
• Bunge Loders Croklaan (Bunge): Bunge, including its Loders Croklaan specialty oils and fats business, is one of the largest global oilseed processors and a major supplier of bakery fats, shortenings, and emulsified oils to industrial food customers. Directly competes with NaturAceites in the B2B specialty fats segment but operates at vastly greater scale across the full oilseed spectrum.

Regional players

• Grupo HAME: Grupo HAME is a Mexican producer of oils, fats, and bakery ingredients serving food manufacturers and food service in Mexico and Latin America. Closest geographic competitor to NaturAceites in the Central American/North American bakery fats and oils segment, though Mexico-focused rather than Guatemala-anchored.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/naturaceitesgt
• Facebookfacebook.com/naturaceites
• LinkedInlinkedin.com/in/naturaceites
• Instagraminstagram.com/naturaceites

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturaceites