Roots Management Group
Roots Management Group is a private operator of 38,000+ manufactured housing lots across at least six U.S. states, serving families, 55+ residents, and RV travelers through all-age communities, age-qualified communities, and RV resorts, with a flagship rental-to-ownership program.
- Company typePrivate
- Founded2006
- HeadquartersAddison, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Roots Management Group does
Roots Management Group (RootsMG) is a private, Dallas-headquartered operator of manufactured housing communities, incorporated in Delaware as an LLC. Founded through the combination of Treehouse, Invitation Homes, and Vineyards, the company manages more than 38,000 units across at least six U.S. states (Texas, Arizona, Florida, Alabama, Michigan, and Georgia) with corporate headquarters in Addison, TX and regional operating hubs in Gilbert, AZ and Tampa, FL.
The company's product portfolio spans three formats: all-age manufactured housing communities, age-qualified (55+) communities, and RV resorts. Its flagship resident-facing product is the 'Establish Your Roots' (EYR) rental-to-ownership conversion program, which applies 100% of on-time rent payments toward a down payment credit of up to 20% of a home's value. RootsMG monetizes primarily through recurring lot rental income, supplemented by one-time manufactured home sales, RV resort stays, and ancillary community fees. Operations are supported by London Computer Systems' Rent Manager property management software, deployed across the 38,000+ unit portfolio in April 2026 to replace or consolidate legacy systems.
Go-to-market is field-driven: community managers at each property serve as the primary resident-facing sales and operations interface, supported by a central sales team. Distribution combines direct community-level sales, an online community and home search portal, and a programmatic acquisition strategy to grow the portfolio. Resident services are bundled through partnerships with Clayton Homes and Skyline Champion (home supply), 21st Mortgage Corporation and Triad Financial Services (chattel financing), CoverTree (MH insurance), and Metron (water management). The investor base includes institutional and JV partners accessed through a dedicated investor portal.
Roots Management Group firmographics
Firmographics- Name
- Roots Management Group
- Legal name
- Roots Management Group, LLC
- Website
- https://rootsmg.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Roots Management Group is a private operator of 38,000+ manufactured housing lots across at least six U.S. states, serving families, 55+ residents, and RV travelers through all-age communities, age-qualified communities, and RV resorts, with a flagship rental-to-ownership program.
- Ownership category
- akta.pro rank
Roots Management Group industry classification
Industry- Product category
- Manufactured Housing Community Operations
- NAICS
- Residential Property Managers (531311), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
- akta.pro secondary industries
- Resort/Second-Home Community Association Management (BPAJAHAI), New Development / Declarant Transition Management (BPAJAHAK), Active Adult / Senior Community Association Management (BPAJAHAJ)
Keywords
Where Roots Management Group is headquartered
LocationHeadquarters
- HQ city
- Addison
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Roots Management Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Lot Rental (Manufactured Home Sites): Residents rent lots within RootsMG communities for their manufactured homes, paying recurring monthly lot fees. This forms the core recurring revenue base.
- Manufactured Home Sales: RootsMG sells manufactured homes to residents who either place them on lots within their communities or move existing homes into the community. Home sales are one-time transactional revenue.
- RV Resort Spaces: Short-term and long-term RV space rentals at RV resort properties across the USA, providing transient and seasonal revenue.
- Community Services and Fees: Fees associated with community amenities, referral programs, and other resident services.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Roots Management Group product offering
Product offeringCore offering
Roots Management Group operates a portfolio of manufactured housing communities across multiple US states, offering lot rentals, manufactured home sales, and RV resort spaces. Residents live in all-age communities, age-qualified (55+) communities, or stay at RV resorts under recurring rental or ownership arrangements. The company's flagship program, "Establish Your Roots," converts on-time rent payments into down payment credits of up to 20% of a home's value to help renters transition to homeownership.
Product overview
Roots Management Group operates as a manufactured housing community operator offering a portfolio of residential products: All-Age Communities, Age-Qualified (55+) Communities, and RV Resorts. The company's flagship offering is the 'Establish Your Roots' (EYR) Program, a rental-to-ownership conversion module that converts on-time rent payments into down payment credits for home purchases. These products work together to provide a continuum from rental living to homeownership within Roots-managed communities.
Differentiator
Problem solved
Functional benefit
Products and services
- All-Age Manufactured Housing Communities Residential manufactured home communities open to all ages, offering affordable lot rentals and homeownership opportunities within professionally managed neighborhood environments across the United States.
- Age-Qualified (55+) Manufactured Housing Communities Premium manufactured housing communities tailored for active adults aged 55 and older, featuring amenities suited to an active lifestyle and managed neighborhood living.
- RV Resorts Recreational vehicle resort properties offering short-term and long-term stays for RV travelers across the USA, with amenities supporting transient and seasonal RV living.
- Manufactured Home Sales Sale of manufactured homes to residents who place them on lots within RootsMG communities or move existing homes into the community, supported by financing partnerships with 21st Mortgage Corporation and Triad Financial Services.
- Establish Your Roots (EYR) Rental Conversion Program Rental-to-ownership program that converts 100% of on-time home rent payments into a credit applied as a down payment on a home, up to 20% of the home's value, for residents seeking to transition from renting to owning within RootsMG communities.
Quantifiable outcome
- Establish Your Roots program converts 100% of on-time rent payments into down payment credits, up to 20% of home value
- +2 more outcomes
Companies that use Roots Management Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Roots Management Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Roots Management Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- London Computer Systems (LCS) / Rent ManagercoreRoots Management Group selected Rent Manager, developed by London Computer Systems, as their property management software platform to manage their portfolio of more than 38,000 units. The software upgrade aims to enhance operational efficiency and technological adaptability across their manufactured housing communities.
- CoverTreecoreCoverTree provides manufactured home insurance products specifically designed for MHC residents. RootsMG partners with CoverTree to offer insurance solutions to their residents as part of the homeownership experience.
- 21st Mortgage Corporationcore21st Mortgage Corporation is a financing partner providing chattel loans and financing options for manufactured home buyers within RootsMG communities. Mentioned in blog content and EYR program materials as a preferred lending partner.
- Triad Financial ServicescoreTriad Financial Services provides financing solutions for manufactured home buyers in RootsMG communities. Mentioned in blog posts about homeownership and the Establish Your Roots program as a lending partner.
- Clayton HomescoreClayton Homes is a major manufactured home manufacturer and strategic partner of RootsMG. RootsMG conducts factory tours and sales training at Clayton facilities, and partners on sustainable home solutions including Clayton's eBuilt technology. RootsMG congratulated Clayton on winning the 2025 MHI Excellence in Manufactured Housing Sustainability Award.
- Clayton Wakarusa FactoryminorRootsMG community and regional managers toured the Clayton Wakarusa factory for sales training and education on manufactured home construction processes, including Clayton's eBuilt sustainable technology.
- Skyline Champion CorporationminorSkyline Champion Corporation is a manufactured housing manufacturer featured in RootsMG's blog content about industry transformation and the future of off-site home construction.
- MetronminorMetron is a water management company partnered with RootsMG on sustainability initiatives. Their water conservation efforts saved 11,000 gallons of water per day at one community, demonstrating the impact of utility management partnerships.
Scale indicators3 records
Recent moves6 records
Expansion highlights7 records
Roots Management Group competitors and assessment
Company assessmentDirect peers
- Sun Communities: Sun Communities is a publicly-traded REIT that owns and operates manufactured housing communities, RV resorts, and marinas across the US. It is the most direct public-market comparable to RootsMG, with overlapping product types (all-age MHC, 55+, RV), lot-rent revenue model, and acquisition-led growth strategy.
- Equity LifeStyle Properties: Equity LifeStyle Properties (ELS) is a publicly-traded REIT owning and operating manufactured housing communities and RV resorts nationwide. Like RootsMG, ELS operates across both MHC and RV resort product lines, targets 55+ active-adult segments, and generates recurring lot-rent revenue — making it a close functional and strategic peer.
- UMH Properties: UMH Properties is a publicly-traded REIT specializing in manufactured housing community ownership and operation. As a smaller-scale, acquisition-driven MHC operator with similar lot-rent economics and a home-sales program, UMH is a direct comparable in business model and scale tier relative to RootsMG.
- RHP Properties: RHP Properties is one of the largest privately-held owners and operators of manufactured housing communities in the US, with a portfolio exceeding 360 communities. Its pure-play MHC ownership, lot-rent model, and acquisition-led growth closely parallel RootsMG's strategy, making it a direct private peer.
- Yes! Communities: Yes! Communities is a private owner-operator of manufactured housing communities across the Sun Belt and Midwest. It shares RootsMG's geographic concentration in states like Florida and Texas, similar all-age and 55+ product mix, and a focus on community revitalization and resident experience.
- Kingsley Management Corp: Kingsley Management Corp is a privately-held third-party manager of manufactured housing communities, providing property management services on a fee basis. While RootsMG also owns assets directly, Kingsley is comparable in the third-party management capability layer, particularly relevant to RootsMG's JV and institutional investor relationships.
Broad incumbents
- Tricon Residential: Tricon Residential is a publicly-traded single-family rental (SFR) operator and an institutional residential landlord at scale. It is broader than RootsMG (SFR vs. MHC) but addresses the same affordable-rental-to-ownership gap that RootsMG's Establish Your Roots program targets.
- Invitation Homes: Invitation Homes is a publicly-traded SFR REIT and one of RootsMG's predecessor entities (per the company's own merger history). It is comparable as an institutional owner-operator of single-family rental housing serving working families priced out of for-sale markets — adjacent rather than direct MHC overlap.
Others
- Skyline Champion Corporation: Skyline Champion is a publicly-traded manufactured housing manufacturer and strategic content partner of RootsMG. As an upstream supplier, Skyline Champion influences RootsMG's home supply economics and product roadmap but does not compete in community operation or ownership.
- Clayton Homes: Clayton Homes (Berkshire Hathaway) is the largest US manufactured housing manufacturer and a core strategic partner of RootsMG, including factory tours and eBuilt sustainable-home collaboration. It is an ecosystem/ supplier relationship rather than a competitor in community operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Roots Management Group social profiles
Digital presenceRoots Management Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roots Management Group leadership team
Management profileNumber of profiles
Profiles8 records
Roots Management Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roots Management Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roots Management Group
What does Roots Management Group do?
Roots Management Group operates a portfolio of manufactured housing communities across multiple US states, offering lot rentals, manufactured home sales, and RV resort spaces. Residents live in all-age communities, age-qualified (55+) communities, or stay at RV resorts under recurring rental or ownership arrangements. The company's flagship program, "Establish Your Roots," converts on-time rent payments into down payment credits of up to 20% of a home's value to help renters transition to homeownership.
Is Roots Management Group a public or private company?
Roots Management Group is a private company. It is classified as unknown and is currently operating.
When was Roots Management Group founded?
Roots Management Group was founded in 2006. It employs 501 to 1,000 people.
Where is Roots Management Group based?
Roots Management Group is headquartered in Addison, United States, in the North America region.
How does Roots Management Group make money?
Four revenue lines are on record. Lot Rental (Manufactured Home Sites) is the primary driver. The others are manufactured Home Sales, RV Resort Spaces and community Services and Fees.
Who are Roots Management Group's main competitors?
Direct peers on record are Sun Communities, Equity LifeStyle Properties, UMH Properties, RHP Properties, Yes! Communities and Kingsley Management Corp. Broad incumbents are Tricon Residential and Invitation Homes. Others are Skyline Champion Corporation and Clayton Homes.
Does Roots Management Group have an API?
No public API is recorded for Roots Management Group.
What industry is Roots Management Group in?
Roots Management Group's product category is Manufactured Housing Community Operations. Its primary akta.pro industry code is BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts), with a secondary code of BPAJAHAI, Resort/Second-Home Community Association Management. Its NAICS code is 531311 and its SIC code is 6513.