Living Lab Ventures
Living Lab Ventures is the corporate venture capital arm of Indonesian conglomerate Sinar Mas Land, investing in early-stage Southeast Asian startups across fintech, proptech, healthtech and urban technology via four funds, and offering go-to-market advisory (LivingX) anchored on BSD City as a living lab.
- Company typePrivate
- Founded2022
- HeadquartersYogyakarta, Indonesia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Living Lab Ventures does
Living Lab Ventures (LLV) is the corporate venture capital arm of Indonesian conglomerate Sinar Mas Land, established in 2022 and headquartered in Tangerang (Banten) within BSD City, with a regional office in Japan. The firm invests in early-stage Indonesian and Southeast Asian startups across fintech, property technology, e-commerce enablement, healthtech, mobility, hospitality, and sustainability, deploying capital through four named vehicles: the LLV Fund Vol. 1 (cross-sector, Indonesia-first), the Biomedical Fund (research centres, biobanks, health-tech), the Urban Gateway Fund (co-managed with East Ventures, Prasetia Dwidharma, and Redbadge Pacific across six urban-tech sectors), and the Japan Thematic Fund (launched November 2025 with Spiral Ventures, Cool Japan Fund, Bank Danamon Indonesia, and Rohto Pharmaceutical). Beyond capital, LLV offers incubation and venture-building services, and operates LivingX, a wholly-owned go-to-market advisory subsidiary providing startup referral, expert support, in-kind support, networking, collaboration, and funding services for international startups piloting in BSD City.
The firm's core platform leverage is BSD City itself — Sinar Mas Land's flagship smart-city development — which functions as a real-world testing ground for portfolio products ranging from OneSmile (resident super-app), E-Catalog (property listings), and Bamms (property management) to OpenIn (geospatial retail intelligence), GoWork (coworking), and TwoSpaces (hospitality). LLV augments this distribution asset with an extensive partnership stack spanning technology (NEC, Mitsubishi, Microsoft), cross-border trade and innovation agencies (JETRO, Enterprise Singapore, IHK Berlin), and co-investors (East Ventures, Spiral Ventures), creating an intermediated deal and partnership flow.
Revenue mechanics are characteristic of a corporate venture capital vehicle rather than a commercial enterprise: returns are expected primarily through equity appreciation across a 29-company portfolio, supplemented by LivingX advisory engagements. Management fees, AUM, and firm-level revenue are not publicly disclosed. The firm employs a small core team (seven listed members on its About page) anchored in Yogyakarta/Tangerang, with expansion into Japan aligned to the November 2025 fund launch.
Living Lab Ventures firmographics
Firmographics- Name
- Living Lab Ventures
- Legal name
- Living Lab Ventures
- Website
- https://livinglab.ventures
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Living Lab Ventures is the corporate venture capital arm of Indonesian conglomerate Sinar Mas Land, investing in early-stage Southeast Asian startups across fintech, proptech, healthtech and urban technology via four funds, and offering go-to-market advisory (LivingX) anchored on BSD City as a living lab.
- Ownership category
- akta.pro rank
Living Lab Ventures industry classification
Industry- Product category
- Venture Capital Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Corporate Accelerators & Startup Programs (FSANAHAD)
- akta.pro secondary industry
- Accelerators & Incubators (Investor-Operated) (FSANAAAM)
Keywords
Where Living Lab Ventures is headquartered
LocationHeadquarters
- HQ city
- Yogyakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Living Lab Ventures business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Venture Capital Returns: Living Lab Ventures generates returns through equity investments in early-stage startups, primarily in Indonesia. They invest through multiple funds including Living Lab Fund I, Biomedical Fund, Urban Gateway Fund, and the newly launched Japan Thematic Fund.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Living Lab Ventures product offering
Product offeringCore offering
Living Lab Ventures is the corporate venture capital arm of Sinar Mas Land that invests in early-stage startups across Indonesia and Southeast Asia through dedicated funds (Biomedical Fund, LLV Fund Vol. 1, Urban Gateway Fund, Japan Thematic Fund). Beyond capital, the firm provides incubation and venture building services to help founders scale. Through its LivingX platform, it also offers go-to-market advisory services covering expert support, startup referrals, in-kind support, networking, collaboration, and funding facilitation for startups expanding into the Indonesian market.
Product overview
Living Lab Ventures (LLV) is the corporate venture capital arm of Sinar Mas Land operating as a multi-fund investment and startup ecosystem platform. The company offers three named investment funds (Biomedical Fund, LLV Fund Vol. 1, and Urban Gateway Fund) targeting biomedical, early-stage Indonesian startups, and urban technology ventures respectively. Beyond funding, LLV provides venture building services including investment, incubation, and venture building, along with LivingX go-to-market advisory services (Startup Referral, Experts Support, In-kind Support, Networking, Collaboration, and Funding). The portfolio comprises 29 portfolio companies spanning sectors including travel/transportation (Traveloka), fintech (DANA, Kawan Cicil), e-commerce (SIRCLO), property tech (OpenIn, Jendela360, Lingkup, Bamms, Pashouses, TwoSpaces, E-Catalog, BRIK, Ringkas), housing/living (Flokq, OneSmile), hospitality (Artotel, Liven), enterprise services (Paper.id, Ideal, Doogether), marketing (Social Bread, DCT Agency), manufacturing (Imajin, Amoda), sustainability (Waste4Change), and mobility (Tebengan, Jumpstart Coffee). The ecosystem leverages strategic partnerships with NEC, Mitsubishi, Microsoft, and Enterprise Singapore to support digital transformation across Indonesia and Southeast Asia.
Differentiator
Problem solved
Functional benefit
Brands
- LivingX: Go-to-market advisory and innovation arm of Living Lab Ventures focusing on technological expertise and smart city development.
Products and services
- LLV Fund Vol. 1 (Living Lab Fund I) An early-stage investment fund dedicated to investing in cross-sector startups primarily operating in Indonesia, with an 'Indonesia-first' approach targeting ventures that align with the Living Lab Ventures ecosystem for mutual growth.
- Biomedical Fund A dedicated investment fund supporting local and regional biomedical ventures, including biomedical research centers, biobanks, and health-tech startups, as part of cultivating a robust medical and health ecosystem in BSD City.
- Urban Gateway Fund (UGF) A collaborative fund specializing in urban living technology, targeting six key sectors: mobility and transportation, property technology, data analytics and AI, omnichannel retail, sustainable resources management, and smart city tech.
- Japan Thematic Fund A thematic fund launched in collaboration with Spiral Ventures to enhance economic cooperation and market access between Japan and Southeast Asia, with Indonesia as the priority market and strategic investors including Cool Japan Fund Inc., Bank Danamon Indonesia, and Rohto Pharmaceutical.
- Investment Service Core venture capital service investing equity capital in extraordinary entrepreneurs building exceptionally high impact companies across Indonesia and Southeast Asia.
- Incubation Service Startup incubation service supporting entrepreneurs in building impactful, significant, and scalable businesses for Indonesia and Southeast Asia.
- Venture Building Service Venture building service that leverages Living Lab Ventures' expertise, support services, and ecosystem to help founders build and scale successful businesses.
- LivingX Go-to-Market Advisory A suite of go-to-market advisory services that helps startups expand to Indonesia through proof-of-concept and pilot projects in BSD City, including startup referral networks, expert support, in-kind support, networking, collaboration opportunities, and funding facilitation.
Quantifiable outcome
- Living Lab Ventures serves entrepreneurs building exceptionally high impact companies across Indonesia and Southeast Asia
Companies that use Living Lab Ventures
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Living Lab Ventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Living Lab Ventures partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- Spiral VenturescoreLiving Lab Ventures launched the Japan Thematic Fund in collaboration with Spiral Ventures to enhance economic cooperation and market access between Japan and Southeast Asia, with Indonesia as a priority market.
- NECcorePartnership for technology and smart city development solutions, leveraging NEC's expertise in urban technology.
- MitsubishicoreStrategic partnership for urban living technology and smart city development initiatives.
- MicrosoftcoreTechnology partnership for cloud and digital transformation solutions supporting startup ecosystem.
- Sinar Mas LandflagshipParent company and strategic partner providing access to BSD City ecosystem and real estate infrastructure for startups.
- JETROcoreJapan External Trade Organization partnership supporting Japan-Southeast Asia market connections and startup expansion.
- IHK BerlinminorBerlin Chamber of Industry and Commerce partnership supporting cross-border innovation and startup exchange programs.
- Enterprise SingaporecoreSingapore's government agency partnership supporting startup expansion and market access between Singapore and Indonesia.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Living Lab Ventures competitors and assessment
Company assessmentBroad incumbents
- Wavemaker Partners: US- and Asia-based early-stage VC with active Southeast Asia investments. Overlaps with Living Lab Ventures on cross-border deal flow between Asia and global markets.
- Antler: Global early-stage VC and founder-residency program active across Southeast Asia. Operates at greater scale and broader geography but competes for the same Indonesia-first founder pool.
- 500 Global: Global accelerator and seed VC with historical presence in Southeast Asia. A broader incumbent offering comparable seed-stage capital and accelerator services across multiple geographies.
Direct peers
- Plug and Play Indonesia: Global accelerator and corporate innovation platform with an Indonesia presence running startup programs for enterprise partners. Comparable as a corporate-aligned startup program operator in the same geography.
- Spiral Ventures: Japan-Southeast Asia cross-border VC that co-launched the Japan Thematic Fund with Living Lab Ventures. Operates a comparable dual-presence model with parallel mandates on both sides of the Japan-Indonesia corridor.
- Mandiri Capital Indonesia: Corporate venture arm of Bank Mandiri focused on Indonesian fintech and digital startups. Comparable as an Indonesia-based CVC deploying strategic capital alongside parent-company distribution advantages.
- AC Ventures: Indonesia-centric early-stage VC investing across fintech, consumer, and agritech. Competes with Living Lab Ventures for the same Indonesian early-stage deal flow and LP capital.
- Alpha JWC Ventures: Indonesia and Southeast Asia early-to-growth stage VC with similar focus on Indonesian founders. Directly comparable in stage, geography, and sector breadth across the Indonesian digital ecosystem.
- East Ventures: Indonesia-focused early-stage VC that co-manages the Urban Gateway Fund with Living Lab Ventures and shares deal flow across Indonesian digital startups. Direct comparable in stage, geography, and sector focus.
- Sinar Mas Digital Ventures (SMDV): Earlier CVC/venture arm within the Sinar Mas conglomerate ecosystem. Sibling strategic vehicle with overlapping portfolio and mandate in Indonesian digital and consumer startups.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Living Lab Ventures social profiles
Digital presenceLiving Lab Ventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Living Lab Ventures leadership team
Management profileNumber of profiles
Profiles7 records
Living Lab Ventures subsidiaries and ownership
Company hierarchySubsidiaries1 record
Living Lab Ventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Living Lab Ventures M&A and investment
M&A and investmentM&A
Investments28 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Living Lab Ventures
What does Living Lab Ventures do?
Living Lab Ventures is the corporate venture capital arm of Sinar Mas Land that invests in early-stage startups across Indonesia and Southeast Asia through dedicated funds (Biomedical Fund, LLV Fund Vol. 1, Urban Gateway Fund, Japan Thematic Fund). Beyond capital, the firm provides incubation and venture building services to help founders scale. Through its LivingX platform, it also offers go-to-market advisory services covering expert support, startup referrals, in-kind support, networking, collaboration, and funding facilitation for startups expanding into the Indonesian market.
Is Living Lab Ventures a public or private company?
Living Lab Ventures is a private company. It is classified as corporate owned and is currently operating.
When was Living Lab Ventures founded?
Living Lab Ventures was founded in 2022. It employs 11 to 50 people.
Where is Living Lab Ventures based?
Living Lab Ventures is headquartered in Yogyakarta, Indonesia, in the Asia region.
How does Living Lab Ventures make money?
One revenue line is on record: venture Capital Returns.
Who are Living Lab Ventures's main competitors?
Broad incumbents on record are Wavemaker Partners, Antler and 500 Global. Direct peers are Plug and Play Indonesia, Spiral Ventures, Mandiri Capital Indonesia, AC Ventures, Alpha JWC Ventures, East Ventures and Sinar Mas Digital Ventures (SMDV).
Does Living Lab Ventures have an API?
No public API is recorded for Living Lab Ventures.
What industry is Living Lab Ventures in?
Living Lab Ventures's product category is Venture Capital Services. Its primary akta.pro industry code is FSANAHAD, Corporate Accelerators & Startup Programs, with a secondary code of FSANAAAM, Accelerators & Incubators (Investor-Operated). Its NAICS code is 523940 and its SIC code is 6282.