r.o.i. Design
r.o.i. Design is a Grand Rapids, Michigan-based B2B interior design firm offering full-service space planning, design development, and furniture procurement for corporate, healthcare, dental, veterinary, education, and retail clients across West Michigan.
- Company typePrivate
- Founded1993
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What r.o.i. Design does
r.o.i. Design is a privately held, full-service interior design firm headquartered at 422 Leonard NW, Suite 301 in Grand Rapids, Michigan, founded in 1993 (originally as Designers Workshop) by Mary Witte. The firm operates a two-pronged service offering: (1) Full-Service Interior Design, covering space planning, design development, and project management that balances aesthetic, functionality, and client preference; and (2) Furniture Specification and Procurement, encompassing selection, documentation, procurement, and delivery of furniture, accessories, and art. The underlying technology stack consists of industry-standard design tools and methodologies; no proprietary software, platforms, or technology products were disclosed.
The firm serves B2B clients across four primary verticals: corporate/commercial (including manufacturing and financial institutions), healthcare/medical (dental practices, pediatric dentistry, veterinary hospitals, dermatology clinics), education, and retail. Named client engagements include DCI - Dykhouse Construction, Grand Valley State University (GVSU Commons), SixOneSix Dentistry for Children, UFCW Local 951, Hutchinson Worldwide (616 Fab House), Hastings Fiberglass, and DeVries Jewelers. Healthcare, particularly pediatric and family dental practices with themed environments, appears to be a specialization area.
Commercially, ROI Design operates a sales-led, direct-engagement model with project-based pricing. Quotes are custom per engagement based on scope, size, and complexity; no standard pricing tiers are publicly disclosed. Revenue is generated through professional services fees tied to individual design and procurement projects. Distribution is regional, concentrated in the West Michigan corridor (Grand Rapids and surrounding areas), with occasional project presence in Chicago and the Northeastern U.S. The firm markets primarily through a portfolio-driven website and organic social channels (LinkedIn, Instagram, Facebook). Following founder Mary Witte's passing, leadership transitioned to Managing Director Deanna Klopcic, supported by Director of Design Heather Harrington Duthler and Director of Procurement Ronda Geyer, with a team of approximately seven named professionals holding certifications including WELL AP, NCIDQ, IIDA, and LEED Green Associate.
r.o.i. Design firmographics
Firmographics- Name
- r.o.i. Design
- Legal name
- ROI Design
- Website
- https://roidesign.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- r.o.i. Design is a Grand Rapids, Michigan-based B2B interior design firm offering full-service space planning, design development, and furniture procurement for corporate, healthcare, dental, veterinary, education, and retail clients across West Michigan.
- Ownership category
- akta.pro rank
r.o.i. Design industry classification
Industry- Product category
- Commercial Interior Design Services
- NAICS
- Interior Design Services (541410), Graphic Design Services (54143)
- SIC
- Office Furniture (2520)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industry
- Space Planning & Workplace Design (BPAHAKAI)
Keywords
Where r.o.i. Design is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
r.o.i. Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Interior Design Services: Full-service interior design consulting including space planning, design development, and project oversight. Services are provided on a project basis for commercial, healthcare, educational, and retail clients.
- Furniture Specification and Procurement: Furniture, accessories, art procurement and delivery services. The firm selects, documents, procures, and delivers furniture and furnishings to clients as part of comprehensive interior design projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
r.o.i. Design product offering
Product offeringCore offering
r.o.i. Design is a full-service interior design firm delivering space planning, design development, and project management for commercial interiors. The firm specializes in workplace strategy, healthcare/dental/veterinary offices, industrial/manufacturing offices, multifamily, education, and retail environments, and bundles furniture specification, procurement, and delivery with design services.
Product overview
ROI Design is a full-service interior design firm offering two integrated service lines: (1) Full-Service Interior Design, which balances timeless interiors through aesthetic, functionality, and client preference; and (2) Furniture Specification and Procurement Services, which encompasses selecting, documenting, procuring, and delivering furniture, accessories, art, and related items. The company also provides a personalized approach with seamless experience, working with clients from conceptual ideas through final cleaning. The firm serves diverse sectors including corporate, healthcare, dental, veterinary, education, and retail, with projects ranging from office spaces to medical facilities to retail environments. No separate named software products, modules, or sub-brands were identified—only service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Service Interior Design Comprehensive interior design service covering space planning, design development, and project oversight that balances aesthetic, functionality, and client preference. Serves corporate, healthcare, dental, veterinary, education, and retail clients from conceptual ideas through final cleaning.
- Furniture Specification and Procurement Services Holistic service that selects, documents, procures, and delivers furniture, accessories, art, and related items for clients. Provided alongside interior design engagements to ensure seamless execution of the design vision.
Companies that use r.o.i. Design
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
r.o.i. Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
r.o.i. Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights3 records
r.o.i. Design competitors and assessment
Company assessmentDirect peers
- IA Interior Architects: National interior design firm focused on workplace, healthcare, and education environments with end-to-end services including furniture procurement. Directly comparable to ROI Design in service offering and vertical mix.
- Ware Malcomb: Commercial interior design and architecture firm serving corporate, healthcare, retail, and public sector clients with integrated design and procurement services. Closely aligned with ROI's full-service B2B design model.
- M Moser Associates: Workplace-focused interior design and strategy firm serving enterprise clients globally with end-to-end design, procurement, and project management. Comparable full-service delivery model.
- Nelson Worldwide: Integrated design firm providing interior design, architecture, and workplace strategy across corporate, healthcare, and retail verticals. Comparable in service breadth and target customer mix.
- SmithGroup: Integrated design firm with strong healthcare, education, and workplace interiors practices. Comparable vertical mix and full-service interior design capabilities.
Others
- Haworth: Office furniture manufacturer with workplace design consulting services, also headquartered in West Michigan. Adjacent ecosystem participant that intersects with ROI's procurement offering.
- Steelcase (Workplace Design Services): Major office furniture manufacturer headquartered in Grand Rapids, MI that also offers workplace consulting and design services. Regional ecosystem player adjacent to ROI's design + procurement model.
Broad incumbents
- HOK: Global design, architecture, and engineering firm with healthcare, workplace, and education interior design practices. Represents a larger-scale incumbent in overlapping verticals.
- Perkins&Will: International architecture and design firm with strong healthcare and education interior design studios. Comparable in vertical expertise, though operates at a much larger scale.
- Gensler: Largest global architecture and design firm, offering interior design across all major verticals including workplace, healthcare, and education. Serves as a broad incumbent competitor for larger regional projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
r.o.i. Design social profiles
Digital presencer.o.i. Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
r.o.i. Design leadership team
Management profileNumber of profiles
Profiles6 records
r.o.i. Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
r.o.i. Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about r.o.i. Design
What does r.o.i. Design do?
r.o.i. Design is a full-service interior design firm delivering space planning, design development, and project management for commercial interiors. The firm specializes in workplace strategy, healthcare/dental/veterinary offices, industrial/manufacturing offices, multifamily, education, and retail environments, and bundles furniture specification, procurement, and delivery with design services.
Is r.o.i. Design a public or private company?
r.o.i. Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was r.o.i. Design founded?
r.o.i. Design was founded in 1993. It employs 1 to 10 people.
Where is r.o.i. Design based?
r.o.i. Design is headquartered in Grand Rapids, United States, in the North America region.
How does r.o.i. Design make money?
Two revenue lines are on record. Interior Design Services are the primary driver. The others are furniture Specification and Procurement.
Who are r.o.i. Design's main competitors?
Direct peers on record are IA Interior Architects, Ware Malcomb, M Moser Associates, Nelson Worldwide and SmithGroup. Others are Haworth and Steelcase (Workplace Design Services). Broad incumbents are HOK, Perkins&Will and Gensler.
Does r.o.i. Design have an API?
No public API is recorded for r.o.i. Design.
What industry is r.o.i. Design in?
r.o.i. Design's product category is Commercial Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAI, Space Planning & Workplace Design. Its NAICS code is 541410 and its SIC code is 2520.