Jing Ying Institute

What Jing Ying Institute does

Jing Ying Institute of Kung Fu & Tai Chi is a privately held, family-owned martial arts school founded in 2000 by the Greer family and operating from a 5,000+ square foot purpose-built studio at 1195 Baltimore Annapolis Blvd in Arnold, Maryland. The school delivers instruction in Northern Shaolin Kung Fu and Chen Style Tai Chi to a broad demographic spanning children (ages 2-10 in Preschool Pandas and Kung Fu Kids), teens, adults, seniors, families, and homeschool students, with separate classes for beginner, intermediate, and advanced levels. Programs are delivered primarily in-person, with a live-streaming and pre-recorded online studio layered on top via the third-party MyStudio platform for registered members who cannot attend at the studio.

The core product set includes Kung Fu (Kids, Adult, Family), Tai Chi, Contemporary Wushu, Shaolin Fitness, Homeschool Kung Fu, and Homeschool PE, supplemented by private lessons, birthday parties, personal training, corporate programs, and performances/demonstrations. Pricing is organized around monthly subscriptions tiered across Bronze, Silver, Gold, and Ultimate Jade membership levels ($57-$202/month range), with additional revenue from one-time workshops (e.g., $45 college self-defense, $135 Severna Park Tai Chi sessions) and a small on-site pro-shop for uniforms, books, and equipment. Notably, the business does not charge initiation fees or require contracts, offers a free first class and a two-week unlimited trial, and extends family and prepayment discounts.

The go-to-market is direct-to-consumer and community-driven: a single physical studio supplemented by a satellite partnership at the Severna Park Community Center, plus grassroots demand generation through local parades, festivals, tournaments, and workshops featuring visiting Chen Style and Northern Shaolin masters. The business is bootstrapped with no external funding, no parent company, no subsidiaries, and no M&A activity; its competitive position rests on 20+ years of regional brand recognition (multiple Best of Bay/Annapolis/Severna Park and Capital/Gazette Readers Choice awards), authentic lineage to internationally recognized masters, and tight community ties within Anne Arundel County.

Name

Jing Ying Institute

Legal name

Jing Ying Institute of Kung Fu & Tai Chi

Website

https://jingying.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Jing Ying Institute is a privately held, family-owned martial arts school in Arnold, Maryland, founded in 2000, offering Northern Shaolin Kung Fu and Chen Style Tai Chi instruction to children, adults, families, and seniors via monthly memberships, workshops, and online streaming.

Ownership category

akta.pro rank

Product category

Martial Arts Instruction

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Traditional Martial Arts Schools (Karate, Taekwondo, Kung Fu, etc.) (HSADADAA)

akta.pro secondary industries

Kids & Youth Martial Arts Programs (HSADADAG), Competition & Tournament Team Training (HSADADAJ)

Keywords

• Martial arts instruction
• Kung fu classes
• Tai chi training
• Self-defense workshops
• Martial arts school

Headquarters

HQ city

Arnold

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Monthly Membership Programs: Recurring monthly tuition for Kung Fu, Tai Chi, and other programs with tiered membership levels (Bronze, Silver, Gold, Ultimate Jade) based on class frequency and access
2. Private Lessons: One-on-one instruction available in-person or virtual, with options for 1-hour, half-hour, or 6-pack class packages
3. Workshops and Special Events: One-time fee workshops for self-defense (college students, women), personal protection, and specialty martial arts training
4. Pro-Shop Product Sales: Retail sales of uniforms, books, DVDs, and martial arts equipment at the studio location
5. Birthday Parties and Corporate Programs: Event-based services including Kung Fu birthday parties and corporate wellness/protection programs

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Jing Ying Institute teaches Northern Shaolin Kung Fu and Chen Style Tai Chi through in-person classes at its Arnold, MD studio (with a secondary Tai Chi location at Severna Park Community Center), supplemented by live streaming and pre-recorded curriculum via the MyStudio platform. Programs span ages 2-102 and are organized into tiered monthly memberships (Bronze, Silver, Gold, Ultimate Jade), with add-on offerings including private lessons, self-defense workshops, birthday parties, corporate wellness, performances, and a pro-shop for uniforms and equipment.

Product overview

Jing Ying Institute offers a multi-program martial arts education platform centered around Northern Shaolin Kung Fu and Chen Style Tai Chi. The core programs include Kung Fu (for children, adults, and families), Tai Chi (with classes at multiple locations), and specialized offerings like Homeschool Kung Fu, Preschool Pandas, Shaolin Fitness, and an Online Studio for remote learning. Additional services include Private Lessons, Birthday Parties, Personal Training, Corporate Programs, and Performance/Demonstration services. The Online Studio provides live streaming, virtual classes, and pre-recorded content through the MyStudio membership platform. Programs are tiered with Bronze, Silver, Gold, and Ultimate Jade membership levels offering different class access frequencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Kung Fu Program Northern Shaolin Kung Fu program for adults and teens, offering separate beginner, intermediate, and advanced level classes that emphasize coordination, strength, flexibility, and practical self-defense. Subscription-based with up to 6 days/week access.
• Kids Kung Fu (Tigers and Dragons) Children's Kung Fu program for ages 4-10, with Tigers for beginners and Dragons for intermediate students. Curriculum focuses on attention, focus, flexibility, strength, coordination, confidence, and self-control in a structured, age-appropriate environment.
• Tai Chi Program (Chen Style) Internal martial arts program emphasizing mental focus, coordination, balance, relaxation, and proper breathing. Classes cover basic qigong exercises, silk reeling, forms, weapons, and push hands. Suited for seniors and health-focused adults with documented benefits including fall reduction, blood pressure regulation, arthritis relief, and bone density support.
• Family Kung Fu Program Program allowing parents and children to take classes together, providing flexibility for shared martial arts training and family bonding with multi-member discounts.
• Contemporary Wushu Modern Wushu program combining traditional Chinese martial arts into a dynamic and acrobatic sport, building speed, power, and flexibility as an extension of the regular kung fu program.
• Shaolin Fitness Non-rhythmic fitness class using Shaolin training techniques to improve speed, balance, flexibility, and aerobic capacity while burning fat and building core strength. Standalone or discounted when combined with another program.
• Homeschool Kung Fu Specialized Kung Fu class for homeschoolers providing strength, flexibility, balance, coordination, endurance, and self-defense instruction in a non-aggressive environment with documentation support for the Presidential Physical Fitness Awards program.
• Preschool Pandas Exercise and elementary tumbling program for children ages 3-5, serving as preparation for kung fu programs. 8-week session format with no charge for caregivers to join.
• Private Lessons One-on-one instruction with instructors available for Kung Fu, tumbling, fighting, chin-na, tai chi, or weapons skills. Offered in-person or virtual, with 1-hour, half-hour, or 6-pack class packages.
• Personal Training Personalized health and fitness programs focusing on increasing lean muscle mass, functional strength, cardiovascular capacity, and flexibility.
• Corporate Programs Workplace programs for personal protection, health and fitness, or relaxation delivered at offices, the Jing Ying facility, or other locations.
• Birthday Parties Kung Fu themed birthday party packages including invitations, studio setup, 90 minutes of studio time, introductory Kung Fu class, games, and activities.
• Performances and Demonstrations Demo team performances including Lion Dance, Kung Fu forms, and weapons demonstrations suitable for grand openings, banquets, fundraisers, weddings, and birthdays.
• Jing Ying Online Studio (Live Streaming and Virtual Classes) Online platform providing live streaming classes, virtual interactive classes with instructors, pre-recorded instructional material, and online private lessons via the MyStudio app for members unable to attend in person.
• Personal Protection Workshop for College Students Self-defense workshop teaching college students avoidance techniques, risk minimization, escape skills, and how to handle larger and stronger attackers. Available as public workshop or private group booking.
• Tai Chi at Severna Park Community Center Weekly Tai Chi classes at Severna Park Community Center taught by Shifu Billy Greer, covering basic tai chi and qigong exercises. Sold as 8-week sessions.
• Pro-Shop Retail (Uniforms, Books, DVDs, Equipment) On-site retail of uniforms, books, DVDs, and martial arts equipment for students.
• Summer Camp Seasonal summer camp program offering martial arts and fitness activities for children; recognized with regional Best Summer Camp awards.

Quantifiable outcome

• Studies show Tai Chi reduces falls in elderly
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• USAWKF (U.S.A. Wushu Kung Fu Federation)coreOthersJing Ying Institute is a member of USAWKF, the U.S.A. Wushu Kung Fu Federation, participating in national competitions and following standardized martial arts guidelines
• Severna Park Community CenterminorChannel Partner/ Reseller/ DistributorPartnership to offer Tai Chi classes at the Severna Park Community Center location, making classes accessible to the Severna Park community

Scale indicators3 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/JingYingInst
• Facebookfacebook.com/JingYingInstitute
• LinkedInlinkedin.com/company/jingyinginstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jing Ying Institute