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RoyOMartin

Full company profile

uuid0008dqu

Namestring
RoyOMartin
Legal namestring
Martco L.L.C.
Websiteurl
royomartin.com
Company typeenum
Private
Founded yearint
1923
Descriptiontext

RoyOMartin, legally Martco L.L.C., is a privately held, family-owned wood products manufacturer founded in 1923 and headquartered in Alexandria, Louisiana. The company operates a vertically integrated platform spanning approximately 550,000 acres of FSC-certified (since 2002) and SFI-certified (since 2024) Southern Yellow Pine timberland and three manufacturing facilities: a plywood and solid wood plant in Chopin, Louisiana; an OSB plant in Oakdale, Louisiana; and an OSB plant in Corrigan, Texas operated through the subsidiary Corrigan OSB, L.L.C. (opened 2018). The company employs nearly 1,250 people across these operations and reports itself as the largest panel supplier in Louisiana.

The product portfolio is organized into three lines. OSB includes six specialty products — Eclipse OSB Radiant Barrier (reflective sheathing marketed at up to 30°F attic temperature reduction), StructWall and StructWallXL for seismic applications, TuffStrand and TuffStrandXL for wind resistance, TuffStrand-WRB with integrated water-resistive barrier, WindBrace for structural uplift, and TuffTier sub-flooring. The plywood line is anchored by the SmartCore sub-brand (Pine Siding, Beaded, AC, BC, Sturd-I-Floor, Industrial Grade, Rated Sheathing) plus GreenCore Plyform for concrete forming. Solid wood rounds out the line with landscape timbers, structural timbers, and 1x4 boards.

Revenue is generated primarily through B2B sales of wood products via a nationwide lumberyard and building-material dealer network (with a Find My Supplier locator), direct enterprise sales supported by credit applications across Martco, Corrigan OSB, Martin Timberlands and ROMEX, and a tiered Builder Rebate Program targeting builders constructing 0–200 up to 500+ homes per year. Secondary revenue streams include forestry consulting services (timber cruises, timber sale marketing, harvesting supervision, reforestation, GIS/mapping, oil and gas mineral management), hunting leases across nearly 500,000 acres, commercial real estate (Windsor Court Shopping Center in Alexandria), and residential lot sales (Forest Edge Subdivision starting at $45,000). Distribution is complemented by dedicated customer, contractor and logger portals, AIA-approved continuing education for architects, and LEED v4 documentation supporting green-building specifications. Recent strategic activity centers on a $115.1 million expansion of the Corrigan, Texas OSB plant — funded in part by $28.5 million of New Markets Tax Credits — that will increase total production capacity by 70%, retain 200 existing jobs and create 123 new positions.

Short descriptiontext

RoyOMartin (Martco L.L.C.) is a family-owned Louisiana-based manufacturer of OSB, plywood, and solid wood products serving U.S. residential and commercial construction from three mills and ~550,000 acres of certified timberland.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersAlexandria, United States
HQ citystring
Alexandria
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices5 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
engineered wood products, OSB manufacturing, structural plywood panels, timberland management services, sustainable forestry products
Industry4 codes
1Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard)
CodeIMAMAIACPrimaryYes
2Timber Tract Operations & Forest Ownership (Timberland)
CodeIMAMAAAAPrimaryNo
3Sawmilling & Lumber Production
CodeIMADADAAPrimaryNo
4Engineered Wood Product Distribution & Fabrication Services
CodeIMAMACAOPrimaryNo
NAICS code4 codes
  • Engineered Wood Member Manufacturing321215
  • Wood Product Manufacturing321
  • Timber Tract Operations11311
  • Timber Tract Operations1131
SIC code3 codes
  • Lumber & Wood Products (No Furniture)2400
  • Millwood, Veneer, Plywood, & Structural Wood Members2430
  • Forestry800
Product category
Engineered Wood Products Manufacturing
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model4 records
1Wood Products Sales
TypeHardware Sales
Description

Revenue from manufacturing and selling OSB (oriented strand board), Plywood, and Solid Wood products. Products include Eclipse OSB Radiant Barrier, TuffStrand, WindBrace, StructWall, SmartCore plywood line, GreenCore Plyform, and solid wood (boards, timbers, landscape timbers). Products sold through dealers, distributors, and direct sales to contractors/builders.

royomartin.com
2Forestry Consulting Services
TypeProfessional Services
Description

Full-service land management offered to private landowners including timber cruise, timber sale marketing, harvesting supervision, wildlife management, reforestation services, GIS/mapping, and oil/gas mineral management.

royomartin.com
3Hunting Leases
TypeTransaction Fee
Description

Hunting and recreational leases offered across nearly half a million acres in Louisiana. Insurance available through RoyOMartin at $0.20/acre.

royomartin.com
4Real Estate Sales
TypeTransaction Fee
Description

Sale of timberland, commercial properties (Windsor Court Shopping Center in Alexandria), and residential lots (Forest Edge Subdivision starting at $45,000).

royomartin.com
Marketing channels9 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Pricing details4 tiers
1Windsor Court Commercial Space
ModelUnit PricingBilling cadenceAnnual
Notes

Suite B: 1,150 sq. ft. at $15/sq. ft. annually, Suite C: 992 sq. ft. at $15/sq. ft. annually. Triple net lease.

royomartin.com
2Forest Edge Residential Lots
ModelOne time/ perpetual licenseBilling cadencePay-as-you-go
Notes

93 residential lots starting at $45,000 in Woodworth, LA near Kisatchie National Forest.

royomartin.com
3Hunting Lease Insurance
ModelUnit PricingBilling cadenceAnnual
Notes

$0.20/acre for liability insurance through RoyOMartin. Insurance required for hunting leases.

royomartin.com
4Builder Rebate Program
ModelOtherBilling cadencePay-as-you-go
Notes

Volume-based rebate program for builders. Categories: 0-200, 201-350, 351-500, 500+ homes built per year. Rebate amounts not publicly disclosed.

royomartin.com
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 7 records shown
1SmartCore
Description

SmartCore is RoyOMartin's sub-brand for its line of plywood products including Pine Siding, Beaded Plywood, AC Plywood, BC Plywood, Sturd-I-Floor underlayment, Industrial Grade Plywood, and Rated Sheathing.

royomartin.com
+6 more records
Core offering1 text field

RoyOMartin manufactures and sells engineered wood products — OSB (Oriented Strand Board), plywood, and solid wood products — produced from Southern Yellow Pine at three manufacturing facilities in Louisiana and Texas. The company also manages approximately 550,000 acres of FSC and SFI certified timberland and offers related forestry consulting, hunting leases, and timberland/commercial real estate.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 784,482 net positive tons of CO2-e sequestered per year - more carbon captured than emitted
+3 more records
Product overview1 text field

RoyOMartin is a family-owned wood products manufacturer offering a diversified portfolio of OSB (Oriented Strand Board), plywood, and solid wood products primarily serving the residential and commercial construction industry. The OSB lineup includes six specialized products: Eclipse® OSB Radiant Barrier for energy efficiency, StructWall® and StructWallXL® for seismic applications, TuffStrand® and TuffStrand®XL for wind resistance, TuffStrand-WRB™ for moisture protection, WindBrace® for structural bracing, and TuffTier™ for sub-flooring. The plywood portfolio features eight SmartCore® branded products (Pine Siding, Beaded Plywood, AC Plywood, BC Plywood, Sturd-I-Floor Underlayment, Industrial Grade Plywood, Rated Sheathing) plus GreenCore Plyform® for concrete forming. Solid wood offerings include landscape timbers, timbers, and boards. All products are available with Forest Stewardship Council (FSC®) and Sustainable Forestry Initiative (SFI®) certification.

Product and service21 records
1Eclipse® OSB Radiant Barrier
CategoryOSB Sheathing
Description

Energy-efficient OSB panel with reflective properties that can reduce attic temperatures by up to 30 degrees; used as roof sheathing for residential and commercial construction.

2StructWall® and StructWallXL®
CategoryOSB Sheathing
Description

Structural OSB panels engineered for seismically active areas, designed to flex and absorb shock under extreme conditions while providing greater strength and less deflection than conventional OSB sheathing. StructWallXL comes in 9', 10', and 12' panels.

3TuffStrand® and TuffStrand®XL
CategoryOSB Sheathing
Description

High-strength OSB sheathing panels providing dimensional stability, durability, and wind resistance for construction applications.

4TuffStrand-WRB™
CategoryOSB Sheathing
Description

OSB sheathing with integrated water-resistive barrier functionality for exterior wall applications, combining structural sheathing and weather protection in one panel.

5WindBrace®
CategoryOSB Sheathing
Description

OSB sheathing available in various lengths, designed to eliminate the need for uplift hardware or horizontal joints, providing strong resistance against high winds.

6TuffTier™ OSB Sub-Flooring
CategoryOSB Sub-Flooring
Description

Tongue-and-groove OSB sub-flooring product designed for use in residential and light commercial construction under carpet, vinyl, tile, or other floorings.

7SmartCore® Pine Siding
CategoryPlywood Siding
Description

Pre-finished exterior siding made from Southern Yellow Pine, available in multiple finishes including rough-sawn, scratch-sanded, grooved, no groove, square edges, or ship-lap edges for residential and nonresidential construction.

8SmartCore® Beaded Plywood
CategoryPlywood Panels
Description

Decorative plywood with ship-lap panels, pre-sanded and ready to coat for wainscoting, ceilings, and other decorative interior applications.

9SmartCore® AC Plywood
CategoryPlywood Panels
Description

Versatile plywood with exceptional face grading providing a clean, clear, smooth surface ready for paint or stain, suitable for interior cabinets, trim, furniture, and construction applications.

10SmartCore® BC Plywood
CategoryPlywood Panels
Description

Multi-purpose plywood suitable for indoor and outdoor applications including furniture, shelving, paneling, and stairs, meeting underlayment requirements.

11SmartCore® Sturd-I-Floor (Underlayment)
CategoryPlywood Underlayment
Description

Plywood underlayment with tongue-and-groove installation, graded for consistent thickness for use beneath carpet, vinyl, tile, and other flooring materials.

12SmartCore® Industrial Grade Plywood
CategoryPlywood Panels
Description

High-performing plywood with exceptional durability and sag prevention, designed for furniture framing and industrial applications.

13SmartCore® Rated Sheathing
CategoryPlywood Sheathing
Description

Versatile plywood sheathing for added durability in new construction, particularly residential and light commercial wall, roof, and subfloor applications.

14GreenCore Plyform®
CategoryPlywood Concrete Forming
Description

Pre-oiled pine plywood panels pre-finished with a premium reactive release agent for uniform concrete forming on wall, deck, and pillar surfaces, designed for multiple reuses.

15Solid Wood — Landscape Timbers
CategorySolid Wood Products
Description

Untreated landscape timbers in 3.5-inch category thickness for outdoor landscaping applications.

16Solid Wood — Timbers
CategorySolid Wood Products
Description

Solid wood timbers available in 4x4, 5x5, and 6x6 category thicknesses, ideal for fencing, porch pillars, decks, docks, walkways, retaining walls, and other outdoor projects.

17Solid Wood — Boards
CategorySolid Wood Products
Description

Solid wood 1x4 boards versatile for treating and structural framing applications, suitable for baseboards, trim work, millwork, and home projects.

18Forestry Consulting Services
CategoryForestry & Land Management Services
Description

Full-service land management offered to private landowners, including timber cruise, timber sale marketing, harvesting supervision, wildlife management, reforestation services, GIS/mapping, and oil/gas mineral management, with assistance enrolling in NRCS, LDAF, USFWS, and Pheasants/Quail Forever cost-sharing programs.

19Hunting Leases
CategoryLand & Recreational Leasing
Description

Hunting and recreational leases offered across approximately 500,000 acres of RoyOMartin timberland in Louisiana, administered through an online Hunting Portal; liability insurance available through RoyOMartin at $0.20/acre.

20Windsor Court Shopping Center — Commercial Leasing
CategoryCommercial Real Estate
Description

Commercial retail/office space available for lease at RoyOMartin's Windsor Court Shopping Center in Alexandria, Louisiana, on triple-net lease terms quoted per square foot annually.

21Forest Edge Subdivision — Residential Lots
CategoryResidential Real Estate
Description

Sale of 93 residential lots in the Forest Edge Subdivision in Woodworth, Louisiana (near Kisatchie National Forest), starting at $45,000 per lot.

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership10 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-05-17
Description

Roy O. Martin III received honorary doctorate from LSU. Martin family has supported LSU projects including Patrick F. Taylor Hall, Construction & Advanced Manufacturing Building, healthcare education, and student success initiatives. Martin Family Student Success Center opening at LSUA.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2026-01-01
Description

Forest Products Innovation Center under construction, supported by RoyOMartin's partnership. Expected to open Fall 2026 to enhance forestry education and research.

Strategic tierMinorTypeStrategic or Co-development PartnerAnnounced on2022-01-01
Description

Partnership with local school district for WoodWorks workforce development program. Students from Corrigan-Camden ISD participate in WoodWorks and Girls Can Too! programs.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2007-01-01
Description

WoodWorks program provides paid scholarships for new hires to attend CLTCC for six weeks of manufacturing training. Students earn OSHA 10 certification and receive specialized training before beginning careers at RoyOMartin facilities.

Strategic tierMinorTypeOthers
Description

Cost-sharing opportunities for private landowners. RoyOMartin assists landowners with NRCS enrollment for forestry management programs.

Strategic tierMinorTypeOthers
Description

Cost-sharing opportunities and forestry management support. Part of RoyOMartin's forestry consulting services network.

7USWFS (United States Fish and Wildlife Service)
Strategic tierMinorTypeOthers
Description

Cost-sharing opportunities and wildlife management programs. Part of RoyOMartin's forestry consulting services network.

royomartin.com
Strategic tierMinorTypeOthers
Description

Cost-sharing opportunities for wildlife habitat management. Part of RoyOMartin's forestry consulting services network.

Strategic tierMinorTypeOthers
Description

Third-party auditor conducting annual audits to ensure ongoing compliance with FSC and SFI certification standards.

Strategic tierMinorTypeOthers
Description

Industry association providing design specifications, building codes, and product standards. RoyOMartin products comply with APA standards and company participates in APA safety award programs.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Largest North American producer of OSB and plywood under the GP brand, plus a full building products portfolio. Directly comparable on OSB/plywood manufacturing with much greater scale and national distribution.

TypeBroad incumbent
Description

Large North American lumber, OSB, and engineered wood producer following its Norbord acquisition. Directly comparable in OSB and panel manufacturing with significant U.S. South and Canadian footprint.

TypeDirect peer
Description

Privately held U.S. forest products manufacturer producing OSB, plywood, particleboard, and engineered wood. Comparable mid-sized private peer with similar product breadth in panels and value-added specialty OSB.

TypeDirect peer
Description

Public wood products manufacturer and distributor of OSB, plywood, and engineered wood serving residential and commercial construction. Comparable in product mix and B2B dealer-distribution model.

TypeDirect peer
Description

Timberland REIT and wood products manufacturer with significant U.S. South timberland and OSB manufacturing capacity. Closely matches RoyOMartin's vertically integrated timberland-plus-panel business, particularly in Southern Yellow Pine.

TypeDirect peer
Description

Manufacturer of OSB sheathing, ZIP System sheathing, and AdvanTech subflooring. Direct OSB specialty-product peer to RoyOMartin's branded TuffStrand, TuffTier, and WindBrace lines.

TypeDirect peer
Description

Public building products manufacturer with a leading OSB franchise (LP OSB) plus engineered wood products (LP SolidStart I-joists, LVL). Directly comparable to RoyOMartin's OSB and engineered wood product portfolio serving residential construction.

TypeDirect peer
Description

Timberland REIT and wood products manufacturer operating OSB, plywood, and engineered wood products alongside ~12.4M acres of timberland. Closely matches RoyOMartin's vertically integrated timberland-plus-manufacturing model.

TypeEmerging player
Description

Privately held Canadian forest products company producing OSB, plywood, lumber, and engineered wood. Comparable in OSB manufacturing scale and product mix, though primarily Canadian footprint.

TypeOthers
Description

Legal operating entity for RoyOMartin; included for completeness as the parent operating company but not a separate external peer.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles10 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

RoyOMartin

Engineered Wood Products Manufacturingroyomartin.com

RoyOMartin (Martco L.L.C.) is a family-owned Louisiana-based manufacturer of OSB, plywood, and solid wood products serving U.S. residential and commercial construction from three mills and ~550,000 acres of certified timberland.

What RoyOMartin does

RoyOMartin, legally Martco L.L.C., is a privately held, family-owned wood products manufacturer founded in 1923 and headquartered in Alexandria, Louisiana. The company operates a vertically integrated platform spanning approximately 550,000 acres of FSC-certified (since 2002) and SFI-certified (since 2024) Southern Yellow Pine timberland and three manufacturing facilities: a plywood and solid wood plant in Chopin, Louisiana; an OSB plant in Oakdale, Louisiana; and an OSB plant in Corrigan, Texas operated through the subsidiary Corrigan OSB, L.L.C. (opened 2018). The company employs nearly 1,250 people across these operations and reports itself as the largest panel supplier in Louisiana.

The product portfolio is organized into three lines. OSB includes six specialty products — Eclipse OSB Radiant Barrier (reflective sheathing marketed at up to 30°F attic temperature reduction), StructWall and StructWallXL for seismic applications, TuffStrand and TuffStrandXL for wind resistance, TuffStrand-WRB with integrated water-resistive barrier, WindBrace for structural uplift, and TuffTier sub-flooring. The plywood line is anchored by the SmartCore sub-brand (Pine Siding, Beaded, AC, BC, Sturd-I-Floor, Industrial Grade, Rated Sheathing) plus GreenCore Plyform for concrete forming. Solid wood rounds out the line with landscape timbers, structural timbers, and 1x4 boards.

Revenue is generated primarily through B2B sales of wood products via a nationwide lumberyard and building-material dealer network (with a Find My Supplier locator), direct enterprise sales supported by credit applications across Martco, Corrigan OSB, Martin Timberlands and ROMEX, and a tiered Builder Rebate Program targeting builders constructing 0–200 up to 500+ homes per year. Secondary revenue streams include forestry consulting services (timber cruises, timber sale marketing, harvesting supervision, reforestation, GIS/mapping, oil and gas mineral management), hunting leases across nearly 500,000 acres, commercial real estate (Windsor Court Shopping Center in Alexandria), and residential lot sales (Forest Edge Subdivision starting at $45,000). Distribution is complemented by dedicated customer, contractor and logger portals, AIA-approved continuing education for architects, and LEED v4 documentation supporting green-building specifications. Recent strategic activity centers on a $115.1 million expansion of the Corrigan, Texas OSB plant — funded in part by $28.5 million of New Markets Tax Credits — that will increase total production capacity by 70%, retain 200 existing jobs and create 123 new positions.

RoyOMartin firmographics

Firmographics
Name
RoyOMartin
Legal name
Martco L.L.C.
Website
https://royomartin.com
Company type
Private
Founded year
1923
Operating status
Operating
Headcount range
1,001–5,000 employees
Short description
RoyOMartin (Martco L.L.C.) is a family-owned Louisiana-based manufacturer of OSB, plywood, and solid wood products serving U.S. residential and commercial construction from three mills and ~550,000 acres of certified timberland.
Ownership category
akta.pro rank

RoyOMartin industry classification

Industry
Product category
Engineered Wood Products Manufacturing
NAICS
Engineered Wood Member Manufacturing (321215), Wood Product Manufacturing (321), Timber Tract Operations (11311), Timber Tract Operations (1131)
SIC
Lumber & Wood Products (No Furniture) (2400), Millwood, Veneer, Plywood, & Structural Wood Members (2430), Forestry (800)
akta.pro primary industry
Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC)
akta.pro secondary industries
Timber Tract Operations & Forest Ownership (Timberland) (IMAMAAAA), Sawmilling & Lumber Production (IMADADAA), Engineered Wood Product Distribution & Fabrication Services (IMAMACAO)

Keywords

  • Engineered wood products
  • OSB manufacturing
  • Structural plywood panels
  • Timberland management services
  • Sustainable forestry products

Where RoyOMartin is headquartered

Location

Headquarters

HQ city
Alexandria
HQ country
United States
HQ region
North America

Offices5 records

Markets served

RoyOMartin business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

  1. Wood Products Sales: Revenue from manufacturing and selling OSB (oriented strand board), Plywood, and Solid Wood products. Products include Eclipse OSB Radiant Barrier, TuffStrand, WindBrace, StructWall, SmartCore plywood line, GreenCore Plyform, and solid wood (boards, timbers, landscape timbers). Products sold through dealers, distributors, and direct sales to contractors/builders.
  2. Forestry Consulting Services: Full-service land management offered to private landowners including timber cruise, timber sale marketing, harvesting supervision, wildlife management, reforestation services, GIS/mapping, and oil/gas mineral management.
  3. Hunting Leases: Hunting and recreational leases offered across nearly half a million acres in Louisiana. Insurance available through RoyOMartin at $0.20/acre.
  4. Real Estate Sales: Sale of timberland, commercial properties (Windsor Court Shopping Center in Alexandria), and residential lots (Forest Edge Subdivision starting at $45,000).

Pricing tiers

ModelBillingPrice
Unit PricingAnnualWindsor Court Commercial Space
One time/ perpetual licensePay-as-you-goForest Edge Residential Lots
Unit PricingAnnualHunting Lease Insurance
OtherPay-as-you-goBuilder Rebate Program

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

RoyOMartin product offering

Product offering

Core offering

RoyOMartin manufactures and sells engineered wood products — OSB (Oriented Strand Board), plywood, and solid wood products — produced from Southern Yellow Pine at three manufacturing facilities in Louisiana and Texas. The company also manages approximately 550,000 acres of FSC and SFI certified timberland and offers related forestry consulting, hunting leases, and timberland/commercial real estate.

Product overview

RoyOMartin is a family-owned wood products manufacturer offering a diversified portfolio of OSB (Oriented Strand Board), plywood, and solid wood products primarily serving the residential and commercial construction industry. The OSB lineup includes six specialized products: Eclipse® OSB Radiant Barrier for energy efficiency, StructWall® and StructWallXL® for seismic applications, TuffStrand® and TuffStrand®XL for wind resistance, TuffStrand-WRB™ for moisture protection, WindBrace® for structural bracing, and TuffTier™ for sub-flooring. The plywood portfolio features eight SmartCore® branded products (Pine Siding, Beaded Plywood, AC Plywood, BC Plywood, Sturd-I-Floor Underlayment, Industrial Grade Plywood, Rated Sheathing) plus GreenCore Plyform® for concrete forming. Solid wood offerings include landscape timbers, timbers, and boards. All products are available with Forest Stewardship Council (FSC®) and Sustainable Forestry Initiative (SFI®) certification.

Differentiator

Problem solved

Functional benefit

Brands

  • SmartCore: SmartCore is RoyOMartin's sub-brand for its line of plywood products including Pine Siding, Beaded Plywood, AC Plywood, BC Plywood, Sturd-I-Floor underlayment, Industrial Grade Plywood, and Rated Sheathing.
  • GreenCore Plyform
  • Eclipse OSB
  • TuffStrand
  • StructWall
  • WindBrace
  • TuffTier

Products and services

  • Eclipse® OSB Radiant Barrier Energy-efficient OSB panel with reflective properties that can reduce attic temperatures by up to 30 degrees; used as roof sheathing for residential and commercial construction.
  • StructWall® and StructWallXL® Structural OSB panels engineered for seismically active areas, designed to flex and absorb shock under extreme conditions while providing greater strength and less deflection than conventional OSB sheathing. StructWallXL comes in 9', 10', and 12' panels.
  • TuffStrand® and TuffStrand®XL High-strength OSB sheathing panels providing dimensional stability, durability, and wind resistance for construction applications.
  • TuffStrand-WRB™ OSB sheathing with integrated water-resistive barrier functionality for exterior wall applications, combining structural sheathing and weather protection in one panel.
  • WindBrace® OSB sheathing available in various lengths, designed to eliminate the need for uplift hardware or horizontal joints, providing strong resistance against high winds.
  • TuffTier™ OSB Sub-Flooring Tongue-and-groove OSB sub-flooring product designed for use in residential and light commercial construction under carpet, vinyl, tile, or other floorings.
  • SmartCore® Pine Siding Pre-finished exterior siding made from Southern Yellow Pine, available in multiple finishes including rough-sawn, scratch-sanded, grooved, no groove, square edges, or ship-lap edges for residential and nonresidential construction.
  • SmartCore® Beaded Plywood Decorative plywood with ship-lap panels, pre-sanded and ready to coat for wainscoting, ceilings, and other decorative interior applications.
  • SmartCore® AC Plywood Versatile plywood with exceptional face grading providing a clean, clear, smooth surface ready for paint or stain, suitable for interior cabinets, trim, furniture, and construction applications.
  • SmartCore® BC Plywood Multi-purpose plywood suitable for indoor and outdoor applications including furniture, shelving, paneling, and stairs, meeting underlayment requirements.
  • SmartCore® Sturd-I-Floor (Underlayment) Plywood underlayment with tongue-and-groove installation, graded for consistent thickness for use beneath carpet, vinyl, tile, and other flooring materials.
  • SmartCore® Industrial Grade Plywood High-performing plywood with exceptional durability and sag prevention, designed for furniture framing and industrial applications.
  • SmartCore® Rated Sheathing Versatile plywood sheathing for added durability in new construction, particularly residential and light commercial wall, roof, and subfloor applications.
  • GreenCore Plyform® Pre-oiled pine plywood panels pre-finished with a premium reactive release agent for uniform concrete forming on wall, deck, and pillar surfaces, designed for multiple reuses.
  • Solid Wood — Landscape Timbers Untreated landscape timbers in 3.5-inch category thickness for outdoor landscaping applications.
  • Solid Wood — Timbers Solid wood timbers available in 4x4, 5x5, and 6x6 category thicknesses, ideal for fencing, porch pillars, decks, docks, walkways, retaining walls, and other outdoor projects.
  • Solid Wood — Boards Solid wood 1x4 boards versatile for treating and structural framing applications, suitable for baseboards, trim work, millwork, and home projects.
  • Forestry Consulting Services Full-service land management offered to private landowners, including timber cruise, timber sale marketing, harvesting supervision, wildlife management, reforestation services, GIS/mapping, and oil/gas mineral management, with assistance enrolling in NRCS, LDAF, USFWS, and Pheasants/Quail Forever cost-sharing programs.
  • Hunting Leases Hunting and recreational leases offered across approximately 500,000 acres of RoyOMartin timberland in Louisiana, administered through an online Hunting Portal; liability insurance available through RoyOMartin at $0.20/acre.
  • Windsor Court Shopping Center — Commercial Leasing Commercial retail/office space available for lease at RoyOMartin's Windsor Court Shopping Center in Alexandria, Louisiana, on triple-net lease terms quoted per square foot annually.
  • Forest Edge Subdivision — Residential Lots Sale of 93 residential lots in the Forest Edge Subdivision in Woodworth, Louisiana (near Kisatchie National Forest), starting at $45,000 per lot.

Quantifiable outcome

  • 784,482 net positive tons of CO2-e sequestered per year - more carbon captured than emitted
  • +3 more outcomes

Companies that use RoyOMartin

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles4 records

RoyOMartin technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

RoyOMartin partnerships and signals

Strategic signal

Partnerships

Ten partnerships are on record, tiered core and minor.

  • Louisiana State University (LSU)coreStrategic or Co-development Partner · 17 May 2026Roy O. Martin III received honorary doctorate from LSU. Martin family has supported LSU projects including Patrick F. Taylor Hall, Construction & Advanced Manufacturing Building, healthcare education, and student success initiatives. Martin Family Student Success Center opening at LSUA.
  • Louisiana Tech UniversityminorStrategic or Co-development Partner · 1 January 2026Forest Products Innovation Center under construction, supported by RoyOMartin's partnership. Expected to open Fall 2026 to enhance forestry education and research.
  • Corrigan-Camden Independent School DistrictminorStrategic or Co-development Partner · 1 January 2022Partnership with local school district for WoodWorks workforce development program. Students from Corrigan-Camden ISD participate in WoodWorks and Girls Can Too! programs.
  • Central Louisiana Technical Community College (CLTCC)coreStrategic or Co-development Partner · 1 January 2007WoodWorks program provides paid scholarships for new hires to attend CLTCC for six weeks of manufacturing training. Students earn OSHA 10 certification and receive specialized training before beginning careers at RoyOMartin facilities.
  • NRCS (Natural Resources Conservation Service)minorOthersCost-sharing opportunities for private landowners. RoyOMartin assists landowners with NRCS enrollment for forestry management programs.
  • LDAF (Louisiana Department of Agriculture and Forestry)minorOthersCost-sharing opportunities and forestry management support. Part of RoyOMartin's forestry consulting services network.
  • USWFS (United States Fish and Wildlife Service)minorOthersCost-sharing opportunities and wildlife management programs. Part of RoyOMartin's forestry consulting services network.
  • Pheasants/Quail ForeverminorOthersCost-sharing opportunities for wildlife habitat management. Part of RoyOMartin's forestry consulting services network.
  • Preferred by Nature (PbN)minorOthersThird-party auditor conducting annual audits to ensure ongoing compliance with FSC and SFI certification standards.
  • APA - The Engineered Wood AssociationminorOthersIndustry association providing design specifications, building codes, and product standards. RoyOMartin products comply with APA standards and company participates in APA safety award programs.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

RoyOMartin competitors and assessment

Company assessment

Broad incumbents

  • Georgia-Pacific (Koch Industries): Largest North American producer of OSB and plywood under the GP brand, plus a full building products portfolio. Directly comparable on OSB/plywood manufacturing with much greater scale and national distribution.
  • West Fraser Timber Co. Ltd. Large North American lumber, OSB, and engineered wood producer following its Norbord acquisition. Directly comparable in OSB and panel manufacturing with significant U.S. South and Canadian footprint.

Direct peers

  • Roseburg Forest Products: Privately held U.S. forest products manufacturer producing OSB, plywood, particleboard, and engineered wood. Comparable mid-sized private peer with similar product breadth in panels and value-added specialty OSB.
  • Boise Cascade Company: Public wood products manufacturer and distributor of OSB, plywood, and engineered wood serving residential and commercial construction. Comparable in product mix and B2B dealer-distribution model.
  • PotlatchDeltic Corporation: Timberland REIT and wood products manufacturer with significant U.S. South timberland and OSB manufacturing capacity. Closely matches RoyOMartin's vertically integrated timberland-plus-panel business, particularly in Southern Yellow Pine.
  • Huber Engineered Woods: Manufacturer of OSB sheathing, ZIP System sheathing, and AdvanTech subflooring. Direct OSB specialty-product peer to RoyOMartin's branded TuffStrand, TuffTier, and WindBrace lines.
  • Louisiana-Pacific Corporation: Public building products manufacturer with a leading OSB franchise (LP OSB) plus engineered wood products (LP SolidStart I-joists, LVL). Directly comparable to RoyOMartin's OSB and engineered wood product portfolio serving residential construction.
  • Weyerhaeuser Company: Timberland REIT and wood products manufacturer operating OSB, plywood, and engineered wood products alongside ~12.4M acres of timberland. Closely matches RoyOMartin's vertically integrated timberland-plus-manufacturing model.

Emerging players

  • Tolko Industries Ltd. Privately held Canadian forest products company producing OSB, plywood, lumber, and engineered wood. Comparable in OSB manufacturing scale and product mix, though primarily Canadian footprint.

Others

  • Martco L.L.C. Legal operating entity for RoyOMartin; included for completeness as the parent operating company but not a separate external peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

RoyOMartin social profiles

Digital presence

RoyOMartin compliance and trust

Trust signal

Compliance3 records

RoyOMartin financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RoyOMartin leadership team

Management profile

Number of profiles

Profiles10 records

RoyOMartin subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

RoyOMartin funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RoyOMartin M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoyOMartin

What does RoyOMartin do?

RoyOMartin manufactures and sells engineered wood products — OSB (Oriented Strand Board), plywood, and solid wood products — produced from Southern Yellow Pine at three manufacturing facilities in Louisiana and Texas. The company also manages approximately 550,000 acres of FSC and SFI certified timberland and offers related forestry consulting, hunting leases, and timberland/commercial real estate.

Is RoyOMartin a public or private company?

RoyOMartin is a private company. It is classified as family owned and is currently operating.

When was RoyOMartin founded?

RoyOMartin was founded in 1923. It employs 1,001 to 5,000 people.

Where is RoyOMartin based?

RoyOMartin is headquartered in Alexandria, United States, in the North America region.

How does RoyOMartin make money?

Four revenue lines are on record. Wood Products Sales are the primary driver. The others are forestry Consulting Services, hunting Leases and real Estate Sales.

Who are RoyOMartin's main competitors?

Broad incumbents on record are Georgia-Pacific (Koch Industries) and West Fraser Timber Co. Ltd.. Direct peers are Roseburg Forest Products, Boise Cascade Company, PotlatchDeltic Corporation, Huber Engineered Woods, Louisiana-Pacific Corporation and Weyerhaeuser Company. Tolko Industries Ltd. is listed as an emerging player. Martco L.L.C. is listed as an others.

Does RoyOMartin have an API?

No public API is recorded for RoyOMartin.

What industry is RoyOMartin in?

RoyOMartin's product category is Engineered Wood Products Manufacturing. Its primary akta.pro industry code is IMAMAIAC, Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard), with a secondary code of IMAMAAAA, Timber Tract Operations & Forest Ownership (Timberland). Its NAICS code is 321215 and its SIC code is 2400.

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Live signals
New Orleans City BusinessWho’s owns the most land in Louisiana? This company has over 500K acresRoy O. Martin III, chairman of RoyOMartin, is Louisiana's largest private landowner with about 582,000 acres. The family business, founded in 1923, manages timberlands and wood products, focusing on reforestation and long-term forest management.LBM JournalRoyOMartin receives investment for manufacturing operations in Corrigan, TXNational New Markets Fund, LLC, an affiliate of SDS Capital Group, has invested $28.5 million in New Markets Tax Credits to support RoyOMartin's manufacturing expansion in Corrigan, Texas. The $115.1 million project will retain 200 existing full-time jobs and create 123 new positions, while the new 370,400-sq.-ft. specialty facility will increase total production capacity by 70%. The investment is part of a public-private partnership through the U.S. Treasury's NMTC program, aimed at driving economic growth in a historically underserved rural community.Business Wire BlogNational New Markets Fund Invests $28.5 Million in New Markets Tax Credit Financing to Support Expansion of RoyOMartin’s Manufacturing Operations in Corrigan, TXNational New Markets Fund invested $28.5 million in New Markets Tax Credit financing to support RoyOMartin's manufacturing expansion in Corrigan, Texas. The $115.1 million project will retain 200 jobs and create 123 new ones, increasing production capacity by 70%.LatechTwo new facilities set to transform Louisiana Tech’s campusLouisiana Tech University held groundbreaking ceremonies for two new facilities: the Origin Bank Center for Student-Athlete Success and the Forest Products Innovation Center. The projects, funded by state money, private donations, and corporate partnerships including Origin Bank and RoyOMartin, are scheduled for completion in Fall 2026. These additions aim to enhance student-athlete resources and advance research within Louisiana's timber industry.