ABV

What ABV does

ABV (АБВ Поща) is Bulgaria's oldest and most established free consumer email service, launched in 1998 and continuously operated by Нет Инфо ЕАД (Net Info EAD), a privately held Bulgarian limited liability company headquartered in Sofia (registered at ul. Nedelcho Bonchev №10, 1528). Founder/operator Kiro Miro oversees a 51–100 employee organization that serves individual Bulgarian consumers as its primary market, with a secondary B2B segment addressed through the ABV Trust Suite for Bulgarian businesses sending bulk email. The product surface centers on free webmail (with @abv.bg, @gbg.bg, and @gyuvetch.bg domains), the integrated DOX.bg cloud file storage and sharing service, an АБВ+ premium subscription, custom-domain email hosting (АБВ на твой домейн), and ABV Notifier plus ABV Chat sub-products. Native mobile apps are published on Google Play, the Apple App Store, and Huawei AppGallery, with a dedicated mobile web version at mobile.abv.bg.

The platform is built and operated in-house by Нет Инфо ЕАД on collocated servers in ISO 27001:2013- and PCI DSS 3.2-certified Bulgarian data centers. Stack components include web and mobile interfaces, POP3/SMTP for third-party client access, BCrypt password hashing, TLS-encrypted inbound/outbound mail, and a proprietary AdWise behavioral and contextual analysis engine using semantic analysis, PLSA, and LDA. Recent security and product additions include the Verified Sender system (February 2026), DOX.bg access-code gated file links (March 2026), and the ABV Trust Suite business offering (June 2026).

ABV's revenue model is advertising-led, with non-targeted and behaviorally/contextually targeted ads served through third-party networks (Google AdSense, DoubleClick, Facebook) plus the proprietary AdWise engine, supplemented by ABV+ subscription revenue, DOX.bg paid storage upgrades, and ABV Trust Suite business subscriptions. Specific pricing is not publicly disclosed, but paid tiers (one-time activation, prepaid subscription periods, and prepaid service packs) are documented and billed per Bulgarian consumer-protection rules, including a 14-day withdrawal right. Distribution is fully product-led and self-serve through abv.bg, passport.abv.bg, and the mobile apps, with indirect acquisition driven by the broader Нет Инфо portal network (Gbg.bg, Vbox7, Edna.bg, Gong.bg, Sinoptik.bg, Vesti.bg, DarikNews.bg) and the long-running blog.abv.bg content channel. No sales team, channel partners, paid marketing, funding rounds, or disclosed customer logos were identified.

Name

ABV

Legal name

Нет Инфо ЕАД

Website

https://abv.bg

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

ABV (АБВ Поща) is Bulgaria's longest-running free email service, launched in 1998 and operated by private Bulgarian firm Нет Инфо ЕАД, providing Bulgarian consumers with webmail, DOX.bg cloud storage, mobile apps, and a business email-sender product (ABV Trust Suite).

Ownership category

akta.pro rank

Product category

Web-based Email Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

SMS/RCS Messaging Platforms (BPAMACAF)

Keywords

• Webmail services
• Cloud file storage
• Freemium email platform
• Bulk email delivery
• Custom domain email

Headquarters

HQ city

Burgas

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Advertising (Display/Banner and Video Ads): ABV monetizes its free email service primarily through advertising. The privacy policy states that Нет Инфо ЕАД is a commercial entity selling advertising and realizing profit through ad sales. The platform serves both non-targeted banner/video ads and targeted advertising using behavioral and contextual profiling (via AdWise) after obtaining user consent. Third-party ad networks (Google AdSense, DoubleClick, Facebook) are used to serve ads.
2. Paid Subscriptions (ABV+ and Premium Services): The service offers paid tiers (ABV+) beyond the free basic email box. Paid services include services with one-time activation, subscription-based services (prepaid for a period), and prepaid service packs. Specific paid services and their prices are published on the respective ABV.bg product pages. A dedicated ABV+ premium service package exists, as referenced in the help documentation.
3. DOX.bg Cloud File Storage: DOX.bg provides cloud file storage and sharing. Registered users receive limited free storage space. Paid storage upgrades are available with separate pricing published on the DOX.bg website. Non-registered users can also use a time-limited (7-day) file upload service for free without registration.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

ABV (АБВ Поща) is Bulgaria's longest-running free webmail service, providing consumer email accounts on the @abv.bg, @gbg.bg, and @gyuvetch.bg domains via web, mobile web, and native Android/iOS/Huawei apps. The platform is bundled with DOX.bg cloud file storage and a paid premium tier (ABV+), and is operated by Нет Инфо ЕАД as part of the Bulgarian Net Info portal ecosystem.

Product overview

ABV is a Bulgarian internet portal and email service platform operated by Нет Инфо ЕАД, providing a unified suite of communication and cloud services. The core offering is АБВ Поща (ABV Mail), a free email mailbox service that serves as the primary product, complemented by DOX.bg for cloud file storage and sharing. Premium users can access АБВ+ for enhanced features, while business customers benefit from ABV Trust Suite for high-volume email delivery and sender verification. Additional services include custom domain email (АБВ на твой домейн), mobile apps for Android/iOS/Huawei, the ABV Notifier desktop application, and integrated chat functionality. The platform positions itself as a comprehensive Bulgarian internet ecosystem, extending beyond email to file management, news aggregation, and entertainment content.

Differentiator

Problem solved

Functional benefit

Brands

• DOX.bg: Cloud file storage and sharing service integrated with ABV email accounts
• ABV Trust Suite
• АБВ+

Products and services

• ABV Mail (АБВ Поща) Free Bulgarian-language webmail service providing @abv.bg, @gbg.bg, and @gyuvetch.bg email accounts with web access, mobile web, and native Android, iOS, and Huawei apps, plus POP3/SMTP access for third-party email clients, with spam, virus, and phishing protections. Targeted at Bulgarian-speaking individual consumers for personal email communication.
• DOX.bg Cloud file storage and sharing service operated by Нет Инфо ЕАД, available to registered ABV users with limited free storage and paid upgrade plans; also accessible without registration for time-limited 7-day file sharing. Targeted at individual consumers and small teams needing integrated file storage tied to their ABV email identity.
• ABV on Your Domain (АБВ на твой домейн) Custom-domain email hosting service that lets individuals and businesses run their own branded domain on ABV's mail infrastructure, accessed via apps.abv.bg. Targeted at individuals and SMBs needing a branded email address backed by the ABV platform.
• ABV Trust Suite Business email delivery service for companies that send large volumes of mail to ABV Mail recipients, providing verified-sender status (visual ABV Mail logo badge), bulk-send controls, SPAM-filter optimization, and a client-side mechanism for recipients to report suspicious/phishing emails. Targeted at Bulgarian companies that depend on reaching the ABV Mail user base with branded, trusted communications.

Quantifiable outcome

• Email deliverability optimization for bulk senders through ABV Trust Suite
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Google (and associated products: Google Analytics, Google Tag Manager, DoubleClick for Publishers, AdX, AdSense, Google Case, Google IMA, Google Plus)coreTechnology or IntegrationGoogle products are used as third-party analytics and advertising technology providers. Google Analytics and Google Tag Manager track user behavior on ABV.bg. Google AdSense, DoubleClick, and AdX serve targeted advertising. Google IMA is used for video ad delivery. Google Plus integration includes social sign-in functionality. These integrations are standard for web properties monetized through advertising and analytics.
• Facebook (and associated products: Facebook Tracking Pixel, Facebook Tools, Plug-in 'like' button, Sign in with Facebook profile)coreTechnology or IntegrationFacebook tools are used for user tracking, social plugin integration (like button), and social login functionality on ABV.bg. Facebook Tracking Pixel enables retargeting and audience measurement for advertising campaigns.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gmail (Google): Gmail is the global free webmail leader with deep Bulgarian-language localization, 15+ GB free storage, and tight integration with Android and Google Workspace. It is the dominant competing free email service for Bulgarian consumers and the primary competitive threat to ABV Mail.
• Outlook.com (Microsoft): Outlook.com is Microsoft's consumer webmail offering, bundled with Microsoft 365 productivity and Windows/iOS/Android integration. Like Gmail, it offers free Bulgarian-language email and competes head-on with ABV for Bulgarian consumer inboxes.
• Yahoo Mail: Yahoo Mail is one of the legacy global free email providers with Bulgarian-language interface support. It targets the same free, ad-supported consumer email segment as ABV and is a direct substitute, especially for older users.
• iCloud Mail (Apple): iCloud Mail is Apple's consumer email offering, free with any Apple ID and tightly integrated with iOS/macOS. It is a broad incumbent competing for Bulgarian Apple-ecosystem users and represents a switching alternative for premium device owners.
• Zoho Mail: Zoho Mail offers free and paid email plans for consumers and SMBs, bundled with the broader Zoho productivity suite. It competes with ABV for Bulgarian SMB email customers and is comparable in offering a free tier plus paid upgrades with custom-domain support.

Regional players

• Yandex Mail: Yandex Mail is the free email service from Russia's Yandex, dominant across CIS and Eastern European markets. It is a strong regional comparable for ABV in terms of being a local-language free webmail with advertising monetization, though its core market is Russia/CIS rather than Bulgaria.
• Mail.ru (VK Mail): Mail.ru (now VK Mail) is another large Eastern European free webmail provider with Russian-language interface, social network integration, and ad-supported monetization. It is comparable to ABV as a regional free email incumbent, though its primary market is Russia/CIS rather than Bulgaria.

Emerging players

• Proton Mail: Proton Mail is a privacy-focused encrypted email provider with freemium tiers, native mobile apps, and bundled cloud storage (Proton Drive). It targets the same self-serve, PLG email-plus-storage use case as ABV and competes for privacy-conscious Bulgarian users willing to switch providers.
• GMX Mail: GMX is a European free email provider offering ad-supported free mail with substantial storage and integrated cloud features. It targets European consumers with multi-language support and competes in the same self-serve free webmail category as ABV.
• Tuta (Tutanota): Tuta is a German privacy-focused encrypted email provider offering free and paid consumer email with built-in encrypted calendar and contacts. It targets the same privacy-conscious, freemium consumer segment that ABV's verified-sender and security features are designed to retain.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mail.abv.bg

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABV