Reiser

What Reiser does

Reiser (legal name Robert Reiser & Co., Inc.) is a privately held, U.S.-based food processing and packaging equipment company headquartered in Canton, Massachusetts, with wholly-owned subsidiaries in Canada (Reiser Canada) and the United Kingdom (Reiser UK). Founded in 1945, the company has operated in food processing equipment for more than 60 years and serves customers across ten-plus verticals including sausage, meat, poultry, seafood, bakery, dairy/cheese, alternative protein, prepared foods, produce, and pet food. Its core technology platforms center on the proprietary Vemag double-screw vacuum stuffing and portioning system (acquired in 2001), augmented by distribution partnerships with Seydelmann (bowl cutters, grinders, mixers), Holac (dicers, slicers), Fomaco (injectors), Ross (tray sealers), Fabbri (stretch wrappers), Supervac (vacuum chamber packaging), JLS Automation (robotic packaging), and AMFEC (mixers). Reiser sells hardware through direct enterprise field sales supported by more than 175 factory-trained technicians and application specialists across three countries, with quote-based pricing, multi-year contracts, and a 250,000+ SKU OEM parts inventory enabling same-day or overnight delivery. Revenue streams include equipment sales, aftermarket service and parts, and direct equipment financing; pricing is not publicly disclosed. The company operates a Customer Center with test kitchens and a Techspertise content hub, and is led by President & CEO Roger Reiser with Chairman Jack Derby, alongside SVP Paul McKeithan, Corporate Executive Chef Joseph Ascoli, and category specialists in bakery, dairy, pet food, meat, and packaging.

Name

Reiser

Legal name

Robert Reiser & Co., Inc.

Website

https://reiser.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Reiser is a privately held U.S. food processing and packaging equipment distributor serving meat, poultry, seafood, bakery, dairy, alternative protein, and pet food processors across the U.S., Canada, and U.K. with Vemag, Seydelmann, Holac, and partner-brand machinery plus a 175-technician service network and 250,000+ SKU parts inventory.

Ownership category

akta.pro rank

Product category

Food Processing and Packaging Equipment

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Food Manufacturing (311)

SIC

Wholesale-Machinery, Equipment & Supplies (5080), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Food processing equipment
• Packaging machinery
• Vacuum stuffing systems
• Industrial portioning equipment
• Food packaging solutions

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food Processing Equipment Sales: Sale of food processing equipment including vacuum stuffers, portioners, slicers, dicers, mixers, grinders, formers, and related machinery for sausage, meat, poultry, seafood, bakery, dairy, and alternative protein production
2. Packaging Equipment Sales: Sale of packaging equipment including tray sealers, form/fill/seal machines, stretch wrappers, vacuum chamber packaging, and robotic packaging systems
3. Service & Parts: Field service, technical support, training, and OEM spare parts distribution. Reiser maintains inventory of more than a quarter-million different OEM replacement parts for overnight or same-day delivery
4. Equipment Financing: Direct financing options offered to help customers purchase equipment

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Reiser (Robert Reiser & Co., Inc.) sells food processing and packaging equipment to commercial food manufacturers across the meat, poultry, seafood, bakery, dairy/cheese, alternative protein, prepared foods, produce, and pet food industries. The product line covers vacuum stuffers, depositors, formers, slicers, dicers, mixers, grinders, injectors, tray sealers, form/fill/seal machines, stretch wrappers, robotic packaging, and related OEM parts, supported by field service and direct financing.

Product overview

Reiser is a food processing and packaging equipment provider serving multiple food industries including sausage, meat, poultry, seafood, bakery, dairy/cheese, alternative protein, prepared foods, produce, and pet food. The company's core product portfolio centers on Vemag equipment (vacuum stuffers including HP-1, 500, and HP-E Series; depositors; portioners; formers; inline grinders; conveyors; loading lines; and process check systems) along with processing equipment from brands including Seydelmann (bowl cutters, grinders, mixers), Holac (dicers, slicers), Fomaco (injectors), AMFEC (mixers), and Fabbri (stretch wrappers). Packaging solutions include Ross tray sealers, Supervac vacuum chamber systems, JLS Automation robotics, and Reiser's own form/fill/seal machines. Reiser provides equipment across the entire production workflow from size reduction, mixing, grinding, vacuum stuffing, forming, portioning, depositing, injection, slicing, dicing, checkweighing, and conveying through final packaging including tray sealing, stretch wrapping, form/fill/seal, and robotic packaging. The company has over 60 years of industry experience and operates a Customer Center with testing facilities and specialist expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Vemag HP-1 Vacuum Stuffer Compact vacuum filler for smaller applications with lower production requirements, using positive displacement double-screw pump technology to gently transport and precisely portion product.
• Vemag 500 Vacuum Stuffer Versatile vacuum filler for forming, portioning, depositing, and linking applications with specialized attachments for customized solutions.
• Vemag HP-E Series Vacuum Stuffers Industry-leading vacuum fillers for medium-to-large forming, portioning, depositing, and linking applications featuring the latest servo technology for maximum portioning speeds.
• Vemag Depositor Automated system integrating portioning, depositing, and filling that deposits exact-weight portions batch after batch into cups, tubs, trays, and packages of all sizes and shapes.
• DJM VF Plate Formers Food former operating as an attachment to Vemag Stuffers with multi-lane production, superior weight accuracy, gentle low-pressure forming, and fast easy changeovers.
• Guillotine Cut-Off Attachment High-speed, economical production of exact-weight portions with high-volume multi-lane solutions available.
• Seydelmann Bowl Cutters Bowl cutters including vacuum and cooking cutters for particle reduction or mixing, achieving structures from coarse chopping to emulsions with uniform mix.
• Seydelmann Grinders Automatic, mixing, and frozen meat, poultry, and seafood grinders ideal for first and final grind, achieving structures from coarse grinding to finest emulsions.
• Seydelmann Mixers Vacuum mixers and mixer-grinders with uniform mixing and distribution of ingredients and a variety of agitators.
• Seydelmann K60 MC Ultra Cutter Ultra cutter that cuts, mixes, portions, and links high-quality products with short batch times under one minute and 24 customizable recipes.
• AMFEC Mixers High-quality mixers engineered to meet specific customer needs with efficient, gentle mixing action and a variety of agitator options including paddles and ribbons.
• Holac Dicers Versatile dicers that cube, shred, strip, flake, or julienne all types of food products with consistent size pieces from 1/4 to 4 inches.
• Holac Slicers Powerful portion cutting machines with servo-controlled product feed and smart control system for uniform or varying slice thickness.
• Fomaco M2 & M3 Injectors Injectors providing high levels of injection accuracy, product uniformity, and yields with uniform brine flow to each needle and self-cleaning FM80 Filter.
• Fabbri Stretch Wrappers Stretch film machines that overwrap fresh food products in preformed trays with no changeovers required, producing low-cost, attractive packages.
• Ross Tray Seal Packaging Machines High-speed production of modified atmosphere, vacuum skin, and lid-only packages extending product freshness and shelf life with superior package seals.
• Supervac GK Series Vacuum Chamber Packaging High-quality vacuum packages with high-pressure sealing system providing two superior seals and exclusive Expansion Cushion reducing evacuation times by up to 30%.
• JLS Automation Robotic Packaging Solutions Hygienic robotic food packaging solutions including picking systems for loading products into trays, customized robotic case packing systems, orientation, stacking, and grouping.
• Rotoclaw Frozen Meat Block Breaker Breaks up frozen blocks without destroying product texture, producing a variety of piece sizes at up to 10,000 lbs per hour.
• Vemag FM250 Gourmet Burger Former High-speed production of exact-weight patties with handmade appearance using gentle low-pressure forming and inline grinding for excellent color and uniform particle distribution.
• Vemag Ball Formers High-speed production of meatballs and ball-shaped products with exact-weight portioning in 2-, 6-, and 12-outlet configurations with fast easy changeovers.
• Vemag AML273 Combines high-speed production of meatballs with packaging, automatically loading ball products into conveyed trays.
• Vemag Process Check Automatically monitors portion weights and continuously adjusts the Vemag Stuffer, increasing on-weight percentages and reducing giveaway.
• Vemag Inline Grinders Inline attachment to Vemag Stuffers providing final grind directly before portioning with safe separation of sinews and bone particles.
• Reiser Form/Fill/Seal Packaging Machines Flexible system producing high-quality vacuum, modified atmosphere, and vacuum skin packages at high speed.
• Vemag Loading Line SL305 Fully automatic tray loading and packaging with a single integrated tray denester suitable for smaller, flexible applications.
• Vemag Loading Line DL302 Two integrated tray denesters with a double index conveyor for high-speed applications depositing ground food products into two lanes of trays.
• Vemag Shuttle Conveyor Converts single-lane output to multi-lane distribution, aligns products in the working direction of the packaging machine, and deposits products directly into packages.
• Vemag MultiLoader MLR380 Converts single-lane output to multi-lane distribution for placing grouped products into trays, thermoformers, or downstream processes with flexible discharge patterns.

Quantifiable outcome

• Reduce evacuation times by up to 30% with exclusive Expansion Cushion technology
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• Vemag (German Manufacturer)coreTechnology or IntegrationReiser is the exclusive or primary distributor of Vemag food processing equipment including vacuum stuffers (HP-1, HP-E Series, 500), depositors, inline grinders, and portioning systems. Vemag equipment features the proprietary double-screw pump technology.
• Seydelmann (German Manufacturer)coreTechnology or IntegrationReiser distributes Seydelmann bowl cutters, grinders, and mixers including the K60 MC Ultra Cutter, vacuum mixers, and mixer-grinders for food processing applications.
• JLS AutomationcoreTechnology or IntegrationReiser offers JLS Automation robotic packaging solutions including picking systems for loading products into trays and packages, orientation, stacking, grouping, and customized robotic case packing systems.
• FabbricoreTechnology or IntegrationReiser distributes Fabbri stretch wrapping machines that produce low-cost, attractive packages using stretch film to overwrap fresh food products in preformed trays.
• RosscoreTechnology or IntegrationReiser offers Ross tray seal packaging machines for high-speed production of modified atmosphere, vacuum skin, and lid-only packages that extend product freshness and shelf life.
• HolaccoreTechnology or IntegrationReiser offers Holac dicers and slicers capable of cubing, shredding, stripping, flaking, or julienning food products with consistent sizes from 1/4" to 4".
• SupervaccoreTechnology or IntegrationReiser distributes Supervac vacuum chamber packaging machines including GK Series, AT Series hot water shrink tanks, AC15 cooling tanks, and BL15 drying tunnels.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ProMach: ProMach is a US-based packaging and processing equipment conglomerate serving food, beverage, and other industries. Highly comparable to Reiser as both are equipment distributors/integrators with multi-brand portfolios and direct sales/service models, though ProMach is significantly larger and broader in scope.
• Marel: Marel is a global food processing equipment manufacturer specializing in meat, poultry, and seafood. Comparable to Reiser in target verticals and product categories (portioning, forming, packaging), but Marel is much larger, publicly listed, and offers direct OEM equipment rather than a distributed-brand model.
• JBT Corporation: JBT is a publicly traded food processing and air transport equipment provider. Its FoodTech segment supplies protein, dairy, and prepared food processors with similar equipment (portioning, forming, packaging) to Reiser, though JBT is far larger and more diversified across multiple industries.
• GEA Group: GEA is a large German conglomerate specializing in food processing equipment, particularly for dairy, meat, and prepared foods. Comparable to Reiser in equipment categories and target verticals, but at vastly greater scale and with direct global OEM presence rather than distribution model.

Direct peers

• Heat and Control: Heat and Control manufactures and supplies food processing and packaging equipment for snack foods, meat, poultry, seafood, and prepared foods. Directly comparable to Reiser in target customer segments (protein processors, prepared food manufacturers) and in offering integrated processing-plus-packaging solutions with technical service support.
• Handtmann: Handtmann is a German manufacturer of vacuum stuffers, portioning systems, and forming equipment for meat, sausage, and dairy processors. Closely comparable to Reiser's Vemag line in technology and target customers — principal competitor in the vacuum stuffer category Reiser serves.
• Townsend (a Marlen International brand): Townside/Marlen supplies protein processing and packaging equipment, including stuffers, formers, and portioning systems, directly competing with Reiser's Vemag and Seydelmann lines in the meat and sausage processing market.
• Charles R. McCauley Associates (CMA) / Risco: Risco (via CMA) provides vacuum stuffers, portioning, and forming equipment for meat, poultry, and seafood processors. Comparable to Reiser in core technology offering and target end-customers, particularly in protein processing.
• Multivac: Multivac is a German manufacturer of packaging equipment (tray sealers, thermoformers, vacuum chamber systems). Overlaps directly with Reiser's packaging equipment portfolio distributed from Ross, Supervac, and Reiser's own form/fill/seal line, serving the same food processors.
• FPS Food Processing Solutions: FPS designs and manufactures food processing equipment for the protein (poultry, beef, pork, seafood) industry. Comparable to Reiser's meat/poultry/seafood processing portfolio with similar customer base, though FPS is primarily a direct OEM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/reisertrust
• YouTubeyoutube.com/channel/UCdtm1e6AWDCDYhUcjFacKUg/videos
• Facebookfacebook.com/RobertReiserInc
• LinkedInlinkedin.com/company/reiser
• Instagraminstagram.com/reisertrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reiser