Asian Mint

What Asian Mint does

Asian Mint is a family-owned Thai restaurant group founded in 2004 by Chef Nikky Phinyawatana and headquartered in Dallas, Texas, operating five physical locations across the Dallas-Fort Worth metro (Forest Lane, Addison, Oak Lawn/Inwood Village, and Richardson). The company offers classic Thai cuisine alongside modern Thai-Asian fusion dishes, with a menu spanning appetizers, curries, fried rice, soups, sushi (served 5-9 PM), and a full bar program with craft cocktails and a weekday happy hour. Beyond dine-in, revenue is generated through online ordering for takeout and delivery (web and a dedicated iOS/Android mobile app), corporate and event catering across DFW, and a growing portfolio of experiential offerings including Mahjong Nights, cooking classes, and an annual Southeast Asia Culinary Retreat.

The underlying technology stack is conventional restaurant infrastructure rather than a proprietary platform: the website and online ordering run on the Owner.com platform with an integrated loyalty rewards program, reservations are handled via ToastTab, and the mobile app provides a QR-code-enabled ordering and rewards experience. The business model is direct-to-consumer with five revenue streams: dine-in sales, takeout/delivery, catering, bar/beverage, and experiences/classes. Pricing is unit-based, with menu items ranging from $3 (jasmine rice) to $36.95 (Crispy Red Snapper), most entrees in the $16-$25 range, plus structured happy hour discounts ($2 off appetizers, $3 beer and hot sake). Customer segments are individual Dallas-area consumers as the primary base, with secondary corporate and event catering clients; no enterprise anchors or large B2B contracts are disclosed.

The legal entity is ASIAN MINT I, LLC (Texas), a privately held, founder-operated business with no external funding, no parent company, and no disclosed M&A activity. Brand extensions include Chef Nikky's award-winning 2024 cookbook 'Thai Food and Travel with Chef Nikky' and signature Thai crispy chili sauces distributed through Central Market and online, representing a deliberate move into branded CPG and culinary IP monetization beyond the restaurant footprint.

Name

Asian Mint

Legal name

ASIAN MINT I, LLC

Website

https://asianmint.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Asian Mint is a family-owned Thai restaurant group operating five Dallas-Fort Worth locations, serving classic and Thai-Asian fusion cuisine via dine-in, takeout, delivery, catering, and experiential offerings under founder Chef Nikky Phinyawatana.

Ownership category

akta.pro rank

Product category

Casual Thai Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Thai restaurant
• Asian fusion dining
• Restaurant catering services
• Casual dining restaurants
• Online food ordering

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in Restaurant Sales: Revenue from customers dining at any of the five Asian Mint locations, including food, beverages, cocktails, and desserts
2. Takeout and Delivery: Online ordering revenue for takeout and delivery orders across all locations
3. Catering Services: Event catering services for corporate lunches, family gatherings, and celebrations. Provides menu options for offices, schools, and events with mixed dietary needs including gluten-free, vegan, and vegetarian options
4. Bar and Beverage Sales: Revenue from cocktails, wine, Thai beer, sake, and specialty drinks including Mango Martini, Lychee Martini, Thai Mai Tai
5. Experiences and Classes: Revenue from cooking classes with Chef Nikky and Southeast Asia Culinary Retreats

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Asian Mint is a family-owned Thai and Thai-Asian fusion restaurant group operating five dine-in locations across the Dallas-Fort Worth metro area, serving classic and modern Thai dishes, sushi, craft cocktails, and happy hour items. The company also provides takeout and delivery through its own online ordering platform and mobile app, full-service event catering with dietary accommodations, private dining rooms, and experiential offerings such as cooking classes, culinary retreats, and Mahjong events.

Product overview

Asian Mint is a family-owned Thai restaurant group offering classic Thai cuisine with modern Thai-Asian fusion flavors through five Dallas-area locations. The core offering consists of dine-in, takeout, and delivery restaurant services. The portfolio includes the main restaurant brand, an online ordering platform and mobile app, catering services for events, bar services with craft cocktails and happy hour, private dining reservations, and experiential offerings such as Mahjong Nights, cooking classes, and culinary retreats. Retail extensions include signature Chef Nikky's Thai Crispy Chili products, a cookbook, and house-made sauces. The Asian Mint Rewards program provides loyalty benefits for online ordering customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Asian Mint Restaurant Dining Family-owned Thai and Thai-Asian fusion restaurant offering dine-in service across five Dallas-area locations with classic and modern Thai dishes, sushi, vegan and kids' menu options, craft cocktails, and happy hour.
• Catering Service Event catering service for offices, schools, family gatherings, and celebrations with menus including pad thai, pad kee mow, vegan options, sushi roll trays, and a Mahjong platter, with gluten-free, vegan, and vegetarian accommodations.
• Bar and Happy Hour Service Full bar service across locations featuring craft cocktails (Mango Martini, Lychee Martini, Thai Mai Tai, Green Teatini, Asian Mule, Gingertini), wine, Thai beer (Singha), sake, mocktails, and rotating happy hour specials.
• Cooking Classes with Chef Nikky Periodic hands-on cooking classes led by Executive Chef Nikky Phinyawatana, teaching Thai cooking techniques, ingredients, and recipes to food enthusiasts and home cooks.
• Southeast Asia Culinary Retreat Annual multi-day culinary retreat to Southeast Asia led by Chef Nikky, combining local food culture, culinary instruction, and travel experiences for paying guests.
• Mahjong Nights In-restaurant Mahjong event experience at Forest Lane and Addison locations offering open play and lessons for all skill levels.
• Chef Nikky's Thai Crispy Chili Products Signature Thai crispy chili condiments in Original and Basil flavors, sold at Asian Mint restaurant locations, online, and through Central Market grocery retail.
• Thai Food and Travel with Chef Nikky Cookbook Award-winning cookbook by Chef Nikky Phinyawatana featuring Thai recipes and travel stories, sold through chefnikky.com and at Asian Mint locations.
• Sushi and Sashimi Service Sushi and sashimi menu service offered during dinner hours (5 PM - 9 PM) including rolls, nigiri, and specialty sushi dishes.
• House-made Signature Sauces and Condiments House-made signature sauces and condiments including peanut sauce, orange sauce, spicy mayo, cucumber sauce, and teriyaki sauce, available for dine-in service and takeout orders.
• Asian Mint Rewards Program Online loyalty program allowing customers to earn points on online orders and redeem for free food rewards, exclusive deals, and faster checkout at Asian Mint.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ToastTabcoreTechnology or IntegrationToastTab provides the table reservation system for Asian Mint locations, allowing customers to reserve tables online through the restaurant's website
• Owner (Platform)coreTechnology or IntegrationWebsite and online ordering platform powered by Owner, providing the technology infrastructure for the restaurant's digital presence, online ordering, and loyalty program
• Central MarketminorChannel Partner/ Reseller/ DistributorChef Nikky's signature sauces are available for retail purchase at Central Market grocery stores
• Chef Nikky's Shop (chefnikky.shop)minorOEM/ Whitelabel/ Licensing PartnerE-commerce platform for Chef Nikky branded products including cookbooks, sauces, and experiences like Mahjong events and cooking classes
• Les Dames d'Escoffier InternationalminorStrategic or Co-development PartnerChef Nikky serves as President of this culinary leadership organization, positioning Asian Mint within elite culinary circles

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/chefnikky

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asian Mint