National Public Utilities Council

What National Public Utilities Council does

National Public Utilities Council (NPUC) is a research collaborative founded in 2020 and operated by Motive Power, a Houston-headquartered consulting firm employing approximately 70 Impactors. NPUC's core function is independent benchmarking of U.S. investor-owned utilities on decarbonization progress, delivered through an annual Utility Decarbonization Report series that has run from 2022 (inaugural, 30 utilities) through Fall 2025 (47 utilities). The reports rank utilities on emissions intensity, clean energy investment, and goal transparency, and have expanded to include methane emissions tracking, a weighted scoring system, Scope 3 coverage (via the NPUC Magic Radar Report), and spotlights on public utilities and natural gas providers.

The organization supports this research with an event and community layer: the Annual Utility Solutions Forum convenes utility leaders, policymakers, and experts during New York Climate Week, with parallel participation in DC Climate Week, and is reinforced by recurring webinars, roundtables, and partnerships with Visual Capitalist (infographics), NEST Climate Campus, Zpryme, Berkeley Earth, and the Sustainable Supply Chain Alliance. The research is distributed via free, gated downloads of the annual reports.

Commercially, NPUC sits within Motive Power's broader professional services and AI-enabled consulting practice, which delivers project controls, capital infrastructure delivery, data center deployment support, change management, and AI tooling to utility clients. Named customers include Xcel Energy, SMUD, Seattle Public Utilities, Duke Energy, and Entergy. Motive Power also markets Carbon Compass (a net-zero analytics platform), a Carbon Calculator for internal emissions tracking, and AI governance tooling such as governed AI knowledge coaches and the Olaf Microsoft Copilot Agent. Revenue is not publicly disclosed, and NPUC's flagship reports are freemium rather than monetized subscriptions.

Name

National Public Utilities Council

Legal name

National Public Utilities Council

Website

https://motive-power.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

NPUC is a research collaborative, operated by Motive Power, that benchmarks U.S. investor-owned utilities on decarbonization through annual reports and the Utility Solutions Forum, serving utility executives, policymakers, and investors.

Ownership category

akta.pro rank

Product category

Utility Decarbonization Research and Benchmarking

NAICS

Regulation and Administration of Communications, Electric, Gas, and Other Utilities (92613)

SIC

Electric Services (4911)

akta.pro primary industry

GHG Accounting & Net-Zero/Decarbonization Planning (Scopes 1–3) (EUAHAJAC)

akta.pro secondary industry

Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ)

Keywords

• Utility decarbonization research
• Emissions benchmarking reports
• Clean energy analytics
• Utility climate consulting
• Net zero advisory

Headquarters

HQ city

Petaluma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Research Reports and Benchmarking: NPUC produces annual Utility Decarbonization Reports that are available for download. The Fall 2025, Spring 2025, 2024, 2023, and 2022 Annual Utility Decarbonization Reports are available. The reports rank investor-owned utilities on clean energy progress, emissions intensity, and goal transparency.
2. Research Collaboratives and Membership: NPUC serves as a platform for research, thought leadership, and peer-to-peer dialogue among utility leaders. The organization brings utility leaders together through roundtables, webinars, and the annual Utility Solutions Forum.
3. Industry Events and Forums: Annual Utility Solutions Forum held during New York Climate Week featuring keynote speakers, panel discussions, tech talks, and interactive workshops in a peer-to-peer environment. Past forums hosted in partnership with SMUD, Con Edison, and Nest Climate Campus.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The National Public Utilities Council (NPUC) produces annual Utility Decarbonization Reports that benchmark and rank U.S. investor-owned utilities on emissions intensity, clean energy investment, and goal transparency, with editions published from 2022 through 2025. It also publishes the Magic Radar Report mapping Scope 3 emissions categories and convenes the annual Utility Solutions Forum during New York Climate Week to drive peer-to-peer dialogue among utility executives, policymakers, and investors.

Product overview

The National Public Utilities Council (NPUC) operates as a research collaborative focused on accelerating the clean energy transition across U.S. utilities. The core offering consists of annual Utility Decarbonization Reports (including 2022, 2023, 2024, Spring 2025, and Fall 2025 editions) that benchmark and rank investor-owned utilities on emissions intensity, clean energy investment, and goal transparency. Supporting research products include the NPUC Magic Radar Report for Scope 3 emissions mapping. The NPUC also convenes the Annual Utility Solutions Forum during New York Climate Week. The associated Motive Power consulting firm offers complementary technology tools including Carbon Compass (a net-zero analytics platform for utilities) and a Carbon Calculator for tracking business travel emissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Fall 2025 Utility Decarbonization Report Annual benchmarking report ranking 47 U.S. investor-owned utilities on emissions intensity, clean energy investment, goal transparency, and methane emissions using a weighted scoring system. Free download with registration.
• Spring 2025 Utility Decarbonization Report Mid-year research report publishing first release of 2023 emissions data and introducing the normalized emissions reduction per billion dollars invested metric across 47 utilities.
• 2024 Annual Utility Decarbonization Report Third annual report, the first to include spotlights on public utilities and natural gas providers alongside investor-owned utility rankings.
• 2023 Annual Utility Decarbonization Report Second annual report reframing clean energy transition as a competitive and financial advantage, analyzing 2021 data across 47 utilities.
• 2022 Annual Utility Decarbonization Report Inaugural report establishing the methodology and scoring benchmarks for ranking the 30 largest U.S. investor-owned utilities on clean energy progress.
• NPUC Magic Radar Report Visual framework mapping 46 investor-owned utilities across emissions reporting, reduction progress, and net zero commitments, covering all Scope 1, 2, and 15 Scope 3 categories.
• Annual Utility Solutions Forum Annual in-person gathering during New York Climate Week featuring keynote speakers, panel discussions, tech talks, and interactive workshops for utility leaders, policymakers, and experts.
• Carbon Compass Net-zero analytics platform helping utilities map and manage their path to net-zero, providing visibility into emissions data, tracking progress against decarbonization goals, and supporting data-driven decision making.

Quantifiable outcome

• 47 investor-owned utilities ranked in the Fall 2025 report using 2023 data and available 2024 disclosures
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Visual CapitalistflagshipStrategic or Co-development Partner · 1 January 2022Collaboration with Visual Capitalist brings complex decarbonization data to life through compelling infographics and data visualizations. Together, the organizations produce the Annual Utility Decarbonization Report, translating industry research into stories that inform and inspire action. This partnership amplifies reach to utilities, investors, and the public.
• NEST Climate CampuscoreStrategic or Co-development Partner · 1 January 2022Partnership during New York Climate Week to host the Utility Solutions Forum, where utility leaders come together for meaningful conversations about the future of energy. NPUC has had a main stage presence to share the launch of annual decarbonization reports and host fireside chats with utility executives.
• ZprymecoreStrategic or Co-development PartnerPartnership on events like the Energy Thought Summit, co-creating benchmark utility progress through reports, and fostering dynamic conversations on decarbonization. The partnership unites leaders and drives actionable solutions for the energy industry.
• Berkeley EarthminorStrategic or Co-development PartnerThrough Angel Lance's board leadership at Berkeley Earth, support is provided for their mission to provide transparent, science-based climate data, fostering understanding and accelerating collaboration toward a sustainable future.
• SSCA (Sustainable Supply Chain Alliance)minorStrategic or Co-development PartnerMotive Power is a proud member of the Sustainable Supply Chain Alliance, a utility-focused organization driving sustainability across the industry. This membership expands networks and provides insights into emissions reporting, supply chain sustainability, and industry best practices.
• Gulch Environmental FoundationcoreStrategic or Co-development PartnerFounded in October 2019, the Gulch Environmental Foundation is the nonprofit commitment of Motive Power. The foundation dedicates itself to carbon sequestration projects, educating communities on sustainability, and championing regenerative agriculture principles. Rainmaker Farm is its signature 160-acre project in Noble County, Oklahoma.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_NPUC
• Facebookfacebook.com/NationalPublicUtilitiesCouncil
• LinkedInlinkedin.com/company/national-public-utilities-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Public Utilities Council