Hawkes Learning
Hawkes Learning is a U.S. EdTech company providing mastery-based courseware for higher education, built on a Learn-Practice-Certify platform with AI Tutor and deep LMS integrations serving community colleges and four-year institutions via institutional subscriptions and campus bookstore distribution.
- Company typePrivate
- Founded1979
- HeadquartersMount Pleasant, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Hawkes Learning does
Hawkes Learning is a U.S.-based education technology company that develops and sells mastery-based courseware to higher education institutions. Founded in 1979 and headquartered in Charleston, South Carolina, the company employs 101-250 people and serves two- and four-year colleges and universities with a focus on developmental and college-level mathematics, statistics, and quantitative literacy. Its platform is organized around the proprietary Learn-Practice-Certify methodology, in which students must demonstrate mastery of prerequisites before advancing, supplemented by integrated review modules that surface foundational remediation inline with core content.
The product surface includes a student-facing LEARN platform, an instructor-facing TEACH platform (course management, grading, WebTests, and the Assignment Reviewer analytics module), a digital textbook layer delivered through VitalSource, and HawkesTV instructional video content. Two generative-AI features have been added since the 2023 recapitalization: AI Tutor, an always-available learning companion that provides step-by-step guidance in English and Spanish without giving direct answers, and Message Assistant, an instructor tool embedded in the grading interface that drafts personalized outreach using student score data. The platform integrates via LTI Advantage with the three dominant U.S. higher-ed LMS systems — Canvas, Blackboard/Blackboard Ultra, and D2L Brightspace — and supports Respondus LockDown Browser and Respondus Monitor for online proctoring. Conformance with WCAG 2.1 Level AA, FERPA, and GDPR is documented.
Hawkes Learning generates revenue primarily through institutional subscriptions and per-student access codes sold via direct enterprise field sales, inside sales, and U.S. campus bookstore distribution. Pricing is quote-based and tied to enrollment size and course-adoption scope, typically structured as multi-year contracts. Since September 2023 the company has been privately held by Golden Vision Capital Americas following a recapitalization, with founder Dr. James Hawkes having retired as CEO while remaining involved in product development. The company operates exclusively in the United States.
Hawkes Learning firmographics
Firmographics- Name
- Hawkes Learning
- Legal name
- Hawkes Learning LLC
- Website
- https://hawkeslearning.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hawkes Learning is a U.S. EdTech company providing mastery-based courseware for higher education, built on a Learn-Practice-Certify platform with AI Tutor and deep LMS integrations serving community colleges and four-year institutions via institutional subscriptions and campus bookstore distribution.
- Ownership category
- akta.pro rank
Hawkes Learning industry classification
Industry- Product category
- Higher Education Courseware
- NAICS
- Educational Support Services (611710), Educational Services (611)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
- akta.pro secondary industries
- Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
Keywords
Where Hawkes Learning is headquartered
LocationHeadquarters
- HQ city
- Mount Pleasant
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hawkes Learning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Institutional Courseware Subscriptions: Hawkes Learning generates revenue through institutional subscriptions to its courseware platform. Colleges and universities pay for student access to the digital learning content, typically on a per-student or institutional license basis. Students or institutions purchase access codes or institutional licenses to access the mastery-based learning platform, AI tutoring, and digital textbooks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Institutional Subscription - Custom pricing based on enrollment and adoption scope |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Hawkes Learning product offering
Product offeringCore offering
Hawkes Learning develops and sells a mastery-based courseware platform for higher education that delivers adaptive mathematics, statistics, and related coursework through a Learn-Practice-Certify methodology. The platform pairs instructor-side course management tools with student-facing adaptive learning content and an AI Tutor, and is licensed primarily to colleges and universities as institutional subscriptions with access codes distributed via campus bookstores.
Differentiator
Problem solved
Functional benefit
Brands
- AI Tutor: An AI-powered tutoring tool that provides secure, personalized support to students, offering real-time guidance in English and Spanish.
- Hawkes TV
Products and services
- AI Tutor AI-powered virtual learning companion that provides secure, always-available, personalized tutoring support to students in English and Spanish; prompts critical thinking, builds confidence, and helps students learn from mistakes without giving direct answers.
- Mastery-Based Learning Platform Complete mastery-based courseware platform with a 3-mode learning path (Learn, Practice, Certify), adaptive tutorials, immediate feedback, and instructor-side course management for higher education mathematics and statistics.
- Integrated Review Targeted review and built-in remediation that organizes prerequisite skill-building into structured review chapters preceding core Math and English content, supporting just-in-time access to foundational concepts in corequisite models.
- HawkesTV On-demand instructional video library that provides educational video content to students as a supplement to Hawkes coursework.
Quantifiable outcome
- Students using Hawkes Learning demonstrate improved course completion and pass rates compared to traditional instruction
- +1 more outcomes
Companies that use Hawkes Learning
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Hawkes Learning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature4 records
Hawkes Learning partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered supporting and core.
- RespondussupportingHawkes Learning integrates with Respondus Monitor, a proctoring solution for lockdown browser and remote proctoring. This integration allows institutions using Hawkes Learning courseware to implement secure exam proctoring for online and distance education courses.
- Vitalsource (part of Ingram Content Group)coreHawkes Learning partners with Vitalsource to provide the StudyText digital textbook platform. This partnership delivers Hawkes' learning content through Vitalsource's digital reading platform, offering students interactive study tools, search functionality, and cross-device accessibility for Hawkes' digital textbooks.
- Canvas by InstructurecoreHawkes Learning offers deep integration with Canvas LMS, enabling single sign-on access, synchronized gradebook data, and seamless course delivery within the Canvas environment used by many colleges and universities.
- BlackboardcoreHawkes Learning integrates with Blackboard LMS, allowing institutions using the Blackboard platform to access Hawkes courseware directly within their existing learning management system infrastructure.
- D2L BrightspacecoreHawkes Learning provides integration with D2L Brightspace LMS, enabling institutions using Brightspace to seamlessly incorporate Hawkes Learning mathematics and statistics courseware into their online and hybrid course offerings.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Hawkes Learning competitors and assessment
Company assessmentBroad incumbents
- Wiley: Wiley's WileyPLUS and zyBooks platforms serve higher-ed courseware needs across math, science, and business, providing direct competition in math/statistics courseware alongside Hawkes.
- Pearson: Pearson's MyLab Math is the dominant math courseware platform in U.S. higher education, directly competing with Hawkes Learning in developmental and college-level math. Pearson is a much larger, diversified incumbent serving multiple disciplines.
- Cengage: Cengage's WebAssign is a leading online homework and assessment platform for math and science in higher education, directly overlapping with Hawkes' core offering. Cengage is a broad incumbent serving multiple disciplines.
- McGraw-Hill: McGraw-Hill Connect and ALEKS are direct competitors to Hawkes in higher-ed math and adaptive learning. ALEKS in particular is a mastery-based, adaptive learning platform closely comparable to Hawkes' Learn-Practice-Certify methodology.
Emerging players
- OpenStax: OpenStax (Rice University) provides free, peer-reviewed open textbook content for introductory college courses including math and statistics, representing a free alternative to Hawkes' paid courseware at the most price-sensitive end of the market.
- Lumen Learning: Lumen Learning provides affordable, adaptive courseware for higher education including developmental math, competing directly with Hawkes on price-sensitive community college and open-education adoptions.
- Area9 Lyceum: Area9 Lyceum offers an adaptive learning platform with mastery-based progression similar to Hawkes' methodology, competing in higher education and workforce learning markets.
- Top Hat: Top Hat is a teaching and learning platform adopted across higher-education disciplines, including math, with interactive courseware, assessments, and now AI tutoring features that overlap with Hawkes' offering.
Direct peers
- Macmillan Learning: Macmillan Learning offers Achieve and other higher-ed courseware platforms with deep math and statistics coverage, directly competing with Hawkes for college math and developmental education adoptions.
Others
- Instructure: Instructure, the maker of Canvas LMS, is a deep integration partner of Hawkes Learning. While not a direct courseware competitor, Canvas competes indirectly through its broader Canvas ecosystem and Instructure's expansion into native learning tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hawkes Learning social profiles
Digital presenceHawkes Learning compliance and trust
Trust signalCompliance3 records
Hawkes Learning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hawkes Learning leadership team
Management profileNumber of profiles
Profiles2 records
Hawkes Learning funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hawkes Learning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hawkes Learning
What does Hawkes Learning do?
Hawkes Learning develops and sells a mastery-based courseware platform for higher education that delivers adaptive mathematics, statistics, and related coursework through a Learn-Practice-Certify methodology. The platform pairs instructor-side course management tools with student-facing adaptive learning content and an AI Tutor, and is licensed primarily to colleges and universities as institutional subscriptions with access codes distributed via campus bookstores.
Is Hawkes Learning a public or private company?
Hawkes Learning is a private company. It is classified as private equity controlled and is currently operating.
When was Hawkes Learning founded?
Hawkes Learning was founded in 1979. It employs 101 to 250 people.
Where is Hawkes Learning based?
Hawkes Learning is headquartered in Mount Pleasant, United States, in the North America region.
How does Hawkes Learning make money?
One revenue line is on record: institutional Courseware Subscriptions.
Who are Hawkes Learning's main competitors?
Broad incumbents on record are Wiley, Pearson, Cengage and McGraw-Hill. Emerging players are OpenStax, Lumen Learning, Area9 Lyceum and Top Hat. Macmillan Learning is listed as a direct peer. Instructure is listed as an others.
Does Hawkes Learning have an API?
No public API is recorded for Hawkes Learning.
What industry is Hawkes Learning in?
Hawkes Learning's product category is Higher Education Courseware. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAJAMAE, Adaptive Learning & Personalized Instruction Software. Its NAICS code is 611710 and its SIC code is 7372.