Hawkes Learning

Higher Education Coursewarehawkeslearning.com

Hawkes Learning is a U.S. EdTech company providing mastery-based courseware for higher education, built on a Learn-Practice-Certify platform with AI Tutor and deep LMS integrations serving community colleges and four-year institutions via institutional subscriptions and campus bookstore distribution.

Company typePrivate
Founded1979
HeadquartersMount Pleasant, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

What Hawkes Learning does

Hawkes Learning is a U.S.-based education technology company that develops and sells mastery-based courseware to higher education institutions. Founded in 1979 and headquartered in Charleston, South Carolina, the company employs 101-250 people and serves two- and four-year colleges and universities with a focus on developmental and college-level mathematics, statistics, and quantitative literacy. Its platform is organized around the proprietary Learn-Practice-Certify methodology, in which students must demonstrate mastery of prerequisites before advancing, supplemented by integrated review modules that surface foundational remediation inline with core content.

The product surface includes a student-facing LEARN platform, an instructor-facing TEACH platform (course management, grading, WebTests, and the Assignment Reviewer analytics module), a digital textbook layer delivered through VitalSource, and HawkesTV instructional video content. Two generative-AI features have been added since the 2023 recapitalization: AI Tutor, an always-available learning companion that provides step-by-step guidance in English and Spanish without giving direct answers, and Message Assistant, an instructor tool embedded in the grading interface that drafts personalized outreach using student score data. The platform integrates via LTI Advantage with the three dominant U.S. higher-ed LMS systems — Canvas, Blackboard/Blackboard Ultra, and D2L Brightspace — and supports Respondus LockDown Browser and Respondus Monitor for online proctoring. Conformance with WCAG 2.1 Level AA, FERPA, and GDPR is documented.

Hawkes Learning generates revenue primarily through institutional subscriptions and per-student access codes sold via direct enterprise field sales, inside sales, and U.S. campus bookstore distribution. Pricing is quote-based and tied to enrollment size and course-adoption scope, typically structured as multi-year contracts. Since September 2023 the company has been privately held by Golden Vision Capital Americas following a recapitalization, with founder Dr. James Hawkes having retired as CEO while remaining involved in product development. The company operates exclusively in the United States.

Hawkes Learning firmographics

Firmographics

Name: Hawkes Learning
Legal name: Hawkes Learning LLC
Website: https://hawkeslearning.com
Company type: Private
Founded year: 1979
Operating status: Operating
Headcount range: 101–250 employees
Short description: Hawkes Learning is a U.S. EdTech company providing mastery-based courseware for higher education, built on a Learn-Practice-Certify platform with AI Tutor and deep LMS integrations serving community colleges and four-year institutions via institutional subscriptions and campus bookstore distribution.
Ownership category
akta.pro rank

Hawkes Learning industry classification

Industry

Product category: Higher Education Courseware
NAICS: Educational Support Services (611710), Educational Services (611)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)
akta.pro secondary industries: Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

Mastery-based learning software
Higher education courseware
AI tutoring platform
Developmental mathematics remediation
LMS-integrated assessment tools

Where Hawkes Learning is headquartered

Location

Headquarters

HQ city: Mount Pleasant
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Hawkes Learning business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Institutional Courseware Subscriptions: Hawkes Learning generates revenue through institutional subscriptions to its courseware platform. Colleges and universities pay for student access to the digital learning content, typically on a per-student or institutional license basis. Students or institutions purchase access codes or institutional licenses to access the mastery-based learning platform, AI tutoring, and digital textbooks.

Pricing tiers

Model	Billing	Price
Subscription	Multi-year contract	Institutional Subscription - Custom pricing based on enrollment and adoption scope

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Hawkes Learning product offering

Product offering

Core offering

Hawkes Learning develops and sells a mastery-based courseware platform for higher education that delivers adaptive mathematics, statistics, and related coursework through a Learn-Practice-Certify methodology. The platform pairs instructor-side course management tools with student-facing adaptive learning content and an AI Tutor, and is licensed primarily to colleges and universities as institutional subscriptions with access codes distributed via campus bookstores.

Differentiator

Problem solved

Functional benefit

Brands

AI Tutor: An AI-powered tutoring tool that provides secure, personalized support to students, offering real-time guidance in English and Spanish.
Hawkes TV

Products and services

AI Tutor AI-powered virtual learning companion that provides secure, always-available, personalized tutoring support to students in English and Spanish; prompts critical thinking, builds confidence, and helps students learn from mistakes without giving direct answers.
Mastery-Based Learning Platform Complete mastery-based courseware platform with a 3-mode learning path (Learn, Practice, Certify), adaptive tutorials, immediate feedback, and instructor-side course management for higher education mathematics and statistics.
Integrated Review Targeted review and built-in remediation that organizes prerequisite skill-building into structured review chapters preceding core Math and English content, supporting just-in-time access to foundational concepts in corequisite models.
HawkesTV On-demand instructional video library that provides educational video content to students as a supplement to Hawkes coursework.

Quantifiable outcome

Students using Hawkes Learning demonstrate improved course completion and pass rates compared to traditional instruction
+1 more outcomes

Companies that use Hawkes Learning

Customer profile

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Hawkes Learning technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Hawkes Learning partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered supporting and core.

RespondussupportingTechnology or IntegrationHawkes Learning integrates with Respondus Monitor, a proctoring solution for lockdown browser and remote proctoring. This integration allows institutions using Hawkes Learning courseware to implement secure exam proctoring for online and distance education courses.
Vitalsource (part of Ingram Content Group)coreTechnology or IntegrationHawkes Learning partners with Vitalsource to provide the StudyText digital textbook platform. This partnership delivers Hawkes' learning content through Vitalsource's digital reading platform, offering students interactive study tools, search functionality, and cross-device accessibility for Hawkes' digital textbooks.
Canvas by InstructurecoreTechnology or IntegrationHawkes Learning offers deep integration with Canvas LMS, enabling single sign-on access, synchronized gradebook data, and seamless course delivery within the Canvas environment used by many colleges and universities.
BlackboardcoreTechnology or IntegrationHawkes Learning integrates with Blackboard LMS, allowing institutions using the Blackboard platform to access Hawkes courseware directly within their existing learning management system infrastructure.
D2L BrightspacecoreTechnology or IntegrationHawkes Learning provides integration with D2L Brightspace LMS, enabling institutions using Brightspace to seamlessly incorporate Hawkes Learning mathematics and statistics courseware into their online and hybrid course offerings.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Hawkes Learning competitors and assessment

Company assessment

Broad incumbents

Wiley: Wiley's WileyPLUS and zyBooks platforms serve higher-ed courseware needs across math, science, and business, providing direct competition in math/statistics courseware alongside Hawkes.
Pearson: Pearson's MyLab Math is the dominant math courseware platform in U.S. higher education, directly competing with Hawkes Learning in developmental and college-level math. Pearson is a much larger, diversified incumbent serving multiple disciplines.
Cengage: Cengage's WebAssign is a leading online homework and assessment platform for math and science in higher education, directly overlapping with Hawkes' core offering. Cengage is a broad incumbent serving multiple disciplines.
McGraw-Hill: McGraw-Hill Connect and ALEKS are direct competitors to Hawkes in higher-ed math and adaptive learning. ALEKS in particular is a mastery-based, adaptive learning platform closely comparable to Hawkes' Learn-Practice-Certify methodology.

Emerging players

OpenStax: OpenStax (Rice University) provides free, peer-reviewed open textbook content for introductory college courses including math and statistics, representing a free alternative to Hawkes' paid courseware at the most price-sensitive end of the market.
Lumen Learning: Lumen Learning provides affordable, adaptive courseware for higher education including developmental math, competing directly with Hawkes on price-sensitive community college and open-education adoptions.
Area9 Lyceum: Area9 Lyceum offers an adaptive learning platform with mastery-based progression similar to Hawkes' methodology, competing in higher education and workforce learning markets.
Top Hat: Top Hat is a teaching and learning platform adopted across higher-education disciplines, including math, with interactive courseware, assessments, and now AI tutoring features that overlap with Hawkes' offering.

Direct peers

Macmillan Learning: Macmillan Learning offers Achieve and other higher-ed courseware platforms with deep math and statistics coverage, directly competing with Hawkes for college math and developmental education adoptions.

Others

Instructure: Instructure, the maker of Canvas LMS, is a deep integration partner of Hawkes Learning. While not a direct courseware competitor, Canvas competes indirectly through its broader Canvas ecosystem and Instructure's expansion into native learning tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Hawkes Learning compliance and trust

Trust signal

Compliance3 records

Hawkes Learning financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hawkes Learning leadership team

Management profile

Number of profiles

Profiles2 records

Hawkes Learning funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hawkes Learning M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hawkes Learning

What does Hawkes Learning do?

Is Hawkes Learning a public or private company?

Hawkes Learning is a private company. It is classified as private equity controlled and is currently operating.

When was Hawkes Learning founded?

Hawkes Learning was founded in 1979. It employs 101 to 250 people.

Where is Hawkes Learning based?

Hawkes Learning is headquartered in Mount Pleasant, United States, in the North America region.

How does Hawkes Learning make money?

One revenue line is on record: institutional Courseware Subscriptions.

Who are Hawkes Learning's main competitors?

Broad incumbents on record are Wiley, Pearson, Cengage and McGraw-Hill. Emerging players are OpenStax, Lumen Learning, Area9 Lyceum and Top Hat. Macmillan Learning is listed as a direct peer. Instructure is listed as an others.

Does Hawkes Learning have an API?

No public API is recorded for Hawkes Learning.

What industry is Hawkes Learning in?

Hawkes Learning's product category is Higher Education Courseware. Its primary akta.pro industry code is EDAFACAA, Core Digital Curriculum & Courseware (Full Programs & Units), with a secondary code of EDAJAMAE, Adaptive Learning & Personalized Instruction Software. Its NAICS code is 611710 and its SIC code is 7372.