Eye-Net
Eye-Net (EYE-NET e.K.) is a German direct-to-consumer online eyewear retailer based in Ingolstadt, selling prescription glasses, sunglasses, sports eyewear, and contact lenses to individual consumers across Germany and the EU via its e-commerce storefront.
- Company typePrivate
- Founded-
- HeadquartersIngolstadt, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Eye-Net does
Eye-Net (legal entity: EYE-NET e.K.) is a German direct-to-consumer online eyewear retailer headquartered in Ingolstadt, Bavaria, selling prescription eyeglasses, sunglasses, sports eyewear, reading glasses, contact lenses, and accessories through its e-commerce storefront at eye-net.com. The business is structured as a sole proprietorship owned and operated by Karl-Heinz Müller, a certified Augenoptikermeister (master optician) since 1996, and operates without external venture capital, private equity, or institutional investors. The product catalog spans a broad horizontal assortment — branded frames (Ray Ban, Rudy Project, Swisseye, Gloryfy, Superdry, Porsche Design, Toms Eyewear) and house-brand options — combined with a customizable lens manufacturing workflow offering single vision, bifocal, and Freeform progressive lenses, plus coatings (Lotus nano-coating, anti-reflective, hard layer) and specialized ACTIsun phototropic and polarized sun lens variants.
The underlying technology stack is a conventional Magento-based e-commerce platform with an integrated prescription order intake form, lens configurator, and standard payment integrations (PayPal, Sofortüberweisung, ClickandBuy). Differentiated physical product features are confined to the lens laboratory layer — internal-progression Freeform progressive lenses, Lotus dirt-repellent nano-coating, ACTIsun phototropic color-changing lenses, and variable tint options — rather than any proprietary software or AI capability. Customer-facing service features include a "Bestellung zur Ansicht" try-at-home preview program (up to 4 frames), free shipping within Germany, and the "Eye-Net hilft" charitable old-glasses donation initiative.
The revenue model is pure one-time retail: each transaction is an independent consumer purchase with unit pricing anchored at €9.90 for entry-level reading glasses and scaling upward through frame brand selection, lens type (single vision, bifocal, progressive), and coating add-ons. The go-to-market is exclusively digital — organic SEO on product and brand pages, an educational blog (face shape guides, lens type explainers), and a content marketing funnel — with no physical retail footprint and no B2B or enterprise channel. Geographic reach covers Germany (free shipping), the broader EU, and selected non-EU countries at a flat €8.50 shipping rate, served entirely from the Ingolstadt headquarters.
Eye-Net firmographics
Firmographics- Name
- Eye-Net
- Legal name
- EYE-NET e.K.
- Website
- https://eye-net.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eye-Net (EYE-NET e.K.) is a German direct-to-consumer online eyewear retailer based in Ingolstadt, selling prescription glasses, sunglasses, sports eyewear, and contact lenses to individual consumers across Germany and the EU via its e-commerce storefront.
- Ownership category
- akta.pro rank
Eye-Net industry classification
Industry- Product category
- Online Eyewear Retail
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Reading Glasses (OTC) (CRAAAKAG), Sport & Performance Eyewear (CRAAAKAC), Luxury & Designer Eyewear (CRAAAKAD), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE)
Keywords
Where Eye-Net is headquartered
LocationHeadquarters
- HQ city
- Ingolstadt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Eye-Net business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Eyewear Retail: Direct sales of prescription glasses, sunglasses, sports glasses, reading glasses, contact lenses, and accessories through online e-commerce platform. Products include frames from brands like Ray Ban, Gloryfy, Rudy Project, Swisseye, and house brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level reading glasses starting at €9.90 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Eye-Net product offering
Product offeringCore offering
Eye-Net is a German online eyewear retailer selling prescription eyeglasses, sunglasses, sports glasses, reading glasses, and contact lenses directly to consumers via its e-commerce storefront at eye-net.com. The company offers customizable lens options (single vision, bifocal, Freeform progressive) with coatings such as anti-reflective, Lotus nano-coating, and ACTIsun phototropic/polarized variants, combined with home delivery and an order-to-preview service. Branded portfolios include Ray Ban, Rudy Project, Swisseye, Gloryfy, Superdry, and Porsche Design alongside house brands.
Product overview
Eye-Net is a German online eyewear retailer (e-commerce platform) operated by EYE-NET e.K., based in Ingolstadt. The product portfolio centers on prescription eyeglasses, sunglasses, sports glasses, and reading glasses, supplemented by replacement lenses and accessories. Core offerings include eyeglasses (men's and women's) and sunglasses from brands like Ray Ban, Gloryfy, Superdry, and Toms Eyewear, plus sports eyewear from Rudy Project, Swisseye, and Performer. The company provides a comprehensive lens customization system with single vision, bifocal, and progressive (Freeform) lenses featuring various coatings (Lotus, anti-reflective, hard layer). Special lens products include the ACTIsun sun lens series with polarized and phototropic options. Additional services include contact lens sales, reglazing of existing frames, and a charitable glasses donation program.
Differentiator
Problem solved
Functional benefit
Products and services
- Eyeglasses (Brillen) Prescription eyeglasses for men and women, available in metal and plastic frames, including options for narrow faces and reading glasses. Brands include Ray Ban, Nerd, Gloryfy, Mailshop, Tim Dilsen, and Argus.
- Sunglasses (Sonnenbrillen) Sunglasses for men and women from brands including Ray Ban, Performer Lifestyle, Superdry, Toms Eyewear, and Gloryfy Lifestyle, available with polarized and ACTIsun phototropic lens variants.
- Sports Glasses (Sportbrillen) Sports eyewear including Rudy Project, Performer Sports, Swisseye, swimming goggles, Performer TTR, Progear, and Leader Sports. Includes spare lenses and RX optical clip adapters.
- Reading Glasses (Fertig-Lesebrillen) Ready-made reading glasses for presbyopia correction, available from €9.90.
- Glasses Lenses (Brillengläser) Replacement lenses including single vision, bifocal, progressive/multifocal, and computer/office lenses. Options include anti-reflective coating, hard layer, Clean Coat, and Lotus nano-coating.
- Accessories (Zubehör) Eyeglass cases, magnifiers, miscellaneous accessories, clip-on attachments, and glasses care products.
- Contact Lenses
Companies that use Eye-Net
Customer profileSegments3 records
Ideal customer profiles3 records
Eye-Net technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Eye-Net partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Eye-Net competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eye-Net social profiles
Digital presenceEye-Net financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eye-Net leadership team
Management profileNumber of profiles
Profiles1 record
Eye-Net funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eye-Net M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eye-Net
What does Eye-Net do?
Eye-Net is a German online eyewear retailer selling prescription eyeglasses, sunglasses, sports glasses, reading glasses, and contact lenses directly to consumers via its e-commerce storefront at eye-net.com. The company offers customizable lens options (single vision, bifocal, Freeform progressive) with coatings such as anti-reflective, Lotus nano-coating, and ACTIsun phototropic/polarized variants, combined with home delivery and an order-to-preview service. Branded portfolios include Ray Ban, Rudy Project, Swisseye, Gloryfy, Superdry, and Porsche Design alongside house brands.
Is Eye-Net a public or private company?
Eye-Net is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eye-Net founded?
Eye-Net was founded in -1. It employs 11 to 50 people.
Where is Eye-Net based?
Eye-Net is headquartered in Ingolstadt, Germany, in the Europe region.
How does Eye-Net make money?
One revenue line is on record: eyewear Retail.
Does Eye-Net have an API?
No public API is recorded for Eye-Net.
What industry is Eye-Net in?
Eye-Net's product category is Online Eyewear Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.