What Market Dojo does

Market Dojo Ltd is a Bristol, UK-based private SaaS company that builds a modular cloud procurement and eSourcing platform. Founded in 2012, the platform spans the source-to-contract lifecycle through discrete modules: Sourcing (RFI/RFP/RFQ and eAuctions including forward, reverse, and Japanese auctions), Supplier Discovery (powered by Veridion), Supplier Onboarding (SIM Dojo), Supplier Management, Opportunity Analysis (Category Dojo, using proprietary algorithms for spend analysis), Contract Management (Contract Dojo), Quick Quotes (tail-spend RFQ), and an integrated Source-to-Pay suite delivered in partnership with Esker. The most recent product layer is the Synergy AI Agent, a 2026 launch that adds agentic procurement capabilities including generative AI-powered questionnaires, AI Document Digestion across multimodal inputs, an AI Sourcing Assistant, and Intelligent Event Creation.

The company operates a hybrid product-led growth and sales-assisted model anchored by an on-demand, no-long-term-contract philosophy. Pricing is fully transparent on the website, ranging from a free Sandpit tier through Simple (£1,550/month), Pro (£2,325/month), and Strategic (£3,100/month) sourcing plans, with comparable tiering across Supplier Onboarding, Contract Management, Supplier Management, Quick Quotes, and Opportunity Analysis modules. Annual billing carries meaningful discounts. Distribution is direct digital (self-serve signup and demo requests) plus a partner/reseller network and the Esker channel for enterprise source-to-pay deals. Marketing is content-led (Resources Hub, blogs, webinars, eAuction masterclasses, the 'Innovate' AI playbook) with paid search supplementation.

Market Dojo serves a heterogeneous customer base including named enterprises (IWG, Logitech, Aggreko, Imperial Brands, Galeries Lafayette, Metroline, Interserve, Gecina, Kaiser + Kraft), mid-market firms, SMEs via the on-demand tier, UK public sector through the G-Cloud framework, and procurement consultancies that deploy the platform on behalf of clients. The company reports £16bn+ of cumulative sourcing volume across 52,000+ events in 150+ countries, holds a 4.7/5 rating with 96% recommendation on Gartner Peer Insights (48 reviews as of August 2026), is registered with the ICO for GDPR compliance, and is multilingual (English, German, Spanish, French). The leadership team remains founder-led, with Alun Rafique as CEO & Co-founder and Nick Drewe as COO & Co-founder.

Name

Market Dojo

Legal name

Market Dojo Ltd

Website

https://marketdojo.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Market Dojo is a Bristol, UK-based SaaS company that provides a modular AI-powered procurement and eSourcing platform covering sourcing, supplier discovery, onboarding, management, contract management, and source-to-pay, serving enterprises, SMEs, and public-sector buyers across 150+ countries via on-demand subscriptions.

Ownership category

akta.pro rank

Product category

E-Sourcing & Procurement Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Vendor Master Data Management & Onboarding (BPAAAJAB)

akta.pro secondary industries

Spend Analytics & Reporting Support (BPAAAJAJ), Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• ESourcing software
• Procurement software
• Supplier management
• Contract management
• Reverse auctions

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Sourcing Module: Tiered subscription pricing for the core Sourcing/RFx/eAuction module, ranging from free Sandpit to Simple (£1,550/month), Pro (£2,325/month), and Strategic (£3,100/month) tiers. Annual billing provides discounted rates. Additional revenue from add-ons such as Advanced Analytics, Customer Experience Programs, Bespoke Software Development, Project Management & Contracts, Savings Tracking, and Data Migration.
2. SaaS Subscription - Supplier Onboarding Module: Tiered subscription for Supplier Onboarding at Simple (£1,292/month), Pro (£1,938/month), and Strategic (£2,583/month), billed annually. Includes 500 suppliers; additional blocks of 500 suppliers available for £1,500/€2,100/$2,825 per year.
3. SaaS Subscription - Quick Quotes Module: Quick Quotes module priced at £155/month per user, billed annually. Designed for tail spend management and rapid RFQs for non-expert users across the organisation.
4. SaaS Subscription - Supplier Management (SRM) Module: Supplier Relationship Management module with Free Plan (up to 3 users) and Annual Licence at £388/month (£78 per user monthly for 5 users).
5. SaaS Subscription - Contract Management Module: Contract Management with Free tier (limited to 10 contracts) and Annual Licence at £3,100/year for 100 contracts (£31 per contract).
6. SaaS Subscription - Opportunity Analysis Module: Opportunity Analysis / Category Spend Insight module with Free Plan and Annual Licence at £3,100/year (£2,480 per year for each additional user).
7. SaaS Subscription - Source-to-Pay (Esker Partnership): Integrated Source-to-Pay suite through Esker partnership covering sourcing, procurement, AP, and payment functions, positioning Market Dojo as the eSourcing front-end of a broader procurement automation suite.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Market Dojo provides a cloud-based eSourcing and procurement SaaS platform that enables organizations to run competitive tendering events (RFx, reverse and forward eAuctions), discover and onboard suppliers, manage supplier lifecycle and contracts, analyse category spend, and handle quick quotes. The platform is targeted at procurement teams in SMEs through to large multinational enterprises and is delivered as modular, scalable software with an integrated AI co-pilot (Synergy AI Agent).

Product overview

Market Dojo is a modular, cloud-based procurement and eSourcing platform offering on-demand and enterprise solutions. The portfolio centers on the Synergy AI Agent (agentic procurement AI) and Sourcing module as core products, complemented by Supplier Discovery (integrated with Veridion), Supplier Onboarding, Supplier Management, Opportunity Analysis, Contract Management, Quick Quotes, and Source-to-Pay Automation (via Esker partnership). The platform supports the full source-to-contract lifecycle with AI-powered automation, intelligent event creation, and predictive analytics, enabling 16% typical savings and 40% time savings. Pricing is tiered (Starter, Simple, Pro, Strategic) with on-demand flexibility, and solutions integrate with Power BI, Oracle, and enterprise SSO providers.

Differentiator

Problem solved

Functional benefit

Brands

• Synergy AI Agent: People-powered agentic procurement solution combining AI automation with guided sourcing workflows to help users make smarter, faster sourcing decisions.
• Quick Quotes
• Contract Dojo
• SIM Dojo
• Category Dojo

Products and services

• Sourcing (RFx & eAuctions) Cloud-based eSourcing tool for running competitive tendering events including RFIs, RFPs, RFQs, and forward, reverse, and Japanese-style eAuctions; aimed at procurement teams that need competitive pricing and structured supplier selection.
• Supplier Discovery Tool that helps procurement teams identify and shortlist new suppliers, integrating with Veridion for global supplier intelligence.
• Supplier Onboarding Module that streamlines the qualification and onboarding of new suppliers through structured questionnaires and approvals.
• Supplier Management Module for managing ongoing supplier relationships, segmentation, and performance tracking across the supplier base.
• Opportunity Analysis (Category Spend Insight) Analytics module that examines category-level spend to surface savings opportunities and supports Power BI integration for advanced reporting.
• Contract Management Module for managing procurement contracts, including authoring, storage, and lifecycle tracking tied to sourcing events and suppliers.
• Quick Quotes Lightweight quoting tool for running quick RFx and quote events, aimed at smaller buyers and lower-complexity sourcing needs.
• Source-to-Pay Automation (Esker partnership) Source-to-pay automation delivered through Market Dojo's partnership with Esker, extending the platform's sourcing capabilities into procure-to-pay.
• Synergy AI Agent AI-powered co-pilot and agentic procurement product that assists buyers with drafting RFX documents, shortlisting suppliers, and evaluating responses.

Quantifiable outcome

• 16% typical savings delivered to customers using Market Dojo Sourcing software
• +6 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VeridioncoreTechnology or IntegrationMarket Dojo and Veridion have an integrated partnership that combines procurement and sourcing expertise with advanced supplier discovery and data enrichment. The integrated solution provides real-time, decision-grade supplier data to expand reach, streamline workflows, reduce risk with validated data, and achieve better cost control across sourcing activities. Veridion's expansive database of verified global suppliers is fully integrated into Market Dojo's eSourcing platform.
• EskercoreTechnology or IntegrationMarket Dojo and Esker have a strategic partnership providing an integrated Source-to-Pay suite. Market Dojo serves as the eSourcing front-end while Esker provides procurement automation, accounts payable, expenses, and payment & supply chain financing. The partnership helps Procurement and Finance leaders streamline processes, enforce policy compliance, and improve supplier relationships. The joint suite is recognised by Gartner (Magic Quadrant for Procure-to-Pay Suites), Ardent Partners (Market Leader), and Forrester (Accounts Payable Invoice Automation Landscape).
• Vallterra InternacionalminorChannel Partner/ Reseller/ DistributorMarket Dojo partnered with Vallterra Internacional, a procurement consultancy based in Barcelona, Spain. The partnership was announced to serve Spanish-speaking customers and provides procurement consulting services combined with Market Dojo's software platform.
• IDE Consulting (Chile)minorImplementation/ SI/ Consulting PartnerMarket Dojo partnered with IDE Consulting, a consultancy based in Chile with high reputation in spend reduction and competitiveness management. The partnership serves the Chilean and Latin American markets, offering procurement consulting services powered by Market Dojo's platform.
• Partner Network / ResellersminorChannel Partner/ Reseller/ DistributorMarket Dojo maintains a partner network including resellers. The company website includes a 'Become a Reseller' page and a dedicated Partner Network section, indicating an active channel partner program.

Scale indicators8 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Coupa Software: Broad spend-management platform covering sourcing, procurement, AP, expenses, and supplier management, with embedded AI. Now part of Thoma Bravo/Goldman portfolio, competing across the full P2P suite as a scaled incumbent.
• GEP: Procurement and supply-chain software plus managed services vendor offering SMART by GEP and NEXXE AI. Sourced category management, contracts, and supplier management overlap significantly with Market Dojo's modules.
• SAP Ariba: Largest incumbent in eSourcing and P2P, integrated with SAP S/4HANA. Competes across sourcing, contracts, and supplier management; primary enterprise reference benchmark against which Market Dojo is evaluated.
• Jaggaer: Independent source-to-pay vendor with deep direct-sourcing, supplier management, and contract capabilities. Overlaps with Market Dojo in sourcing, supplier onboarding, and analytics across mid-market and enterprise.

Direct peers

• Proactis: UK/EU-based source-to-pay software vendor offering sourcing, contract management, supplier information management, and AP automation — direct comparability across Market Dojo's main modules, particularly in the mid-market.
• Zycus: Global provider of source-to-pay software including eSourcing, contract management, supplier management, and procure-to-pay, with Merlin AI. Direct comparable across nearly every module Market Dojo offers at the mid-market / enterprise tier.
• Bonfire Interactive (Responsive / Bonfire): Strategic sourcing and supplier management software with eRFX, auctions, and supplier information management. Direct overlap in the SMB-to-mid-market RFP and sourcing-event space where Market Dojo also competes.
• Keelvar: Ireland-based eSourcing and supplier-optimization SaaS platform focused on sourcing automation, auctions, and AI-powered sourcing optimization for procurement teams. Direct comparable in eAuctions, RFx, and now agentic sourcing.
• Scanmarket: European-headquartered eSourcing and supplier management SaaS platform focused on RFx, eAuctions, contract management, and supplier performance — a near-direct mid-market competitor to Market Dojo.

Others

• Esker: Source-to-pay automation vendor whose P2P suite is integrated with Market Dojo's eSourcing front-end via the Source-to-Pay partnership. Adjacent/complementary rather than head-to-head in sourcing, but adjacent in AP, expenses, and finance automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/marketdojo
• Facebookfacebook.com/marketdojo
• LinkedInlinkedin.com/company/market-dojo-ltd.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Dojo