Güeno
Güeno (branded Gu1) provides AI agent infrastructure for compliance and fraud prevention to banks, payment institutions, and fintechs operating in regulated LATAM and US markets. The platform orchestrates 25+ AI agents for KYC, transaction monitoring, and regulatory reporting.
- Company typePrivate
- Founded2022
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Güeno does
Güeno (operating under the brand Gu1 via Gueno USA LLC) is an AI agent infrastructure company that provides compliance and fraud prevention software to financial institutions in regulated markets, with a primary focus on Latin America. Founded in 2022 and headquartered in Wilmington, Delaware, the company targets banks, digital banks, payment institutions, sub-acquirers, and fintechs through an API-first platform. Its named customer base includes Divibank (Brazil), Zig (Brazil), Paytime (Brazil), Banco BPN (Argentina), and Banco Nación Servicios (Argentina).
The core product is an orchestration platform running 25+ specialized AI agents in parallel to execute KYC/KYB identity verification, sanctions screening, transaction monitoring, AML compliance, and automated regulatory reporting. The architecture claims sub-100ms median decision latency, processes over 10 million verifications per month, and is delivered via REST API with OpenAPI 3.1 specification, typed SDKs for Node.js and Python, and an MCP 1.0 server for LLM integration. The Intelligence Orchestrator connects 1,000+ LATAM data providers through a marketplace with a Bring Your Own Credentials feature, while Intelligent Risk Matrices provide pre-configured templates for FinCEN/OFAC and LATAM regulators (BCRA, COAF, UIF, CMF, SBS). The platform holds ISO 27001 (certified 2024), SOC 2 Type II, GDPR, and PCI DSS certifications.
Güeno monetizes through quote-based enterprise contracts with usage-based components implied by its API-first architecture and 10M+/month verification throughput. The go-to-market combines developer-led self-serve integration with an enterprise sales overlay, evidenced by a Request Demo CTA and a 24-hour human response commitment. Geographic coverage spans five live LATAM jurisdictions (Brazil, Argentina, Chile, Colombia, Peru) with the US in beta enterprise status and five additional countries (Mexico, Ecuador, Uruguay, Paraguay, Bolivia) on the Q3 2026 roadmap. No institutional funding rounds beyond an initial SkyDeck Berkeley accelerator listing ($0 disclosed), revenue figures, or named institutional investors are present in the available data.
Güeno firmographics
Firmographics- Name
- Güeno
- Legal name
- Gueno USA LLC
- Website
- https://gueno.ai
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Güeno (branded Gu1) provides AI agent infrastructure for compliance and fraud prevention to banks, payment institutions, and fintechs operating in regulated LATAM and US markets. The platform orchestrates 25+ AI agents for KYC, transaction monitoring, and regulatory reporting.
- Ownership category
- akta.pro rank
Güeno industry classification
Industry- Product category
- Compliance and Fraud Prevention Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Software Publishers (5132)
- SIC
- Finance Services (6199), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Fraud, Risk, KYC/AML & Compliance Platforms (BPAMAFAI)
- akta.pro secondary industries
- Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE), Name Matching, Entity Resolution & Screening Optimization (FSAMAMAE), KYC/KYB Identity Verification & Onboarding (FSADALAA)
Keywords
Where Güeno is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Markets served
Güeno business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- API/Platform Access: API-first platform access with tiered pricing implied by enterprise sales motion. Revenue likely derived from transaction volume, verification volume, and/or subscription tiers based on feature access. Quote-based pricing for enterprise with 'Request Demo' as primary conversion mechanism.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Enterprise compliance platform with quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Güeno product offering
Product offeringCore offering
Güeno sells an AI agent infrastructure platform (branded Gu1) that orchestrates 25+ specialized AI agents in parallel to deliver real-time KYC, KYB, AML compliance, transaction monitoring, fraud prevention, and automated regulatory reporting for financial institutions. The platform is consumed via REST API, typed SDKs, MCP for LLMs, CLI, and webhooks, with pre-built compliance templates for 11 LATAM and US jurisdictions and sub-100ms decision latency at a capacity of over 10 million verifications per month.
Product overview
Gu1 is a unified AI agent infrastructure platform for compliance and fraud prevention, built as an orchestration layer connecting specialized AI agents. The core Intelligence Orchestrator serves as the central hub connecting 1,000+ LATAM data providers through a marketplace, with no direct integrations required. The platform comprises six integrated capability modules: (1) Intelligence Orchestrator — the brain connecting data providers and agents; (2) KYC/KYB Agents — identity verification for individuals (SSN) and businesses (EIN) with facial biometrics; (3) Intelligent Risk Matrices — dynamic risk scoring with templates for FinCEN/OFAC compliance; (4) Transaction Monitoring — real-time fraud prevention with pattern analysis and anomaly detection; (5) AML Compliance — sanctions screening, PEP verification, and restricted list monitoring; and (6) Automated Reporting — regulatory report generation for BCRA, COAF, FinCEN, OFAC in jurisdiction-specific formats. The platform delivers <100ms decision latency, processes 10M+ verifications/month, and claims 90% fraud reduction.
Differentiator
Problem solved
Functional benefit
Products and services
- Gu1 Platform AI agent infrastructure platform for compliance and fraud prevention that orchestrates 25+ specialized AI agents in parallel to deliver real-time KYC, KYB, AML, transaction monitoring, sanctions screening, and automated regulatory reporting for financial institutions and regulated fintechs in LATAM and the United States.
Quantifiable outcome
- 92% fraud reduction with zero false positives
- +5 more outcomes
Companies that use Güeno
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Güeno technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Güeno partnerships and signals
Strategic signalScale indicators9 records
Recent moves6 records
Expansion highlights5 records
Güeno competitors and assessment
Company assessmentDirect peers
- Unit21: No-code risk and compliance infrastructure for KYC, KYB, AML monitoring and transaction monitoring. Named on Gu1's own site as a competitor and serves the same fintech and regulated financial institution buyer.
- Alloy: Identity and risk decisioning platform providing KYC, KYB, AML and fraud prevention APIs to banks and fintechs. Explicitly cited on Gu1's FAQ as a comparable solution.
- Sardine: AI-native fraud, AML, and compliance platform targeting fintechs and crypto companies with KYC, transaction monitoring, and behavioral risk scoring. Directly compared to Gu1 on Gu1's website.
- ComplyAdvantage: AML and KYC platform offering sanctions screening, transaction monitoring, and regulatory reporting to financial institutions globally. Named as a Gu1 competitor.
- Persona: Identity verification and KYC/KYB platform serving fintechs, crypto, and banks with configurable identity flows and orchestration. Comparable buyer, comparable API-first motion.
- Feedzai: AI-based fraud detection and transaction monitoring platform for large banks and payment processors, with multi-jurisdiction coverage and risk decisioning engines. Closely overlapping capability with Gu1's transaction monitoring.
- Sumsub: All-in-one identity verification, KYC/KYB, AML and transaction monitoring platform with strong LATAM and global coverage. Comparable offering across the compliance stack Gu1 targets.
- Featurespace: Behavioral analytics platform for fraud and transaction monitoring used by banks and payments providers. Comparable buyer and product category to Gu1's anomaly detection agents.
- DataVisor: AI-driven fraud detection and AML platform serving banks, fintechs, and digital wallets with real-time transaction risk scoring. Highly comparable technology and buyer profile.
Broad incumbents
- Jumio: Established identity verification and KYC platform serving global banks, fintechs, and crypto firms with broader geographic reach and a longer enterprise track record than Gu1.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Güeno social profiles
Digital presenceGüeno compliance and trust
Trust signalCompliance4 records
Güeno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Güeno leadership team
Management profileNumber of profiles
Profiles3 records
Güeno funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Güeno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Güeno
What does Güeno do?
Güeno sells an AI agent infrastructure platform (branded Gu1) that orchestrates 25+ specialized AI agents in parallel to deliver real-time KYC, KYB, AML compliance, transaction monitoring, fraud prevention, and automated regulatory reporting for financial institutions. The platform is consumed via REST API, typed SDKs, MCP for LLMs, CLI, and webhooks, with pre-built compliance templates for 11 LATAM and US jurisdictions and sub-100ms decision latency at a capacity of over 10 million verifications per month.
Is Güeno a public or private company?
Güeno is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Güeno founded?
Güeno was founded in 2022. It employs 11 to 50 people.
Where is Güeno based?
Güeno is headquartered in Wilmington, United States, in the North America region.
How does Güeno make money?
One revenue line is on record: API/Platform Access.
Who are Güeno's main competitors?
Direct peers on record are Unit21, Alloy, Sardine, ComplyAdvantage, Persona, Feedzai, Sumsub, Featurespace and DataVisor. Jumio is listed as a broad incumbent.
Does Güeno have an API?
Yes. Enterprise-grade RESTful API with webhooks and Model Context Protocol (MCP) for LLMs. Supports transaction analysis (POST /v1/transactions/analyze), processes 10M+ verifications/month with <100ms median latency. Includes HMAC signed webhooks, REST endpoints, and typed SDKs (Node.js/TypeScript native, Python async). Developer documentation is at docs.gu1.ai.
What industry is Güeno in?
Güeno's product category is Compliance and Fraud Prevention Software. Its primary akta.pro industry code is BPAMAFAI, Fraud, Risk, KYC/AML & Compliance Platforms, with a secondary code of HDAEANAE, Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies). Its NAICS code is 522320 and its SIC code is 6199.