Nouvelair

What Nouvelair does

Nouvelair is a privately held Tunisian airline operating a low-cost carrier model that connects Tunisia to destinations across Europe, North Africa, the Middle East, and selected CIS and Balkan markets. The airline runs a network spanning more than 130 airports in over 30 countries, anchored by Tunisian hub operations at Tunis-Carthage, Monastir, and Djerba airports. Its commercial focus is the Tunisia-Europe leisure and visiting-friends-and-relatives corridor, supplemented by business travel and group bookings. The company is privately held, with no disclosed institutional investors or parent entity, and operates under the brand "Nouvelair" with "Jasmin" as its sub-brand loyalty program.

The company sells scheduled passenger flights and ancillary services through direct-to-consumer channels, including its website (nouvelair.com), iOS and Android mobile applications (developed with integrator Keyrus based on the Play Store package name), a call center, a dedicated group booking portal (groups.nouvelair.com), and partner agency offices. Core technology comprises a web-based reservation and seat-selection platform, online check-in, real-time flight tracking, and a tiered Jasmin frequent-flyer program that includes family accounts and a Cash & Points hybrid redemption mechanism. Ancillary revenue streams include seat reservation, extra baggage, in-flight meals, priority check-in and boarding, airport lounge access, unaccompanied minor service, pet transportation, special equipment transport, and wheelchair assistance. Pricing is dynamic and transactional, displayed in Tunisian Dinars (DT) starting from approximately 180 DT one-way on short-haul routes (e.g., Tunis-Milan), with payment options spanning Visa, Mastercard, Carte Bleue, Apple Pay, Google Pay, and Oney installment plans.

Revenue mechanics are ticket-led (transactional fare pricing) augmented by a wide ancillary upsell stack, with a recurring-loyalty overlay via Jasmin points. Marketing is digital-first, using email newsletters, organic social, Google Ads, Google Analytics, Google Tag Manager, and Facebook Pixel for performance acquisition and retargeting. Distribution partnerships with Oney (installment payments), Google (advertising), and Facebook/Meta (tracking) extend the GTM motion. The company is operationally active, accepting reservations and publishing live flight status, and recently relaunched its flexible booking product as "Easy Max" in 2024.

Name

Nouvelair

Legal name

Nouvelair

Website

https://nouvelair.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nouvelair is a privately held Tunisian low-cost airline operating scheduled passenger flights between Tunisia and more than 130 airports across 30+ countries, serving leisure, business, and family travelers through direct-to-consumer digital channels and the Jasmin loyalty program.

Ownership category

akta.pro rank

Product category

Passenger Air Transportation

NAICS

Scheduled Passenger Air Transportation (481111)

SIC

Air Transportation, Scheduled (4512)

akta.pro primary industry

Low-Cost Carriers (LCC) (THABABAB)

Keywords

• Scheduled passenger flights
• Low-cost air travel
• Airline loyalty program
• In-flight ancillary services
• Tunisia international routes

Headquarters

HQ city

Monastir

HQ country

Tunisia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Airline Tickets: Primary revenue from selling flight tickets on Tunisia-Europe routes. Prices displayed in Tunisian Dinars (DT) ranging from approximately 180 DT to over 1000 DT depending on destination and booking timing.
2. Ancillary Services: Additional revenue from seat reservation, extra baggage, in-flight meals, priority boarding, airport lounge access, unaccompanied minor service, and special equipment transport.
3. Jasmin Loyalty Program: Points-based loyalty program where members earn points on flights and can redeem for rewards, with tiered card statuses (Jasmin White and higher tiers). Also offers Cash & Points mixed payment option.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Nouvelair is a Tunisian low-cost scheduled airline that sells passenger air transportation across a network of more than 130 airports in over 30 countries, with a focus on routes connecting Tunisia to destinations in Europe, Africa, and the Middle East. Its core commercial offering consists of point-to-point scheduled flights priced in Tunisian Dinars, complemented by ancillary in-flight services (baggage, meals, seat selection) and the Jasmin frequent-flyer loyalty programme. The airline distributes tickets through its own website, iOS and Android mobile applications, a call center, and physical sales offices.

Product overview

Nouvelair is a Tunisian airline operating as a single integrated airline service offering scheduled passenger flights. The core offering consists of flight reservations and travel services, supported by a mobile application ecosystem for iOS and Android. The product portfolio includes the Jasmin loyalty program (a multi-tiered frequent flyer program with points accumulation and redemption), the Easy Max flexible booking option (formerly Flex, providing enhanced change flexibility), and a comprehensive range of ancillary services including seat reservation, in-flight meals, extra baggage, pet transportation, special equipment transport, wheelchair assistance, airport lounge access, unaccompanied minor services, and priority boarding/check-in options. The company also provides group booking services and collaborates with partners for hotel and car rental offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Jasmin: Loyalty/frequent flyer program of Nouvelair offering points accumulation and redemption for flights and services

Products and services

• Scheduled Passenger Flights Point-to-point scheduled air transportation connecting Tunisia with destinations in Europe, Africa, and the Middle East, served through a network of more than 130 airports in over 30 countries. Sold directly to individual leisure, VFR, and business travelers, with fares quoted in Tunisian Dinars.
• Jasmin Frequent-Flyer Loyalty Programme Airline loyalty programme rewarding repeat Nouvelair passengers with points and benefits tied to flight activity. Designed to retain frequent Tunisian-origin and international travelers within the Nouvelair network.
• Ancillary In-Flight Services Optional paid add-ons sold alongside base fares, including additional baggage allowance, in-flight meals, and seat selection. Available to passengers booking Nouvelair scheduled flights via any distribution channel.
• Nouvelair Mobile Application Native mobile applications for iOS and Android that allow customers to search flights, book tickets, manage reservations, and access flight information directly from a mobile device. Aimed at individual travelers using Nouvelair's scheduled services.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• OneyminorGTM or Marketing PartnerNouvelair partnered with Oney to offer installment payment solutions (3x or 4x) for ticket purchases, making travel more accessible to customers through flexible payment options.
• GoogleminorGTM or Marketing PartnerPartnership with Google for digital advertising (Google Ads), analytics (Google Analytics, Google Tag Manager) to optimize marketing performance and customer targeting.
• Facebook (Meta)minorGTM or Marketing PartnerFacebook Pixel integration for customer tracking, retargeting, and performance marketing campaigns.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tunisair: Tunisia's flag carrier operating scheduled passenger flights across the same Tunisia-Europe and Tunisia-North Africa corridors. Direct head-to-head competitor on most of Nouvelair's primary routes, with similar hub structure in Tunis.
• Transavia: European low-cost subsidiary of Air France-KLM operating scheduled leisure-focused flights from France, the Netherlands, and other European bases to Mediterranean/North African destinations — directly competing with Nouvelair on Tunisia-Europe routes from French and Dutch cities.
• Vueling: Spanish LCC owned by IAG operating scheduled short-/medium-haul flights across Europe and North Africa. Competes with Nouvelair on routes such as Barcelona-Tunisia and broader Mediterranean leisure flows.
• TUI fly (Belgium): European leisure-focused airline within the TUI group operating scheduled and charter flights to Mediterranean resorts including Tunisia from Belgian, Dutch, and other European bases. Closest direct competitor on leisure/leisure-VFR traffic to Djerba and Monastir.

Broad incumbents

• Air Arabia: Middle East/North Africa headquartered LCC operating scheduled low-cost flights from Morocco, Egypt, and other regional bases. Comparable LCC business model and target customer base (price-sensitive leisure travelers on Mediterranean/MENA routes).
• Pegasus Airlines: Turkish low-cost carrier operating scheduled passenger flights across Europe, North Africa, and the Middle East from Turkish hubs. Closest regional LCC analog in scale and Mediterranean route network to Nouvelair's model.
• Ryanair: Europe's largest ultra-low-cost carrier with extensive Tunisia/North Africa route presence. Provides the benchmark LCC cost structure against which Nouvelair's pricing and yield must compete on Tunisia-Europe city pairs.
• easyJet: Major European LCC operating scheduled flights across Europe including significant North Africa connectivity from UK, France, Switzerland, and Germany. Competes with Nouvelair on multiple overlapping city pairs into Tunisian airports.

Others

• Nouvelair's Tunisair Express sister-brand competition: Note: this is overlap with Tunisair's regional subsidiary. Listed for completeness as a same-market competitor operating under Tunisair group's regional brand — direct competitor for Tunisian domestic and short-haul connections.

Emerging players

• Condor: German leisure carrier operating scheduled and charter flights to Mediterranean and North African leisure destinations from German bases. Comparable leisure-route business model overlapping with Nouvelair's Germany-Tunisia services from Berlin, Munich, and Frankfurt catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NouvelairTN

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nouvelair