HCP Packaging

What HCP Packaging does

HCP Packaging is a private, Shanghai-headquartered manufacturer of primary packaging containers for the global beauty industry, with manufacturing facilities in China, the United States (Hinsdale, New Hampshire) and Germany (HCP Germany Cosmetic GmbH & Co. KG). Founded in 1960 and reporting 1,001–5,000 employees, it designs, develops and manufactures compacts, palettes, lipsticks, mascara and lip gloss packaging, pumps, bottles, jars, tottles, droppers, caps and closures for colour cosmetics, skincare, fragrance and toiletry brands. The business serves a roster of enterprise beauty customers that includes L'Oréal Group brands (Maybelline, L'Oréal Paris, Lancôme, Helena Rubinstein, IT Cosmetics, Dermablend), LVMH brands (Givenchy, Fenty Beauty, NARS, Guerlain, Armani Beauty), Shiseido, Clarins, Avon, Mary Kay, bareMinerals, Physicians Formula, Proya, Florasis, Maogeping and Perfect Diary, among others.

HCP's technology stack centres on patented mechanical packaging innovations: the Affinity Airless Pump (disc-valve, 360-degree application) and Affinity Atmospheric Pump for skincare; the Devotion 'Click to Use' rechargeable lipstick mechanism; the Dial Refill Compact (mono-material PET, snap-together hinges); the Twist Tottle accessible tottle; the Ringo Refill Jar; the Glitter Storm decorative top-plate technology; and the SIMP precision-moulded mascara brush line acquired in 2016. Materials innovation is anchored by EcoWood bio-based tottles and Eco-Flexi bio-based applicators, with compliance positioned around the EU Plastic Levy, UK Plastics Pact and EU Packaging and Packaging Waste Regulation. Decoration capabilities include metallisation, digital printing, foiling, embossing, debossing, lenticular and Glitter Storm effects, executed across three regional factories.

HCP makes money by selling B2B packaging components and custom-developed products to enterprise beauty brands under quoted projects; pricing is not publicly disclosed and customers engage via 'Make an Enquiry' on the website. The go-to-market is sales-led through regional and local offices that provide direct access to factories, supported by filler-qualified packaging programs, in-house design services, the bi-annual HCP Mag publication, exhibition presence at Cosmoprof, and a global LinkedIn/newsletter footprint. The company received institutional growth capital from CPP Investments in 2016 and most recently appointed a new Group CEO, signalling continued global expansion.

Name

HCP Packaging

Legal name

HCP Packaging 藤兴工业有限公司

Website

https://hcpackaging.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HCP Packaging is a privately held, Shanghai-headquartered global manufacturer of primary packaging containers — compacts, palettes, lipsticks, mascara, pumps, jars, bottles and tottles — serving enterprise colour cosmetics, skincare, fragrance and toiletry brands across Asia, North America and Europe.

Ownership category

akta.pro rank

Product category

Cosmetics and Skincare Primary Packaging

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYIMALAJAA

Primary Packaging (Bottles, Jars, Tubes, Jugs)

Industrials, Manufacturing & Construction/Packaging & Containers/Cosmetic & Personal Care Packaging

SECONDARYIMANAEAL

Cosmetics & Personal Care Plastic Packaging Manufacturing

Industrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Plastic Packaging Products Manufacturing

Keywords

• Cosmetics primary packaging
• Beauty container manufacturing
• Refillable lipstick mechanisms
• Airless pump technology
• Sustainable beauty packaging

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Primary Packaging Manufacturing & Supply: HCP designs, develops and manufactures primary packaging containers for the colour cosmetics, skincare, fragrance and toiletry industries. Revenue is generated through the sale of stock and custom packaging components, including compacts, palettes, lipsticks, mascaras, eyeliner, lip gloss, brow packaging, pots and jars, tottles, atmospheric and airless pumps, bottles, droppers, caps and closures. Both standard stock and custom-designed solutions are offered.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

HCP designs, develops and manufactures primary packaging containers for the colour cosmetics, skincare, fragrance and toiletry industries. Its portfolio spans compacts, palettes and kits, lipsticks, mascara (moulded and fibre brushes), eyeliner, lip gloss, brow packaging, pots and jars, tottles, atmospheric and airless pumps, bottles, droppers, caps and closures. The company serves enterprise beauty brands with both stock and fully customisable packaging solutions, backed by patented mechanisms, sustainable mono-material and bio-based materials, and tri-continental manufacturing.

Product overview

HCP Packaging is a world-class supplier of cosmetics and skincare primary packaging containers. The company operates a unified manufacturing model offering both stock and custom packaging across three global manufacturing locations in Asia, North America, and Europe. The product portfolio spans multiple packaging categories: compacts and palettes (including Fusion Square, Fusion Magnetic Paintbox, and Radii collections), lipsticks (Devotion, Harmony, Magnum, Super Slim ranges with refill capabilities), mascara and brow applicators, lip gloss, skincare pumps (Affinity Airless and Atmospheric pumps), tottles (EcoWood bio-based and Color Capsule portable formats), and jars (Ringo Refill Jar, Echo Jar, Magni Pot). Key differentiators include patented refill mechanisms (Click to Use, Dial Refill, Twist Tottle), sustainable materials (EcoWood bio-based, mono-material PP, PCR), decoration expertise, and global manufacturing synergy enabling speed-to-market delivery for international beauty brands.

Differentiator

Problem solved

Functional benefit

Brands

• SIMP: Part of the HCP Group, SIMP specializes in precision-moulded mascara brush innovation and applicator technology.

Products and services

• Fusion Square Palette Slim contemporary 4-well and 9-well eyeshadow palette packaging with applicator recess, available with sustainable PCR materials for global colour cosmetics brands.
• Fusion Square Deco Mid Palette (9-well) Mid-sized 9-well eyeshadow palette with one- or two-piece cover and decorative top-plate integration, non-styrenic PET construction for sustainability-driven colour cosmetics brands.
• Fusion Magnetic Paintbox Palette Luxury 8-well eyeshadow palette with super-slim profile, magnetic closing system, uniform pans and applicator recess for premium colour cosmetics brands.
• Ringo Refill Jar 50ml Patent-pending sustainable refillable 50ml skincare jar with reduced-material outer ring design, push-out refill pod, recyclable PET/PP/PE construction, accessible for consumers with moderate motor-ability issues, for skincare brands.
• Devotion Luxe Fluted Refill Lipstick Premium aluminium lipstick with patented Click-to-Use rechargeable refill mechanism and fluted tactile exterior, for prestige colour cosmetics brands.
• Harmony PP Airtight Refill Lipstick (Mono-Material) Mono-material all-polypropylene refill lipstick with airtight double-ring construction, refilling 8.3T of plastic reduction per million pieces, EU Plastic Levy and UK Plastics Pact compliant, for sustainability-focused brands.
• Devotion Refill Lipstick (Click & Use) Classic full-size Click & Use refillable lipstick with patented reusable mechanism; PET fashion parts separable for recycling or available as R-PET, for global beauty brands.
• Magnum Slim Refill Lipstick Premium aluminium slim refill lipstick with cool metallic finish and sleek contours, full-size PP mono-material refillable mechanism, for luxury colour cosmetics brands.
• Harmony Luxe Trimline Lipstick (Mono-Material) All-aluminium mono-material luxury trimline lipstick with ferrule and raised band, optimised recyclability while retaining a premium appearance, for prestige brands.
• Affinity Airless Pump Patented disc-valve airless pump system offering 360-degree application, fast priming, and controlled dosing for moisturiser, serum, cream, sunscreen, foundation, and primer; available in 15/20/30/50ml bottles and tubes, for skincare and colour cosmetics brands.
• Affinity Atmospheric Pump High-performance dip-tube atmospheric pump with two standard collar neck sizes pairing with stock or custom bottles; high-cavity tooling and automated assembly for fast-track skincare and complexion launches.
• EcoWood Bio-Based Tottles Bio-based, fossil-free, fully certified renewable EcoWood tottles in 10/15/30/50ml capacities; carbon footprint neutral-to-negative over cradle-to-gate cycle, FDA certified, for sustainable skincare and personal care brands.
• 15mm Jumbo-Uno Mascara & Lip Gloss (Mono-Material) 15mm mono-material mascara and lip gloss packaging with oversized applicators, ready-to-recycle within PP/PE recycling streams, for colour cosmetics brands seeking large-volume formats.
• Fusion Round Refill Solo Eyeshadow Portable refillable round eyeshadow compact with clear or opaque cover, easy pan replacement for sustainable eyeshadow use, for colour cosmetics brands.
• Twist Tottle (Accessible One-Handed Dispensing) Patented accessible 30ml tottle with raised-tab one-handed dispensing engineered for consumers with motor-dexterity challenges; PP/PE ready-to-recycle format with optional EVOH barrier, refillable cap and base, for inclusive skincare.
• EcoHero 10ml Mini Tottles Sustainable 10ml mini tottles in bio-based EcoWood, PCR, and recycled material variants, formula-compatible including SPF, for skincare and complexion brands.
• Dial Refill Compact (Patented) Patented twist-to-refill mono-material PET compact with snap-together integral hinges and ergonomic base, two-piece cover with removable mirror, for refillable colour cosmetics.
• Men's Grooming Tools Wide range of mascara and brow grooming tools including brush groomers suitable for tinted gels, cream formulas and nourishing products, for men's grooming and unisex beauty brands.
• Sculpting Brow Applicator Flat-backed moulded brow applicator brush for laminated brow effect, available in bio-based Eco-Flexi material, for brow cosmetics brands.
• Radii Tottle (Bio-Based EcoWood) Bio-based EcoWood 15ml Radii Tottle with reducer plug and screw cap for controlled dispensing of low-to-mid viscosity skincare and complexion formulas.
• Lashes Your Way Mascara Collection High-performance mascara packaging collection with sustainable moulded and fibre brushes, including volume, lengthening, curling and definition variants, for colour cosmetics brands.
• Air Cushion Compacts Refillable patented airtight air cushion compacts with built-in mirror and snap-on inner unit for foundation and hybrid complexion formulas, for skincare and complexion brands.
• Fusion Skincare Collection Versatile skincare packaging range of 30/50ml lotion bottles with Affinity Atmospheric Pump and a 30ml dropper for targeted application, for skincare brands.
• Lotus Skincare Collection Ergonomically designed skincare packaging range with curved shoulder profile, lotion pumps in 50/100ml and 150ml bottles and jars, for skincare brands.
• Echo 50ml Refill Jar 50ml refill jar designed to seamlessly fit with the Fusion Round Skincare Collection's contemporary round profile, for skincare brands.
• Droppers Pipette droppers for controlled and targeted application of facial skincare and cosmetics products including serum, essence and liquid make-up, for skincare brands.
• Jars High-quality thick-walled skincare jars backed by HCP's thick-walled component design and manufacturing expertise, with refillable options available, for skincare brands.
• HCP Design Services International in-house design team providing concept-to-production creative input for cosmetics and skincare packaging, fully integrated with HCP's global sales and manufacturing infrastructure, for beauty brands.
• Fusion Square Deco Grande Mosaic Kit Compact mosaic kit packaging with cover recess for enhanced decoration; top-plates available in metal, paper, textile, gel or plastic materials, for premium colour cosmetics brands.
• Ice Quad Refill Palette Sustainable refillable eyeshadow, brow and makeup palette packaging in sleek, slim format, for colour cosmetics brands.
• My Mascara Muse Mascara packaging with mono-material PP construction and precision applicator compatibility, for sustainable colour cosmetics brands.
• Color Capsule Portable Skincare Packaging Innovative portable pocket-sized skincare packaging with domed profile, for skincare and personal care brands.

Quantifiable outcome

• Harmony PP Refill Lipstick reduces 8.3T of plastic for every 1 million pieces produced
• +3 more outcomes

Named customers46 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Chromavis (Italy)minorStrategic or Co-development Partner · 1 February 2023HCP partnered with Italian formula specialist Chromavis to create the EcoWood 15ml Radii Tottle filler collaboration. The tottle paired with Chromavis's 'Call U Mine' custom blend foundation formula designed to be combined with a primer base for customizable coverage.
• Art Cosmetics (Italy)minorStrategic or Co-development PartnerHCP collaborated with Italian formula manufacturer Art Cosmetics for the EcoHero 10ml Mini Tottle filler collaboration. Showcased nourishing primers and foundation formulas in sustainable packaging in four material variants (EcoWood, PCR, LDPE/R-HDPE/Surlyn).
• A&H Cosmetics (Italy)minorStrategic or Co-development PartnerHCP collaborated with A&H Cosmetics for the 'But First Coffee' luxury lipstick collection. A&H Cosmetics provided the curated formula collection featuring 'Latte Make-Up' trend shades — nude and brown tones for lips, eyes, and complexion packaged in the Super Slim Airtight Refill Lipstick.
• Formula Partners for Mascara (incl. Ancorotti Energy, Luxcos, Gotha)coreStrategic or Co-development PartnerHCP partnered with leading mascara formula experts to create high-performance mascara pairings for different lash claims. Partners include Ancorotti Energy (AME089, AME0121, AME193, AME195, AME177, AME109, AME238, AME171), Luxcos (9926, 8287, 10665), and Gotha (Lash-ectasy grow booster) for volume, lengthening, curling, definition, and prep/care mascara products.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Silgan Holdings: US-listed (NYSE: SLGN) diversified packaging giant with a Dispensing & Specialty Closures segment serving personal care, beauty, and fragrance. Broader portfolio than HCP but overlaps directly in pumps, sprayers, and dispensing closures for skincare and fragrance.
• Berry Global Group: Global plastic packaging manufacturer with significant personal care, beauty, and cosmetics exposure across bottles, jars, tubes, and caps. Competes with HCP on price-driven beauty packaging while offering broader end-market diversification.

Direct peers

• Quadpack Industries: European beauty packaging manufacturer offering compacts, lipsticks, jars, droppers, and pumps. Direct competitor to HCP with strong focus on sustainable packaging and a similar design-plus-manufacturing B2B model for global beauty brands.
• AptarGroup: US-listed (NYSE: ATR) global supplier of dispensing systems and packaging components for beauty, personal care, and home. Closely comparable to HCP in airless pumps, atmospheric pumps, droppers, and fragrance pumps, with even larger skincare/personal care exposure and patented dispensing technology.
• Anomatic: US-based beauty packaging manufacturer specializing in decorated compacts, palettes, lipsticks, and mascara components. Direct competitor to HCP's North American colour cosmetics packaging business with strong metallization and decoration capabilities.
• Verescence: World's leading glass packaging manufacturer for the perfume and cosmetics industry. Comparable to HCP's fragrance and skincare glass-adjacent packaging offerings and a relevant peer for brand owners evaluating mixed material packaging portfolios.
• Albea Group: France-headquartered global leader in beauty and personal care primary packaging (compacts, lipsticks, mascara, skincare pumps). Most direct competitor to HCP across colour cosmetics, fragrance, and skincare packaging with comparable global manufacturing footprint and refill/sustainability initiatives.

Emerging players

• APC Packaging: US-based beauty packaging supplier with growing focus on sustainable, refillable, and airless packaging for indie and emerging brands. Comparable to HCP in product categories served but at smaller scale and more selective geographic reach.

Regional players

• Cosmax: Korea-based cosmetics contract manufacturer with growing primary packaging capabilities for K-beauty brands. A regional competitor to HCP in the Asian beauty market and a potential partner or acquirer for Asian-market expansion.

Others

• Eastman Chemical: Specialty materials supplier providing cosmetic-grade polymers, bio-based plastics, and resin solutions to beauty packaging manufacturers. Adjacent ecosystem participant supplying inputs to HCP's EcoWood and mono-material PP programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/2711029
• Facebookfacebook.com/hcp-global-cosmetics-packaging-106472069498935

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HCP Packaging