What Gander Publishing does

Gander Publishing is a privately held educational publishing company founded in 1995 by Nanci Bell and headquartered in Avila Beach, California. The company develops and sells research-validated, sensory-cognitive instructional programs that target the imagery-language connection as the foundation for literacy and math skills. Its five flagship programs — Visualizing and Verbalizing (V/V), Seeing Stars, Talkies, LiPS (Lindamood Phoneme Sequencing), and On Cloud Nine — address concept imagery, symbol imagery, phonological processing, and math concept imagery respectively, and are designed for use with students who have learning disabilities such as dyslexia, ADD/ADHD, and autism spectrum disorder, as well as general education and English learner populations.

The company sells 268+ products through a Shopify-powered direct-to-consumer e-commerce website, a B2B purchase-order channel for US and Canadian school districts, and a bundled professional development channel via its flagship partner Lindamood-Bell Learning Processes (which operates 50+ learning centers and seasonal clinics globally). Pricing is structured as one-time/perpetual-license purchases, with comprehensive kits priced between roughly $490 and $1,518, bundled discounts of 5%, and workbooks starting near $21. The company is preparing to launch the Gander Digital platform in September 2025 to deliver interactive eBooks, digital content, and print/digital bundles for the V/V and Seeing Stars programs.

Gander's go-to-market blends DTC e-commerce, enterprise sales via school-district purchase orders, and event-driven demand generation through Lindamood-Bell workshops. The company does not disclose revenue, has no disclosed institutional funding, and employs between 11 and 50 people. Its competitive position rests on a proprietary cognitive theory, CASE endorsements for V/V and Seeing Stars (2024), Common Core alignment, and the exclusive content partnership with Lindamood-Bell, which together form the central pillars of its market position in the special education and intervention publishing market.

Name

Gander Publishing

Legal name

Gander Publishing, Inc.

Website

https://www.ganderpublishing.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Gander Publishing provides an online store that offers books, diagnostic assessments, and workshops for those with learning disabilities.

Ownership category

akta.pro rank

Product category

Educational Publishing — Literacy & Math Instructional Materials

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

AT for Reading, Writing & Learning (Literacy/Executive Function) Tools & Training (EDAKAIAC)

akta.pro secondary industries

Literacy Foundations (Phonics, Reading Fluency, Comprehension) Platforms (EDAFAOAD), Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE), Early Literacy & Pre-Reading Learning Tools (EDAFAOAO)

Keywords

• Educational publishing
• Literacy programs
• Sensory cognitive instruction
• Learning disability resources
• Intervention curriculum

Headquarters

HQ city

Avila Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Educational Program Materials and Kits: Gander Publishing generates revenue through the one-time sale of educational program kits, teacher manuals, workbooks, support materials, and assessment tools. Products include comprehensive program kits (V/V Kit at $539.95, Talkies Kit at $489.95, Seeing Stars Kit, LiPS Kit at $515.95, On Cloud Nine Kit), individual components, supplementary readers and practice materials, and professional assessments. The company sells 268+ products across multiple collections including comprehension, reading/spelling, math, and assessment categories.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Gander Publishing develops and sells five research-validated sensory-cognitive educational programs — Visualizing and Verbalizing (V/V), Talkies, Seeing Stars, LiPS, and On Cloud Nine — packaged as comprehensive teacher kits, workbooks, teacher's manuals, and diagnostic assessments that address reading comprehension, phonemic awareness, symbol imagery, and mathematical reasoning for students with learning disabilities and general student populations. The company distributes through its Shopify e-commerce website, school district purchase orders, and an upcoming Gander Digital platform (launching September 2025).

Product overview

Gander Publishing is an educational publishing company that provides research-validated sensory-cognitive programs for literacy and math instruction. The core product portfolio includes five main programs: Visualizing and Verbalizing (V/V) for comprehension and critical thinking, Talkies as a primer to V/V for early language development, Seeing Stars for symbol imagery and reading/spelling skills, LiPS (Lindamood Phoneme Sequencing) for phonological awareness and decoding, and On Cloud Nine for math concept imagery and computation. Each program is sold as a comprehensive kit with teacher manuals and support materials, with supplementary workbooks, readers, and diagnostic assessments available. The company is developing Gander Digital, an upcoming digital platform launching September 1st that will offer interactive eBooks and digital content for these programs. All programs are designed for students with learning disabilities including dyslexia, as well as general student populations, and are partnered with Lindamood-Bell Learning Processes for professional development and workshops.

Differentiator

Problem solved

Functional benefit

Brands

• Gander Digital: Digital platform offering interactive eBooks and digital content for Visualizing and Verbalizing and Seeing Stars program kits, launching September 1st.

Quantifiable outcome

• Barbados summer literacy intervention program demonstrates meaningful gains in student reading abilities using Seeing Stars program
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Lindamood-Bell Learning ProcessesflagshipStrategic or Co-development Partner · 1 January 1986Lindamood-Bell Learning Processes is the parent organization and co-development partner of Gander Publishing. Founded in 1986 by Nanci Bell and Patricia Lindamood, Lindamood-Bell is committed to helping all individuals learn to their potential. Gander Publishing was launched in 1995 by Nanci Bell to produce the instructional materials used by Lindamood-Bell. The partnership includes: Gander produces all program materials for Lindamood-Bell's evidence-based programs; Lindamood-Bell provides professional development workshops for all programs sold by Gander; Lindamood-Bell offers school partnerships, on-campus learning centers, and on-site workshops using Gander materials. Lindamood-Bell has over 50 Learning Centers worldwide and serves as the primary GTM and instructional delivery partner for Gander's products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lindamood-Bell Learning Processes: Strategic partner and co-developer of Gander's programs; operates 50+ Learning Centers worldwide delivering the same sensory-cognitive instruction that Gander's kits enable. Highly comparable on methodology and target population (students with dyslexia and learning disabilities), though it is a service provider rather than a publisher.
• Wilson Language Training: Publisher of the Wilson Reading System, a structured-literacy intervention widely used in special education and RTI programs. Directly comparable as a research-validated, multisensory literacy intervention publisher targeting the same K-12 special-education buyer.
• Voyager Sopris Learning: Publishes evidence-based literacy and math interventions (e.g., LANGUAGE!, ReadWell, Number Worlds) used in K-12 special education. Directly comparable as a niche intervention publisher with school-district sales motion.
• Really Great Reading: Publisher of structured-literacy programs (Countdown, Blast, HD Word) focused on decoding and reading intervention for at-risk and special-education students. Directly comparable in target customer, intervention methodology, and school-district GTM.
• 95 Percent Group: Provider of structured-literacy professional development and intervention programs (Phonics Boost, Phonics Companion) for grades K-12. Comparable as a research-driven literacy intervention specialist with a workshop-led adoption motion.
• Lexia Learning (a Cambium Learning Group company): Digital literacy intervention platform (Lexia Core5, Lexia PowerUp) widely used in K-12 for Tier 1, 2, and 3 instruction. Comparable as a literacy-intervention vendor competing for the same school-district intervention budget, though delivered as adaptive software rather than physical kits.
• Learning Without Tears: Publisher of early-literacy and handwriting instructional programs (Handwriting Without Tears, Lively Letters) targeting K-2 classrooms and special-education students. Comparable on multisensory literacy pedagogy and K-5 institutional sales.

Broad incumbents

• Curriculum Associates (iReady): Large K-12 instructional publisher offering iReady Diagnostic and Instruction, a broad assessment-and-intervention platform. Overlaps with Gander in literacy intervention but operates at much larger scale across multiple subject areas and grades.
• Renaissance Learning: Large K-12 assessment and practice provider (Star Assessments, myON, Freckle). Comparable as a vendor in school-district literacy and reading assessment, though serving a much broader portfolio than Gander's intervention-focused catalog.

Emerging players

• Highlights Learning: Children's educational content brand extending into workbooks, learning apps, and practice books for early literacy. Partial overlap with Gander's workbook and supplemental-resources categories, primarily in the consumer/parent channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gandereducation
• Facebookfacebook.com/GanderEducation
• Instagraminstagram.com/gander.publishing
• Pinterestpinterest.com/avilagander

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gander Publishing