Indomobil Group
PT Indomobil Sukses Internasional Tbk is a publicly listed Indonesian automotive conglomerate founded in 1976, operating 12 business pillars including vehicle distribution, financing, rental, logistics, manufacturing, and energy across 50+ international automotive and heavy equipment brands.
- Company typePublic
- Founded1976
- HeadquartersJakarta, Indonesia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Indomobil Group does
PT Indomobil Sukses Internasional Tbk (IMAS) is a publicly listed Indonesian automotive conglomerate founded in 1976 and headquartered in East Jakarta. The group operates 12 integrated business pillars spanning passenger vehicle distribution, two-wheel vehicles, commercial vehicles, heavy equipment and machinery, financial services, vehicle rental, logistics, contracting services, parts distribution, vehicle repair, assembly and manufacturing, and energy. It holds distribution and brand licenses for more than 50 international marques including Mercedes-Benz, Audi, Volkswagen, Nissan, Volvo Trucks, Volvo Construction Equipment, John Deere, Hino, Harley-Davidson, and ExxonMobil lubricants, alongside newer Chinese OEMs such as GAC Aion, FOTON, MAXUS, Changan, Leapmotor, and Hongqi. Distribution is executed through an Indonesia-wide authorized dealer network operating 3S (Sales, Service, Spare parts) facilities across Java, Sumatra, Kalimantan, Sulawesi, Bali, NTT, Papua, and Maluku.
The group's business model combines one-time vehicle and equipment sales, recurring financing income through OJK-licensed entities (IMFI, Hino Finance Indonesia, Nissan Financial Services Indonesia, Shinhan Indofinance), recurring rental revenue (Indorent, Indopenske), transaction-based logistics fees (Seino Indomobil Logistics, Indomobil Summit Logistics, SIP Express), mining and contracting services (Prima Sarana Gemilang, Prima Sarana Mustika), and energy product distribution through Indomobil Prima Energi. Customer segments span individual consumers purchasing passenger vehicles, commercial fleet operators, mining and construction contractors, logistics buyers, and rental users. Captive assembly and component manufacturing (National Assemblers, Kyokuto Indomobil, Indomatsumoto, Indomurayama) provide vertical integration upstream.
The group serves both B2C consumers and B2B enterprise customers through a multi-channel model combining authorized dealer networks, direct sales forces, financial services branches, digital brand-specific websites, and investor and corporate communications via its website, social media, and a dedicated career portal. Recent strategic activity has been heavily weighted toward electric vehicle partnerships with Chinese OEMs and expanded mobility-technology collaborations, signaling a pivot toward EV distribution and ASEAN geographic expansion.
Indomobil Group firmographics
Firmographics- Name
- Indomobil Group
- Legal name
- PT Indomobil Sukses Internasional Tbk
- Website
- https://indomobil.com
- Company type
- Public
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- PT Indomobil Sukses Internasional Tbk is a publicly listed Indonesian automotive conglomerate founded in 1976, operating 12 business pillars including vehicle distribution, financing, rental, logistics, manufacturing, and energy across 50+ international automotive and heavy equipment brands.
- Ownership category
- akta.pro rank
Indomobil Group industry classification
Industry- Product category
- Automotive Distribution and Services
- NAICS
- Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Manufacturing (3361), Motor Vehicle Parts Manufacturing (3363), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510), Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
- akta.pro secondary industries
- Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA), Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ), Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO)
Keywords
Where Indomobil Group is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices3 records
Markets served
Indomobil Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Vehicle Distribution and Sales: Revenue from distributing and selling vehicles across multiple brands including Audi, Volkswagen, Nissan, Datsun, Suzuki, Jaguar, Land Rover, Citroen, Aion, Mercedes Benz, Jeep, Changan, GWM, Maxus, Leapmotor, Hongqi, Harley Davidson, and Indomobil EMotor. Includes passenger cars, commercial vehicles, and two-wheel vehicles.
- Vehicle Financing Services: Financial services through IMFI, Hino Finance Indonesia, Nissan Financial Services Indonesia, and Shinhan Indofinance providing vehicle financing solutions including leasing, sale and leaseback arrangements.
- Vehicle Rental: Vehicle and equipment rental operations through Indorent and Indopenske, including rental fleet equipped with GPS Caretrack systems for tracking maintenance and machine hours.
- Logistics Services: Logistics operations through Seino Indomobil Logistics (SIL), Indomobil Summit Logistics (ISL), and SIP Express providing commercial logistics services.
- Parts Distribution: Distribution of spare parts through Indoparts brand, Furukawa Battery, Dunlop Indonesia, Sumi Indo Wiring Systems, Indostation, and Indobattery.
- Contracting Services: Mining and general contracting services through Prima Sarana Gemilang and Prima Sarana Mustika, utilizing heavy equipment fleet management.
- Assembly and Manufacturing: Vehicle assembly through National Assemblers, manufacturing of automotive parts and dies through Kyokuto Indomobil, Indomatsumoto Press & Dies Industries, and Indomurayama Press & Dies Industries.
- Vehicle Repair Services: Vehicle repair services through Autoglad and Ekspres Truk workshop facilities.
- Energy Products: Energy business through Indomobil Prima Energi (IPE) as official distributor of ExxonMobil products including lubricants and related services.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Indomobil Group product offering
Product offeringCore offering
Indomobil Group is Indonesia's largest integrated automotive conglomerate distributing passenger cars, commercial vehicles, two-wheel vehicles, and heavy equipment from over 50 international brands through a nationwide 3S (Sales, Service, Spare parts) dealership network. The group provides the complete automotive value chain including vehicle distribution, financing, rental, logistics, contracting services, spare parts distribution, vehicle assembly and manufacturing, and energy products.
Differentiator
Problem solved
Functional benefit
Brands
- Indomobil 4U: Call centre service for customer inquiries and support
- IndoParts
- Indomobil EMotor
- Indorent
- Indopenske
- Indomobil Prima Energi (IPE)
- DAX - Data Arts Experience
- IEU - Indomobil Edukasi Utama
Products and services
- Passenger Vehicle Distribution Distribution of passenger cars from international brands including Audi, Volkswagen, Nissan, Datsun, Suzuki, Jaguar, Land Rover, Citroen, Aion, Mercedes-Benz, Jeep, Changan, GWM, Maxus, Leapmotor, and Hongqi to individual consumers and dealers across Indonesia through the 3S dealer network.
- Commercial Vehicle Distribution Distribution of commercial trucks and buses from brands including Hino, Volvo Trucks, Volvo Buses, Renault Trucks, JAC Motors for fleet operators, logistics companies, and government entities across Indonesia.
- Heavy Equipment Distribution Distribution of heavy equipment and machinery from brands including Volvo Construction Equipment, SDLG, John Deere, Kalmar, Manitou for mining, construction, and industrial customers.
- Two-Wheel Vehicle Distribution Distribution of premium motorcycles through Harley Davidson and electric two-wheel vehicles through Indomobil EMotor brand across Indonesia.
- Vehicle Financing Services Vehicle financing including leasing and sale and leaseback arrangements through IMFI (Indomobil Finance), Hino Finance Indonesia, Nissan Financial Services Indonesia, and Shinhan Indofinance for consumers and commercial buyers.
- Vehicle Rental Services Vehicle and equipment rental operations through Indorent and Indopenske with GPS Caretrack-equipped fleets enabling fleet tracking, preventive maintenance schedules, and machine hours monitoring.
- Logistics Services Commercial logistics services through Seino Indomobil Logistics (SIL), Indomobil Summit Logistics (ISL), and SIP Express for freight, distribution, and supply chain transportation customers.
- Mining and General Contracting Services Contracting services for mining and construction projects through Prima Sarana Gemilang (general contracting) and Prima Sarana Mustika (mining contracting), utilizing GPS Caretrack-enabled equipment fleets for preventive maintenance and machine hours monitoring.
- Spare Parts Distribution Distribution of automotive spare parts through Indoparts brand including Furukawa Battery, Dunlop Indonesia tires, Sumi Indo Wiring Systems (SIWS), Indostation, and Indobattery products.
- Vehicle Repair Services Vehicle repair and maintenance services through Autoglad and Ekspres Truk workshop facilities for passenger and commercial vehicles.
- Vehicle Assembly and Component Manufacturing Vehicle assembly through National Assemblers and manufacturing of automotive parts and dies through Kyokuto Indomobil (KIMI, KIDI joint ventures), Indomatsumoto Press & Dies Industries (IMAT), and Indomurayama Press & Dies Industries (IMUR).
- Energy Products Distribution Distribution of ExxonMobil lubricants and related energy products through Indomobil Prima Energi (IPE) serving customers with engine protection and fuel efficiency products across Indonesia.
Companies that use Indomobil Group
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles5 records
Indomobil Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Indomobil Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Changan AutomobilecoreChangan Automobile partnered with Indomobil to develop and distribute Changan vehicles in Indonesia. Expanding Chinese automotive brand representation.
- YadeaminorIndomobil and Yadea celebrated the completion of partnership for electric two-wheel vehicles in Indonesia. Expansion into electric motorcycle segment.
- SAIC Motor (MAXUS)coreIndomobil Group officially appointed as exclusive distributor of MAXUS vehicles in Indonesia. Expanding commercial vehicle brand portfolio.
- GAC GroupcoreIndomobil partnered with GAC Group in strategic cooperation to develop and distribute GAC Aion electric passenger vehicles in Indonesia. Represents expansion into electric vehicle market segment.
- PT VKTR Teknologi Mobilitas TbkcoreIndomobil Group and PT VKTR Teknologi Mobilitas Tbk signed strategic partnership agreement for mobility technology collaboration.
- FOTON MotorcoreIndomobil and FOTON Motor signed strategic cooperation agreement to jointly develop electric commercial vehicle market in Indonesia and ASEAN. Focus on electric trucks and commercial vehicles.
- Mercedes-Benz AGcoreMercedes-Benz appointed Indomobil (along with Inchcape) as manufacturer and distributor of Mercedes-Benz vehicles in Indonesia. Major expansion of premium brand presence.
- Stellantis N.V.coreStellantis partnered with Indomobil to launch CITROËN brand in Indonesia. Represents new passenger vehicle brand addition to portfolio.
- Hino Motors LtdcorePT Hino Finance Indonesia is a joint venture between Hino Motors Ltd, PT Indomobil Multi Jasa, and Summit Global Auto Management B.V. (Sumitomo Corporation). Specializes in commercial truck financing, particularly for Hino brand, offering financing solutions, sale and leaseback arrangements.
- Nissan Motor Co LtdcorePT Nissan Financial Services Indonesia established in 2013 as joint venture between Nissan Motor Co Ltd and PT Indomobil Multi Jasa. Licensed by Financial Services Authority (OJK) to provide automotive financing for Nissan, Datsun, and Infiniti dealers across Indonesia.
- Kyokuto Kaihatsu Kogyo Co. LtdcorePT Kyokuto Indomobil Manufacturing Indonesia (KIMI) and PT Kyokuto Indomobil Distributor Indonesia (KIDI) are joint venture companies manufacturing truck attachments (tipper, etc.) and distributing them in Indonesia. Combines Kyokuto's Japanese manufacturing expertise with Indomobil's distribution network.
- D.A. ConsortiumminorPT Data Arts Xperience (DAX) is a foreign investment joint venture between PT IMG Sejahtera Langgeng and D.A. Consortium. A pioneer in introducing DMP (Data Management Platform) technology in Indonesia with Japan-technology platform localized for Indonesian market.
- ExxonMobilminorIndomobil Prima Energi (IPE) serves as official distributor of ExxonMobil products including lubricants, providing reliable products and high safety standards for engine protection and fuel efficiency.
- Oxford University PressminorPT Indomobil Edukasi Utama partners with TeachCast with Oxford to deliver Conversational English training to students across Indonesia using certified US teachers and Oxford University Press content.
- Harley-DavidsonminorHarley-Davidson Indonesia distributed through Indomobil network for premium motorcycle sales and service.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Indomobil Group competitors and assessment
Company assessmentDirect peers
- Inchcape plc: Global automotive distributor appointed alongside Indomobil as Mercedes-Benz manufacturer and distributor in Indonesia. Operates distribution-led business model across multiple Asian and Latin American markets, making it a close structural comparable for Indomobil's distribution-centric model.
- Sime Darby Berhad: Malaysian conglomerate with automotive distribution (BMW, Ford, Hyundai, Porsche), industrial equipment (Caterpillar), and rental businesses. Comparable as a Southeast Asian multi-brand automotive and equipment distribution group with similar structural pillars.
- Astra International: Indonesia's largest diversified automotive conglomerate, operating Toyota, Daihatsu, Honda, BMW, and Daihatsu franchises alongside United Tractors heavy equipment, Federal International Finance, and parts distribution. Directly competes with Indomobil across passenger vehicles, financing, heavy equipment, and aftermarket parts in Indonesia.
- MBM Resources Berhad: Malaysian automotive distributor and parts manufacturer with Perodua franchise and Edaran Modenas motorcycle distribution. Comparable as a Southeast Asian automotive distributor with similar revenue mix.
- United Tractors: Indonesian heavy equipment distributor (Komatsu, UD Trucks) and mining contractor (PAMA), an Astra International subsidiary. Directly competes with Indomobil's Volvo CE, John Deere, SDLG, Kalmar, and Prima Sarana Mustika operations in Indonesia's heavy equipment and mining contracting segments.
- Tan Chong Motor Holdings: Malaysian automotive group distributing Nissan, Subaru, Renault, and commercial vehicles across ASEAN. Comparable as a multi-brand distributor with captive financing and assembly operations across the region.
- Jardine Cycle & Carriage: Singapore-listed conglomerate with controlling stake in Astra International and direct automotive distribution interests across Southeast Asia. Comparable operating model and regional automotive footprint.
Others
- ExxonMobil: Global energy and lubricants major partnered with Indomobil Prima Energi (IPE) for Indonesian distribution of lubricants. Comparable as an enabling brand partner, not a direct competitor, anchoring Indomobil's energy business pillar.
Broad incumbents
- BMW Group: Premium automotive OEM with direct Indonesian distribution presence. Comparable as a global OEM competing with Indomobil's premium franchises (Audi, Mercedes-Benz, Jaguar, Land Rover) and increasingly opting for direct-sales models.
- Stellantis N.V. Global multi-brand OEM that partnered with Indomobil to launch Citroen in Indonesia. Comparable as a brand owner that balances direct and distributor-led go-to-market models and represents both partnership opportunity and disintermediation risk.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Indomobil Group social profiles
Digital presenceIndomobil Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indomobil Group leadership team
Management profileNumber of profiles
Profiles14 records
Indomobil Group subsidiaries and ownership
Company hierarchySubsidiaries58 records
Indomobil Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indomobil Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indomobil Group
What does Indomobil Group do?
Indomobil Group is Indonesia's largest integrated automotive conglomerate distributing passenger cars, commercial vehicles, two-wheel vehicles, and heavy equipment from over 50 international brands through a nationwide 3S (Sales, Service, Spare parts) dealership network. The group provides the complete automotive value chain including vehicle distribution, financing, rental, logistics, contracting services, spare parts distribution, vehicle assembly and manufacturing, and energy products.
Is Indomobil Group a public or private company?
Indomobil Group is a public company. It is classified as public and is currently operating.
When was Indomobil Group founded?
Indomobil Group was founded in 1976. It employs 5,001 to 10,000 people.
Where is Indomobil Group based?
Indomobil Group is headquartered in Jakarta, Indonesia, in the Asia region.
How does Indomobil Group make money?
Nine revenue lines are on record. Vehicle Distribution and Sales are the primary driver. The others are vehicle Financing Services, vehicle Rental, logistics Services, parts Distribution, contracting Services, assembly and Manufacturing, vehicle Repair Services and energy Products.
Who are Indomobil Group's main competitors?
Direct peers on record are Inchcape plc, Sime Darby Berhad, Astra International, MBM Resources Berhad, United Tractors, Tan Chong Motor Holdings and Jardine Cycle & Carriage. ExxonMobil is listed as an others. Broad incumbents are BMW Group and Stellantis N.V..
Does Indomobil Group have an API?
No public API is recorded for Indomobil Group.
What industry is Indomobil Group in?
Indomobil Group's product category is Automotive Distribution and Services. Its primary akta.pro industry code is CRAOANAJ, Heavy-duty truck, trailer & commercial vehicle parts distribution, with a secondary code of CRAOANAA, Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes). Its NAICS code is 42311 and its SIC code is 5010.