Indomobil Group

What Indomobil Group does

PT Indomobil Sukses Internasional Tbk (IMAS) is a publicly listed Indonesian automotive conglomerate founded in 1976 and headquartered in East Jakarta. The group operates 12 integrated business pillars spanning passenger vehicle distribution, two-wheel vehicles, commercial vehicles, heavy equipment and machinery, financial services, vehicle rental, logistics, contracting services, parts distribution, vehicle repair, assembly and manufacturing, and energy. It holds distribution and brand licenses for more than 50 international marques including Mercedes-Benz, Audi, Volkswagen, Nissan, Volvo Trucks, Volvo Construction Equipment, John Deere, Hino, Harley-Davidson, and ExxonMobil lubricants, alongside newer Chinese OEMs such as GAC Aion, FOTON, MAXUS, Changan, Leapmotor, and Hongqi. Distribution is executed through an Indonesia-wide authorized dealer network operating 3S (Sales, Service, Spare parts) facilities across Java, Sumatra, Kalimantan, Sulawesi, Bali, NTT, Papua, and Maluku.

The group's business model combines one-time vehicle and equipment sales, recurring financing income through OJK-licensed entities (IMFI, Hino Finance Indonesia, Nissan Financial Services Indonesia, Shinhan Indofinance), recurring rental revenue (Indorent, Indopenske), transaction-based logistics fees (Seino Indomobil Logistics, Indomobil Summit Logistics, SIP Express), mining and contracting services (Prima Sarana Gemilang, Prima Sarana Mustika), and energy product distribution through Indomobil Prima Energi. Customer segments span individual consumers purchasing passenger vehicles, commercial fleet operators, mining and construction contractors, logistics buyers, and rental users. Captive assembly and component manufacturing (National Assemblers, Kyokuto Indomobil, Indomatsumoto, Indomurayama) provide vertical integration upstream.

The group serves both B2C consumers and B2B enterprise customers through a multi-channel model combining authorized dealer networks, direct sales forces, financial services branches, digital brand-specific websites, and investor and corporate communications via its website, social media, and a dedicated career portal. Recent strategic activity has been heavily weighted toward electric vehicle partnerships with Chinese OEMs and expanded mobility-technology collaborations, signaling a pivot toward EV distribution and ASEAN geographic expansion.

Name

Indomobil Group

Legal name

PT Indomobil Sukses Internasional Tbk

Website

https://indomobil.com

Company type

Public

Founded year

1976

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

PT Indomobil Sukses Internasional Tbk is a publicly listed Indonesian automotive conglomerate founded in 1976, operating 12 business pillars including vehicle distribution, financing, rental, logistics, manufacturing, and energy across 50+ international automotive and heavy equipment brands.

Ownership category

akta.pro rank

Product category

Automotive Distribution and Services

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle Manufacturing (3361), Motor Vehicle Parts Manufacturing (3363), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510), Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

akta.pro secondary industries

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA), Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ), Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO)

Keywords

• Automotive distribution
• Vehicle financing services
• Heavy equipment dealership
• Automotive assembly manufacturing
• Commercial logistics contracting

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Vehicle Distribution and Sales: Revenue from distributing and selling vehicles across multiple brands including Audi, Volkswagen, Nissan, Datsun, Suzuki, Jaguar, Land Rover, Citroen, Aion, Mercedes Benz, Jeep, Changan, GWM, Maxus, Leapmotor, Hongqi, Harley Davidson, and Indomobil EMotor. Includes passenger cars, commercial vehicles, and two-wheel vehicles.
2. Vehicle Financing Services: Financial services through IMFI, Hino Finance Indonesia, Nissan Financial Services Indonesia, and Shinhan Indofinance providing vehicle financing solutions including leasing, sale and leaseback arrangements.
3. Vehicle Rental: Vehicle and equipment rental operations through Indorent and Indopenske, including rental fleet equipped with GPS Caretrack systems for tracking maintenance and machine hours.
4. Logistics Services: Logistics operations through Seino Indomobil Logistics (SIL), Indomobil Summit Logistics (ISL), and SIP Express providing commercial logistics services.
5. Parts Distribution: Distribution of spare parts through Indoparts brand, Furukawa Battery, Dunlop Indonesia, Sumi Indo Wiring Systems, Indostation, and Indobattery.
6. Contracting Services: Mining and general contracting services through Prima Sarana Gemilang and Prima Sarana Mustika, utilizing heavy equipment fleet management.
7. Assembly and Manufacturing: Vehicle assembly through National Assemblers, manufacturing of automotive parts and dies through Kyokuto Indomobil, Indomatsumoto Press & Dies Industries, and Indomurayama Press & Dies Industries.
8. Vehicle Repair Services: Vehicle repair services through Autoglad and Ekspres Truk workshop facilities.
9. Energy Products: Energy business through Indomobil Prima Energi (IPE) as official distributor of ExxonMobil products including lubricants and related services.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

Indomobil Group is Indonesia's largest integrated automotive conglomerate distributing passenger cars, commercial vehicles, two-wheel vehicles, and heavy equipment from over 50 international brands through a nationwide 3S (Sales, Service, Spare parts) dealership network. The group provides the complete automotive value chain including vehicle distribution, financing, rental, logistics, contracting services, spare parts distribution, vehicle assembly and manufacturing, and energy products.

Differentiator

Problem solved

Functional benefit

Brands

• Indomobil 4U: Call centre service for customer inquiries and support
• IndoParts
• Indomobil EMotor
• Indorent
• Indopenske
• Indomobil Prima Energi (IPE)
• DAX - Data Arts Experience
• IEU - Indomobil Edukasi Utama

Products and services

• Passenger Vehicle Distribution Distribution of passenger cars from international brands including Audi, Volkswagen, Nissan, Datsun, Suzuki, Jaguar, Land Rover, Citroen, Aion, Mercedes-Benz, Jeep, Changan, GWM, Maxus, Leapmotor, and Hongqi to individual consumers and dealers across Indonesia through the 3S dealer network.
• Commercial Vehicle Distribution Distribution of commercial trucks and buses from brands including Hino, Volvo Trucks, Volvo Buses, Renault Trucks, JAC Motors for fleet operators, logistics companies, and government entities across Indonesia.
• Heavy Equipment Distribution Distribution of heavy equipment and machinery from brands including Volvo Construction Equipment, SDLG, John Deere, Kalmar, Manitou for mining, construction, and industrial customers.
• Two-Wheel Vehicle Distribution Distribution of premium motorcycles through Harley Davidson and electric two-wheel vehicles through Indomobil EMotor brand across Indonesia.
• Vehicle Financing Services Vehicle financing including leasing and sale and leaseback arrangements through IMFI (Indomobil Finance), Hino Finance Indonesia, Nissan Financial Services Indonesia, and Shinhan Indofinance for consumers and commercial buyers.
• Vehicle Rental Services Vehicle and equipment rental operations through Indorent and Indopenske with GPS Caretrack-equipped fleets enabling fleet tracking, preventive maintenance schedules, and machine hours monitoring.
• Logistics Services Commercial logistics services through Seino Indomobil Logistics (SIL), Indomobil Summit Logistics (ISL), and SIP Express for freight, distribution, and supply chain transportation customers.
• Mining and General Contracting Services Contracting services for mining and construction projects through Prima Sarana Gemilang (general contracting) and Prima Sarana Mustika (mining contracting), utilizing GPS Caretrack-enabled equipment fleets for preventive maintenance and machine hours monitoring.
• Spare Parts Distribution Distribution of automotive spare parts through Indoparts brand including Furukawa Battery, Dunlop Indonesia tires, Sumi Indo Wiring Systems (SIWS), Indostation, and Indobattery products.
• Vehicle Repair Services Vehicle repair and maintenance services through Autoglad and Ekspres Truk workshop facilities for passenger and commercial vehicles.
• Vehicle Assembly and Component Manufacturing Vehicle assembly through National Assemblers and manufacturing of automotive parts and dies through Kyokuto Indomobil (KIMI, KIDI joint ventures), Indomatsumoto Press & Dies Industries (IMAT), and Indomurayama Press & Dies Industries (IMUR).
• Energy Products Distribution Distribution of ExxonMobil lubricants and related energy products through Indomobil Prima Energi (IPE) serving customers with engine protection and fuel efficiency products across Indonesia.

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Changan AutomobilecoreChannel Partner/ Reseller/ Distributor · 24 February 2025Changan Automobile partnered with Indomobil to develop and distribute Changan vehicles in Indonesia. Expanding Chinese automotive brand representation.
• YadeaminorChannel Partner/ Reseller/ Distributor · 31 January 2025Indomobil and Yadea celebrated the completion of partnership for electric two-wheel vehicles in Indonesia. Expansion into electric motorcycle segment.
• SAIC Motor (MAXUS)coreChannel Partner/ Reseller/ Distributor · 25 June 2024Indomobil Group officially appointed as exclusive distributor of MAXUS vehicles in Indonesia. Expanding commercial vehicle brand portfolio.
• GAC GroupcoreChannel Partner/ Reseller/ Distributor · 2 April 2024Indomobil partnered with GAC Group in strategic cooperation to develop and distribute GAC Aion electric passenger vehicles in Indonesia. Represents expansion into electric vehicle market segment.
• PT VKTR Teknologi Mobilitas TbkcoreStrategic or Co-development Partner · 20 February 2024Indomobil Group and PT VKTR Teknologi Mobilitas Tbk signed strategic partnership agreement for mobility technology collaboration.
• FOTON MotorcoreStrategic or Co-development Partner · 26 January 2024Indomobil and FOTON Motor signed strategic cooperation agreement to jointly develop electric commercial vehicle market in Indonesia and ASEAN. Focus on electric trucks and commercial vehicles.
• Mercedes-Benz AGcoreChannel Partner/ Reseller/ Distributor · 31 March 2023Mercedes-Benz appointed Indomobil (along with Inchcape) as manufacturer and distributor of Mercedes-Benz vehicles in Indonesia. Major expansion of premium brand presence.
• Stellantis N.V.coreChannel Partner/ Reseller/ Distributor · 18 October 2022Stellantis partnered with Indomobil to launch CITROËN brand in Indonesia. Represents new passenger vehicle brand addition to portfolio.
• Hino Motors LtdcoreStrategic or Co-development Partner · 11 July 2014PT Hino Finance Indonesia is a joint venture between Hino Motors Ltd, PT Indomobil Multi Jasa, and Summit Global Auto Management B.V. (Sumitomo Corporation). Specializes in commercial truck financing, particularly for Hino brand, offering financing solutions, sale and leaseback arrangements.
• Nissan Motor Co LtdcoreStrategic or Co-development Partner · 1 January 2013PT Nissan Financial Services Indonesia established in 2013 as joint venture between Nissan Motor Co Ltd and PT Indomobil Multi Jasa. Licensed by Financial Services Authority (OJK) to provide automotive financing for Nissan, Datsun, and Infiniti dealers across Indonesia.
• Kyokuto Kaihatsu Kogyo Co. LtdcoreStrategic or Co-development PartnerPT Kyokuto Indomobil Manufacturing Indonesia (KIMI) and PT Kyokuto Indomobil Distributor Indonesia (KIDI) are joint venture companies manufacturing truck attachments (tipper, etc.) and distributing them in Indonesia. Combines Kyokuto's Japanese manufacturing expertise with Indomobil's distribution network.
• D.A. ConsortiumminorStrategic or Co-development PartnerPT Data Arts Xperience (DAX) is a foreign investment joint venture between PT IMG Sejahtera Langgeng and D.A. Consortium. A pioneer in introducing DMP (Data Management Platform) technology in Indonesia with Japan-technology platform localized for Indonesian market.
• ExxonMobilminorChannel Partner/ Reseller/ DistributorIndomobil Prima Energi (IPE) serves as official distributor of ExxonMobil products including lubricants, providing reliable products and high safety standards for engine protection and fuel efficiency.
• Oxford University PressminorStrategic or Co-development PartnerPT Indomobil Edukasi Utama partners with TeachCast with Oxford to deliver Conversational English training to students across Indonesia using certified US teachers and Oxford University Press content.
• Harley-DavidsonminorChannel Partner/ Reseller/ DistributorHarley-Davidson Indonesia distributed through Indomobil network for premium motorcycle sales and service.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Inchcape plc: Global automotive distributor appointed alongside Indomobil as Mercedes-Benz manufacturer and distributor in Indonesia. Operates distribution-led business model across multiple Asian and Latin American markets, making it a close structural comparable for Indomobil's distribution-centric model.
• Sime Darby Berhad: Malaysian conglomerate with automotive distribution (BMW, Ford, Hyundai, Porsche), industrial equipment (Caterpillar), and rental businesses. Comparable as a Southeast Asian multi-brand automotive and equipment distribution group with similar structural pillars.
• Astra International: Indonesia's largest diversified automotive conglomerate, operating Toyota, Daihatsu, Honda, BMW, and Daihatsu franchises alongside United Tractors heavy equipment, Federal International Finance, and parts distribution. Directly competes with Indomobil across passenger vehicles, financing, heavy equipment, and aftermarket parts in Indonesia.
• MBM Resources Berhad: Malaysian automotive distributor and parts manufacturer with Perodua franchise and Edaran Modenas motorcycle distribution. Comparable as a Southeast Asian automotive distributor with similar revenue mix.
• United Tractors: Indonesian heavy equipment distributor (Komatsu, UD Trucks) and mining contractor (PAMA), an Astra International subsidiary. Directly competes with Indomobil's Volvo CE, John Deere, SDLG, Kalmar, and Prima Sarana Mustika operations in Indonesia's heavy equipment and mining contracting segments.
• Tan Chong Motor Holdings: Malaysian automotive group distributing Nissan, Subaru, Renault, and commercial vehicles across ASEAN. Comparable as a multi-brand distributor with captive financing and assembly operations across the region.
• Jardine Cycle & Carriage: Singapore-listed conglomerate with controlling stake in Astra International and direct automotive distribution interests across Southeast Asia. Comparable operating model and regional automotive footprint.

Others

• ExxonMobil: Global energy and lubricants major partnered with Indomobil Prima Energi (IPE) for Indonesian distribution of lubricants. Comparable as an enabling brand partner, not a direct competitor, anchoring Indomobil's energy business pillar.

Broad incumbents

• BMW Group: Premium automotive OEM with direct Indonesian distribution presence. Comparable as a global OEM competing with Indomobil's premium franchises (Audi, Mercedes-Benz, Jaguar, Land Rover) and increasingly opting for direct-sales models.
• Stellantis N.V. Global multi-brand OEM that partnered with Indomobil to launch Citroen in Indonesia. Comparable as a brand owner that balances direct and distributor-led go-to-market models and represents both partnership opportunity and disintermediation risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IndomobilGroup
• Facebookfacebook.com/IndomobilGroup
• Instagraminstagram.com/indomobilgroup
• LinkedInlinkedin.com/company/indomobil-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries58 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indomobil Group