Car Club

What Car Club does

Car Club (legal entity: Berggruen Car Rentals Private Limited) is an India-headquartered chauffeur-driven car rental and corporate ground-transport operator founded in October 2007 and backed by Berggruen Holdings Inc LA. The company runs a fleet of approximately 3,500 vehicles across 112+ Indian cities and 150+ operating locations, serving over 1,500 corporate houses, numerous luxury hotel partners, and individual travelers with airport transfers, local and outstation rentals, monthly hires, and weekend holiday packages. A wholly-owned sub-brand, Select Cabs, provides managed staff-transportation services to IT/ITES companies, moving 12,000+ employees daily across 11 cities. International reach across 89 countries is delivered through an affiliate partnership with Tristar Worldwide Services, with centralized India invoicing for multinational clients.

The operating platform combines a centralized dispatch system, GPS-enabled vehicle tracking, a corporate booking portal (Bookcarclublive) with role-based Admin/Booker/Traveller access, and customer and chauffeur mobile applications hosted at a Reliance IDC data center with ISO 27001:2013, ISO 9001:2015, and ISO 20000-1:2011 certifications. The fleet spans economy sedans through super-luxury (BMW, Mercedes, Audi), luxury vans (VW Crafter, Mercedes Viano), and Volvo coaches. Chauffeurs are trained by Hubert Ebner for safety driving skills.

Car Club monetizes primarily through per-trip transaction fees on chauffeur-driven rentals (Garage-to-Garage billing on time and distance), tiered vehicle categories from budget to super-luxury, monthly hiring contracts, and managed-services revenue from Select Cabs. Distribution is enterprise-direct via a regionally organized corporate sales team (North/West/East/South), complemented by self-serve booking through website and mobile apps, a 24x7 reservation center, and named multinational accounts including Microsoft, Amazon, Walmart, SAP, Cisco, Airbus, Shell India, McKinsey, Ernst & Young, WPP, and Autodesk.

Name

Car Club

Legal name

Berggruen Car Rentals Private Limited

Website

https://drivecarclub.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Car Club is an India-based chauffeur-driven car rental and corporate ground-transport operator running a 3,500+ vehicle fleet across 112+ cities, serving 1,500+ corporates, luxury hotels, and individuals, with a Select Cabs sub-brand providing managed IT/ITES staff transportation.

Ownership category

akta.pro rank

Product category

Ground Transportation Services

NAICS

Limousine Service (485320), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Chauffeur-Driven Car Rental (With Driver) (THADAAAG)

akta.pro secondary industries

Chauffeured / Black Car & Executive Car Services (THACAIAC), Chauffeur / Black Car & Executive Car Services (TLAFAHAD)

Keywords

• Chauffeur driven car rental
• Corporate ground transportation
• Employee transportation services
• Airport transfer services
• Fleet leasing services

Headquarters

HQ city

Bandra

HQ country

India

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Chauffeur-Driven Car Rentals: Core revenue stream. Offering airport transfers, half-day and full-day city rentals, inter-city journeys, and monthly hiring with or without chauffeurs and with or without fuel. Fleet spans economy to super-luxury segments (Ford, Toyota, Honda, VW, Maruti, Nissan, BMW, Mercedes Benz, Audi). Billing is done on a 'Garage to Garage' basis for both time and distance.
2. Luxury Vans and Coaches: Luxury vans (VW Crafter, Mercedes Viano, Toyota Commuter) and Volvo coaches available on hire across network cities. These vehicles are offered as part of the chauffeur-drive service for group travel and special events.
3. Weekend Holiday Packages: Door-to-door chauffeur driven holiday packages to tourist and pilgrimage destinations. Packages offer hassle-free rentals with guaranteed service delivery.
4. Employee Transportation (Select Cabs): Staff transportation business under the brand 'Select Cabs', operating in 11 cities and transporting over 12,000 employees of ITES companies daily. Started October 2008 as a separate business unit.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Car Club provides chauffeur-driven car rental services across 112+ cities in India and 89 countries worldwide through affiliate Tristar Worldwide Services. The service spans economy to super-luxury vehicles for airport transfers, local and inter-city journeys, monthly hiring, weekend holiday packages, and large-scale employee transportation under the Select Cabs brand. A dedicated corporate booking portal, customer and chauffeur mobile apps, and 24/7 reservation center support both enterprise accounts and individual travelers.

Product overview

Car Club is a premier car rental company operating as a single unified service platform for corporate and personal ground transportation. The core product is its chauffeur-driven car rental service, offering multi-tiered vehicle options from economy to luxury across 112+ cities in India and 89 countries via affiliate Tristar Worldwide Services. The product portfolio includes the main Car Club rental service (encompassing airport transfers, local/outstation trips, monthly hiring, and holiday packages), a dedicated Corporate Booking Portal (Bookcarclublive) for corporate clients, customer and chauffeur mobile apps for reservations and fleet management, and a sub-brand called Select Cabs focused on staff transportation for ITES companies. The fleet spans economy sedans, SUVs, premium and luxury vehicles, and coaches. All offerings share the same brand infrastructure, fleet, and operating network.

Differentiator

Problem solved

Functional benefit

Brands

• Select Cabs: Staff transportation business for employee transport services, operating in 11 cities and transporting over 12000 employees of various ITES companies daily.

Products and services

• Chauffeur-Driven Car Rental Service
• Select Cabs (Employee Transportation)
• Weekend Holiday Packages
• Multi-Tier Vehicle Fleet (Economy to Luxury)
• Corporate Booking Portal (Bookcarclublive)

Quantifiable outcome

• 3,500+ cars operating across 112+ cities in India
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Tristar Worldwide ServicescoreStrategic or Co-development PartnerInternational affiliate partner providing Car Club customers access to chauffeur drive services in 89 countries across Europe, Americas & Canada, Asia, and Australia. Car Club offers centralized invoicing and payment options for international usages managed from India.
• Hubert EbnerminorImplementation/ SI/ Consulting PartnerM/s Hubert Ebner provides specialized safety driving training for Car Club's chauffeurs, ensuring consistent safety standards across the fleet.

Scale indicators10 records

Recent moves9 records

Expansion highlights5 records

Emerging players

• Zoomcar: India's largest self-drive car subscription and rental platform. Not a direct chauffeur-service competitor, but adjacent in the mobility-as-a-service category, and a potential alternative for corporate clients weighing self-drive vs. chauffeured solutions.

Direct peers

• Carzonrent (Hertz India): Indian chauffeur-driven corporate car rental operator and Hertz master franchisee. Closely comparable to Car Club — same chauffeur-driven B2B model, similar enterprise customer focus, and notably co-founded by Car Club CEO S.P. Balasubramanian before he started Car Club with Berggruen.
• Avis India: Indian arm of Avis Budget Group, offering self-drive and chauffeur-driven car rental services to corporate and individual customers across India. Direct competitor in the premium/luxury chauffeur segment that Car Club targets, with overlapping multinational corporate customer base.
• Europcar India (International Travel House): ITC Group subsidiary operating as Europcar's master franchisee in India, providing chauffeur-driven and self-drive rentals to corporates. Closely comparable model and customer segment; Car Club CEO previously spent ~7 years at Europcar India in city and regional management roles.
• Savaari Car Rentals: India-focused online chauffeur-driven car rental platform for intercity and local travel, serving both corporate and individual customers. Comparable product offering and customer use cases (outstation, airport transfer, local rentals), with a more digital-first acquisition model.
• Eco Rent A Car: India-based chauffeur-driven car rental company with multi-city presence and corporate customer focus. Directly comparable in service model (chauffeur-driven, multi-tier fleet) and in serving enterprise clients with centralized billing.
• Meru Cabs: Indian radio-taxi and limousine service operating in major metros with both standard taxi and premium chauffeured offerings. Comparable in chauffeur-driven urban and airport transfer services, particularly overlapping with Car Club's economy and mid-tier city rentals.

Broad incumbents

• Ola (ANI Technologies): India's largest ride-hailing platform with Ola Corporate serving enterprise mobility needs. A broader incumbent competing across the price spectrum Car Club serves, with a digital-first model and significantly larger scale — pressure on Car Club's mid-tier and economy chauffeur pricing.
• Uber India: Global ride-hailing leader with Uber for Business targeting the same multinational corporate customers as Car Club. Broad incumbent with overlapping enterprise customer roster (Microsoft, Amazon, etc.) and growing share of routine employee travel that competes with Car Club's volume base.

Others

• Tristar Worldwide Services: International chauffeur service affiliate partner that extends Car Club's reach into 89 countries. A partner rather than competitor, but a directly comparable operator in the chauffeur-driven executive transport segment globally, with the same premium service positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Drivecarclub
• Facebookfacebook.com/Berggruencars
• LinkedInlinkedin.com/company/drivecarclub
• Instagraminstagram.com/drivecarclub

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Car Club