MLS
MLS.com, operated by Multiple Listing Network since 1991, is a free real estate search portal aggregating U.S. MLS listings across all 50 states, serving property buyers, sellers, and real estate professionals.
- Company typePrivate
- Founded1991
- HeadquartersLos Alamos, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What MLS does
MLS.com is operated by Multiple Listing Network, a privately held company headquartered in Los Alamos, California, founded in 1991 and operating continuously since. The company runs a free consumer-facing real estate search portal that aggregates MLS (Multiple Listing Service) listing data from local MLS systems across all 50 U.S. states, providing residential, commercial, foreclosure, and new construction property search at city and metro granularity. MLS.com is independently owned and is not affiliated with any of the over 900 local MLS systems in the United States, and realtors and realty professionals can list properties on the platform to reach a national and global audience of property seekers.
The product surface comprises the core MLS.com property search portal; a foreclosure listings database integrated with foreclosure.com; a new construction home search powered by a partnership with NewHomeSource.com; a real estate agent referral and comparison service via RealEstateAgents.com; and real estate licensing, exam prep, and continuing education courses delivered through a partnership with Mbition Learn Real Estate. The underlying platform is essentially a directory and search portal layered with affiliate and referral integrations, with no proprietary AI/ML or data-asset capabilities described in the available evidence.
The business model is advertising- and lead-generation-oriented: listing exposure, agent referrals, new home leads, and education affiliate revenue flow through the portal. Headcount is reported at 1-10 employees, the company is privately held with no disclosed funding or institutional investors, and operations are confined to the U.S. market. Note: a substantial portion of the aggregated input data (GTM, broadcast, Apple TV partnership, marquee player signings, sponsorships) describes Major League Soccer, a separate entity that shares the MLS acronym; this conflict was identified and the first-party firmographic and website evidence was used to resolve entity identity throughout this analysis.
MLS firmographics
Firmographics- Name
- MLS
- Legal name
- Multiple Listing Network®
- Website
- https://mls.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MLS.com, operated by Multiple Listing Network since 1991, is a free real estate search portal aggregating U.S. MLS listings across all 50 states, serving property buyers, sellers, and real estate professionals.
- Ownership category
- akta.pro rank
MLS industry classification
Industry- Product category
- Real Estate Listings Portal
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Web Search Portals and All Other Information Services (51929)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
- akta.pro secondary industries
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Buyer Representation Services (BPAJAAAJ)
Keywords
Where MLS is headquartered
LocationHeadquarters
- HQ city
- Los Alamos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MLS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Broadcasting Rights: Major revenue stream from media rights deals. MLS restructured its Apple partnership, receiving approximately $50 million in additional revenue, with the deal now ending after the 2028-29 season instead of 2032. All MLS games are available to Apple TV subscribers at no extra cost.
- Sponsorships: Corporate sponsorship revenue from official partners including Jameson Irish Whiskey (Official Whiskey), Carvana (stadium partnerships), and other commercial partners. Includes brand activation campaigns, in-stadium sampling, and branded content.
- Sponsorship Analytics Services: MLS partnered with Vision Insights to provide brand exposure analysis for commercial partners using the Decoder Media platform, enabling in-season exposure evaluations as part of digital transformation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Apple TV Integration - included with base subscription |
| Subscription | Monthly | Previous standalone MLS Season Pass |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
MLS product offering
Product offeringCore offering
MLS.com operates a free online real estate search portal that aggregates MLS-sourced property listings for sale by Realtors and realty professionals across all U.S. states, including resale homes, foreclosures, new construction, and international properties. The portal also connects users to local real estate agents via a referral service and offers real estate licensing and continuing-education courses through partner platforms.
Product overview
MLS.com is a single unified real estate listing search portal that aggregates Multiple Listing Service data across the United States. The core product provides free search of residential and commercial property listings, foreclosures, and new construction homes. Additional modules include agent referral services and real estate education courses, all offered through partnerships with specialized providers. The platform covers all 50 U.S. states with city-level foreclosure listings and metro-area real estate searches.
Differentiator
Problem solved
Functional benefit
Products and services
- MLS.com Property Search Portal Free unified online search portal for real estate listings for sale by Realtors and realty professionals across all 50 U.S. states plus D.C., searchable by state and metro (Atlanta, Chicago, Dallas-Fort Worth, Los Angeles, NYC, Orlando, San Diego, San Francisco Bay Area, Seattle, etc.), with price-tier filters ranging from no-minimum to $1,000,000+ for residential homes, resale homes, new construction, acreage, lots, land, commercial, and investment properties.
- Foreclosure Listings Search Searchable database of foreclosure properties across all U.S. states, with state-level search filters for distressed-property buyers and investors, integrated with foreclosure.com for listing data.
- New Homes Search Search for new construction homes across the United States, with state-level search filters and price-tier selectors, delivered through a partnership with NewHomeSource.com.
- Find a Real Estate Agent Referral service connecting home buyers and sellers with local real estate agents nationwide, powered by RealEstateAgents.com and TopAgentsRanked.
- Real Estate Education Online courses for real estate licensing, continuing education, exam preparation, and professional development offered across all U.S. states, delivered through a partnership with Mbition Learn Real Estate.
Quantifiable outcome
- 59% increase in global viewing audience for opening weekend
- +2 more outcomes
Companies that use MLS
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
MLS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
MLS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Jameson Irish WhiskeycoreJameson Irish Whiskey, owned by Pernod Ricard, launched its second year as Official Whiskey of MLS with 'It's What You Bring' campaign featuring musician J Balvin and streetwear brand KidSuper. The campaign includes TV, digital, social media, out-of-home advertising, creator marketing, watch parties, and in-stadium sampling activations tied to four MLS clubs.
- PolymarketminorMLS has a partnership with prediction market company Polymarket for fan engagement and integrity monitoring. The partnership comes amid DOJ scrutiny of prediction markets following charges against a U.S. Army soldier for alleged insider trading.
- Apple (Restructured)coreMLS restructured deal with Apple, moving all games into the main Apple TV subscription ($12.99/month) without an additional paywall. The league needs more robust linear distribution options alongside the streaming partnership.
- CarvanacoreCarvana expanded its partnership with Chicago Fire FC to become the first founding partner of the club's new privately-funded stadium. Carvana also maintains broader MLS sponsorship relationships.
- ApplecoreMLS and Apple restructured their media partnership, integrating all MLS matches into Apple TV's main content ($12.99/month) and eliminating the standalone MLS Season Pass subscription. The renegotiated deal will end after the 2028-29 season with MLS receiving approximately $50 million in additional revenue but losing incremental subscription revenue potential.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
MLS competitors and assessment
Company assessmentDirect peers
- Homes.com: CoStar-owned consumer real estate portal that aggregates MLS listings nationwide. Homes.com is a direct portal competitor to MLS.com with substantial recent marketing investment behind it.
- Zillow: The dominant U.S. consumer real estate search portal. Zillow aggregates MLS listings and competes with MLS.com for the same home-buyer and seller audience, with significantly greater scale and product depth.
- Realtor.com: Operated by Move (CoStar Group), Realtor.com is one of the two leading MLS-aggregated real estate portals in the U.S. It competes head-to-head with MLS.com for organic real estate search traffic and agent leads.
- Redfin: Redfin combines a national real estate portal with a brokerage, listing properties from MLS systems across the U.S. Its portal experience and consumer brand directly compete with MLS.com's search-and-referral offering.
- Trulia: Zillow Group-operated MLS-aggregated real estate portal. Trulia competes with MLS.com in the same consumer search category and benefits from Zillow's data and traffic scale.
Emerging players
- Movoto: Smaller U.S. real estate portal that aggregates MLS listings. It competes with MLS.com for organic search traffic but operates at a smaller scale and with thinner brand recognition.
- HomeFinder: Long-running MLS-aggregated real estate search site. Similar in scale and positioning to MLS.com, serving consumers searching for-sale listings nationwide.
Broad incumbents
- Compass: Large national real estate brokerage with its own consumer search experience. While broader than MLS.com, Compass is a comparable destination for home shoppers and competes for agent mind-share and listings.
- Coldwell Banker: Established national brokerage brand with an MLS-fed consumer search portal. Functions as an incumbent competitor to MLS.com in routing buyer inquiries to affiliated agents.
Others
- HouseCanary: Residential real estate data and analytics provider. Not a direct consumer portal peer, but operates in the same MLS-data ecosystem and represents an adjacent/thematic comparable for MLS.com's data-asset angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
MLS social profiles
Digital presenceMLS financial estimates
Financial estimateRevenue estimate
Valuation estimate
MLS leadership team
Management profileNumber of profiles
MLS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MLS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MLS
What does MLS do?
MLS.com operates a free online real estate search portal that aggregates MLS-sourced property listings for sale by Realtors and realty professionals across all U.S. states, including resale homes, foreclosures, new construction, and international properties. The portal also connects users to local real estate agents via a referral service and offers real estate licensing and continuing-education courses through partner platforms.
Is MLS a public or private company?
MLS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MLS founded?
MLS was founded in 1991. It employs 1 to 10 people.
Where is MLS based?
MLS is headquartered in Los Alamos, United States, in the North America region.
How does MLS make money?
Three revenue lines are on record. Broadcasting Rights are the primary driver. The others are sponsorships and sponsorship Analytics Services.
Who are MLS's main competitors?
Direct peers on record are Homes.com, Zillow, Realtor.com, Redfin and Trulia. Emerging players are Movoto and HomeFinder. Broad incumbents are Compass and Coldwell Banker. HouseCanary is listed as an others.
Does MLS have an API?
No public API is recorded for MLS.
What industry is MLS in?
MLS's product category is Real Estate Listings Portal. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6531.