Razorfish
Razorfish is a Publicis Groupe-owned digital marketing transformation agency serving enterprise CMOs and CIOs. It combines proprietary AI platforms (Beta Lab, R-Index, Seismic, Creator Colab) with creative, commerce, CRM, and media services delivered via agency-of-record engagements.
- Company typePrivate
- Founded1995
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Razorfish does
Razorfish is a marketing transformation agency founded in 1995 and headquartered at 375 Hudson Street, New York. It is operated as a division of Sapient Corporation, a wholly-owned subsidiary of Publicis Groupe (Euronext Paris, CAC 40). The agency serves enterprise CMOs and CIOs at major brands — including New York Life, Walgreens, PayPal, Infiniti, Royal Caribbean, Trojan, Ram, First Hawaiian Bank, and Drybar — delivering marketing strategy, creative, data, and technology services through project-based and agency-of-record engagements.
The core offering is a platform-plus-services stack. Razorfish Beta Lab functions as an AI innovation hub encompassing the Virtual AI Content Studio (generative creative production), the Conversational Intelligence Platform (CIP) for custom conversational agents, and SEED synthetic-persona virtual focus groups. R-Index, built jointly with Google Cloud on BigQuery, Looker Studio, and Vertex AI, scores brand performance and consumer sentiment across the customer journey. Seismic provides real-time cultural intelligence, while Creator Colab supplies in-house made-for-platform social content across five U.S. metros. Supporting service disciplines include Connected CRM, Unified Commerce, Social Commerce, Connected Media, and AI Search Visibility (GEO).
Razorfish monetizes through professional-services fees — agency-of-record retainers, project engagements, and consulting — billed against enterprise scopes that are not publicly priced. GTM is direct enterprise field sales, supplemented by Publicis Groupe's global new-business network and partnerships with Google Cloud, Shopify, GWI, and (via parent) Nvidia. The agency operates globally with presence in North America and India, where in 2026 it was integrated into Publicis Digital Experience (PDX). Headcount is reported as 1,001–5,000; standalone revenue is not disclosed as it is consolidated within Publicis Groupe's financials.
Razorfish firmographics
Firmographics- Name
- Razorfish
- Legal name
- Sapient Corporation d/b/a Razorfish
- Website
- https://razorfish.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Razorfish is a Publicis Groupe-owned digital marketing transformation agency serving enterprise CMOs and CIOs. It combines proprietary AI platforms (Beta Lab, R-Index, Seismic, Creator Colab) with creative, commerce, CRM, and media services delivered via agency-of-record engagements.
- Ownership category
- akta.pro rank
Where Razorfish is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Razorfish business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Marketing Transformation Services: Full-service marketing agency providing strategy, data, creative and technology services to enterprise clients. Revenue is generated through project-based work, agency-of-record retainer engagements, and consulting fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels10 records
Razorfish product offering
Product offeringCore offering
Razorfish is a marketing transformation agency that helps enterprise brands connect brand purpose to business performance through strategy, creative, data, and technology services. The agency operates a platform-plus-services model, combining professional services engagements with proprietary AI-powered products including the Beta Lab innovation hub, the R-Index measurement solution built with Google Cloud, the Creator Colab social content offering, and the Seismic cultural intelligence platform, alongside service capabilities in Connected CRM, Unified Commerce, Social Commerce, Connected Media, and AI Search Visibility.
Product overview
Razorfish is a marketing transformation agency operating a platform-plus-services model centered on proprietary AI-powered products. The core product portfolio is anchored by the Razorfish Beta Lab, an innovation hub encompassing the Virtual AI Content Studio (for scaled generative AI content production), the Conversational Intelligence Platform/CIP (for custom AI-driven conversational experiences including SEED virtual focus groups), and Razorfish Seismic (real-time cultural intelligence). Supporting the Beta Lab are R-Index (a proprietary data and measurement solution built with Google Cloud), and Razorfish Creator Colab (in-house creator team for made-for-platform social content). Beyond these proprietary platforms, Razorfish offers service capabilities including Connected CRM, Unified Commerce, Social Commerce, and Connected Media. The overall offering connects brand purpose to business performance through the intersection of data, AI technology, creative, and customer experience across digital and physical touchpoints.
Differentiator
Problem solved
Functional benefit
Brands
- Razorfish Beta Lab: Innovation hub exploring intersection of new ideas and emerging technologies, delivering AI-powered tools for brands including Virtual AI Content Studio and Conversational Intelligence Platform.
- Razorfish Creator Colab
- Seismic
- R-Index
Products and services
- Razorfish Beta Lab Innovation hub combining generative AI tools (Virtual AI Content Studio, Conversational Intelligence Platform with SEED virtual focus groups, and Seismic cultural intelligence) for enterprise brands to scale content, prototype AI-driven conversational experiences, and host brand agents.
- R-Index Proprietary data and measurement solution co-built with Google Cloud that scores brand performance and consumer sentiment across the customer journey using predictive, adaptable algorithms on BigQuery, Looker Studio, and Vertex AI.
- Razorfish Creator Colab In-house team of social strategists and creators producing made-for-platform content, identifying cultural moments and tapping into them to create authentic brand experiences, with social strategy, creative content, and analytics bundled into a single offering.
- Razorfish Seismic Proprietary real-time cultural intelligence platform built on custom Razorfish architecture that leverages proprietary data, partner data, and industry insights to unite news, social, podcasts, and creator ecosystems into one predictive cultural model.
- Connected CRM Discipline and ecosystem unifying customer data, decisioning, and design to create adaptive, personalized experiences across every channel, journey, and moment, extending beyond email, SMS, mobile, and direct mail to fuel paid, earned, and shared experiences.
- Unified Commerce Approach forging connections with consumers by understanding emotional needs and connecting them to brand purpose across digital and physical touchpoints, using a growth loop that links customer engagement with enterprise performance.
- Social Commerce End-to-end social commerce service helping brands determine if social commerce is right for them and creating radically relevant social commerce experiences that inspire product discovery, drive revenue, and enable deeper consumer views.
- Connected Media Connected media experiences linking media, CRM, and commerce through deep audience understanding and identity capability, enabling iterative audience planning and cross-channel optimization amid data privacy regulation changes.
- AI Search Visibility / GEO Services Services helping brands optimize for generative engine visibility (GEO) rather than only SEO, addressing how AI platforms surface branded content and preparing brands before paid placements roll out in AI search environments.
- Marketing Transformation Services Full-service marketing transformation offering combining strategy, data, creative, and technology services delivered through project-based and agency-of-record retainer engagements with enterprise CMOs and CIOs.
Quantifiable outcome
- Nearly 50% increase in lead volume while driving costs down by 39% for New York Life
- +2 more outcomes
Companies that use Razorfish
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles2 records
Razorfish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature7 records
Razorfish partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and supporting.
- Publicis GroupecoreRazorfish is an integral part of Publicis Groupe, a global leader in communication (Euronext Paris FR0000130577, CAC 40). The restructuring includes Razorfish India being integrated into PDX (Publicis Digital Experience) alongside Digitas India and Indigo Consulting.
- GWI (GlobalWebIndex)coreRazorfish partnered with research firm GWI to conduct extensive consumer research on Generation Alpha, loyalty trends, and other market insights. The partnership enables access to GWI's survey data and youth specialist The Pineapple Lounge for Gen Alpha research.
- The Pineapple LoungesupportingRazorfish partnered with youth specialist The Pineapple Lounge alongside GWI for Generation Alpha research, leveraging their expertise in understanding younger demographics.
- NvidiasupportingPublicis Groupe (Razorfish's parent company) entered a deal with Nvidia as part of its AI-powered marketing strategy. Publicis CoreAI platform leverages Nvidia technology for AI-powered connected media.
- GWI (GlobalWebIndex) - MenoMiss StudysupportingRazorfish partnered with GWI to create a national survey and conduct qualitative interviews for the MenoMiss study on perimenopausal and menopausal women, with a sample of 1,000 women aged 40-55 across the United States.
- ShopifycoreRazorfish partnered with Shopify to enable businesses to create, manage, and scale online and in-store shopping experiences. The partnership combines Shopify's commerce platform with Razorfish's capabilities in emerging technology and retail media expertise to deliver innovative unified commerce experiences across finance, telecommunications, retail, and grocery verticals.
- Google CloudcoreRazorfish collaborated with Google Cloud to build R-Index, a proprietary data solution using BigQuery, Looker Studio, Sensitive Data Protection, and Vertex AI. The solution helps brands measure brand sentiment and consumer equity across the customer journey.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Razorfish competitors and assessment
Company assessmentDirect peers
- R/GA (Interpublic Group): IPG's innovation, design, and technology agency. Comparable to Razorfish in combining strategy, creative, emerging technology, and product/UX for enterprise transformation engagements.
- Huge Inc. Independent digital transformation agency (now part of Interpublic Group) competing with Razorfish for enterprise experience design, commerce, and CRM engagements across retail, financial services, and tech clients.
- Accenture Song: Accenture's creative, marketing transformation, and commerce arm — directly comparable to Razorfish in offering enterprise CMOs/CIOs strategy, creative, technology, and AI-powered customer experience services. Both compete for the same global AOR and commerce-transformation RFPs.
- IBM iX (IBM Consulting): IBM's global design and digital transformation consultancy. Directly comparable in delivering enterprise-scale marketing, commerce, and AI platform transformation, particularly to financial services and regulated industries.
- VML (WPP): WPP's global brand and customer experience agency formed from the merger of VMLY&R and Wunderman Thompson. Direct competitor for enterprise AOR business, connected commerce, CRM, and AI-driven marketing services.
- Deloitte Digital: Deloitte's creative agency and digital transformation practice serving enterprise clients with strategy, creative, technology, and CRM/commerce services. Overlaps with Razorfish across enterprise transformation mandates, especially in regulated industries like financial services and healthcare.
- MediaMonks (S4 Capital / Monad): Global digital-first agency and production network competing with Razorfish on content production at scale, creative technology, and AI-driven marketing services for enterprise brands.
Broad incumbents
- Dentsu Creative: Dentsu's global creative network offering brand, experience, and commerce services. Competes for the same enterprise transformation RFPs as Razorfish, with comparable capabilities but broader scale and a non-US HQ.
- Ogilvy (WPP): WPP's flagship global creative network. Overlaps with Razorfish on enterprise AOR and digital transformation work, though Ogilvy operates across the full breadth of advertising/creative services rather than specializing in marketing transformation.
- Publicis Sapient: Publicis Groupe's digital business transformation arm and Razorfish's sibling brand under Sapient Corporation. Shares technology, talent, and platforms with Razorfish, occasionally creating internal overlap in go-to-market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Razorfish social profiles
Digital presenceRazorfish financial estimates
Financial estimateRevenue estimate
Valuation estimate
Razorfish leadership team
Management profileNumber of profiles
Profiles14 records
Razorfish funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Razorfish M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Razorfish
What does Razorfish do?
Razorfish is a marketing transformation agency that helps enterprise brands connect brand purpose to business performance through strategy, creative, data, and technology services. The agency operates a platform-plus-services model, combining professional services engagements with proprietary AI-powered products including the Beta Lab innovation hub, the R-Index measurement solution built with Google Cloud, the Creator Colab social content offering, and the Seismic cultural intelligence platform, alongside service capabilities in Connected CRM, Unified Commerce, Social Commerce, Connected Media, and AI Search Visibility.
Is Razorfish a public or private company?
Razorfish is a private company. It is classified as corporate owned and is currently operating.
When was Razorfish founded?
Razorfish was founded in 1995. It employs 1,001 to 5,000 people.
Where is Razorfish based?
Razorfish is headquartered in New York, United States, in the North America region.
How does Razorfish make money?
One revenue line is on record: marketing Transformation Services.
Who are Razorfish's main competitors?
Direct peers on record are R/GA (Interpublic Group), Huge Inc., Accenture Song, IBM iX (IBM Consulting), VML (WPP), Deloitte Digital and MediaMonks (S4 Capital / Monad). Broad incumbents are Dentsu Creative, Ogilvy (WPP) and Publicis Sapient.
Does Razorfish have an API?
No public API is recorded for Razorfish.