Alkemy

What Alkemy does

Alkemy Group S.p.A. – Società Benefit is a Milan-headquartered digital transformation consultancy founded in 2012 and listed on the STAR segment of Borsa Italiana (ticker: ALK). The company serves 1,000+ enterprise clients across Italy, Spain, Serbia, and Mexico with end-to-end transformation services spanning growth and commercial strategy, customer lifecycle optimization, data strategy, AI and predictive analytics, digital platforms (CRM, eCommerce, CX), system integration, and cloud-native architecture. Its service portfolio is structured around three operating pillars: ALKEMY DATA. TECH. AI. (core data/tech/AI transformation), ALKEMY RETAIL TECH (retail vertical specialization), and ALKEMY+ / Alkemy Nova (creative and content capabilities). The company augments services with productized offerings such as Power SEA Suite (launched October 2023), an advertising technology platform with behavioral-data targeting and privacy-compliant reporting.

Alkemy operates as a holding company over multiple wholly-owned Italian subsidiaries (Alkemy S.p.A., Alkemy Play S.r.l., Cosmic S.r.l., D.com S.r.l., Digital Retex S.r.l., WTL S.r.l., XCC S.r.l.) and the Spanish entity INNOCV Solutions SL, acquired in July 2022 for €5 million to anchor its Iberian regional headquarters in Madrid. Earlier acquisitions include Seolab (2013) and Ontwice Interactive Services SL (2018), evidencing a sustained buy-and-build consolidation strategy. The company's GTM is enterprise field sales with regional offices (Milan HQ, Rome, Madrid as Spain regional HQ, Mexico City for LATAM, Belgrade for Eastern European delivery), selling directly to multinational brands through project-based consulting engagements and retainers under a quote-based, scope-tailored pricing model. Headcount is reported in the 501-1,000 range, and leadership comprises CEO Duccio Vitali, President Riccardo Lorenzini, and Gabriele Pozzi as Managing Director of Alkemy Nova. Disclosed revenue series (despite apparent formatting anomalies) suggests a 2024 revenue base in the ~$119M range following growth from ~$90M in 2020, with EBITDA turning negative in 2024 after positive years 2020-2023.

Name

Alkemy

Legal name

Alkemy Group S.p.A. – Società Benefit

Website

https://alkemy.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alkemy is a Milan-headquartered, STAR-segment-listed digital transformation consultancy (founded 2012) serving 1,000+ enterprise clients across Italy, Spain, Serbia, and Mexico with integrated strategy, data, AI, CRM/eCommerce/CX platform, cloud, and creative services organized across DATA.TECH.AI., RETAIL TECH, and Nova pillars.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (5415)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Services (8741)

akta.pro primary industry

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

akta.pro secondary industry

Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)

Keywords

• Digital transformation consulting
• Data analytics services
• AI integration services
• Customer experience platforms
• Retail technology solutions

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Transformation Consulting Services: Alkemy provides digital transformation services including growth and commercial strategy, customer lifecycle optimization, data strategy, AI and analytics, digital platforms implementation, system integration, and cloud solutions. Revenue appears to be generated through project-based consulting engagements and retainer arrangements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Alkemy designs, builds and runs end-to-end digital transformation programs for enterprise clients, integrating data, technology, AI, media, design and creativity to deliver "Unified Experiences" across people, places and platforms. Service pillars include growth and commercial strategy, customer lifecycle optimization, data and AI platforms, CRM/eCommerce/CX implementation, system integration, cloud-native solutions, retail technology (ALKEMY RETAIL TECH), and creative services (ALKEMY+ / Alkemy Nova), plus the Power SEA advertising suite.

Product overview

Alkemy operates as a unified experience platform composed of multiple integrated offerings: the core ALKEMY DATA. TECH. AI. platform provides end-to-end digital transformation services including growth strategy, AI/ML, data platforms, and system integration; ALKEMY RETAIL TECH extends these capabilities for retail-specific use cases; ALKEMY+ (also known as Alkemy Nova) serves as the creative arm providing design and creative services; and the Power SEA Suite provides specialized advertising and targeting capabilities. The portfolio is designed to help companies innovate customer relationships through an integrated approach spanning data, technology, AI, media, design and creativity.

Differentiator

Problem solved

Functional benefit

Brands

• Alkemy Data. Tech. AI. Core digital transformation service offering focusing on data, technology, and AI solutions
• Alkemy Retail Tech
• Alkemy Nova

Products and services

• ALKEMY DATA. TECH. AI.

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• INNOCV SolutionsminorStrategic or Co-development Partner · 19 July 2022Alkemy signed a binding agreement to acquire 100% of Madrid-based digital transformation company INNOCV Solutions (Innocv Solutions SL) for €5 million, with expected closing by July 31, 2022. This acquisition was part of Alkemy's expansion strategy in the Spanish market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Avanade: Joint venture between Accenture and Microsoft focused on Microsoft ecosystem digital transformation, cloud, and AI services. Overlaps with Alkemy's CRM, cloud-native, and data platform implementation work, particularly for Microsoft-centric enterprises.
• Accenture Interactive (now Accenture Song): Global management consulting and digital services giant with a large creative, marketing, and technology transformation practice. Overlaps with Alkemy's brand strategy, creative, CRM, and CX implementation offerings, but operates at significantly greater scale and geographic breadth.
• Deloitte Digital: Digital arm of Deloitte providing strategy, creative, technology, and CRM/ERP implementation services to enterprise clients. Competes with Alkemy for large transformation mandates, particularly where advisory and technology delivery must be combined.
• IBM Consulting (IBM iX): Global consulting arm of IBM providing strategy, technology, and AI/automation transformation to large enterprises. Competes with Alkemy on enterprise AI, data platform, and hybrid cloud transformation mandates, particularly with large multinational clients.
• WPP (Wunderman Thompson / VMLY&R): Global marketing and communications holding with large digital transformation, CRM, eCommerce, and data practices (e.g., VML, Wunderman Thompson). Competes with Alkemy's creative, media, CRM, and CX delivery capabilities for the same enterprise marketing budgets.
• Capgemini Invent: Innovation and transformation consulting arm of Capgemini delivering digital strategy, customer experience, and data/AI services to global enterprises. Comparable to Alkemy's integrated offering set, though operating with a much larger delivery footprint.

Direct peers

• Publicis Sapient: Global digital business transformation arm of Publicis focused on strategy, consulting, data, AI, and engineering for large enterprises. Competes with Alkemy in delivering integrated digital transformation programs to enterprise brands across retail, financial services, and consumer industries.
• Engineering Group (Engineering Ingegneria Informatica): Italian-headquartered digital transformation and IT services company offering consulting, software, and system integration to enterprises. A direct domestic peer to Alkemy in Italy, with overlapping digital platforms, CRM, and data services practices.
• Reply: Italian-headquartered digital transformation and IT consulting firm with comparable end-to-end services spanning strategy, technology, and AI. Reply is the closest listed Southern European peer to Alkemy and directly competes for the same enterprise clients in Italy and Spain.

Regional players

• Tinexta (now Tinexta Group / Cyberoo exposure): Italian-listed digital trust, cybersecurity, and consulting group with overlapping digital services capabilities. Comparable as a publicly listed Italian peer serving similar enterprise transformation needs, though with a different core focus on trust/cyber.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alkemy
• Facebookfacebook.com/alkemydigitalenabler
• LinkedInlinkedin.com/company/alkemy-digital_enabler

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alkemy