ASIEL DESIGN
ASIEL DESIGN is a San Jose, California boutique event studio offering couture floral design, immersive theming, and full-service production for weddings, corporate, and social clients, anchored by its owned James Grain Warehouse venue in Silicon Valley.
- Company typePrivate
- Founded2003
- HeadquartersSan Jose, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ASIEL DESIGN does
ASIEL DESIGN is a San Jose, California–based luxury event design and production company founded in 2003 by Jonathan Gomez and Linnae Asiel (a married couple). The firm provides couture floral design, immersive event design, and full-service event production for weddings, corporate events, social celebrations, and themed experiences. Its core capability is the integration of floral artistry, lighting, custom theming, and production logistics into cohesive atmospheric environments designed for emotional storytelling. The company operates from the James Grain Warehouse, a 10,000 sq ft historic industrial event venue built in 1921 that Asiel has occupied since founding, and also delivers off-site events at client-preferred locations such as the Arcadia Marriott.
The business operates three primary product lines: bespoke private event services (weddings, corporate, social), the BSPKN immersive themed-events catalog (Alice in Wonderland, Cirque Noir, Speakeasy, Casino Royal, etc.), and recurring public event series including the annual Sacred Art / All Saints production and Summer Nights. Revenue is generated through professional services fees for private commissions, venue rental at James Grain Warehouse, ticket sales for public events (processed via the Zeffy platform), and ancillary production services. Pricing is fully customized per event based on date, guest count, event type, food and beverage, and décor scope; no standardized pricing tiers are publicly disclosed. Customers identified in the input span enterprise corporates (Hitachi), cultural institutions (San Jose Opera), religious and nonprofit organizations (Grace Girls Church, Zion Gate), and individual wedding and social clients.
The company is privately held, bootstrapped, and founder-owned with no external investors, parent company, subsidiaries, or disclosed funding rounds. Operations are regionally concentrated in the San Jose / Silicon Valley / San Francisco Bay Area market. The go-to-market relies on a visual portfolio website, an Instagram presence (@jamesgrainwarehouse), email newsletter, Yelp reviews, and the public event series as marketing demonstrations that convert to private bookings.
ASIEL DESIGN firmographics
Firmographics- Name
- ASIEL DESIGN
- Legal name
- Asiel Design
- Website
- https://asieldesign.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ASIEL DESIGN is a San Jose, California boutique event studio offering couture floral design, immersive theming, and full-service production for weddings, corporate, and social clients, anchored by its owned James Grain Warehouse venue in Silicon Valley.
- Ownership category
- akta.pro rank
ASIEL DESIGN industry classification
Industry- Product category
- Event Design and Production Services
- NAICS
- Caterers (722320), Food Service Contractors (722310), Interior Design Services (54141)
- akta.pro primary industry
- Full-Service Wedding Planning (HSACABAA)
- akta.pro secondary industries
- Event Decor Design & Styling (HSACAOAB), Wedding Design, Decor & Floral Planning (HSACABAH), Floral & Event Installations (HSACAAAC)
Keywords
Where ASIEL DESIGN is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ASIEL DESIGN business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Event Planning and Design Services: Full-service event design and planning services including floral design, event styling, and comprehensive coordination for weddings, corporate events, and social gatherings.
- Venue Rental: Private event hosting at the James Grain Warehouse exclusive venue. Customized event hosting with full-service production capabilities.
- Event Production: Production services including custom event furnishings, entertainment coordination, food and beverage experiences, and décor installation and retrieval.
- Ticket Sales: Revenue from ticket sales for public curated events including Sacred Art, Summer Nights, and All Saints at the James Grain Warehouse.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom pricing based on event specifics |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ASIEL DESIGN product offering
Product offeringCore offering
ASIEL DESIGN provides couture floral design, comprehensive event design, and full-service event production for weddings, corporate events, and special occasions. Services span concept development, decor and styling, custom furnishings, entertainment coordination, curated food and beverage, and end-to-end logistics management, delivered either at the owned James Grain Warehouse venue in San Jose or at client-chosen off-site locations.
Product overview
ASIEL DESIGN is a luxury event design and production company offering couture floral design, event design, and full-service event production. The company's core offerings include Floral Design, Event Design, and Production services, which work together to create bespoke event experiences. ASIEL operates The James Grain Warehouse, a 10,000 sq. ft. industrial event venue in Silicon Valley. The company also produces signature event series including BSPKN Immersive Events, Sacred Art/All Saints, and Summer Nights. Their portfolio spans Weddings, Special Events, and Themed Events with various themes like Cirque Noir, Casino Royal, Winter Fantasy, and Alice in Wonderland.
Differentiator
Problem solved
Functional benefit
Brands
- The James Grain Warehouse: A 10,000 sq. ft. historic industrial event venue in San Jose, Silicon Valley, home to Asiel Design since 2003. The venue hosts bespoke events including weddings, corporate gatherings, and immersive experiences.
- Sacred Art
- Summer Nights
- BSPKN Events
Products and services
- Floral Design Couture floral arrangements for weddings and special events, featuring hand-selected blooms and carefully curated design elements. Targeted at couples and event hosts seeking luxury floral styling.
- Event Design
- Production
- The James Grain Warehouse Venue A 10,000 sq. ft. industrial event venue in Silicon Valley built in 1921, offering bespoke event experiences with custom furnishings, entertainment, curated food and beverage, and decor for weddings, corporate events, and immersive productions.
- BSPKN Immersive Events Bespoke immersive events that blend fantasy and reality through stunning event design, interactive entertainment, roaming live characters, and sensory-rich environments. Includes themed concepts such as Edison Era, Casino Royal, Winter Fantasy, Speakeasy, Medieval Throne, Alice in Wonderland, Cirque Noir, Masquerade, and Haunted Mansion.
- Sacred Art / All Saints Annual Event Series Annual curated event series where the secular and sacred converge through art, music, and activations that create visual theater, with each edition commemorating a theme. The 2025 edition, 'All Saints', commemorates those who have gone before and supports nonprofit Zion Gate.
- Summer Nights Event Series
- Special Events Service
- Weddings Service
Quantifiable outcome
- Transforms 10,000 sq ft industrial spaces into bespoke immersive environments
- +1 more outcomes
Companies that use ASIEL DESIGN
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
ASIEL DESIGN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ASIEL DESIGN partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zion GatecoreZion Gate is a newly formed nonprofit organization that co-presents the Sacred Art annual event series with Asiel Design. Sacred Art events support the work of Zion Gate, with each year carrying a fresh narrative and sustaining the nonprofit's mission. The partnership combines artistic curation with spiritual community connection.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
ASIEL DESIGN competitors and assessment
Company assessmentDirect peers
- David Tutera: Celebrity wedding and event planner with a TV/media brand and a luxury design studio. Comparable to Asiel in couture wedding positioning, brand-driven marketing, and full-service production offering.
- Rafanelli Events: Boston-based full-service event design, production, and floral studio serving weddings, corporate, and nonprofit clients. Comparable to Asiel in service breadth (design + production + florals) and high-end client mix.
- Preston Bailey: Celebrity event designer known for large-scale immersive floral and decor installations for weddings and corporate events globally. Strong overlap with Asiel's atmospheric design and couture floral competencies.
- Colin Cowie Lifestyle: Luxury event design and lifestyle brand specializing in weddings, corporate events, and immersive experiences for elite clientele. Directly comparable to Asiel in atmospheric design philosophy and end-to-end production model.
- Mindy Weiss Party Consultants: Los Angeles-based luxury wedding and event planner producing high-end celebrations for celebrity and corporate clients. Closely comparable to Asiel in couture design positioning, full-service production, and bespoke pricing model.
- KEVENTER / Birch Event Design: Luxury event design and floral production studio serving weddings and corporate clients in the Bay Area and beyond. Directly comparable to Asiel as a regional peer in the high-end Bay Area wedding design market.
Broad incumbents
- The Knot Worldwide: Public-market wedding marketplace and planning platform connecting couples with vendors including planners and florists. A broad incumbent that touches Asiel's customer acquisition funnel rather than directly competing in luxury design.
- Eventbrite: Ticketing and event management platform used by venues and event organizers globally. Broadly comparable as the platform category Asiel uses (Zeffy) for ticketed events like Sacred Art and Summer Nights.
- Zola: Wedding planning platform with registry, website, and vendor marketplace offerings. Indirectly comparable as a category-shaping incumbent that aggregates the wedding customer journey Asiel's luxury clients also use.
Emerging players
- Carats & Cake: Vendor marketplace and inspiration platform focused on real wedding galleries and vendor discovery in the luxury segment. An emerging player that overlaps Asiel's portfolio-marketing channel and competes for visibility in the high-end wedding search journey.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ASIEL DESIGN social profiles
Digital presenceASIEL DESIGN financial estimates
Financial estimateRevenue estimate
Valuation estimate
ASIEL DESIGN leadership team
Management profileNumber of profiles
Profiles2 records
ASIEL DESIGN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ASIEL DESIGN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ASIEL DESIGN
What does ASIEL DESIGN do?
ASIEL DESIGN provides couture floral design, comprehensive event design, and full-service event production for weddings, corporate events, and special occasions. Services span concept development, decor and styling, custom furnishings, entertainment coordination, curated food and beverage, and end-to-end logistics management, delivered either at the owned James Grain Warehouse venue in San Jose or at client-chosen off-site locations.
Is ASIEL DESIGN a public or private company?
ASIEL DESIGN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ASIEL DESIGN founded?
ASIEL DESIGN was founded in 2003. It employs 11 to 50 people.
Where is ASIEL DESIGN based?
ASIEL DESIGN is headquartered in San Jose, United States, in the North America region.
How does ASIEL DESIGN make money?
Four revenue lines are on record. Event Planning and Design Services are the primary driver. The others are venue Rental, event Production and ticket Sales.
Who are ASIEL DESIGN's main competitors?
Direct peers on record are David Tutera, Rafanelli Events, Preston Bailey, Colin Cowie Lifestyle, Mindy Weiss Party Consultants and KEVENTER / Birch Event Design. Broad incumbents are The Knot Worldwide, Eventbrite and Zola. Carats & Cake is listed as an emerging player.
Does ASIEL DESIGN have an API?
No public API is recorded for ASIEL DESIGN.
What industry is ASIEL DESIGN in?
ASIEL DESIGN's product category is Event Design and Production Services. Its primary akta.pro industry code is HSACABAA, Full-Service Wedding Planning, with a secondary code of HSACAOAB, Event Decor Design & Styling. Its NAICS code is 722320.