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GetFeedback

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uuid0008fo4

Namestring
GetFeedback
Legal namestring
GetFeedback (product brand of SurveyMonkey Inc.)
Websiteurl
getfeedback.com
Company typeenum
Private
Founded yearint
2013
Descriptiontext

GetFeedback is a customer experience platform product brand owned by SurveyMonkey Inc., focused on capturing in-the-moment feedback on digital channels such as websites and mobile applications. Its core technology centers on passive feedback buttons, trigger-based embedded forms, and behavioral targeting (scroll depth, time on page, exit intent), with page-level attribution that ties responses to specific visitor moments and a built-in analytics dashboard for trend analysis. The product historically comprised GetFeedback Digital (website/app in-the-moment feedback) and GetFeedback Direct (relational/transactional journey surveys aggregating NPS, CSAT, and CES); GetFeedback Direct is being sunset on December 31, 2026, and the Digital product is being rebranded simply as GetFeedback.

Short descriptiontext

GetFeedback is a SurveyMonkey-owned customer experience platform that captures in-the-moment website and app feedback via behavioral triggers, serving enterprise and self-serve customers with built-in analytics and Salesforce CRM integration.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
customer experience platform, website feedback software, digital survey tools, in-app feedback collection, NPS measurement software
Industry2 codes
1Live Polling, Quizzing & Formative Assessment Engagement Tools
CodeEDAFAGABPrimaryYes
2Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools
CodeEDAFADANPrimaryNo
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Customer Experience / Digital Feedback Software
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Enterprise subscription
TypeSubscription Recurring
Description

Enterprise plans with full features, dedicated support, workflows, and access to current GetFeedback Digital experience. Current enterprise customers retain their plan and access unchanged.

surveymonkey.com
2Self-serve subscription
TypeSubscription Recurring
Description

New self-serve offering for website feedback with simpler setup experience, designed for new customers as a different product tier

surveymonkey.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Pricing details1 tier
1Enterprise plan - full features with dedicated support
ModelSubscriptionBilling cadenceAnnual
Notes

Enterprise pricing - quote-based, contact sales for details

surveymonkey.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

GetFeedback is a customer experience platform that captures in-the-moment feedback on digital channels such as websites and apps. It deploys feedback buttons, trigger-based forms, and embedded forms using behavioral signals (scroll depth, time on page, exit intent) and pairs them with a built-in analytics dashboard that ties responses to specific pages and moments. The product is part of the SurveyMonkey ecosystem, integrating with Salesforce and 200+ third-party tools for enterprise CX, NPS, CSAT, and CES measurement.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

GetFeedback is a customer experience platform offered by SurveyMonkey. The portfolio consists of GetFeedback (the core website and app feedback product, formerly GetFeedback Digital) and GetFeedback Direct (a journey-level feedback product being sunset on December 31, 2026). GetFeedback captures in-the-moment feedback through feedback buttons, trigger-based forms, and embedded forms with targeting based on scroll depth, time on page, and exit intent. SurveyMonkey Enterprise serves as the enterprise alternative with broader capabilities including 200+ integrations and HIPAA compliance.

Product and service2 records
1GetFeedback (formerly GetFeedback Digital)
CategoryCustomer experience / website feedback software
Description

Customer experience platform that captures in-the-moment feedback on digital channels like websites and apps. Includes passive feedback buttons, trigger-based forms, embedded forms, behavioral targeting (scroll depth, time on page, exit intent), page-level feedback attribution, and a built-in analysis dashboard. Targeted at enterprise customers and a forthcoming self-serve tier for new customers.

2GetFeedback Direct
CategoryCustomer experience / multi-channel feedback software
Description

Relational and transactional feedback product for capturing feedback across the customer journey. Supports personalized surveys across multiple channels, aggregates NPS, CSAT, and CES metrics, and correlates feedback across customer touchpoints. Scheduled to sunset on December 31, 2026.

Partnership2 partners
1Salesforce
Strategic tierCoreTypeTechnology or Integration
Description

SurveyMonkey Salesforce integration enables automatic survey triggering, real-time customer follow-up, and CRM enrichment with customer feedback data. This integration is a key differentiator for enterprise customers needing seamless CRM workflows and automatic customer follow-up based on feedback.

2SurveyMonkey
Strategic tierFlagshipTypeStrategic or Co-development Partner
Description

GetFeedback is a product within the SurveyMonkey ecosystem. SurveyMonkey provides the underlying platform, 200+ integrations, enterprise features, HIPAA-compliant experience for healthcare, and go-to-market infrastructure. GetFeedback represents SurveyMonkey's website feedback capability under the broader SurveyMonkey brand.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration1 record

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

GetFeedback

Customer Experience / Digital Feedback Softwaregetfeedback.com

GetFeedback is a SurveyMonkey-owned customer experience platform that captures in-the-moment website and app feedback via behavioral triggers, serving enterprise and self-serve customers with built-in analytics and Salesforce CRM integration.

What GetFeedback does

GetFeedback is a customer experience platform product brand owned by SurveyMonkey Inc., focused on capturing in-the-moment feedback on digital channels such as websites and mobile applications. Its core technology centers on passive feedback buttons, trigger-based embedded forms, and behavioral targeting (scroll depth, time on page, exit intent), with page-level attribution that ties responses to specific visitor moments and a built-in analytics dashboard for trend analysis. The product historically comprised GetFeedback Digital (website/app in-the-moment feedback) and GetFeedback Direct (relational/transactional journey surveys aggregating NPS, CSAT, and CES); GetFeedback Direct is being sunset on December 31, 2026, and the Digital product is being rebranded simply as GetFeedback.

GetFeedback firmographics

Firmographics
Name
GetFeedback
Legal name
GetFeedback (product brand of SurveyMonkey Inc.)
Website
https://getfeedback.com
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
11–50 employees
Short description
GetFeedback is a SurveyMonkey-owned customer experience platform that captures in-the-moment website and app feedback via behavioral triggers, serving enterprise and self-serve customers with built-in analytics and Salesforce CRM integration.
Ownership category
akta.pro rank

GetFeedback industry classification

Industry
Product category
Customer Experience / Digital Feedback Software
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)
akta.pro secondary industry
Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN)

Keywords

  • Customer experience platform
  • Website feedback software
  • Digital survey tools
  • In-app feedback collection
  • NPS measurement software

Where GetFeedback is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Markets served

GetFeedback business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Enterprise subscription: Enterprise plans with full features, dedicated support, workflows, and access to current GetFeedback Digital experience. Current enterprise customers retain their plan and access unchanged.
  2. Self-serve subscription: New self-serve offering for website feedback with simpler setup experience, designed for new customers as a different product tier

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEnterprise plan - full features with dedicated support

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

GetFeedback product offering

Product offering

Core offering

GetFeedback is a customer experience platform that captures in-the-moment feedback on digital channels such as websites and apps. It deploys feedback buttons, trigger-based forms, and embedded forms using behavioral signals (scroll depth, time on page, exit intent) and pairs them with a built-in analytics dashboard that ties responses to specific pages and moments. The product is part of the SurveyMonkey ecosystem, integrating with Salesforce and 200+ third-party tools for enterprise CX, NPS, CSAT, and CES measurement.

Product overview

GetFeedback is a customer experience platform offered by SurveyMonkey. The portfolio consists of GetFeedback (the core website and app feedback product, formerly GetFeedback Digital) and GetFeedback Direct (a journey-level feedback product being sunset on December 31, 2026). GetFeedback captures in-the-moment feedback through feedback buttons, trigger-based forms, and embedded forms with targeting based on scroll depth, time on page, and exit intent. SurveyMonkey Enterprise serves as the enterprise alternative with broader capabilities including 200+ integrations and HIPAA compliance.

Differentiator

Problem solved

Functional benefit

Products and services

  • GetFeedback (formerly GetFeedback Digital) Customer experience platform that captures in-the-moment feedback on digital channels like websites and apps. Includes passive feedback buttons, trigger-based forms, embedded forms, behavioral targeting (scroll depth, time on page, exit intent), page-level feedback attribution, and a built-in analysis dashboard. Targeted at enterprise customers and a forthcoming self-serve tier for new customers.
  • GetFeedback Direct Relational and transactional feedback product for capturing feedback across the customer journey. Supports personalized surveys across multiple channels, aggregates NPS, CSAT, and CES metrics, and correlates feedback across customer touchpoints. Scheduled to sunset on December 31, 2026.

Companies that use GetFeedback

Customer profile

Segments2 records

Ideal customer profiles2 records

GetFeedback technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

GetFeedback partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core and flagship.

  • SalesforcecoreTechnology or IntegrationSurveyMonkey Salesforce integration enables automatic survey triggering, real-time customer follow-up, and CRM enrichment with customer feedback data. This integration is a key differentiator for enterprise customers needing seamless CRM workflows and automatic customer follow-up based on feedback.
  • SurveyMonkeyflagshipStrategic or Co-development PartnerGetFeedback is a product within the SurveyMonkey ecosystem. SurveyMonkey provides the underlying platform, 200+ integrations, enterprise features, HIPAA-compliant experience for healthcare, and go-to-market infrastructure. GetFeedback represents SurveyMonkey's website feedback capability under the broader SurveyMonkey brand.

Recent moves6 records

Expansion highlights4 records

GetFeedback competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

GetFeedback social profiles

Digital presence

GetFeedback financial estimates

Financial estimate

Revenue estimate

Valuation estimate

GetFeedback leadership team

Management profile

Number of profiles

GetFeedback funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

GetFeedback M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GetFeedback

What does GetFeedback do?

GetFeedback is a customer experience platform that captures in-the-moment feedback on digital channels such as websites and apps. It deploys feedback buttons, trigger-based forms, and embedded forms using behavioral signals (scroll depth, time on page, exit intent) and pairs them with a built-in analytics dashboard that ties responses to specific pages and moments. The product is part of the SurveyMonkey ecosystem, integrating with Salesforce and 200+ third-party tools for enterprise CX, NPS, CSAT, and CES measurement.

Is GetFeedback a public or private company?

GetFeedback is a private company. It is classified as corporate owned and is currently operating.

When was GetFeedback founded?

GetFeedback was founded in 2013. It employs 11 to 50 people.

Where is GetFeedback based?

GetFeedback is headquartered in San Francisco, United States, in the North America region.

How does GetFeedback make money?

Two revenue lines are on record. Enterprise subscription is the primary driver. The others are self-serve subscription.

Does GetFeedback have an API?

No public API is recorded for GetFeedback.

What industry is GetFeedback in?

GetFeedback's product category is Customer Experience / Digital Feedback Software. Its primary akta.pro industry code is EDAFAGAB, Live Polling, Quizzing & Formative Assessment Engagement Tools, with a secondary code of EDAFADAN, Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools. Its SIC code is 7372.

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Live signals
EIN PresswireGetFeedback Direct is shutting down. Simplesat will rebuild customers’ survey programs for free.SurveyMonkey will shut down GetFeedback Direct on December 31, 2026, and Simplesat will rebuild customers' survey programs for free. The migration includes recreating surveys, importing past responses, and mapping to Salesforce cases. Eligible customers receive a migration specialist at no additional charge through the deadline.EIN PresswireAs GetFeedback Direct closes December 31, Simplesat urges customers to protect their data firstGetFeedback Direct, a Salesforce-connected survey product, closes December 31, 2026, and SurveyMonkey has not disclosed what happens to saved responses. Simplesat advises users to export response history before shutdown, as triggers and field mappings stop working. The shutdown follows Delighted's closure in June.Powered by Search16 Examples of the Best B2B SaaS Product & Features PagesThe article presents 16 examples of effective B2B SaaS product and features pages, analyzing design elements such as clear explanations, user-friendly dashboards, and strategic calls to action. It highlights specific platforms including GetFeedback, Goldcast, Squarespace, Toast, and ServiceNow to demonstrate best practices for converting visitors into clients. The piece concludes by outlining key requirements for successful features pages, emphasizing intuitive structure and engaging visuals.LinkedInHow to Provide More Personalized Customer ExperiencesA GetFeedback article, co-authored with Jeannie Walters, outlines how companies can deliver more personalized customer experiences, drawing on The 2022 State of CX Report. It cites that 73% of respondents increased personalization efforts since the pandemic, while only one of five CX leaders scored "Acting on Feedback" on a maturity assessment. The piece recommends journey mapping, centralized customer data, live chat, and community engagement.GlobeNewswireBarceló Hotel Group selects Momentive to power its global customer experience program with GetFeedbackBarceló Hotel Group selected GetFeedback from Momentive to power its global customer experience program, monitoring and improving the digital purchasing journey. The solution integrates with Salesforce, giving the hotel chain a 360° view of customers. Barceló aims to optimize its online experience based on real-time customer feedback.GlobeNewswireGetFeedback by Momentive Recognized as a Leader in Experience Management and Feedback Analytics by G2Momentive's GetFeedback platform was named a leader in Experience Management and Feedback Analytics in G2's Summer 2021 Grid Reports. It also received Easiest Setup, Easiest to Use, and Best Estimated ROI badges, with higher satisfaction ratings than Qualtrics in Experience Management.GlobeNewswireSurveyMonkey Debuts Rebrand of GetFeedback CX PlatformSurveyMonkey unveiled a rebranded GetFeedback website with a new logo, typeface, and colors, integrating its 2019 acquisitions of Usabilla and GetFeedback into a unified CX platform. The platform combines multi-channel feedback with Salesforce operational data and is top-rated on AppExchange. It is designed for rapid deployment and is used by organizations like YETI and KLM.GlobeNewswireSurveyMonkey Completes Acquisition of GetFeedbackSurveyMonkey completed its acquisition of GetFeedback, a customer experience management company. The deal adds over 60 employees and is expected to reduce Q3 2019 non-GAAP operating margin by 3-5 percentage points. Full-year 2019 revenue is projected to increase by $2-3 million.GlobeNewswireSurveyMonkey to Acquire Customer Experience Management Company GetFeedbackSurveyMonkey agreed to acquire GetFeedback, a Salesforce customer experience management company, for approximately $68 million in cash and equity. The deal is expected to close in Q3 2019 and is accretive to revenue growth for 2019. Salesforce Ventures will receive equity consideration.TechCrunchCampaign Monitor Buys GetFeedback To Expand Into Surveys And Open A U.S. OfficeEmail marketing firm Campaign Monitor has acquired U.S. online survey startup GetFeedback in an undisclosed deal, aiming to expand its service offerings into the survey market. The acquisition includes GetFeedback's San Francisco office, which will serve as Campaign Monitor's new North American headquarters, and the appointment of GetFeedback's founder Kraig Swensrud as Campaign Monitor's CMO. This strategic move follows a $250 million funding round earlier in the year and positions the company for further growth and potential future public listing.