Pelican Ag
Pelican Ag is a UK venture capital firm founded in 2022 that invests at Pre-Seed, Seed, and Series A stages in companies enabling sustainable food systems and regenerative agriculture across eight verticals, serving founders and institutional LPs.
- Company typePrivate
- Founded2022
- HeadquartersBeverston, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pelican Ag does
Pelican Ag Limited is a UK-based venture capital firm founded in 2022 (with one source referencing 2021), headquartered at Malters Hill Barn, Beverston, Tetbury. The firm is self-positioned as the UK's first VC dedicated to sustainable food systems and regenerative agriculture, investing at Pre-Seed, Seed, and Series A stages across eight verticals: regenerative farming solutions, biotech, digitalisation, transition finance, natural capital solutions, supply chain and logistics, marketplaces, and online grocery. Its current portfolio comprises eight companies spanning nature-based solutions (Zora Ecosystems, Natcap), soil health (Rosy Soil, Miraterra), food intelligence (Edacious), biological inputs (FA Bio), regenerative agriculture financing (Mad Capital), and virtual livestock fencing (NoFence).
The firm is led by founding partners Simon Evill and Christopher Ramsay, supported by Investor Hayley Mole and Chief of Staff Madeleine Pollock, with strategic advisors including Rt Hon George Eustice (former UK DEFRA Secretary of State) and Stephen Chandler. Founding partner credentials include 1,000+ early-stage impact deals vetted, £196m in follow-on funding generated, $1.8bn raised for five prior funds, and 30+ companies grown with over £300m in subsequent funding. Pelican Ag distributes primarily through direct founder outreach, a Substack newsletter ('The Pelican Beak'), LinkedIn, and active participation in industry events such as the Groundswell festival.
Pelican Ag Limited (company number 13654898) is an affiliated entity of Leela Capital Advisory LLP and operates as an appointed Representative of Leela Regulatory Solutions Limited (FCA FRN: 845185). Revenue is generated via traditional venture capital mechanics — management fees on committed capital plus carried interest on investment returns — to Professional Clients and eligible investors; fund size, AUM, and fee structures are not publicly disclosed. The firm is privately held with no external institutional or PE stake disclosed in available material.
Pelican Ag firmographics
Firmographics- Name
- Pelican Ag
- Legal name
- Pelican Ag Limited
- Website
- https://pelicanag.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pelican Ag is a UK venture capital firm founded in 2022 that invests at Pre-Seed, Seed, and Series A stages in companies enabling sustainable food systems and regenerative agriculture across eight verticals, serving founders and institutional LPs.
- Ownership category
- akta.pro rank
Pelican Ag industry classification
Industry- Product category
- Venture Capital / Investment Management
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Agriculture & Food / AgTech Growth Equity (FSANACAM)
Keywords
Where Pelican Ag is headquartered
LocationHeadquarters
- HQ city
- Beverston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pelican Ag business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Investment Management: As a VC firm, Pelican Ag generates returns through equity investments in early-stage sustainable food and agriculture companies. Their revenue model follows traditional venture capital structures with management fees on committed capital and carried interest on investment returns.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Pelican Ag product offering
Product offeringCore offering
Pelican Ag is a venture capital firm that invests in early-stage technology companies (Pre-Seed, Seed, and Series A) enabling regenerative agriculture and sustainable food systems. The firm provides both capital and strategic support to founders across eight investment verticals: Regenerative Farming Solutions, Biotech, Digitalisation, Transition Finance, Natural Capital Solutions, Supply Chain and Logistics, Marketplaces, and Online Grocery. Pelican Ag markets a single unified investment vehicle to Professional Clients and eligible investors under FCA regulation.
Product overview
Pelican Ag is a venture capital firm offering a single unified investment vehicle focused on sustainable food systems. The firm provides early-stage capital (Pre-Seed, Seed, Series A) to innovators in eight key verticals: Regenerative Farming Solutions, Biotech, Digitalisation, Transition Finance, Natural Capital Solutions, Supply Chain and Logistics, Marketplaces, and Online Grocery. The investment strategy is realized through a portfolio of eight portfolio companies spanning soil technology, food intelligence, nature-based solutions, biological inputs, agricultural financing, and virtual fencing technology. Pelican Ag functions as both financial investor and strategic partner, offering capital along with network access and operational support to portfolio companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Pelican Ag Sustainable Food Systems Fund
- Pelican Ag Portfolio Companies (Zora Ecosystems, Rosy Soil, Edacious, Natcap, Miraterra, FA Bio, Mad Capital, NoFence)
Quantifiable outcome
- £196m in follow on funding generated for portfolio companies
- +3 more outcomes
Companies that use Pelican Ag
Customer profileSegments1 record
Ideal customer profiles2 records
Pelican Ag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pelican Ag partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- ClimateShotminorPelican Ag is proud to be a ClimateShot ally. ClimateShot is likely a climate-focused initiative within the UK Foreign, Commonwealth & Development Office (FCDO) ecosystem supporting investment in climate solutions.
- Leela Capital Advisory LLPcorePelican Ag Limited is an affiliated company of Leela Capital Advisory LLP, who are an appointed Representative of Leela Regulatory Solutions Limited, authorised and regulated by the FCA (FRN: 845185). This is a regulatory and affiliation relationship.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pelican Ag competitors and assessment
Company assessmentDirect peers
- Anterra Capital: Amsterdam-based food and agtech venture investor backing innovative companies from seed through Series B — directly comparable in stage and European AgTech focus.
- S2G Ventures: Chicago-based VC focused on food, agriculture and ocean tech across seed to growth stages — directly comparable thematic focus and stage mix to Pelican Ag.
- Cultivian Sandbox: US-based venture fund investing in early-stage agriculture and food technology companies — overlapping thesis and stage, providing competitive deal-flow overlap.
- Acre Venture Partners: Venture fund focused on the future of food and agriculture, investing from seed to growth — closely aligned thesis to Pelican Ag's sustainable food systems mandate.
- Fall Line Capital: Venture firm investing in agricultural technology and farmland innovation — directly comparable early-stage AgTech focus with similar regenerative agriculture tilt.
- AgFunder: Venture firm investing globally in agrifood tech from seed to growth — the closest direct peer to Pelican Ag's early-stage AgTech mandate, with a far larger fund and global LP base.
- Synthesis Capital: Food-tech focused VC investing across the alternative protein and sustainable food value chain — directly comparable food-system thematic investor.
- Equilibrium Capital: Sustainable finance firm investing in controlled environment agriculture, regenerative agriculture and natural capital — directly comparable investment verticals to Pelican Ag.
Emerging players
- Lightrock: Global impact investor with exposure to sustainable food and agriculture — comparable thematic focus but operates across stages and geographies, with much larger capital base.
Broad incumbents
- Wheatsheaf Group: Large, established investor in food and agriculture across the value chain — broader incumbent offering overlap with Pelican Ag's sustainable food thesis but at materially greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pelican Ag social profiles
Digital presencePelican Ag financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pelican Ag leadership team
Management profileNumber of profiles
Profiles5 records
Pelican Ag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pelican Ag M&A and investment
M&A and investmentM&A
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pelican Ag
What does Pelican Ag do?
Pelican Ag is a venture capital firm that invests in early-stage technology companies (Pre-Seed, Seed, and Series A) enabling regenerative agriculture and sustainable food systems. The firm provides both capital and strategic support to founders across eight investment verticals: Regenerative Farming Solutions, Biotech, Digitalisation, Transition Finance, Natural Capital Solutions, Supply Chain and Logistics, Marketplaces, and Online Grocery. Pelican Ag markets a single unified investment vehicle to Professional Clients and eligible investors under FCA regulation.
Is Pelican Ag a public or private company?
Pelican Ag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pelican Ag founded?
Pelican Ag was founded in 2022. It employs 1 to 10 people.
Where is Pelican Ag based?
Pelican Ag is headquartered in Beverston, United Kingdom, in the Europe region.
How does Pelican Ag make money?
One revenue line is on record: investment Management.
Who are Pelican Ag's main competitors?
Direct peers on record are Anterra Capital, S2G Ventures, Cultivian Sandbox, Acre Venture Partners, Fall Line Capital, AgFunder, Synthesis Capital and Equilibrium Capital. Lightrock is listed as an emerging player. Wheatsheaf Group is listed as a broad incumbent.
Does Pelican Ag have an API?
No public API is recorded for Pelican Ag.
What industry is Pelican Ag in?
Pelican Ag's product category is Venture Capital / Investment Management. Its primary akta.pro industry code is FSANACAM, Agriculture & Food / AgTech Growth Equity. Its SIC code is 6282.