TouchTen
TouchTen is a Jakarta-based mobile game developer (founded 2009) publishing freemium casual titles such as Piper's Pet Cafe and Royal Garden Tales, monetized via in-app purchases and targeting female gamers in the US and Europe across Google Play and the Apple App Store.
- Company typePrivate
- Founded2009
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What TouchTen does
TouchTen is a Jakarta-based mobile game developer, incorporated in Singapore as TouchTen Pte. Ltd., that has published casual mobile games since 2009. The company's portfolio includes at least five titles — Piper's Pet Cafe, Royal Garden Tales, Dessert Chain, Warung Chain, and TTS 2 — distributed via Google Play and the Apple App Store with Unity and Firebase Analytics instrumentation, Google Play Services integration, and AWS backend infrastructure.
The studio operates a freemium business model monetized through in-app purchases, deliberately targeting female gamers in the US and European markets — a demographic positioning that differentiates it from most Indonesian peers, who skew toward domestic or male audiences. TouchTen has been backed across multiple funding rounds (2011 Ideosource VC, 2013 CyberAgent Capital, 2015 500 Global and Gree, 2016 Discovery Nusantara Capital, 2019 CUEBiC and Prasetia Dwidharma) and has won the Google Play Indonesia Games Contest and the Forbes Indonesia Rising Global Stars Award.
Headcount stands at 51–100 employees, and the company remains private with no disclosed revenue. The most recent observable strategic signal is the redirection of its careers page to tripledotstudios.pinpointhq.com, suggesting an operational integration with or acquisition by TripleDot Studios rather than continued independent scaling.
TouchTen firmographics
Firmographics- Name
- TouchTen
- Legal name
- Touchten Pte. Ltd.
- Website
- https://touchten.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TouchTen is a Jakarta-based mobile game developer (founded 2009) publishing freemium casual titles such as Piper's Pet Cafe and Royal Garden Tales, monetized via in-app purchases and targeting female gamers in the US and Europe across Google Play and the Apple App Store.
- Ownership category
- akta.pro rank
TouchTen industry classification
Industry- Product category
- Mobile Games
- NAICS
- Doll, Toy, and Game Manufacturing (33993)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where TouchTen is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
TouchTen business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freemium Mobile Games: Touchten Pte. Ltd. provides freemium mobile game apps at no cost, generating revenue through in-app purchases and potentially in-app advertising. The games are available on Google Play and Apple App Store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free-to-play mobile games with optional in-app purchases |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
TouchTen product offering
Product offeringCore offering
Touchten Games develops and publishes freemium mobile games targeting underserved women gamers in the US and Europe. The portfolio of five casual games — Piper's Pet Cafe, Royal Garden Tales, Dessert Chain, Warung Chain: Go Food Express, and TTS 2 — is distributed via Google Play and Apple App Store, monetized through in-app purchases (and potentially in-app advertising).
Product overview
TouchTen Games is a mobile games company offering a portfolio of freemium game apps. The product lineup consists of five distinct games: Piper's Pet Cafe (pet cafe/mystery), Royal Garden Tales (match-3/garden decoration), Dessert Chain (cooking simulation), Warung Chain: Go Food Express (cooking game), and TTS 2 (crossword trivia with real prizes). All games are available on both Android and iOS platforms, built as freemium apps targeting underserved women gamers in the US and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Piper's Pet Cafe
Companies that use TouchTen
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
TouchTen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
TouchTen partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
TouchTen competitors and assessment
Company assessmentDirect peers
- Playrix: Playrix is one of the world's largest mobile casual game studios (Homescapes, Gardenscapes, Township), dominating the match-3 and decoration genre that TouchTen's Royal Garden Tales also competes in. Both studios target women casual gamers globally with freemium match-3/hidden object titles.
- Outfit7: Outfit7 is a mobile casual game developer behind Talking Tom Gold Run, My Talking Tom Friends, and similar light-casual free-to-play titles. It competes for casual mobile gaming mindshare and freemium monetization globally on iOS/Android.
- Rovio Entertainment: Rovio (Angry Birds, Small Town Murders) is a mobile-first casual game studio competing for similar demographics and store featuring slots; comparable freemium, mid-core casual mechanics and global distribution on iOS/Android.
- King (Activision Blizzard): King operates Candy Crush Saga and related match-3 games, the category-defining franchise that any match-3 publisher like TouchTen's Royal Garden Tales directly competes with for installs and ARPDAU among women casual gamers.
- Zynga: Zynga is a major US-based mobile casual publisher with a portfolio including Empires & Puzzles, Merge Magic, and CSR Racing. It competes for the same women casual demographic and casual gaming UA inventory that TouchTen targets.
- Jam City: Jam City is a mobile casual games studio (Disney Emoji Blitz, Cookie Jam, Panda Pop) with a similar women-casual-skewing portfolio and freemium monetization model as TouchTen's lineup.
Emerging players
- Tripledot Studios: Tripledot Studios is a fast-growing casual mobile game company (Wordscapes, Solitaire, Blackjack) with a recruiting platform linked to TouchTen's careers page. They overlap in the women-casual casual mobile gaming market and may share talent, infrastructure, or ownership ties.
- TutoToons: TutoToons is a Lithuania-based mobile kids' game studio focused on casual, family-friendly titles. It overlaps with TouchTen in the casual mobile games publishing category with freemium model on app stores, though focused on a younger demographic.
Broad incumbents
- Supercell: Supercell is a Finnish mobile game giant (Clash of Clans, Hay Day, Brawl Stars). While more mid-core, it operates the same freemium mobile game publishing model and shares the iOS/Android distribution rails that TouchTen competes on for chart position.
- Cygames: Cygames is a major Japanese mobile game publisher (Uma Musume, Granblue Fantasy) with strategic ties to CyberAgent Capital, one of TouchTen's backers. Represents both potential partnership opportunity and broader competitive presence in mobile gaming publishing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
TouchTen social profiles
Digital presenceTouchTen financial estimates
Financial estimateRevenue estimate
Valuation estimate
TouchTen leadership team
Management profileNumber of profiles
Profiles3 records
TouchTen funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TouchTen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TouchTen
What does TouchTen do?
Touchten Games develops and publishes freemium mobile games targeting underserved women gamers in the US and Europe. The portfolio of five casual games — Piper's Pet Cafe, Royal Garden Tales, Dessert Chain, Warung Chain: Go Food Express, and TTS 2 — is distributed via Google Play and Apple App Store, monetized through in-app purchases (and potentially in-app advertising).
Is TouchTen a public or private company?
TouchTen is a private company. It is classified as venture growth investor backed and is currently operating.
When was TouchTen founded?
TouchTen was founded in 2009. It employs 51 to 100 people.
Where is TouchTen based?
TouchTen is headquartered in Jakarta, Indonesia, in the Asia region.
How does TouchTen make money?
One revenue line is on record: freemium Mobile Games.
Who are TouchTen's main competitors?
Direct peers on record are Playrix, Outfit7, Rovio Entertainment, King (Activision Blizzard), Zynga and Jam City. Emerging players are Tripledot Studios and TutoToons. Broad incumbents are Supercell and Cygames.
Does TouchTen have an API?
No public API is recorded for TouchTen.
What industry is TouchTen in?
TouchTen's product category is Mobile Games. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 33993 and its SIC code is 7990.