Clarksburg Salvation Army

What Clarksburg Salvation Army does

The Clarksburg Salvation Army (legally The Salvation Army Clarksburg Corps) is a local non-profit branch of The Salvation Army USA Southern Territory, operating since 1903 from its headquarters at 1010 S Chestnut St, Clarksburg, West Virginia. The organization provides direct social services to residents of eight North Central West Virginia counties: Barbour, Braxton, Doddridge, Gilmer, Harrison, Lewis, Randolph, and Upshur. Its service portfolio covers food assistance through the Clarksburg Food Pantry (which distributed over 1,100 grocery orders in Q1 2023), disaster services, holiday programs including the Angel Tree Christmas initiative, worship services, the Pathway of Hope case-management program, and warming-center operations for unsheltered individuals.

The organization's business model is donation- and grant-funded rather than revenue-generating in a commercial sense. Revenue sources include one-time and recurring monetary donations (with $50, $100, $250, and $500 tiers plus a $25–$500/month Daily Bread Providers Club subscription), corporate and foundation grants (notably a $50,000 Antero Foundation grant in November 2023 for a box truck and a $2,700 Food Lion Feeds grant in July 2023 for the food pantry), in-kind food donations from Food Lion of Nutter Fort, and thrift-store retail sales from three locations in Clarksburg, Buckhannon, and Elkins. Distribution occurs through direct service delivery (food pantry, disaster response, case management), retail (thrift stores), and mobile outreach enabled by the recently acquired box truck. Marketing is community-led, relying on the national Salvation Army brand, Facebook, email newsletters, and word-of-mouth rather than paid acquisition. The organization is led by Corps Officers Major John Sikes and Major Andrea Sikes, with Christina Smith as Corps Business Administrator.

Name

Clarksburg Salvation Army

Legal name

The Salvation Army Clarksburg Corps

Website

https://clarksburg.salvationarmypotomac.org

Company type

Private

Founded year

1903

Operating status

Operating

Short description

The Salvation Army Clarksburg Corps is a West Virginia non-profit providing food assistance, disaster relief, holiday programs, worship services, case management, and thrift-store retail to underserved residents across eight North Central West Virginia counties, funded by donations, grants, and thrift sales.

Ownership category

akta.pro rank

Product category

Charitable Social Services

NAICS

Religious Organizations (813110), Community Food and Housing, and Emergency and Other Relief Services (6242), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

Keywords

• Food assistance programs
• Disaster relief services
• Charitable donation services
• Thrift retail operations
• Community social services

Headquarters

HQ city

Clarksburg

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: Primary revenue stream from individual donations, corporate donations, and foundation grants. The organization accepts one-time and recurring donations through its website and in-person giving programs.
2. Thrift Store Sales: Revenue generated from thrift store operations selling donated clothing, furniture, household items, and electronics. All sales directly fund local Salvation Army programs and services.
3. Food Lion Food Donations: Food Lion of Nutter Fort regularly donates fresh food items that support the food pantry operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Salvation Army Clarksburg Corps delivers a coordinated portfolio of social services and community programs across Barbour, Braxton, Doddridge, Gilmer, Harrison, Lewis, Randolph, and Upshur Counties in West Virginia. Core offerings include food assistance through the Clarksburg Food Pantry, disaster relief services, worship and spiritual development programs, holiday assistance (including Christmas and Red Kettle programs), and Pathway of Hope case management. The organization also operates thrift stores in Buckhannon, Clarksburg, and Elkins, selling donated clothing, furniture, and household items to generate revenue that funds local programs.

Product overview

The Clarksburg Salvation Army Corps is a charitable nonprofit offering a coordinated portfolio of social services and community programs. Core services include food assistance through the Daily Bread Providers Club and Clarksburg Food Pantry, disaster services for emergency relief, community services with Pathway of Hope case management, holiday programs including Christmas assistance, and worship services. The organization operates a Thrift Store for donated goods sales that funds local programs. These services work together to meet human needs in Barbour, Braxton, Doddridge, Gilmer, Harrison, Lewis, Randolph, and Upshur Counties in West Virginia.

Differentiator

Problem solved

Functional benefit

Brands

• Daily Bread Providers Club: A monthly giving program where donors pledge to donate monthly to support food insecurity and hunger programs throughout Maryland, West Virginia, the National Capital area and Virginia.

Products and services

• Disaster Services
• Worship Services
• Holiday Programs
• Community Services (Pathway of Hope)
• Thrift Store
• Daily Bread Providers Club
• Clarksburg Food Pantry

Quantifiable outcome

• 1,100+ grocery orders distributed in Q1 2023
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• City of LynchburgcoreStrategic or Co-development Partner · 4 January 2025Partnership to reopen a warming center at Salvation Army, 2219 Park Avenue for unsheltered individuals during winter storm conditions.
• Dallas CowboysflagshipGTM or Marketing Partner · 15 October 202428-year partnership hosting The Salvation Army's Red Kettle Kickoff halftime show during the Thanksgiving Day game. Has helped raise more than $3 billion since the partnership began. Lainey Wilson performed at the 2024 kickoff event.
• Food Lion of Nutter Fort, WVcoreStrategic or Co-development PartnerRegularly donates fresh food items to support the Clarksburg Food Pantry mission, providing ongoing food assistance to Harrison County families.
• Lainey WilsonminorGTM or Marketing PartnerGrammy, ACM, and CMA Award winner performed at The Salvation Army's Red Kettle Kickoff Halftime Show during Dallas Cowboys Thanksgiving Day game, providing celebrity endorsement and national visibility.
• The Salvation Army USA Southern TerritoryflagshipStrategic or Co-development PartnerPart of the larger Salvation Army international movement; Clarksburg Corps operates under the USA Southern Territory with access to resources, programs, and national initiatives like the Red Kettle Campaign.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Mountaineer Food Bank: West Virginia's largest regional food bank distributing to partner pantries and meal programs across the same counties Clarksburg Salvation Army serves. Direct overlap in food distribution to low-income populations in WV.

Emerging players

• Meals on Wheels America: National network addressing food insecurity among vulnerable populations (especially seniors) through meal delivery and case management. Overlaps with Salvation Army's food assistance and community services segments.

Broad incumbents

• Feeding America: National food bank network serving pantries and meal programs across the U.S. The Clarksburg Food Pantry operates in the same food assistance category and relies on similar in-kind and monetary donation streams.
• Habitat for Humanity International: Faith-affiliated nonprofit providing housing-related community services through local affiliates. Comparable faith-rooted model, local affiliate structure, and reliance on corporate/foundation grants plus volunteer-driven service delivery.
• The Salvation Army (National Organization): The parent of the Clarksburg Corps. Operates the same faith-based social services, food assistance, disaster response, and thrift store model across all U.S. territories; provides program infrastructure, brand, and the Red Kettle Campaign that the local corps leverages.
• United Way Worldwide: Federated nonprofit funding local social-service programs through workplace giving campaigns. Competes for the same corporate donor dollars and donor mindshare in West Virginia counties.

Direct peers

• Catholic Charities USA: Faith-based national network providing food pantries, disaster relief, case management, and community services through local diocesan agencies. Directly comparable service portfolio and funding model (donations + grants).
• Goodwill Industries International: Operates a near-identical model combining donated-goods thrift retail with workforce development and social services for vulnerable populations. Highly comparable revenue mix (thrift sales funding programs) and beneficiary base.
• St. Vincent de Paul Society: Faith-based nonprofit operating local conferences that run food pantries, thrift stores, and home visit/case management services. Nearly identical service mix and parish/congregation-based operating model.
• American Red Cross: Major U.S. nonprofit providing disaster services, emergency relief, and community programs. Directly overlaps with the Salvation Army's disaster services and food/emergency assistance offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SalvationArmyUSA

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarksburg Salvation Army